The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan. The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets. The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.

1. PIMSAT

4. Type : Soft drink
Manufacturer : The Coca-Cola Company
Country of origin: United States
Introduced : 1886
Color : Caramel
Flavor: Cola Cherry, Cola Vanilla, Cola Green Tea ,
Cola Lemon, Cola Lime, Cola Orange ,
Competitors: Pepsi RC Cola Cola Turka
Zam Zam Cola Mecca-Cola Parsi Cola
Qibla Cola Evoca Cola Afri Cola

5.  The Coca-Cola Company began operating in
Pakistan in 1953.
 Coke, Fantail and Sprite are the brands with
whom Coca-Cola is operating in Pakistan.
 The Coca-Cola System in Pakistan serves 70,000
customers/retail outlets.
 The Coca-Cola System in Pakistan employs
1,800people working constantly for the company.

6.  The Coca-Cola Company in Pakistan has
invested over $130 million (U.S)
 The Coca-Cola owns 10 plants all around in
Pakistan.
► Karachi. ► Lahore. ► Gujrawala
► Rawalpindi ► Peshawar ► Hyderabad
► Faisalabad ► Sialkot ► Sahiwal
► Multan

7.  The Mission of increasing market share and
maintaining good relations with our
customers all over the world
 We will be the best marketers in the world
 Brand Coca Cola is the core of our business
 To Inspire Moments of Optimism...through
our brands and our actions.

8.  Vision of coca cola to achieve sustainable growth
 People: Being a great place to work where people
are inspired to be the best they can be.
 Portfolio: Bringing to the world a portfolio of
beverage brands that anticipate and satisfy
peoples desires and needs.
 Profit: Maximizing return to shareowners
 Partners: Nurturing a winning network of partners
and building mutual loyalty

10.  All CCBPL (Coca-Cola Beverages Pakistan Limited ) plants
setup their own goal to achieve the objective
 The company goal is “To increase sales
volume and gain market leadership in
Lahore.”

11.  Chairman Board of Governors
 Vice Chairman
 Executive Vice Presidents
 Vice Presidents Production
 Marketing Finance Manager
 Assistant MKT
 Manager
 Supervisor
 Salesmen

12. Micro Environment
The actors close to the company that
affects its ability to serve its customers-
the company, suppliers, marketing
intermediaries, customer markets,
competitors and publics are called
macro environment.

13. Macro Environment
The large societal forces that affect the
microenvironment- demographic,
economic, technological and political is
called macro environment.

14.  Market Share:
 36% Coca-Cola, Pepsi 54%, Others 10%
MARKET POSITION World wide on global level Coca-
Cola is the most popular brand and market leader and
carry 60% of market share.
 Coca –cola is the market follower but still in Avery
strong and stable position holding 36% of the local
market share with growing and increasing market
share every year.

16.  Market Growth:
Here we will be focusing on the different
flavors of the Coke only.
1. Coke Classic: It was introduced in the 1886
by a pharmacist & was sold at a small scale.
2. Vanilla Coke: Smooth taste of vanillas was
added to Coke to give a refreshing feeling.
Since, it was Vanilla coke’s debut in 2002.

17. Strength:
 Coca-Cola’s strength is that they are market
leaders who successfully launched.
 Coca-Cola’s organizational structure is of
International standards, hence it has clear cut
policies, procedures rules and regulations
 Coca-Cola bottle shape is so unique and stylish
than even if the name is rubbed off people will still
easily identify that its Coca-Cola bottle.

18. Weakness:
 Limitation of resources: This is the biggest
weakness of Coke.
 Coke is not available in small towns and in rural
areas, reason being that the distribution channel of
Coke is not large
 Employees in Pakistan even (GM) is not allowed to
take decisions to change even smallest of things
like (Instruction on bottle) on their own

19. Opportunities:
 In Pakistan there is vast opportunity for Coke to
capture 70% market share .i.e. 54% of Pepsi and
10% of others.
 Increasing distributing channels and infrastructure
to ensure availability in small towns and areas
 Line extension like Fanta, Coke, and Sprite in
different flavors. Launch a new product it can do it
successfully

20. Threat:
 Major Threat: Pepsi and its products as it is market
leader so time to pose a serious threat to Coke.
 Potential Threat: New Entrants: New entrants like
Maka-Cola, Pak –Cola that can exploit anti Jewish and
anti war sentiments,
 Nestle Products: Like juices, Milo cold coffee ,drinks,
etc as well as Shezan products e.g. squashes, tetra pack
juices

22.  They look forward for expanding & growing in
different markets & making a variety in their
product line.
 Coca Cola in Pakistan is doing market penetration
through the selling its products to the business
buyer, who are huge multinational organizations
like McDonalds, Subway, Dunk in Donuts

23.  The bottom line for the students
surveyed was they liked the taste.
 Peer pressure did not seem to
have a significant influence on the
decision of what soda to drink.
 Students also felt strongly about
they decision to drink Coke Versus
Pepsi.
 There really does appear to be a
cola war.

24.  There are 27 different varieties of coke made by Coca-
Cola
 First bottle of Coke was sold 120 years ago on May 8,
1886 in Atlanta, Georgia.
 In July 1985, Coke was the first soft drink to be enjoyed
in outer space on the space shuttle Challenger
 A special space can was developed
 Some of the other brands under the Coca-Cola Company are:
 Sprite  Barq’s Root beer  Dasani  Dr. Pepper  Fresca  Hi-C
 Minute Maid

25.  Currently In Pakistan there are only TWO flavor of
coke available, company can extend their portfolio
by introducing new flavors.
 According to the survey, Conducted by the
international firm Pakistani people like less sweet
cola drink. So for this coca-cola company should think
about bringing a new product For example: new diet
flavors, in the market to fulfill the local need.