The Coca-Cola Company is the world’s largest beverage
company. It own or license and market more than 3500
nonalcoholic beverage brands. This balanced portfolio
includes not only sparkling beverages but a variety of still
beverages such as waters, enhanced waters, juices and
juice drinks, ready-to-drink teas and coffees, and energy
and sports drinks. It own and market four of the world’s
top five nonalcoholic sparkling beverage brands.
Coca-Cola, Diet Coke, Fanta and Sprite. Beverage
products bearing trademarks, sold in the United States
since 1886, are now sold in more than 200 countries.
• Coca-Cola Roadmap starts with its mission,
which is enduring. It declares their purpose as
a company and serves as the standard against
which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and
• To create value and make a difference.
Its Mission is
• People: Be a great place to work where people are inspired to
be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
• Coca-Cola history began in
1886 when the curiosity of
an Atlanta pharmacist, Dr.
John S. Pemberton, led him
to create a distinctive
tasting soft drink that could
be sold at soda fountains.
He created a flavored
syrup, took it to his
pharmacy, where it was
mixed with carbonated
Dr. John S. Pemberton
• Coca-Cola was bought out
by businessman Asa Griggs
Candler, whose marketing
tactics led Coke to its
dominance of the world The
first marketing efforts in
Coca-Cola history were
executed through coupons
promoting free samples of
the beverage considered an
innovative tactic back in
Asa Griggs Candler
• In 1894, impressed by the growing demand for CocaCola and the desire to make the beverage
portable, installed bottling machinery and its first to put
Coca-Cola in bottles. Large scale bottling was made
possible just five years later, when in 1899, three
enterprising businessmen in Chattanooga secured
exclusive rights to bottle and sell Coca-Cola.
• Among the biggest challenges for early bottlers, were
imitations of the beverage by competitors coupled with
a lack of packaging consistency among the 1,000
bottling plants at the time. The bottlers agreed that a
distinctive beverage needed a standard and distinctive
bottle, and in 1916, the bottlers approved the unique
AWARDS AND ACHEIVEMENTS
• In 2011, Coca-Cola was declared the world’s most valuable
brand according to Interbrand's best global brand CocaCola.
• HBC receives the European CSR Award for “Mission
• ranks 6th as Most Desirable Employer and 2nd in the
• Coca-Cola awarded for its 2011 Health & Safety Campaign
on Safe Driving
• Responsible business leader by Poland employers
• The Coca-Cola trademark is recognized in
• countries containing 98 percent of the
• world’s population
• PRODUCT-There are 3500 beverages are produced by
Coca Cola, in different countries packaged in different
size of the drinks.
• PRICE-The price of Coca Cola depends on its products
and sizes. The customers readily accept the prices
offered by the firm because of the increased demand
rate of the products.
• PLACE- You can find Coca cola at any
stores, restaurants, or at vending machines, Because
Coca Cola is a leading brand, it is available across the
• PROMOTION: The company promotes from the very
start in an effective manner to ensure that customers
remained attracted to the product. Some channels
including television, radio, Internet, and advertising
using brand ambassador sponsoring to events and
sports are used to promote the products. These methods
of promotion attract a lot of customers.
POLITICAL: The non-alcoholic beverages falls in the
category under the FDA and the government plays a role
within the operation of manufacturing these products.
ECONOMICAL: national and world economy impact
which is also includes the issue of recession and inflation
rates leading to very low market growth.
SOCIOLOGICAL: changes in society affect the
organization such as changing in lifestyles and attitudes of
the market. Consumers from the ages of 37 to 55 are also
increasingly concerned with nutrition.
TECHNOLOGY: Due to advancement in technology
Coca-Cola came up with different flavors and packaging
• LEGAL: Legal aspect focuses on the effect of the
national and world legislation. The Coca Cola
Company receives all the rights applicable in the nature
of their business and every inventions and product
developments are always going into the patented
• ENVIRONMENTAL: Environmental analysis
examines the local, national and world environmental
issues. According to the data of the Coca Cola
Company, all of the facilities are strictly monitored
according to the environmental laws imposed by the
• The presentation of coco cola helps us to understand
the living and working knowledge of the firm.
• It does, in detail, teach us about the various
disfunctional routines, an abridgement of the history
and above all, the target oriented approach of the very
• The above provides us a holistic approach in knowing
• In general, to the ever growing demands of the public,
Coco Cola, has grown from dim to delight in its very
chosen field, a beverage industry.