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The Future of Information Architecture


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Peter Morville's talk about the future(s) of information architecture at the first-ever World IA Day in Ann Arbor.

Peter Morville's talk about the future(s) of information architecture at the first-ever World IA Day in Ann Arbor.

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  • 1. The Future(s) of IAPeter Morville, World IA Day 2012, Ann Arbor 1
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  • 6. morville@semanticstudios.comin•for•ma•tion ar•chi•tec•ture n The structural design of shared information environments. The combination of organization, labeling, search, and navigation systems in web sites and intranets. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
  • 7. morville@semanticstudios.comFraming the Future(s)1. Classic Information Architecture (Polar Bear).2. Web Strategy (Web, Mobile, Social).3. Cross-Channel Strategy (Physical, Digital).4. Intertwingularity (Ubiquitous, Ambient). 7
  • 8. The Library of Congress“To further the progress of knowledge and creativity.” 8
  • 9. morville@semanticstudios.comFragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  • 10. Web Strategy1. One Library2. Core Areas3. Network Intelligence 10
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  • 13. Search is a Complex, Adaptive SystemSource: Search Patterns (2010) 13
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  • 15. morville@semanticstudios.comWhere architects useforms and spaces to designenvironments for inhabitation,information architects usenodes and links to createenvironments for understanding.Jorge Arango, Architectures 15
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  • 19. morville@semanticstudios.comExperiences Across Channels
  • 20. The Future of Mobile SearchLocation Aware Query by Wandering Multisensory The Future of Mobile Search
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  • 22. World’s Best Information Architect 22Source: Subject to Change (2008)
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  • 25. Sensors• Location (GPS)• Orientation (Compass)• Motion (Accelerometer)• Orientation/Motion (Gyroscope)• Touch (Multi-Touch, Gestural)• Light (Ambient)• Proximity• Device (Bluetooth)• Audio (Microphone)• Image/Video (Camera)• RFID (Soon) 25
  • 26.“After a half-hour, a three-tone alert sounds…If thebottle still has not been opened, the system makes anautomated reminder phone call to the patient or acaregiver. The GlowCap system compiles adherence datawhich anyone can be authorized to track. That way thedoctor can make sure Gramps stays on his meds.” 26
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  • 28. Touchpoint Taxonomy Media Book Channel Platform Newspaper Web Web MagazineProduct Social Media iOS VideoPackaging Email Android AudioPrint Catalog Messaging Poster Mac OS X Billboard TelephoneCall Center Print MS WindowsWebsiteBlog ContextFacebook HomeTwitter Work WalkingYouTube Device DrivingEmail Desktop ShoppingDirect Mail Laptop Scale PlaneRadio Mobile Party Covert Tablet PersonalTelevision Television Mobile Social Personal Kiosk Location Environmental Time Architectural Task Urban 28
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  • 30. morville@semanticstudios.com 30
  • 31. morville@semanticstudios.comCross-Channel We must leave our Marathoncomfort zones, cross-train, and collaborate. Triathlon 31
  • 32. morville@semanticstudios.comFraming our Future(s)1. Classic Information Architecture (Polar Bear).2. Web Strategy (Web, Mobile, Social).3. Cross-Channel Strategy (Physical, Digital).4. Intertwingularity (Ubiquitous, Ambient). 32
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  • 34. morville@semanticstudios.comWhat architects do forbuildings, information architects dofor…
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  • 36.“There is a problem in discussing systems onlywith words. Words and sentences must, bynecessity, come only one a time in linear, logicalorder. Systems happen all at once. They areconnected not just in one direction, but in manydirections simultaneously. To discuss themproperly, it is necessary to use a language thatshares some of the same properties as thephenomena under discussion.”
  • 37."In an era of cross-channelexperiences and product-servicesystems, it makes less and lesssense to design sitemaps andwireframes without also..."
  • 38. “…mapping the customer journey, modeling the system dynamics, andanalyzing impacts upon business processes, incentives, and the org chart."
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  • 41. morville@semanticstudios.comThe fast parts learn, propose, andabsorb shocks; the slow partsremember, integrate, and constrain.The fast parts get all the attention.The slow parts have all the power.Steward Brand on “Pace Layering”
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  • 43. morville@semanticstudios.comRichard Saul Wurman’s Sandcastles (1971). Stolen from The Nature of IA by Dan Klyn (2010).
  • 44. morville@semanticstudios.comBrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue. 44
  • 45.”Those who know, do.Those thatunderstand, teach.”
  • 46. morville@semanticstudios.comUniversity of Michigan School of Information & Library Studies
  • 47. morville@semanticstudios.comWhat can’t be automated?
  • 48. morville@semanticstudios.comWhat won’t be outsourced?
  • 49. morville@semanticstudios.comWhat’s interesting?
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  • 51. morville@semanticstudios.comWhat matters?
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  • 53. morville@semanticstudios.comIA Therefore I AmPeter Morvillemorville@semanticstudios.comSearch Patterns Studios 53