This document summarizes an email newsletter from Peter Morville about information architecture and search design. The newsletter discusses key concepts in information architecture like organization, labeling, search, and navigation systems on websites. It also promotes Morville's book "Search Patterns" and provides examples of how search improvements increased metrics like conversions and orders for companies. The newsletter concludes by providing Morville's contact information and links to relevant resources.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
Closing keynote by Trey Grainger from Activate 2018 in Montreal, Canada. Covers trends in the intersection of Search (Information Retrieval) and Artificial Intelligence, and the underlying capabilities needed to deliver those trends at scale.
Create Great Search Experiences with SharePoint 2013 WebinarPerficient, Inc.
In this presentation, Perficient covers the key components of designing and delivering optimal search experiences using Microsoft’s SharePoint 2013 platform including:
1. Developing a core understanding of the user
2. Determining appropriate search parameters
3. Implementing advanced filtering
4. Displaying and sorting results effectively
5. Leveraging technology to deliver on the desired user experience
Plan, Adapt, Emerge: Unthinkable keynote to the Arts Marketing Associationlifestooshorter
Justin Spooner & Matthew Shorter from Unthinkable were invited to give the keynote speech to the Arts Marketing Association's Digital Day on 22 November 2012. They invited us to speak about content strategy, and we took the opportunity to outline our thoughts about the balance between planning, adaptation and allowing room for emergence in the creation of digital strategies. These slides will make sense as an aide-memoire to those who were present, and we hope to supplement them in the near future with notes that will make sense of them to everyone else.
Wimmics Research Team 2015 Activity ReportFabien Gandon
Extract of the activity report of the Wimmics joint research team between Inria Sophia Antipolis - Méditerranée and I3S (CNRS and Université Nice Sophia Antipolis). Wimmics stands for web-instrumented man-machine interactions, communities and semantics. The team focuses on bridging social semantics and formal semantics on the web.
Design Story, Career opportunity in DesignSameer Chavan
Presentation on what is design and design desciplines - furniture, product design, industrial design, graphic design, animation, User experience. Design schools in India - IDC, NID, Career prospects. Role of a Designer in company, Life of a designer.
This is a presentation we gave at the Microsoft Gen Appathon on November 9th, 2012. It is an introduction to the user centered design process and Windows 8 design.
Opening Keynote for the 2019 STC Technical Communication Summit in Denver, Colorado by Peter Morville. Transcript is available at https://semanticstudios.com/tomorrows-architects/
Closing keynote by Trey Grainger from Activate 2018 in Montreal, Canada. Covers trends in the intersection of Search (Information Retrieval) and Artificial Intelligence, and the underlying capabilities needed to deliver those trends at scale.
Create Great Search Experiences with SharePoint 2013 WebinarPerficient, Inc.
In this presentation, Perficient covers the key components of designing and delivering optimal search experiences using Microsoft’s SharePoint 2013 platform including:
1. Developing a core understanding of the user
2. Determining appropriate search parameters
3. Implementing advanced filtering
4. Displaying and sorting results effectively
5. Leveraging technology to deliver on the desired user experience
Plan, Adapt, Emerge: Unthinkable keynote to the Arts Marketing Associationlifestooshorter
Justin Spooner & Matthew Shorter from Unthinkable were invited to give the keynote speech to the Arts Marketing Association's Digital Day on 22 November 2012. They invited us to speak about content strategy, and we took the opportunity to outline our thoughts about the balance between planning, adaptation and allowing room for emergence in the creation of digital strategies. These slides will make sense as an aide-memoire to those who were present, and we hope to supplement them in the near future with notes that will make sense of them to everyone else.
Wimmics Research Team 2015 Activity ReportFabien Gandon
Extract of the activity report of the Wimmics joint research team between Inria Sophia Antipolis - Méditerranée and I3S (CNRS and Université Nice Sophia Antipolis). Wimmics stands for web-instrumented man-machine interactions, communities and semantics. The team focuses on bridging social semantics and formal semantics on the web.
Design Story, Career opportunity in DesignSameer Chavan
Presentation on what is design and design desciplines - furniture, product design, industrial design, graphic design, animation, User experience. Design schools in India - IDC, NID, Career prospects. Role of a Designer in company, Life of a designer.
This is a presentation we gave at the Microsoft Gen Appathon on November 9th, 2012. It is an introduction to the user centered design process and Windows 8 design.
Opening Keynote for the 2019 STC Technical Communication Summit in Denver, Colorado by Peter Morville. Transcript is available at https://semanticstudios.com/tomorrows-architects/
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
5. morville@semanticstudios.com
in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared
information environments.
• The combination of organization,
labeling, search, and navigation
systems in web sites and intranets.
• The art and science of shaping
information products and experiences
to support usability and findability.
• An emerging discipline and
community of practice focused on
bringing principles of design and
architecture to the digital landscape.
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Design for Discovery
“Search is among the
most disruptive
innovations of our time.
It influences what we
buy and where we go. It
shapes how we learn
and what we believe.”
Search
Patterns
Peter Morville & Jeffery Callender
Illustrated by Jeff Callender, Q LTD
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8. morville@semanticstudios.com
Most of the complaints
we get are due to the way
users search; they use
the wrong keywords.
t's
ght. I
That's Ri
Yeah. rs!
d Use
e Stupi
thos
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$earch Metrics
Home Depot
• Conversion rate increased over 30% in first two weeks.
• Double digit increase in average order size.
Cabot Corporation
• Technical information downloads increased by 48%.
• Email and telephone inquiries reduced by 21%.
Sigma-Aldrich
• Increased successful searches from 53% to 83%.
• Increased site traffic to the final product detail page by 80%.
“A leading e-commerce site reported a revenue increase
of $370 million in the year following launch.”
Source: Endeca 9
11. morville@semanticstudios.com
Search is a…
Complex, Adaptive System
Goals Interaction Features Indexing Tools
Psychology Affordances Technology Structure Process
Behavior Language Algorithms Metadata Incentives
Interface
Query Results Engine Content
Users Creators
Source: Search Patterns (2010) 11
12. morville@semanticstudios.com
Principles of Design
Incremental Construction
Progressive Disclosure
Immediate Response User
Predictability
Alternate Views
Information
Recognition Over Recall
Minimal Disruption
Direct Manipulation
Interface
Context of Use
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22. morville@semanticstudios.com
There is one timeless way of building.
It is thousands of years old, and the same
today as it has always been.
The great traditional buildings of the past,
the villages and tents and temples in
which man feels at home, have always
been made by people who were very close
to the center of this way.
It is not possible to make great buildings,
or great towns, beautiful places, places
where you feel yourself, places where you
feel alive, except by following this way.
And, as you will see, this way will lead
anyone who looks for it to buildings
which are themselves as ancient in
their form, as the trees and hills,
and as our faces are.
The Timeless Way of Building
Christopher Alexander
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23. morville@semanticstudios.com
Window Place (180)
Everybody loves window seats,
bay windows, and big windows
with low sills and comfortable
chairs drawn up to them.
May be part of:
• Entrance Room (130)
• Zen View (134)
• Light on Two Sides (159)
• Street Windows (164)
May contain:
• Alcoves (179)
• Low Sill (222)
• Built-In Seats (202)
• Deep Reveals (223)
A Pattern Language
Christopher Alexander et al.
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58. morville@semanticstudios.com
find·a·bil·i·ty n
The quality of being locatable or
navigable.
The degree to which an object is
easy to discover or locate.
The degree to which a system or
environment supports wayfinding,
navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling;
enveloping (e.g., ambient air)
the ability to find anyone or anything
from anywhere at anytime 58
62. Ubiquitous Service Design morville@semanticstudios.com
Information is blurring the lines between products
and services to create multi-channel, cross-platform,
trans-media, physico-digital user experiences.
32,000 B.C. Visual Thinking
I n t e rt w i n g l e
1976 Information Architecture
1995 User Experience
1982 Service Design
2005 Ubiquitous Computing
1986 Interaction Design
http://semanticstudios.com/publications/semantics/000633.php 62
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“When a unique identifier is
attached to an object, it
becomes possible to collect the
metadata about that object into
a single information shadow.”
“The unique identifier is the
leverage point with which to
access and manipulate the
whole information shadow in
relation to similar shadows.”
While Kuniavsky advises that we view information as one of many design
materials (like wood and carbon fiber) from which devices can be made, he
also highlights its role as “the core material in creating user experiences.”
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77. Search is a Wicked Problem
morville@semanticstudios.com
• Hybrid between design,
engineering, and marketing.
• No definitive formulation.
• Considerable uncertainty.
• Complex interdependencies.
• Incomplete, contradictory, and
changing requirements.
• Stakeholders have radically
different world views.
• It’s a project and a process.
• The problem is never solved.
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User Experience Honeycomb: Searcher’s Edition
Useful Accessible
Is it useful? Is search the right Will it work for all users? Are
solution? Will it help our users features and results accessible
achieve their goals? And, given to blind and visually impaired
the state of technology, should users? Can people search from
we revisit our goals? Can search a wide variety of platforms and
be more? browsers?
Usable Credible
Is it easy to use with maximum Does the design inspire trust?
efficiency and minimal error? Do the order and display of
Are there affordances for novice results convey authority? Will
and expert searchers? Are there users believe that the top
gentle slopes to support results are the best or most
learning? popular or most relevant?
Desirable Valuable
Is it satisfying to use? Does it What is the value of search?
make people want to search? Does it build the bottom line or
Does it embody the values and advance the mission? Is the
identity of your brand? Does user experience aligned with
search leverage the power of strategy? Can search confer
emotional design? competitive advantage?
Findable Erasable
Can users find your site? Can How do these qualities interact?
they find their way around your Which are most and least
site? Can they find your content important to search? What have
despite your site? Is search we missed? Go ahead. Erase a
aligned with search engine few. Add your own. This is only
optimization? a place to start. 78
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IA Therefore I Am
Peter Morville
morville@semanticstudios.com
Search Patterns
http://searchpatterns.org/
New!
Semantic Studios
http://semanticstudios.com/
Blog
http://findability.org/
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