Game Aesthetics and    Branding     James Pearmain        @artjimp
Why are Aesthetics so important  Visuals provide the main connection between the                  game and player.Design i...
The Illusion of a game When designing a game we are creating an illusion.Players must believe the game is “real” and get c...
The Illusion of a gameOne effective method is to tie in the aesthetic with the                     gameplay               ...
The Illusion of a game    Example: Sushi Cat
The Illusion of a game    Example: Sushi Cat
Think about your favourite gamesMost of them will have strong characters      and a clear visual direction.
Why are characters so effective?•  Encourages the player to relate with the game.•  “A game can be more fun when you get t...
Why are characters so effective?•  Would Angry Birds or Cut The Rope be as popular               without its characters?  ...
Over 100 Mario games?!     •  Strong, recognizable character.     •  Why use a new character when an        existing one i...
Sequelitis•  People are more likely to play a game with   characters they recognize than something new.•  Sequels are a gr...
Building on previous success•  Conflict: You want to build on the success of your   previous games - but also make somethi...
Example: Jmtb02’s Blue Elephant
Other examples…•  Bubble Tanks > Bubble Tanks TD•  SFBros Another day cartoons + games
Art for your games   •  You don’t need stunning art for your      games, just a clear visual direction.•  Players will acc...
Examples
Using aesthetics to give meaning,       explanation and incentive.      •  Appearance should reflect function.           •...
Reward players with visual feedback•  Players will associate certain actions with positive   feedback and be inclined to k...
Gold Stars•  Reward players for every positive action.•  The size of the reward should reflect the difficulty of the task ...
Variation is key•  Visual variety will keep players from becoming   bored.•  If both gameplay and visuals are repetitive  ...
Thanks for listening!         Any Questions?@artjimp – jimp.uk@gmail.com -www.artjimp.com
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Game Aesthetics & Branding by James Pearmain (Jimp)

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James discusses the importance and impact that aesthetics and branding can have on your game.

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Game Aesthetics & Branding by James Pearmain (Jimp)

  1. 1. Game Aesthetics and Branding James Pearmain @artjimp
  2. 2. Why are Aesthetics so important Visuals provide the main connection between the game and player.Design impacts how users perceive information, learn, and assign value to a product - people perceive attractive things as more useable. Bring the game to life – make it relatable and immersive
  3. 3. The Illusion of a game When designing a game we are creating an illusion.Players must believe the game is “real” and get caught up in its world to enjoy it. If the illusion is broken the player will lose interest.
  4. 4. The Illusion of a gameOne effective method is to tie in the aesthetic with the gameplay Example: Pursuit of Hat
  5. 5. The Illusion of a game Example: Sushi Cat
  6. 6. The Illusion of a game Example: Sushi Cat
  7. 7. Think about your favourite gamesMost of them will have strong characters and a clear visual direction.
  8. 8. Why are characters so effective?•  Encourages the player to relate with the game.•  “A game can be more fun when you get the chance to act and be like your ideal self. The attraction to playing videogames and what makes them fun is that it gives people the chance to think about a role they would ideally like to take and then get a chance to play that role.” - Dr. Przybylski.•  Catharsis – Emotionally involves the player.
  9. 9. Why are characters so effective?•  Would Angry Birds or Cut The Rope be as popular without its characters? •  Anthropomorphism and personification.
  10. 10. Over 100 Mario games?! •  Strong, recognizable character. •  Why use a new character when an existing one is already popular and has a strong fanbase? •  Building on the foundations of the Mario brand – Yoshi, Donkey Kong spinoffs etc
  11. 11. Sequelitis•  People are more likely to play a game with characters they recognize than something new.•  Sequels are a great way to guarantee a certain level of success…•  …but they can crush creativity and are less enjoyable to make.
  12. 12. Building on previous success•  Conflict: You want to build on the success of your previous games - but also make something totally new and different.•  Reuse and build upon characters.•  Evolve ideas.•  Make a totally different game but use the same game world and brand it as a sequel or spinoff.
  13. 13. Example: Jmtb02’s Blue Elephant
  14. 14. Other examples…•  Bubble Tanks > Bubble Tanks TD•  SFBros Another day cartoons + games
  15. 15. Art for your games •  You don’t need stunning art for your games, just a clear visual direction.•  Players will accept simple art as long as it makes sense in the context of the game.
  16. 16. Examples
  17. 17. Using aesthetics to give meaning, explanation and incentive. •  Appearance should reflect function. •  Progress should be seen•  Gameplay elements should be easy to tell apart.
  18. 18. Reward players with visual feedback•  Players will associate certain actions with positive feedback and be inclined to keep playing.
  19. 19. Gold Stars•  Reward players for every positive action.•  The size of the reward should reflect the difficulty of the task achieved.•  Don’t spoil your audience – too much reward will confuse players and reduce the sense of achievement and satisfaction.
  20. 20. Variation is key•  Visual variety will keep players from becoming bored.•  If both gameplay and visuals are repetitive eventually the illusion is broken.•  Different level themes, time of day, seasons, other purely aesthetic changes will improve the attention span of a player.
  21. 21. Thanks for listening! Any Questions?@artjimp – jimp.uk@gmail.com -www.artjimp.com

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