The document discusses information architecture and search patterns, providing definitions and principles of information architecture, examples of search patterns and design patterns, and discussing various approaches to search such as faceted navigation, auto-complete, and structured results. It also covers emerging areas like conversational search and augmented reality. The document is authored by Peter Morville and provides his contact information and links to relevant resources at the end.
Short presentation of the interplay between cultural cognitive models and web design patterns, showing how user experience of websites depends on the socio-cultural background of the user. The anthropological theories of society by Hall and Hofstede serve here as web analysis tools and are supported by examples of websites taken from different cultures of the world. First presented during the SOF conference "NIEwidzialny Dizajn" which took place on 17th-18th January 2013 in Poznan, Poland.
Delivering a Search-Driven User Experience with SharePoint and FASTGus Fraser
Do you always know exactly what you are looking for? The traditional Search Engine model requires known and accurate keywords to return meaningful content. This session will cover best use of FAST technology including pipeline extensibility, lemmatisation, fuzzy logic and synonyms which can be combined with SharePoint to break that model and provide a compelling Search-Driven User Experience. An in-depth case study with lessons learned will also be presented including a live demo, in which everything ever recorded by the Government numbering tens of thousands of documents in a variety of unstructured, difficult and lengthy formats is successfully parsed and indexed to deliver a public-facing SharePoint site driven by FAST Search for a great User Experience.
Short presentation of the interplay between cultural cognitive models and web design patterns, showing how user experience of websites depends on the socio-cultural background of the user. The anthropological theories of society by Hall and Hofstede serve here as web analysis tools and are supported by examples of websites taken from different cultures of the world. First presented during the SOF conference "NIEwidzialny Dizajn" which took place on 17th-18th January 2013 in Poznan, Poland.
Delivering a Search-Driven User Experience with SharePoint and FASTGus Fraser
Do you always know exactly what you are looking for? The traditional Search Engine model requires known and accurate keywords to return meaningful content. This session will cover best use of FAST technology including pipeline extensibility, lemmatisation, fuzzy logic and synonyms which can be combined with SharePoint to break that model and provide a compelling Search-Driven User Experience. An in-depth case study with lessons learned will also be presented including a live demo, in which everything ever recorded by the Government numbering tens of thousands of documents in a variety of unstructured, difficult and lengthy formats is successfully parsed and indexed to deliver a public-facing SharePoint site driven by FAST Search for a great User Experience.
Wimmics Research Team 2015 Activity ReportFabien Gandon
Extract of the activity report of the Wimmics joint research team between Inria Sophia Antipolis - Méditerranée and I3S (CNRS and Université Nice Sophia Antipolis). Wimmics stands for web-instrumented man-machine interactions, communities and semantics. The team focuses on bridging social semantics and formal semantics on the web.
Presentation given at UX Australia 2014 in Sydney by Iain Barker, Meld Studios.
AUDIO of the talk is available here: http://uxaustralia.com.au/uxaustralia-2014/beyond-digital-presentation
Description:
Organisations are turning to people with design sensibilities to inform and lead significant changes within their businesses. UX practitioners have the necessary design sensibilities, but few are applying themselves to these new challenges.
Iain Barker is co-founder and principal at Meld Studios. He spent 13 years working in the design of digital things before spending the last 7 years applying his skills to non-digital design challenges.
In this presentation he shares his experiences, describes the challenges and opportunities, and provides guidance to help you get started on a similar journey.
More details available over at the UX Australia site.
Closing keynote by Trey Grainger from Activate 2018 in Montreal, Canada. Covers trends in the intersection of Search (Information Retrieval) and Artificial Intelligence, and the underlying capabilities needed to deliver those trends at scale.
Opening Keynote for the 2019 STC Technical Communication Summit in Denver, Colorado by Peter Morville. Transcript is available at https://semanticstudios.com/tomorrows-architects/
Wimmics Research Team 2015 Activity ReportFabien Gandon
Extract of the activity report of the Wimmics joint research team between Inria Sophia Antipolis - Méditerranée and I3S (CNRS and Université Nice Sophia Antipolis). Wimmics stands for web-instrumented man-machine interactions, communities and semantics. The team focuses on bridging social semantics and formal semantics on the web.
Presentation given at UX Australia 2014 in Sydney by Iain Barker, Meld Studios.
AUDIO of the talk is available here: http://uxaustralia.com.au/uxaustralia-2014/beyond-digital-presentation
Description:
Organisations are turning to people with design sensibilities to inform and lead significant changes within their businesses. UX practitioners have the necessary design sensibilities, but few are applying themselves to these new challenges.
Iain Barker is co-founder and principal at Meld Studios. He spent 13 years working in the design of digital things before spending the last 7 years applying his skills to non-digital design challenges.
In this presentation he shares his experiences, describes the challenges and opportunities, and provides guidance to help you get started on a similar journey.
More details available over at the UX Australia site.
Closing keynote by Trey Grainger from Activate 2018 in Montreal, Canada. Covers trends in the intersection of Search (Information Retrieval) and Artificial Intelligence, and the underlying capabilities needed to deliver those trends at scale.
Opening Keynote for the 2019 STC Technical Communication Summit in Denver, Colorado by Peter Morville. Transcript is available at https://semanticstudios.com/tomorrows-architects/
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
4. morville@semanticstudios.com
in•for•ma•tion ar•chi•tec•ture n.
• The structural design of shared
information environments.
• The combination of organization,
labeling, search, and navigation
systems in web sites and intranets.
• The art and science of shaping
information products and experiences
to support usability and findability.
• An emerging discipline and
community of practice focused on
bringing principles of design and
architecture to the digital landscape.
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5. morville@semanticstudios.com
find·a·bil·i·ty n
The quality of being locatable or
navigable.
The degree to which an object is
easy to discover or locate.
The degree to which a system or
environment supports wayfinding,
navigation, and retrieval.
am·bi·ent adj
Surrounding; encircling;
enveloping (e.g., ambient air)
the ability to find anyone or anything
from anywhere at anytime 5
6. morville@semanticstudios.com
Design for Discovery
Search
Patterns
Peter Morville & Jeffery Callender
YOU ARE
HERE
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8. morville@semanticstudios.com
Design for Discovery
“Search is among the
most disruptive
innovations of our time.
It influences what we
buy and where we go. It
shapes how we learn
and what we believe.”
Search
Patterns
Peter Morville & Jeffery Callender
Illustrated by Jeff Callender, Q LTD
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Most of the complaints
we get are due to the way
users search; they use
the wrong keywords.
t's
ght. I
That's Ri
Yeah. rs!
d Use
e Stupi
thos
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$earch Metrics
Home Depot
• Conversion rate increased over 30% in first two weeks.
• Double digit increase in average order size.
Cabot Corporation
• Technical information downloads increased by 48%.
• Email and telephone inquiries reduced by 21%.
Sigma-Aldrich
• Increased successful searches from 53% to 83%.
• Increased site traffic to the final product detail page by 80%.
“A leading e-commerce site reported a revenue increase
of $370 million in the year following launch.”
Source: Endeca 10
12. morville@semanticstudios.com
Search is a…
Complex, Adaptive System
Goals Interaction Features Indexing Tools
Psychology Affordances Technology Structure Process
Behavior Language Algorithms Metadata Incentives
Interface
Query Results Engine Content
Users Creators
Source: Search Patterns (2010) 12
13. morville@semanticstudios.com
Principles of Design
Incremental Construction
Progressive Disclosure
Immediate Response User
Predictability
Alternate Views
Information
Recognition Over Recall
Minimal Disruption
Direct Manipulation
Interface
Context of Use
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23. morville@semanticstudios.com
There is one timeless way of building.
It is thousands of years old, and the same
today as it has always been.
The great traditional buildings of the past,
the villages and tents and temples in
which man feels at home, have always
been made by people who were very close
to the center of this way.
It is not possible to make great buildings,
or great towns, beautiful places, places
where you feel yourself, places where you
feel alive, except by following this way.
And, as you will see, this way will lead
anyone who looks for it to buildings
which are themselves as ancient in
their form, as the trees and hills,
and as our faces are.
The Timeless Way of Building
Christopher Alexander
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Window Place (180)
Everybody loves window seats,
bay windows, and big windows
with low sills and comfortable
chairs drawn up to them.
May be part of:
• Entrance Room (130)
• Zen View (134)
• Light on Two Sides (159)
• Street Windows (164)
May contain:
• Alcoves (179)
• Low Sill (222)
• Built-In Seats (202)
• Deep Reveals (223)
A Pattern Language
Christopher Alexander et al.
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59. Spime Search morville@semanticstudios.com
WineM
A smart wine rack that uses RFID to
track bottles in the rack and identify
ones that fit the selection criteria.
Collectors and restaurants can use
WineM racks to search collections
The wine can be dynamically
reorganized by any combination of
year, region, price, etc.
A handheld device accepts queries,
and full-color LED lights transform
the rack and bottles into a search
results interface. The system even
supports faceted navigation. 59
60. Multichannel morville@semanticstudios.com
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Source: Subject to Change (2008)
67. Search is a Wicked Problem
morville@semanticstudios.com
• Hybrid between design,
engineering, and marketing.
• No definitive formulation.
• Considerable uncertainty.
• Complex interdependencies.
• Incomplete, contradictory, and
changing requirements.
• Stakeholders have radically
different world views.
• It’s a project and a process.
• The problem is never solved.
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68. morville@semanticstudios.com
User Experience Honeycomb: Searcher’s Edition
Useful Accessible
Is it useful? Is search the right Will it work for all users? Are
solution? Will it help our users features and results accessible
achieve their goals? And, given to blind and visually impaired
the state of technology, should users? Can people search from
we revisit our goals? Can search a wide variety of platforms and
be more? browsers?
Usable Credible
Is it easy to use with maximum Does the design inspire trust?
efficiency and minimal error? Do the order and display of
Are there affordances for novice results convey authority? Will
and expert searchers? Are there users believe that the top
gentle slopes to support results are the best or most
learning? popular or most relevant?
Desirable Valuable
Is it satisfying to use? Does it What is the value of search?
make people want to search? Does it build the bottom line or
Does it embody the values and advance the mission? Is the
identity of your brand? Does user experience aligned with
search leverage the power of strategy? Can search confer
emotional design? competitive advantage?
Findable Erasable
Can users find your site? Can How do these qualities interact?
they find their way around your Which are most and least
site? Can they find your content important to search? What have
despite your site? Is search we missed? Go ahead. Erase a
aligned with search engine few. Add your own. This is only
optimization? a place to start. 68
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IA Therefore I Am
Peter Morville
morville@semanticstudios.com
Search Patterns
http://searchpatterns.org/
New!
Semantic Studios
http://semanticstudios.com/
Blog
http://findability.org/
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