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Mobile Gaming Goes Borderless: Why We’re
Heading Toward Multiplatform
By Peter Relan, Suren Markosian & Ben Savage
Peter Relan, YouWeb

• YouWeb Social & Mobile Gaming
  incubator
• Successful incubations: OpenFeint
  ($104mm exit to
  GREE), iSwifter, CrowdStar, Spaceport, Pl
  uto
• Non-traditional incubator
CrowdStar
• Project Trident
  – Mobile: Girl Franchise
  – FB: Happy Franchise
  – Global: Both
• The ‘Girl’ Franchise
  – New markets: Russia, Asia
  – 50M users reached
CrowdStar’s Games



• Demographics: Females 13-30
• New platforms
• Gamer playing habits change between
  platforms
  – Mobile is more frequent, shorter sessions
  – PC is longer sessions once or twice a day
Flash, Native & HTML5



• Facebook Games: Flash; Why? PC
• Mobile Games: Native; Performance
• HTML5 Games: Universal and High
  Performance Possible?
• Daisy’s Crazy Dance
Spaceport: Ben Savage

• Spaceport: reaching one billion mobile
  users through one game
  – Why games have to go multiplatform
HTML5

• Why HTML5 games, why now?
• What does HTML5 mean for social
  gaming?
  – Simplicity
  – Facebook Connect
The Future of HTML5

• Performance
• Monetization
• Massive audience
Case Study

• CrowdStar’s newest game in HTML5, built
  on Spaceport
Social Gaming: Where We’re Headed
         Flash or HTML5

        2012: Technology
          2013: Tools
           Creativity!!

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Mobile Gaming Goes Borderless: Why We're Heading Towards Multi Platform by Peter Relan & Ben Savage

  • 1. Mobile Gaming Goes Borderless: Why We’re Heading Toward Multiplatform By Peter Relan, Suren Markosian & Ben Savage
  • 2. Peter Relan, YouWeb • YouWeb Social & Mobile Gaming incubator • Successful incubations: OpenFeint ($104mm exit to GREE), iSwifter, CrowdStar, Spaceport, Pl uto • Non-traditional incubator
  • 3. CrowdStar • Project Trident – Mobile: Girl Franchise – FB: Happy Franchise – Global: Both • The ‘Girl’ Franchise – New markets: Russia, Asia – 50M users reached
  • 4. CrowdStar’s Games • Demographics: Females 13-30 • New platforms • Gamer playing habits change between platforms – Mobile is more frequent, shorter sessions – PC is longer sessions once or twice a day
  • 5. Flash, Native & HTML5 • Facebook Games: Flash; Why? PC • Mobile Games: Native; Performance • HTML5 Games: Universal and High Performance Possible? • Daisy’s Crazy Dance
  • 6. Spaceport: Ben Savage • Spaceport: reaching one billion mobile users through one game – Why games have to go multiplatform
  • 7. HTML5 • Why HTML5 games, why now? • What does HTML5 mean for social gaming? – Simplicity – Facebook Connect
  • 8. The Future of HTML5 • Performance • Monetization • Massive audience
  • 9. Case Study • CrowdStar’s newest game in HTML5, built on Spaceport
  • 10. Social Gaming: Where We’re Headed Flash or HTML5 2012: Technology 2013: Tools Creativity!!

Editor's Notes

  1. YouWeb’s goals and methods, current incubationsSuccess stories: OpenFeint $104mm exit, iSwifter profits
  2. How to address trends in other markets, like device adoption, payment systems, social networks, cultural considerations
  3. Background on CrowdStar’s philosophy toward game development What HTML5 will do to support Project Trident in creating a global reach
  4. Background on CrowdStar’s philosophy toward game development What HTML5 will do to support Project Trident in creating a global reach
  5. Background on CrowdStar’s philosophy toward game development What HTML5 will do to support Project Trident in creating a global reach
  6. Suren
  7. Peter