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2012 Flash Games Market Survey Results




             December 20, 2012
OVERVIEW
About The Survey
•  The Flash Games Market Survey is the annual summary of the top trends in the
   Flash games i...
Mochi Media is the world’s largest browser-based games
network, with more than 150 million monthly active users and
90,000...
HIGHLIGHTS
•    Online game development continues to be int’l phenomenon
•    Developers embracing dual platforms: first o...
HIGHLIGHTS, CONTINUED
Year over year highlights:
•  Game traffic and revenue have increased for 50.8% of game
   developer...
SOME DEFINITIONS
A few definitions of terms used in this survey:
•  Devs / developers: Game developers, the ones making th...
Demographic Info




                   7
DEVELOPER, PUBLISHER, OR DEV-PUB?
 Respondents Identified As Either A Developer, Publisher, Or Both


              21.0%	...
DEVELOPER & PUBLISHER LINES BLUR
               There Is Overlap Between Developers And Publishers




                   ...
FLASH GAMES INDUSTRY IS STILL MALE
                                    What Is Your Gender?


                            ...
85% OF FLASH GAMES COMMUNITY UNDER 34
                                Which Age Group Do You Fall Into?

45.0%	
          ...
FLASH GAMES INDUSTRY CONTINUES TO BE INT’L
                What Country Do You Live In?
 Top 10 countries (% change from 2...
Developer Responses
 Developers, Including Developers & Publishers




                                                 13
NEARLY 1 IN 5 DEVS MAKING GAMES FULL-TIME
What Percentage Of Your Time Do You Spend Creating Games?
                34.2%	...
DEVELOPERS MATURING
How Long Have You Been Creating Flash Games?


                                                       ...
80% OF DEVELOPERS WANT MORE THAN A HOBBY
                              What Is Your Real Goal In Making Games?


         ...
AS3 REMAINS #1, AIR ADOPTION ON THE RISE
                                     For Flash Development You Use
              ...
DEVELOPERS MAINTAIN GAME QUANTITY
How Many Total Published Flash Games Have You Created In The Past Year?

      50.0%	
  ...
GAME PLAYS HOLDING STEADY
How Many Game Plays On Average Do Your Games Typically Get In Their Lifetime?
                  ...
DEVS ARE WORKING ALONE OR IN SMALL TEAMS
   What Size Team Do You TYPICALLY Work With To Create Games?

                  ...
COLLABORATIONS OCCUR THROUGH FRIENDSHIPS
                    How Do You Find Collaborators For Your Projects?

  60.0%	
  ...
Coding & Game Design Are Core Strengths
What Aspect In Game Creation Do You Feel Strong In? Select All That Apply.
       ...
70% OF DEVS CREATE GAMES IN LESS THAN 3 MOS.
                       How Long Does It Take You To Create A Flash Game?

   ...
85% OF DEVS SPEND 540 HOURS OR LESS ON GAMES
  On Average, How Many Engineering Hours Does It Take You To
  Develop A Flas...
SOME DEVELOPERS TRYING NEW TECHNOLOGIES
Which Browser-based Gaming Platforms Do Your Develop For Other Than
Flash?
  70.0%...
FLASH DOMINATES ONLINE GAMES
How Long Does It Take You To Create A Game Using These Technologies?

  90.0%	
              ...
INTEREST IN 3D GAMES IS HIGH
                     Are You Interested In Creating 3D Games?




                           ...
DEVELOPERS MAXIMIZING MONETIZATION CHANNELS
  How Do You Make Money From Flash Games? Select All That Apply
              ...
MONTHLY INCOME HOLDING STEADY
How Much Money Do You Make Each Month From Developing Games?

    60.0%	
             52.6%	...
SPONSORSHIPS ARE SOLID REVENUE STREAM
Do You Make Money By Selling Your Game To Sponsors? If So, What
Is Your Average Pric...
MAJORITY OF GAMES GET SPONSORED
  [Respondent Sub-Set: Developers That Get Their Games Sponsored]
  What Percentage Of You...
AVG. LICENSE AMOUNTS HAVE GONE UP
Do You Make Money By Selling Licenses? If So, What Is Your Average Price?

Price Per Lic...
TOP REVENUE CHANNELS: SPONSORSHIPS & ADS
What Are Your Top 3 Ways Of Making Money From Game Development, Ranked
By Revenue...
GAMES ARE PROJECTS
                   Do You Iterate On Games After You Release Them?

If so, where do you get your data? ...
INCREASE IN GAME TRAFFIC & REVENUE
 Over The Last Year, Which Of These Statements Is Most Accurate For You?


 Game	
  tra...
GOOGLE, FORUMS, BLOGS TOP INFO SOURCES
Where Do You Go When You Need To Get Information On Flash Game
Development? (Choose...
Developers & Mobile
Online game developers and their connection to mobile game development




                           ...
MORE DEVELOPERS MAKING MOBILE GAMES
                   Do You, Or Have You Made Mobile Games?



                         ...
86% CURRENTLY OR PLAN TO DEVELOP FOR MOBILE
                                    What Gaming Platforms Do You Develop On?
 ...
ANDROID AND iOS ARE EQUAL TARGETS
                                         Which Mobile Stores Do You Target?
90.0%	
  
  ...
GAMES VETTED IN THE BROWSER, THEN GO MOBILE
                                            What Is Your Approach For Flash An...
MOBILE REVENUE SOURCES: APP SALES #1, ADS #2
How Do You Make Money From Mobile Games?

                                   ...
MOBILE MONETIZATION: ROOM TO GROW
What Percentage Of Your Total Games Revenue Comes From Mobile
Games?
   30.0%	
  
      ...
MOBILE DEVELOPMENT PROFITABLE FOR 1 OUT OF 2 DEVS
Is Mobile Game Development Profitable For You As A Developer?




      ...
MOST DEVS NEED 1-3 MOS. TO CREATE A MOBILE GAME
 On Average, How Long Does It Take You To Develop A Mobile Game
 (Calendar...
85% OF DEVS MAKE A GAME IN 540 HOURS OR LESS
 On Average, How Many Engineering Hours Does It Take You To
 Develop A Mobile...
78% OF DEVS MADE LESS THAN $5,000 IN LAST YEAR
 How Much Revenue Have You Made From Mobile Development In The
 Past 12 Mon...
SAME MONETIZATION STRATEGY FOR iOS & ANDROID
 When Making A Game For The iOS And Android Markets, Does Your
 Monetization ...
MAJORITY OF DEVS DO NOT USE PLATFORM SERVICES
Do You Use Any Platform Services When Developing Mobile Games? If
So, What I...
63% TEST MOBILE GAME IDEAS WITH FLASH
Do You Test Your Game Ideas Before Developing A Mobile Version? If
So, How?
70%	
   ...
MARKETING IS BIGGEST PAIN-POINT
What Is Your Biggest Pain-Point In Mobile Game Development?

  60.0%	
  
                 ...
CREATING MOBILE GAMES: AIR AND NATIVE CODE
               How Do You Create Your Mobile Games? (Select All That Apply)


 ...
MOBILE MARKETING STRATEGY
                                                    How Do You Market Your Game?

              ...
AS MANY PLATFORMS AS POSSIBLE
After Trying Out Mobile Platforms, What Is Your View Of Creating
Games For The Web?

       ...
Publisher Responses
 Publishers, Including Developers & Publishers




                                                 55
PORTAL PUBLISHER BACKGROUNDS VARY
            Do You Create Flash Game Websites Full-time?

If Not, What Is Your Full-Time...
EXPERIENCED VETERANS AND ROOKIES
How Long Have You Been Creating Flash Gaming Websites?
                           39.7%	
...
PUBLISHERS CONTINUE MULTIPLE SITES TREND
                          How Many Flash Gaming Websites Do You Own?
            ...
FEW SITES ARE OPTIMIZED FOR MOBILE DEVICES
                     Are Your Sites Optimized For Mobile?


                   ...
MANY SMALL PORTALS MAKE UP A BIG INDUSTRY
   How Many Unique Visitors Visit Your Site(s) Each Month?
                     ...
SMALL TEAMS ON THE RISE
Do You Manage Your Website By Yourself, Or With A Team?

 70.0%	
             63.1%	
  

 60.0%	
 ...
ADS ON WEBSITES STILL #1 MONETIZATION METHOD
How Do You Make Money From Your Flash Gaming Website? Select All That Apply

...
SITE MONETIZATION IMPROVING
How Much Money Do You Make Each Month From Your Gaming Websites?
                             ...
ON-SITE ADS #1 REVENUE SOURCE
What Are Your Top 3 Ways Of Making Money From Game Development?
 70.0%	
  


 60.0%	
  


 5...
ALMOST 20% OF PUBLISHERS HAVE UNIQUE GAME API’S
     Do You Have Your Own Unique API’s For Games On Your Site?



        ...
MOCHI MEDIA IS TOP CONTENT SOURCE
How Do You Find Games For Your Site(s)? Select All That Apply
                          ...
OVER 80% OF PORTAL OWNERS CREATE THEIR OWN SITES
  Do You Use Arcade Scripts? If So, Which Ones?

                        ...
PHP MOST POPULAR TECHNOLOGY FOR PUBLISHERS
 Which Web Technologies Do You Use To Build / Develop Your Site(s)?
 Select All...
MORE RELIANCE ON SPONSORSHIPS AS TRAFFIC DRIVERS
 How Do You Get Traffic To Your Website? Select All That Apply.
         ...
PUBLISHERS WHO ALSO SPONSOR GAMES
Do You Sponsor Games? If So, What Would You Estimate Is The Average
Amount That You Pay ...
PUBLISHERS SPONSORING MORE GAMES
                       How Many Games Do You Sponsor Each Month?


                      ...
FGL DRIVES SPONSORSHIPS
                             How Do You Find Games Up For Sponsorship?
                           ...
PUBLISHERS LICENSING GAMES
Do You License Ad-Free Or Logo-Free Versions Of Games For Your Site?
If So, What Is An Average ...
TRAFFIC & REVENUE INCREASED
Over The Last Year, Which Of These Is Most Accurate For You?

         No	
  change	
  in	
  w...
MIXED IMPACT OF SOCIAL MEDIA
How Has The Presence Of Large Social Media Gaming Sites
Impacted Your Business?
             ...
TOP INFORMATION SOURCES: GOOGLE, FORUMS & BLOGS
 Where Do You Go When You Need To Get Information On Flash
 Games? (Choose...
CONTACT INFO


Contact Info:
Colin Cupp
Sr. Product Marketing Manager
(415)364-8682
colin@mochimedia.com




             ...
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2012 Flash Games Market Survey Results

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This is the full results deck for the 2012 Flash Games Market Survey, conducted by Mochi Media and our survey partners Adobe and FGL.com.

Now in our 4th year, Mochi Media conducts this annual survey to "take the pulse" of the Flash games industry.

Due to lowered barriers and improvements in technology, we are seeing an evolution of the Flash games industry, where old labels of "Flash game developer" and "mobile game developer" are being replaced with simply "game developer".

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2012 Flash Games Market Survey Results

  1. 1. 2012 Flash Games Market Survey Results December 20, 2012
  2. 2. OVERVIEW About The Survey •  The Flash Games Market Survey is the annual summary of the top trends in the Flash games industry. Organized each year by Mochi Media with the support of partners, the data in the survey delivers key insights for the Flash game developer and publisher (website / portal owner) audiences. The findings in this survey also help determine the content of FGS, the leading annual conference for Flash games, and is reflected in the March 2013 event with the theme “Evolve Your Game”. •  1,359 total survey responses 2
  3. 3. Mochi Media is the world’s largest browser-based games network, with more than 150 million monthly active users and 90,000 games on more than 60,000 publisher websites. Mochi Media’s game development products and services enable developers to track, distribute, and monetize their games across the web. Mochi Media is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Interactive. 3
  4. 4. HIGHLIGHTS •  Online game development continues to be int’l phenomenon •  Developers embracing dual platforms: first online, then mobile •  86% of Flash game developers expanding into mobile •  55% of Flash game developers making games for mobile today •  Adobe AIR sees higher adoption, #1 path to mobile •  Developers target iOS and Android markets equally •  Marketing is biggest pain-point for mobile game development •  Mobile marketing strategy: 80% “release and hope for the best” •  App sales and ads top current mobile monetization methods •  Over 71% of developers are interested in creating 3D games 4
  5. 5. HIGHLIGHTS, CONTINUED Year over year highlights: •  Game traffic and revenue have increased for 50.8% of game developers •  Microtransactions for mobile emerging as solid revenue channel •  More publishers sponsoring games to drive traffic 5
  6. 6. SOME DEFINITIONS A few definitions of terms used in this survey: •  Devs / developers: Game developers, the ones making the games. •  Pubs / publishers: website / portal owners where players interact with the games. •  Sponsors: publishers who pay for games for the purpose of brand & link placement to drive traffic and/or access to exclusive content. 6
  7. 7. Demographic Info 7
  8. 8. DEVELOPER, PUBLISHER, OR DEV-PUB? Respondents Identified As Either A Developer, Publisher, Or Both 21.0%   Developer   Publisher   9.6%   Developer  and   Publisher   69.4%   vs. 2011: More publishers responded this year. 8 Source: Flash Games Market Survey 7/2012
  9. 9. DEVELOPER & PUBLISHER LINES BLUR There Is Overlap Between Developers And Publishers Developer   Dev-­‐Pub   69%   21%   Source: Flash Games Market Survey 7/2012 9
  10. 10. FLASH GAMES INDUSTRY IS STILL MALE What Is Your Gender? 6.5%   Male   Female   93.5%   vs. 2011: Roughly the same, slight increase in female respondents 10 Source: Flash Games Market Survey 7/2012
  11. 11. 85% OF FLASH GAMES COMMUNITY UNDER 34 Which Age Group Do You Fall Into? 45.0%   42.2%   40.0%   35.0%   vs. 2011: New option for 30.0%   55+, which represented 30.0%   2.4% of respondents. 25.0%   20.0%   15.0%   12.3%   10.8%   10.0%   5.0%   2.4%   2.4%   0.0%   2-­‐17   18-­‐24   25-­‐34   35-­‐44   45-­‐55   55+   11 Source: Flash Games Market Survey 7/2012
  12. 12. FLASH GAMES INDUSTRY CONTINUES TO BE INT’L What Country Do You Live In? Top 10 countries (% change from 2011) •  U.S. 19.7 % (-1.3%) •  U.K. 8% (-2%) •  Russian Federation 6.3% (no change) •  China 6.2% (+ 5.4%) •  Ukraine 4% (+1%) vs. 2011: China burst onto the scene in 2012 with over 6% of survey •  Canada 4% (-1%) respondents. Countries with English as their first language see decrease as trend •  India 3.5% (no change) towards decentralization and internationalization continues. •  Brazil 3.1% (no change) •  Poland 2.8% (+ 1.3%) •  Indonesia 2.1% (-.9%) Source: Flash Games Market Survey 7/2012 12
  13. 13. Developer Responses Developers, Including Developers & Publishers 13
  14. 14. NEARLY 1 IN 5 DEVS MAKING GAMES FULL-TIME What Percentage Of Your Time Do You Spend Creating Games? 34.2%   35.0%   If not full-time, what do you do? 30.0%   •  #1 answer = “Student” 25.0%   21.7%   19.9%   20.0%   15.0%   11.3%   10.0%   7.5%   vs. 2011: Slight decrease (-4%) in full-time developers. 5.0%   0.0%   0-­‐25%   26-­‐50%   51-­‐75%   76-­‐99%   100%-­‐  I   create  games   full-­‐Hme   Source: Flash Games Market Survey 7/2012 14
  15. 15. DEVELOPERS MATURING How Long Have You Been Creating Flash Games? Less  than  1  year   1-­‐2  years   19.3%   22.5%   2-­‐5  years   5+  years   31.1%   27.0%   vs. 2011: Big increase in the 5+ years category (+6.3%), slight decreases in others. 15 Source: Flash Games Market Survey 7/2012
  16. 16. 80% OF DEVELOPERS WANT MORE THAN A HOBBY What Is Your Real Goal In Making Games? 33.9%   vs. 2011: Slight 35.0%   decrease in desire to become full-time 30.0%   indie (-4.2%), slight 23.4%   25.0%   increase in desire to 18.5%   create a game 20.0%   studio (+3.3%). 14.3%   15.0%   10.0%   10.0%   5.0%   0.0%   Just  a  hobby,   To  become  a   To  create  a   To  be  the   Other   probably   full-­‐Hme  indie   game  studio   biggest,  most   always  will  be   developer   successful   game  studio   ever   16 Source: Flash Games Market Survey 7/2012
  17. 17. AS3 REMAINS #1, AIR ADOPTION ON THE RISE For Flash Development You Use 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   AS2   14.7%   AS3   76.8%   AS3/AIR   35.8%   AS3/Flex   22.5%   Flixel   10.7%   FlashDevelop   49.3%   haXe   7.0%   other   14.4%   Top response for “other”: vs. 2011: Big increase in AS3/AIR (+14%). Haxe is up as well (+3.7%). Notable decreases in AS2 (-5%), AS3/ •  “Flashpunk” Flex (-2.6%), Flixel (-1.4%), and FlashDevelop (-3%). 17 Source: Flash Games Market Survey 7/2012
  18. 18. DEVELOPERS MAINTAIN GAME QUANTITY How Many Total Published Flash Games Have You Created In The Past Year? 50.0%   45.6%   45.0%   vs. 2011: Slight increase in 40.0%   developers making 3-5 games per 35.0%   year (+2.2%) and 21+ games 28.0%   (+1.6%). 30.0%   25.0%   20.0%   15.0%   9.1%   9.6%   10.0%   3.7%   3.9%   5.0%   0.0%   1-­‐2  games   3-­‐5  games   6-­‐10  games   11-­‐20   21+  games   N/A-­‐  never   games   created  a   Flash  game   18 Source: Flash Games Market Survey 7/2012
  19. 19. GAME PLAYS HOLDING STEADY How Many Game Plays On Average Do Your Games Typically Get In Their Lifetime? 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   0-­‐200k  game  plays   34.7%   200k  -­‐  500k  game  plays   13.0%   500k  -­‐  1  million  game  plays   10.3%   1  million  -­‐  5  million  game  plays   11.4%   5  million  -­‐  10  million  game  plays   2.9%   10  million  or  more   3.9%   N/A-­‐  I'm  not  sure  or  don't  know   23.5%   vs. 2011: No change 19 Source: Flash Games Market Survey 7/2012
  20. 20. DEVS ARE WORKING ALONE OR IN SMALL TEAMS What Size Team Do You TYPICALLY Work With To Create Games? Myself  (single  developer)   2.2%   0.8%   0.6%   Indie  CollaboraHons  (2-­‐5   member  independent  team)   10.3%   Small  company  (2-­‐10   member  teams)   48.5%   Medium  company  (11-­‐50   member  company  team)   37.3%   Large  company  (51+   professional  team)   other   vs. 2011: More indie collaborations with an increase of +6.4%. Single developer is down 8.7%. 20 Source: Flash Games Market Survey 7/2012
  21. 21. COLLABORATIONS OCCUR THROUGH FRIENDSHIPS How Do You Find Collaborators For Your Projects? 60.0%   54.0%   Top answer for 50.0%   “other”: 40.0%   •  “Friends” 30.0%   22.3%   23.7%   17.4%   20.0%   12.5%   10.0%   0.0%   vs. 2011: No significant changes. 21 Source: Flash Games Market Survey 7/2012
  22. 22. Coding & Game Design Are Core Strengths What Aspect In Game Creation Do You Feel Strong In? Select All That Apply. 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   Coding   79.2%   Game  Art   31.6%   Game  Design   61.0%   Game  Music   13.6%   Business  Side   20.8%   Other   2.6%   vs. 2011: No significant changes. 22 Source: Flash Games Market Survey 7/2012
  23. 23. 70% OF DEVS CREATE GAMES IN LESS THAN 3 MOS. How Long Does It Take You To Create A Flash Game? 60.0%   50.6%   50.0%   vs. 2011: No significant changes. 40.0%   30.0%   20.3%   20.0%   17.5%   10.0%   0.0%   4.8%   3.0%   Less  than   3.4%   a  month   1-­‐3   months   4-­‐6   months   7-­‐12   months   12+   months   Other   23 Source: Flash Games Market Survey 7/2012
  24. 24. 85% OF DEVS SPEND 540 HOURS OR LESS ON GAMES On Average, How Many Engineering Hours Does It Take You To Develop A Flash Game? 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   40.0%   45.0%   50.0%   Less  than  160  hours   37.5%   160-­‐540  hours   47.9%   540-­‐960  hours   9.9%   960+  hours   4.5%   Other   3.4%   vs. 2011: No data available. 24 Source: Flash Games Market Survey 7/2012
  25. 25. SOME DEVELOPERS TRYING NEW TECHNOLOGIES Which Browser-based Gaming Platforms Do Your Develop For Other Than Flash? 70.0%   67.9%   60.0%   vs. 2011: No data available. 50.0%   40.0%   30.0%   19.0%   20.0%   17.9%   10.0%   1.0%   0.0%   Unity   Silverlight   HTML5   None  of  these   Source: Flash Games Market Survey 7/2012 25
  26. 26. FLASH DOMINATES ONLINE GAMES How Long Does It Take You To Create A Game Using These Technologies? 90.0%   vs. 2011: No significant changes. 80.0%   Less  than  one  month   70.0%   60.0%   1-­‐3  months   50.0%   4-­‐6  months   40.0%   7-­‐12  months   30.0%   12+  months   20.0%   I  don't  use  this   technology   10.0%   0.0%   Unity   ObjecHve  C   HTML5   26 Source: Flash Games Market Survey 7/2012
  27. 27. INTEREST IN 3D GAMES IS HIGH Are You Interested In Creating 3D Games? Yes   28.4%   No   71.5%   vs. 2011: No significant change. 27 Source: Flash Games Market Survey 7/2012
  28. 28. DEVELOPERS MAXIMIZING MONETIZATION CHANNELS How Do You Make Money From Flash Games? Select All That Apply 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   Ads  in  game   63.1%   Ads  on  website   30.8%   Custom  game  development   25.8%   Licensing   41.1%   Micro-­‐transacHons   11.2%   Sponsorships   47.3%   N/A-­‐  don't  make  money   13.0%   vs. 2011: Licensing up slightly (+3.1%) Source: Flash Games Market Survey 7/2012 28
  29. 29. MONTHLY INCOME HOLDING STEADY How Much Money Do You Make Each Month From Developing Games? 60.0%   52.6%   50.0%   40.0%   30.0%   19.0%   20.0%   12.7%   9.9%   10.0%   2.6%   1.5%   1.2%   0.0%   $0  to  $500  USD   $501  -­‐  1,000   $1,001  -­‐  $5,000   $5,001  -­‐   $10,000  -­‐   $25,000  USD   N/A-­‐  Do  not   per  month   USD  per  month   USD  per  month   $10,000  USD   $25,000  USD   and  up  per   wish  to   per  month   per  month   month   disclose   vs. 2011: No significant changes. Source: Flash Games Market Survey 7/2012 29
  30. 30. SPONSORSHIPS ARE SOLID REVENUE STREAM Do You Make Money By Selling Your Game To Sponsors? If So, What Is Your Average Price? vs. 2011: Devs making money via sponsorships Price Per Sponsorship Deal slightly down (-3%). Some shuffling in top 5 amounts. •  AVG. $2,351 BASED ON 250 RESPONSES Top 5 Sponsorship Amounts: •  $500 (12.8%) 43.3%   No   •  $1,000 (9.6%) 56.6%   Yes   •  $2,000 (7.2%) •  $1,500 (4.8%) •  T- $300 & $3,000 (4.4%) Source: Flash Games Market Survey 7/2012 30
  31. 31. MAJORITY OF GAMES GET SPONSORED [Respondent Sub-Set: Developers That Get Their Games Sponsored] What Percentage Of Your Games Available For Sponsorship End Up Getting Sponsored? vs. 2011: No significant change. 7.3%   8.2%   0-­‐20%   13.9%   21-­‐40%   56.1%   41-­‐60%   14.7%   61-­‐80%   81-­‐100%   Source: Flash Games Market Survey 7/2012 31
  32. 32. AVG. LICENSE AMOUNTS HAVE GONE UP Do You Make Money By Selling Licenses? If So, What Is Your Average Price? Price Per License Agreement vs. 2011: The average license amount is up from $625 •  AVG. $988.80 BASED ON 158 RESPONSES (+36.7%). Also, the top 5 has a new entrant with $1,000 at the #3 spot. Top 5 Amounts: •  $500 (17.0%) •  $200 (10.7%) 36.9%   •  $1,000 (8.8%) 63.0%   No   Yes   •  $300 (7.5%) •  $100 (5.0%) Source: Flash Games Market Survey 7/2012 32
  33. 33. TOP REVENUE CHANNELS: SPONSORSHIPS & ADS What Are Your Top 3 Ways Of Making Money From Game Development, Ranked By Revenue Each Month? vs. 2011: Licensing is 35.0%   emerging as a solid revenue channel with 30.0%   a 4% increase as a #2 revenue source. 25.0%   Sponsorships and ads continue to lead 20.0%   the way, though, with sponsorships up 7% 15.0%   as a #1 revenue #1  Revenue  Source   source and ads 10.0%   #2  Revenue  Source   holding steady as a #1, #2, and #3 5.0%   #3  Revenue  Source   revenue source. 0.0%   33 Source: Flash Games Market Survey 7/2012
  34. 34. GAMES ARE PROJECTS Do You Iterate On Games After You Release Them? If so, where do you get your data? (top answers) •  Player Comments / Feedback (39.8%) •  Playtomic (14.8%) •  Mochi Media (Mochi Analytics, Mochi Bot) (9.3%) •  Google Analytics (3.1%) •  Forums (2.3%) 30.0%   No   69.9%   Yes   vs. 2011: 9% decrease in developers that iterate on their games. Player Comments / Feedback increases 15% as #1 data source. Source: Flash Games Market Survey 7/2012 34
  35. 35. INCREASE IN GAME TRAFFIC & REVENUE Over The Last Year, Which Of These Statements Is Most Accurate For You? Game  traffic  decreased,  revenue  decreased   29.2%   Game  traffic  increased,  revenue  decreased   13.6%   Game  traffic  decreased,  revenue  increased   6.2%   Game  traffic  increased,  revenue  increased   50.8%   0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   vs. 2011: Game Traffic Increase & Revenue Increase still the top answer, but is down 7%. Source: Flash Games Market Survey 7/2012 35
  36. 36. GOOGLE, FORUMS, BLOGS TOP INFO SOURCES Where Do You Go When You Need To Get Information On Flash Game Development? (Choose All That Apply) 90.0%   84.1%   80.0%   73.6%   70.0%   64.3%   60.0%   50.0%   40.8%   40.0%   30.0%   24.1%   22.0%   19.5%   20.0%   vs. 2011: Mostly the same, with 10.0%   decreases in Forums (-7%) and Blogs (-7%). 0.0%   Source: Flash Games Market Survey 7/2012 36
  37. 37. Developers & Mobile Online game developers and their connection to mobile game development 37
  38. 38. MORE DEVELOPERS MAKING MOBILE GAMES Do You, Or Have You Made Mobile Games? vs. 2011: 8% increase in developers that are making mobile games 44.4%   today. 55.5%   Yes   No   Source: Flash Games Market Survey 7/2012 38
  39. 39. 86% CURRENTLY OR PLAN TO DEVELOP FOR MOBILE What Gaming Platforms Do You Develop On? 90%   90%   80%   70%   Yes,  I  currently  develop  on  this   plaeorm   60%   60%   No,  but  plan  to  in  next  year   49%   50%   No,  and  do  not  plan  to  in  next   year   40%   37%   33%   30%   30%   21%   21%   20%   vs. 2011: No 11%   significant changes, Browser 10%   5%   3%   4%   and Mobile continue to be 0%   focal platforms for Browser   Downloadable   Console   Mobile   developers. PC   Source: Flash Games Market Survey 7/2012 39
  40. 40. ANDROID AND iOS ARE EQUAL TARGETS Which Mobile Stores Do You Target? 90.0%   81.1%   77.9%   80.0%   vs. 2011: Big increases in iOS (+14%) and Samsung 70.0%   (+8%) markets. iOS and Android are now equal 60.0%   targets. 50.0%   40.0%   30.0%   20.0%   18.2%   20.0%   7.4%   10.0%   4.1%   0.0%   Android   iOS   Blackberry   Samsung   Microsof   Other   (iPhone  /   (Playbook,   (Galaxy,   (Xoom,   iPad)   handsets)   handsets)   handsets)   Source: Flash Games Market Survey 7/2012 40
  41. 41. GAMES VETTED IN THE BROWSER, THEN GO MOBILE What Is Your Approach For Flash And Mobile? 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   I  create  a  Flash  version  of  the  game  first,  followed  by  a  mobile   52.2%   version   I  create  a  mobile  version  of  the  game  first,  follwed  by  a  Flash   6.5%   version   I  create  both  versions  at  the  same  Hme   26.2%   I  always  treat  Flash  and  mobile  separately,  they  are  not   12.5%   connected   Other   2.3%   vs. 2011: 9% increase in developers creating both versions at the same time. Source: Flash Games Market Survey 7/2012 41
  42. 42. MOBILE REVENUE SOURCES: APP SALES #1, ADS #2 How Do You Make Money From Mobile Games? Top answer for “other”: 70.0%   60.2%   •  “I don’t make money 60.0%   yet” 50.0%   42.6%   40.0%   30.0%   22.3%   21.1%   20.0%   vs. 2011: Increases in 10.0%   Microtransactions (+11%) and Ads (+5%). 0.0%   Source: Flash Games Market Survey 7/2012 42
  43. 43. MOBILE MONETIZATION: ROOM TO GROW What Percentage Of Your Total Games Revenue Comes From Mobile Games? 30.0%   26.8%   vs. 2011: No 25.0%   significant changes. 20.0%   15.0%   10.0%   8.6%   4.7%   5.3%   4.7%   5.0%   3.8%   3.2%   3.5%   2.3%   1.7%   0.0%   43 Source: Flash Games Market Survey 7/2012
  44. 44. MOBILE DEVELOPMENT PROFITABLE FOR 1 OUT OF 2 DEVS Is Mobile Game Development Profitable For You As A Developer? 48.9%   51.0%   Yes   No   vs. 2011: No data available. Source: Flash Games Market Survey 7/2012 44
  45. 45. MOST DEVS NEED 1-3 MOS. TO CREATE A MOBILE GAME On Average, How Long Does It Take You To Develop A Mobile Game (Calendar Time)? 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   Less  than  a  month   20.5%   1-­‐3  months   56.4%   3-­‐6  months   18.5%   6+  months   4.4%   Other   1.4%   vs. 2011: No data available. 45 Source: Flash Games Market Survey 7/2012
  46. 46. 85% OF DEVS MAKE A GAME IN 540 HOURS OR LESS On Average, How Many Engineering Hours Does It Take You To Develop A Mobile Game? 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   40.0%   45.0%   Less  than  160  hours   40.8%   160-­‐540  hours   44.1%   540-­‐960  hours   10.1%   960+  hours   4.7%   Other   1.7%   vs. 2011: No data available. Source: Flash Games Market Survey 7/2012 46
  47. 47. 78% OF DEVS MADE LESS THAN $5,000 IN LAST YEAR How Much Revenue Have You Made From Mobile Development In The Past 12 Months? 78.2%   vs. 2011: No data 80.0%   available. 70.0%   60.0%   50.0%   40.0%   30.0%   20.0%   10.7%   10.0%   4.7%   2.9%   3.2%   0.0%   $0  -­‐  $5,000   $5,000  -­‐   $10,000  -­‐   $25,000  -­‐   $50,000+   $10,000   $25,000   $50,000   47 Source: Flash Games Market Survey 7/2012
  48. 48. SAME MONETIZATION STRATEGY FOR iOS & ANDROID When Making A Game For The iOS And Android Markets, Does Your Monetization Strategy Change? Yes,  my  strategy  is  different   10.7%   I  only  make  games  for  the  Android  market   12.5%   I  only  make  games  for  the  iOS  market   18.5%   My  strategy  is  the  same  for  both  markets   58.2%   0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   vs. 2011: No data available. 48 Source: Flash Games Market Survey 7/2012
  49. 49. MAJORITY OF DEVS DO NOT USE PLATFORM SERVICES Do You Use Any Platform Services When Developing Mobile Games? If So, What Is Your Incentive To Do So? 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   Faster  Hme  to  market   28.9%   I  don't  want  to  manage  my  own  servers   17.9%   Allows  me  to  focus  on  the  aspects  of  game  development  that  I   22.6%   really  enjoy   I  don't  use  plaeorm  services   56.1%   Other   0.5%   vs. 2011: No data available. 49 Source: Flash Games Market Survey 7/2012
  50. 50. 63% TEST MOBILE GAME IDEAS WITH FLASH Do You Test Your Game Ideas Before Developing A Mobile Version? If So, How? 70%   vs. 2011: No data 63%   available. 60%   50%   38%   40%   30%   20%   16%   10%   6%   0%   I  make  a  Flash   I  run  the  idea  by   I  don't  test  my   Other   version  first  to  test   other  develpers  /   ideas  before  I   the  concept   friends  and  get   make  the  game   their  feedback   50 Source: Flash Games Market Survey 7/2012
  51. 51. MARKETING IS BIGGEST PAIN-POINT What Is Your Biggest Pain-Point In Mobile Game Development? 60.0%   53.4%   vs. 2011: No data available. 50.0%   40.0%   30.0%   20.8%   19.4%   20.0%   10.0%   6.2%   0.0%   MarkeHng   PorHng   MoneHzaHon   Other   Source: Flash Games Market Survey 7/2012 51
  52. 52. CREATING MOBILE GAMES: AIR AND NATIVE CODE How Do You Create Your Mobile Games? (Select All That Apply) 67.70%   vs. 2011: No data 70.00%   available. 60.00%   50.00%   40.00%   29.80%   30.00%   20.00%   16.10%   10.00%   9.80%   0.00%   5.90%   Port  via  Adobe   AIR   Write  naHve   Port  via   code  for  each   Other   Unity3D   mobile   Pay  someone   plaeorm   else  to  do  it   52 Source: Flash Games Market Survey 7/2012
  53. 53. MOBILE MARKETING STRATEGY How Do You Market Your Game? 80.0%   80.0%   vs. 2011: No data available. 70.0%   60.0%   50.0%   40.0%   30.0%   22.6%   20.0%   10.0%   17.6%   0.0%   8.0%   14.0%   Release  and  hope  for  the  best   Partner  with  large  networks   Developer  co-­‐promoHon   Paid  reviews   Other   53 Source: Flash Games Market Survey 7/2012
  54. 54. AS MANY PLATFORMS AS POSSIBLE After Trying Out Mobile Platforms, What Is Your View Of Creating Games For The Web? Don't  need  to  make  online  games   anymore   7%   7%   10%   Need  to  make  as  many  games  for   as  many  plaeorms  as  possible,   including  mobile  and  online   Giving  up  on  mobile,  going  back   to  online  games   76%   Other   vs. 2011: No data available. 54 Source: Flash Games Market Survey 7/2012
  55. 55. Publisher Responses Publishers, Including Developers & Publishers 55
  56. 56. PORTAL PUBLISHER BACKGROUNDS VARY Do You Create Flash Game Websites Full-time? If Not, What Is Your Full-Time Profession? Top responses •  Student (10.4%) •  Web Developer (6.2%) 34.8%   •  Teacher (4.1%) •  Designer (4.1%) 65.1%   Yes   No   vs. 2011: Slight increase in full-time portal publishers (+2.5%). Teachers and designers join holdovers to round out top 5 responses. Source: Flash Games Market Survey 7/2012 56
  57. 57. EXPERIENCED VETERANS AND ROOKIES How Long Have You Been Creating Flash Gaming Websites? 39.7%   40.0%   35.0%   vs. 2011: 5+ years category jumped up 30.0%   9.6%, and the Less than 1 year category 25.0%   increased 5.6%. Big 22.1%   decrease in the 1-2 20.0%   19.2%   years category 18.8%   (-10.4%). 15.0%   10.0%   5.0%   0.0%   Less  than  1  year   1  -­‐  2  years   2  -­‐  5  years   5+  years   Source: Flash Games Market Survey 7/2012 57
  58. 58. PUBLISHERS CONTINUE MULTIPLE SITES TREND How Many Flash Gaming Websites Do You Own? 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   1  -­‐  2  sites   54.0%   3  -­‐  5  sites   15.5%   6  -­‐  10  sites   4.9%   11  -­‐  20  sites   2.8%   21+  sites   3.2%   N/A-­‐  never  created  a  Flash  site   19.2%   vs. 2011: Decrease in the 1-2 sites category (-9.7%), and an increase in the 21+ sites category (+2.8%) Source: Flash Games Market Survey 7/2011 58
  59. 59. FEW SITES ARE OPTIMIZED FOR MOBILE DEVICES Are Your Sites Optimized For Mobile? 18.0%   Yes   No   81.9%   vs. 2011: Slight increase in sites being optimized for mobile (+3%). 59 Source: Flash Games Market Survey 7/2012
  60. 60. MANY SMALL PORTALS MAKE UP A BIG INDUSTRY How Many Unique Visitors Visit Your Site(s) Each Month? 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   0  -­‐  200k  unique  visitors   52.4%   200k  -­‐  500k  unique  visitors   9.4%   500k  -­‐  1  million  unique  visitors   7.7%   1  million  -­‐  5  million  unique  visitors   6.1%   5  million  -­‐  10  million  unique  visitors   1.2%   10  million  or  more  unique  visitors   1.6%   N/A-­‐  I'm  not  sure  or  prefer  not  to  disclose   21.3%   Other   1.6%   vs. 2011: Sharp decrease in the 0-200k category (-14%), with increases in the 500k-1M (+2.8%) and 1M-5M (+3%) categories. Source: Flash Games Market Survey 7/2012 60
  61. 61. SMALL TEAMS ON THE RISE Do You Manage Your Website By Yourself, Or With A Team? 70.0%   63.1%   60.0%   vs. 2011: One-man teams are down 50.0%   (-10%), while small teams are up 40.0%   (+7.4%). 30.0%   27.8%   20.0%   10.0%   0.0%   4.0%   0.8%   4.0%   Myself   (single   Small  team   publisher)   (2-­‐5   Medium   members)   team  (6-­‐50   Large  team   members)   (50+   Other   members)   (please   specify)   61 Source: Flash Games Market Survey 7/2012
  62. 62. ADS ON WEBSITES STILL #1 MONETIZATION METHOD How Do You Make Money From Your Flash Gaming Website? Select All That Apply 80.0%   73.7%   70.0%   vs. 2011: 60.0%   Downloadables 50.0%   (-7.3%) and ads on website (-4.3%) are 40.0%   slightly down, while 30.0%   21.7%   virtual goods are up 20.0%   (+2.3%). 7.3%   8.1%   6.5%   10.0%   4.0%   0.0%   62 Source: Flash Games Market Survey 7/2012
  63. 63. SITE MONETIZATION IMPROVING How Much Money Do You Make Each Month From Your Gaming Websites? 0.0%   10.0%   20.0%   30.0%   $0  -­‐  $500  USD  per  month   40.0%   50.0%   60.0%   $501  -­‐  $1,000  USD  per  month   8.6%   $1,001  -­‐  $5,000  per  month   7.7%   54.5%   $5,001  -­‐  $10,000  per  month   2.0%   $10,001  -­‐  $25,000  per  month   1.2%   $25,000  +  per  month   3.6%   N/A-­‐  Do  not  wish  to  disclose   22.1%   vs. 2011: Decrease in $0-$500 category (-6%), leading to slight increases across other categories, including a 3.2% increase in the $25,000+ category Source: Flash Games Market Survey 7/2012 63
  64. 64. ON-SITE ADS #1 REVENUE SOURCE What Are Your Top 3 Ways Of Making Money From Game Development? 70.0%   60.0%   50.0%   40.0%   30.0%   #1  Revenue  Source   20.0%   #2  Revenue  Source   10.0%   #3  Revenue  Source   0.0%   vs. 2011: Decreases in ads as #1 source (-7.9%), and downloadables (-11.1%) & Microtransactions (-18.1%) as #2 sources. Source: Flash Games Market Survey 7/2012 64
  65. 65. ALMOST 20% OF PUBLISHERS HAVE UNIQUE GAME API’S Do You Have Your Own Unique API’s For Games On Your Site? 25.8%   Yes   No   74.1%   vs 2011: 6.8% increase in publishers that have their own unique API’s. 65 Source: Flash Games Market Survey 7/2012
  66. 66. MOCHI MEDIA IS TOP CONTENT SOURCE How Do You Find Games For Your Site(s)? Select All That Apply 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   Talk  Arcades   23.7%   Mochi  Media  DistribuHon   59.0%   FlashGameDistribuHon   36.0%   Playtomic  DistribuHon   17.6%   Other   37.2%   Top answer for “other”: vs. 2011: Mochi Media decreased (-16%) , remains top content source. •  “Look for them on top Talk Arcades increased (+5.1%). portal sites” 66 Source: Flash Games Market Survey 7/2012
  67. 67. OVER 80% OF PORTAL OWNERS CREATE THEIR OWN SITES Do You Use Arcade Scripts? If So, Which Ones? Top Script used: •  AV Arcade (36.8% ) 19.6%   No   Yes   80.3%   vs. 2011: No significant changes. Source: Flash Games Market Survey 7/2012 67
  68. 68. PHP MOST POPULAR TECHNOLOGY FOR PUBLISHERS Which Web Technologies Do You Use To Build / Develop Your Site(s)? Select All That Apply 80.0%   77.4%   Top answer for “other”: 70.0%   •  “HTML” 60.0%   50.0%   40.0%   30.0%   20.0%   20.0%   15.5%   vs. 2011: PHP decreased 10.0%   5.7%   6.9%   6.5%   (-7.1%), Ruby increased slightly (+3.8%). 0.0%   PHP   Python   Ruby   Java   C#   Other   68 Source: Flash Games Market Survey 7/2012
  69. 69. MORE RELIANCE ON SPONSORSHIPS AS TRAFFIC DRIVERS How Do You Get Traffic To Your Website? Select All That Apply. 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   Paid  adverHsements  (e.g.  Google  AdWords)   32.3%   Banner  traffic  exchange  network  (e.g.  Funklicks)   16.8%   Link  exchange  with  other  sites   26.6%   Create  your  own  games  that  link  back  to  your  site   51.2%   Sponsor  games  created  by  others  that  link  back  to  your  site   21.7%   Other   23.3%   vs. 2011: Big increase in sponsoring games (+9.3%). Decrease in creating own games (-8.1%), banner exchange (-3.6%), and link exchange (-5.1%). 69 Source: Flash Games Market Survey 7/2012
  70. 70. PUBLISHERS WHO ALSO SPONSOR GAMES Do You Sponsor Games? If So, What Would You Estimate Is The Average Amount That You Pay To Sponsor A Game? How Much Do You Pay? •  Avg. price is $1,000, based on 19 responses 17.6%   No   82.3%   Yes   vs. 2011: More publishers sponsoring games (+6.5%). Average price is up $640 (+140%). Source: Flash Games Market Survey 7/2012 70
  71. 71. PUBLISHERS SPONSORING MORE GAMES How Many Games Do You Sponsor Each Month? 1   21.4%   2  -­‐  5   33.3%   6  to  10   2.3%   10+   7.1%   Other   35.7%   vs. 2011: Increases across all categories more than “1”: 2-5 (+7.7%), 6-10 (+7.1%), 10+ (+2.3%). Source: Flash Games Market Survey 7/2012 71
  72. 72. FGL DRIVES SPONSORSHIPS How Do You Find Games Up For Sponsorship? 0.0%   10.0%  20.0%  30.0%  40.0%  50.0%  60.0%  70.0%  80.0%  90.0%   FlashGameLicense.com   85.7%   ExisHng  relaHonships:  developers  contact  you  directly   52.3%   ExisHng  relaHonships:  you  contact  developers  directly   47.6%   Other  forums   9.5%   vs. 2011: Sharp increase for FlashGameLicense.com (FGL) as a source for sponsorship (+29.7%). Source: Flash Games Market Survey 7/2012 72
  73. 73. PUBLISHERS LICENSING GAMES Do You License Ad-Free Or Logo-Free Versions Of Games For Your Site? If So, What Is An Average Amount That You Pay For Each License? How Much Do You Pay? •  AVG. PRICE IS $200, BASED ON 9.5%   6 RESPONSES No   Yes   90.4%   vs. 2011: Average license price is down $533 (-72%). Source: Flash Games Market Survey 7/2012 73
  74. 74. TRAFFIC & REVENUE INCREASED Over The Last Year, Which Of These Is Most Accurate For You? No  change  in  web  traffic  or  revenue   24.2%   Web  traffic  decreased,  revenue  decreased   14.1%   Web  traffic  increased,  revenue  decreased   11.8%   Web  traffic  decreased,  revenue  increased   4.1%   Web  traffic  increased,  revenue  increased   45.6%   0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   40.0%   45.0%   50.0%   vs. 2011: 6.8% decrease in publishers that had an increase in both traffic and revenue. 4.9% increase in those reporting no change. 74 Source: Flash Games Market Survey 7/2012
  75. 75. MIXED IMPACT OF SOCIAL MEDIA How Has The Presence Of Large Social Media Gaming Sites Impacted Your Business? 39.7%   40.0%   34.7%   vs. 2011: No data 35.0%   available. 30.0%   25.0%   19.1%   20.0%   15.0%   10.0%   5.0%   0.0%   It  has  become  more   It  has  provided  more   No  impact   difficult  (more  costly)   cross-­‐promoHon  and   to  drive  traffic  to  my   traffic-­‐driving   site   opportuniHes   75 Source: Flash Games Market Survey 7/2012
  76. 76. TOP INFORMATION SOURCES: GOOGLE, FORUMS & BLOGS Where Do You Go When You Need To Get Information On Flash Games? (Choose All That Apply) 0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   Forums   66.6%   Blogs   57.9%   Other  publishing  sites   36.5%   "Google  it"   74.4%   Online  publicaHons   22.8%   YouTube   19.1%   Other   4.1%   vs. 2011: Big increase for YouTube as information source (+13.6%). Google (-8.2%), online publications (-3.3%), and blogs (-4.5%) decreased. 76 Source: Flash Games Market Survey 7/2012
  77. 77. CONTACT INFO Contact Info: Colin Cupp Sr. Product Marketing Manager (415)364-8682 colin@mochimedia.com 77
  78. 78. 78
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This is the full results deck for the 2012 Flash Games Market Survey, conducted by Mochi Media and our survey partners Adobe and FGL.com. Now in our 4th year, Mochi Media conducts this annual survey to "take the pulse" of the Flash games industry. Due to lowered barriers and improvements in technology, we are seeing an evolution of the Flash games industry, where old labels of "Flash game developer" and "mobile game developer" are being replaced with simply "game developer".

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