Coca-Cola in Rural India
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Feb. 13, 2008•0 likes•34,787 views
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Coca-Cola in Rural India
Feb. 13, 2008•0 likes•34,787 views
213 likes
Be the first to like this
Show More
views
Total views
0
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This presentation contains how Coca- Cola entered in rural market and how Coca-Cola captured untapped rural market
rajsinghprofessionalFollow
Coca-Cola in Rural India
- Coke in Rural India Submitted to:- Mr.N.H Mullick
- Coke Products:
- Coke Rural Market 5,472 4,263 3,935 Distributors 25% 21% 13% Rural Penetration 158,432 130,375 81,388 Rural Coverage 2003 2002 2001
- CCI’s distribution system in urban areas CCI’s distribution system in Rural areas Distribution Strategy
- Market Share
- Thank You