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HERODEFENSE
MOBILEPITCH
.
1. INTRO
• a) HERO DEFENSE
• b) Business
• c) Steam Release
2. WORLD
• a) Setting
• b) Heroes
• c) Core Mechanics
• d) Social Hubs
3. MOBILE EDITION
a) Key Facts
b) Monetization
c) Rune Bags
d) Bank
e) Shrines
f) Heroes
g) Multiplayer
h) Matchmaking & Social
i) Community
j) Tools
k) Pipeline 2017
CONTENTS
1.
INTRO
 Command all-star HEROES
 Humiliate Hordes of CREEPS
 Reign supreme in MULTIPLAYER
CREEPSCRUMBLE.
HEROESRISE.
HERODEFENSE
INTRO
• Developer: Happy Tuesday
• Platforms: PC, iOS, Android
• Engine: Unity
• Genre: Tower Defense
• Languages: EN, DE, FR, ES, RU, IT, PT
• Web: HERO-DEFENSE.com
• Facebook: HeroDefenseHI
• Twitter: Hero_Defense
• Monetization:
• Steam: Fixed Price
• Mobile: F2P
BUSINESS
INTRO
Critical Response
• 92% positive in Early Access
The best tower defense game
I’ve ever played. – MedV
Magnificent artwork, sound,
gameplay and music - Iala
Can't stop playing it - bean94
Very well polished, a must buy. –
PhilG
Sales & Retention
• 21,179 Steam Units Sold
• 4.5 million + Sessions
• 81% Returning Users
• No marketing or paid acquisition
Global Reach
• North America: 24%
• Western Europe 38%
• Russia: 16%
• Others: 22%
STEAMRELEASE
INTRO
2.
WORLD
Set foot in a dark but playful
world festering with Vampires,
Werewolves and Zombies.
Command an all-star team of
Heroes, defeat Count Necrosis
and reign supreme in
multiplayer.
SETTING
OVERVIEW
Sam Jane Jack Barrows Wylde
HEROES
OVERVIEW
COREMECHANICS
OVERVIEW
The Town
Mayor welcomes you to the Town; the hub for
progression and new challenges.
 Customize heroes, upgrade buildings, weapons
and rune sets!
SOCIALHUBS
Haunted Island
Solve mysteries of Haunted Island in
Campaign.
Over 15 levels and multiple difficulties.
Earn Legendary Runes (+retention).
OVERVIEW
3.
MOBILE
EDITION
MONETIZATION
Business Model: Free to Play
 Soft Currency and Premium Currency
 Soft Currency for standard progression
 Premium Currency for advanced features
 New Heroes
 Rune Bags
 Shrines
 Weapon Upgrades
 Building Upgrades
MOBILE EDITION
RUNEBAGS
Rune Bags are like Booster Packs in
collectable card games
Rune Bags are available for Soft
Currency
Rare and Legendary Rune Bags only
available for Premium Currency
Runes in each bag rolled on a chance
basis
Rune Selection
Rune Bag Purchase
MOBILE EDITION
BANK
Incentivized Retention
Real-time interest rates trigger push notifications when soft-
currency rewards are ready.
Core Mechanics
 Invest Soft Currency to gain interest
 Unlocking new Vault Slots yields higher interest
 Longer wait = higher rewards
Stimulating Sales
Investments restrict access to Soft Currency
Stimulates currency purchases
Immediate dividends (skip wait) for Premium Currency
MOBILE EDITION
SHRINES
Heroes on Shrines receive powerful bonuses
Persistent after construction
Cost Premium Currency
Price increases with every purchase
Can be rebuilt at any time
10 Shrines currently available
Easy live-ops additions
MOBILE EDITION
HEROES
Unlocks
3 Heroes in Campaign
Buying Heroes
2 Heroes (see image) only
available for real money
Both featured on specific
maps where they can be
‘tested’
MOBILE EDITION
MULTIPLAYER
Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced.
Session length averages 4 minutes. Includes Co-op with social rankings.
 ELO Matchmaking –Players have hidden ELO Score
integrated into matchmaking (game balance).
 League System – Players compete in global League
Rankings. Rewards distributed each season.
 Unranked – Play mode specialized for practice or
for casual players.
MOBILE EDITION
Competitive Multiplayer
Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length
averages 4 minutes. Includes Co-op with social rankings.
 ELO Matchmaking –Players have hidden ELO Score
integrated into matchmaking (game balance).
 League System – Players compete in global League
Rankings. Rewards distributed each season.
 Unranked – Play mode specialized for practice or for casual
players.
MATCHMAKING&SOCIAL
Social Features
 Friends List featuring Facebook friends online status
 Social Leaderboards to compete with Facebook friends
 Incentives drive multipliers like status updates and
Facebook activity
 Incoming: Friend Challenge used to challenge
friends or invite them to participate in
Multiplayer.
 Incoming: Friend Bonus boosts Daily Bonus
that scales with friend activity (within the last
week). Push notifications possible.
MOBILE EDITION
 If challenge is met community gains access to exclusive content such as custom map or
collectable rune
 Proven Success: During Steam Summer Sale, partnership with RAZER led to over 20 million
Creep eliminations, drove record CCUs and generated sales
COMMUNITY
Global Goals
> Community works together to achieve
Global Goals
> Regular challenges on daily/weekly basis
reward everyone for participation
> Facebook integration
MOBILE EDITION
TOOLS
FRACTIONTECHNOLOGY
 In-house tool developed by Happy Tuesday for
visual scripting, story scripting, UX & UI prototyping.
 Allows the designers to have very quick iterations,
resulting in flexible design-driven work ethic.
Wave Design
 Sophisticated tool for generating Creeps on maps.
 Utilizes ‘Universal Balancing Suite’ – an XML containing details of
each creep wave.
 Waves can be completely randomized to provide more replayability.
Dynamic Variable Balancing (via CDN)
 Allows remote deployment of game balancing
 Allows ‘on the fly’ balancing without game client patch.
MOBILE EDITION
 May >Performance Testing, Integrate
Steam Features to Mobile
 June > Shop integration, Facebook &
Social
 July > Competitive Multiplayer
 August > Retention Mechanics & Live Ops
PIPELINE2017
MOBILE EDITION
September > Soft Launch
October > Full Launch…!!
happy-tuesday.com
WE’REEXCITED
TOWORKTOGETHER!
matt@playcontext.com
PlayContext.com

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HERO DEFENSE Mobile Pitch

  • 2. 1. INTRO • a) HERO DEFENSE • b) Business • c) Steam Release 2. WORLD • a) Setting • b) Heroes • c) Core Mechanics • d) Social Hubs 3. MOBILE EDITION a) Key Facts b) Monetization c) Rune Bags d) Bank e) Shrines f) Heroes g) Multiplayer h) Matchmaking & Social i) Community j) Tools k) Pipeline 2017 CONTENTS
  • 4.  Command all-star HEROES  Humiliate Hordes of CREEPS  Reign supreme in MULTIPLAYER CREEPSCRUMBLE. HEROESRISE. HERODEFENSE INTRO
  • 5. • Developer: Happy Tuesday • Platforms: PC, iOS, Android • Engine: Unity • Genre: Tower Defense • Languages: EN, DE, FR, ES, RU, IT, PT • Web: HERO-DEFENSE.com • Facebook: HeroDefenseHI • Twitter: Hero_Defense • Monetization: • Steam: Fixed Price • Mobile: F2P BUSINESS INTRO
  • 6. Critical Response • 92% positive in Early Access The best tower defense game I’ve ever played. – MedV Magnificent artwork, sound, gameplay and music - Iala Can't stop playing it - bean94 Very well polished, a must buy. – PhilG Sales & Retention • 21,179 Steam Units Sold • 4.5 million + Sessions • 81% Returning Users • No marketing or paid acquisition Global Reach • North America: 24% • Western Europe 38% • Russia: 16% • Others: 22% STEAMRELEASE INTRO
  • 8. Set foot in a dark but playful world festering with Vampires, Werewolves and Zombies. Command an all-star team of Heroes, defeat Count Necrosis and reign supreme in multiplayer. SETTING OVERVIEW
  • 9. Sam Jane Jack Barrows Wylde HEROES OVERVIEW
  • 11. The Town Mayor welcomes you to the Town; the hub for progression and new challenges.  Customize heroes, upgrade buildings, weapons and rune sets! SOCIALHUBS Haunted Island Solve mysteries of Haunted Island in Campaign. Over 15 levels and multiple difficulties. Earn Legendary Runes (+retention). OVERVIEW
  • 13. MONETIZATION Business Model: Free to Play  Soft Currency and Premium Currency  Soft Currency for standard progression  Premium Currency for advanced features  New Heroes  Rune Bags  Shrines  Weapon Upgrades  Building Upgrades MOBILE EDITION
  • 14. RUNEBAGS Rune Bags are like Booster Packs in collectable card games Rune Bags are available for Soft Currency Rare and Legendary Rune Bags only available for Premium Currency Runes in each bag rolled on a chance basis Rune Selection Rune Bag Purchase MOBILE EDITION
  • 15. BANK Incentivized Retention Real-time interest rates trigger push notifications when soft- currency rewards are ready. Core Mechanics  Invest Soft Currency to gain interest  Unlocking new Vault Slots yields higher interest  Longer wait = higher rewards Stimulating Sales Investments restrict access to Soft Currency Stimulates currency purchases Immediate dividends (skip wait) for Premium Currency MOBILE EDITION
  • 16. SHRINES Heroes on Shrines receive powerful bonuses Persistent after construction Cost Premium Currency Price increases with every purchase Can be rebuilt at any time 10 Shrines currently available Easy live-ops additions MOBILE EDITION
  • 17. HEROES Unlocks 3 Heroes in Campaign Buying Heroes 2 Heroes (see image) only available for real money Both featured on specific maps where they can be ‘tested’ MOBILE EDITION
  • 18. MULTIPLAYER Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length averages 4 minutes. Includes Co-op with social rankings.  ELO Matchmaking –Players have hidden ELO Score integrated into matchmaking (game balance).  League System – Players compete in global League Rankings. Rewards distributed each season.  Unranked – Play mode specialized for practice or for casual players. MOBILE EDITION
  • 19. Competitive Multiplayer Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length averages 4 minutes. Includes Co-op with social rankings.  ELO Matchmaking –Players have hidden ELO Score integrated into matchmaking (game balance).  League System – Players compete in global League Rankings. Rewards distributed each season.  Unranked – Play mode specialized for practice or for casual players.
  • 20. MATCHMAKING&SOCIAL Social Features  Friends List featuring Facebook friends online status  Social Leaderboards to compete with Facebook friends  Incentives drive multipliers like status updates and Facebook activity  Incoming: Friend Challenge used to challenge friends or invite them to participate in Multiplayer.  Incoming: Friend Bonus boosts Daily Bonus that scales with friend activity (within the last week). Push notifications possible. MOBILE EDITION
  • 21.
  • 22.  If challenge is met community gains access to exclusive content such as custom map or collectable rune  Proven Success: During Steam Summer Sale, partnership with RAZER led to over 20 million Creep eliminations, drove record CCUs and generated sales COMMUNITY Global Goals > Community works together to achieve Global Goals > Regular challenges on daily/weekly basis reward everyone for participation > Facebook integration MOBILE EDITION
  • 23.
  • 24. TOOLS FRACTIONTECHNOLOGY  In-house tool developed by Happy Tuesday for visual scripting, story scripting, UX & UI prototyping.  Allows the designers to have very quick iterations, resulting in flexible design-driven work ethic. Wave Design  Sophisticated tool for generating Creeps on maps.  Utilizes ‘Universal Balancing Suite’ – an XML containing details of each creep wave.  Waves can be completely randomized to provide more replayability. Dynamic Variable Balancing (via CDN)  Allows remote deployment of game balancing  Allows ‘on the fly’ balancing without game client patch. MOBILE EDITION
  • 25.  May >Performance Testing, Integrate Steam Features to Mobile  June > Shop integration, Facebook & Social  July > Competitive Multiplayer  August > Retention Mechanics & Live Ops PIPELINE2017 MOBILE EDITION
  • 26. September > Soft Launch October > Full Launch…!!