Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HERO DEFENSE Mobile Pitch

Pitch for HERO DEFENSE Mobile Edition
© Play Context 2017 © Happy Tuesday 2017

  • Be the first to comment

HERO DEFENSE Mobile Pitch

  1. 1. HERODEFENSE MOBILEPITCH .
  2. 2. 1. INTRO • a) HERO DEFENSE • b) Business • c) Steam Release 2. WORLD • a) Setting • b) Heroes • c) Core Mechanics • d) Social Hubs 3. MOBILE EDITION a) Key Facts b) Monetization c) Rune Bags d) Bank e) Shrines f) Heroes g) Multiplayer h) Matchmaking & Social i) Community j) Tools k) Pipeline 2017 CONTENTS
  3. 3. 1. INTRO
  4. 4.  Command all-star HEROES  Humiliate Hordes of CREEPS  Reign supreme in MULTIPLAYER CREEPSCRUMBLE. HEROESRISE. HERODEFENSE INTRO
  5. 5. • Developer: Happy Tuesday • Platforms: PC, iOS, Android • Engine: Unity • Genre: Tower Defense • Languages: EN, DE, FR, ES, RU, IT, PT • Web: HERO-DEFENSE.com • Facebook: HeroDefenseHI • Twitter: Hero_Defense • Monetization: • Steam: Fixed Price • Mobile: F2P BUSINESS INTRO
  6. 6. Critical Response • 92% positive in Early Access The best tower defense game I’ve ever played. – MedV Magnificent artwork, sound, gameplay and music - Iala Can't stop playing it - bean94 Very well polished, a must buy. – PhilG Sales & Retention • 21,179 Steam Units Sold • 4.5 million + Sessions • 81% Returning Users • No marketing or paid acquisition Global Reach • North America: 24% • Western Europe 38% • Russia: 16% • Others: 22% STEAMRELEASE INTRO
  7. 7. 2. WORLD
  8. 8. Set foot in a dark but playful world festering with Vampires, Werewolves and Zombies. Command an all-star team of Heroes, defeat Count Necrosis and reign supreme in multiplayer. SETTING OVERVIEW
  9. 9. Sam Jane Jack Barrows Wylde HEROES OVERVIEW
  10. 10. COREMECHANICS OVERVIEW
  11. 11. The Town Mayor welcomes you to the Town; the hub for progression and new challenges.  Customize heroes, upgrade buildings, weapons and rune sets! SOCIALHUBS Haunted Island Solve mysteries of Haunted Island in Campaign. Over 15 levels and multiple difficulties. Earn Legendary Runes (+retention). OVERVIEW
  12. 12. 3. MOBILE EDITION
  13. 13. MONETIZATION Business Model: Free to Play  Soft Currency and Premium Currency  Soft Currency for standard progression  Premium Currency for advanced features  New Heroes  Rune Bags  Shrines  Weapon Upgrades  Building Upgrades MOBILE EDITION
  14. 14. RUNEBAGS Rune Bags are like Booster Packs in collectable card games Rune Bags are available for Soft Currency Rare and Legendary Rune Bags only available for Premium Currency Runes in each bag rolled on a chance basis Rune Selection Rune Bag Purchase MOBILE EDITION
  15. 15. BANK Incentivized Retention Real-time interest rates trigger push notifications when soft- currency rewards are ready. Core Mechanics  Invest Soft Currency to gain interest  Unlocking new Vault Slots yields higher interest  Longer wait = higher rewards Stimulating Sales Investments restrict access to Soft Currency Stimulates currency purchases Immediate dividends (skip wait) for Premium Currency MOBILE EDITION
  16. 16. SHRINES Heroes on Shrines receive powerful bonuses Persistent after construction Cost Premium Currency Price increases with every purchase Can be rebuilt at any time 10 Shrines currently available Easy live-ops additions MOBILE EDITION
  17. 17. HEROES Unlocks 3 Heroes in Campaign Buying Heroes 2 Heroes (see image) only available for real money Both featured on specific maps where they can be ‘tested’ MOBILE EDITION
  18. 18. MULTIPLAYER Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length averages 4 minutes. Includes Co-op with social rankings.  ELO Matchmaking –Players have hidden ELO Score integrated into matchmaking (game balance).  League System – Players compete in global League Rankings. Rewards distributed each season.  Unranked – Play mode specialized for practice or for casual players. MOBILE EDITION
  19. 19. Competitive Multiplayer Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length averages 4 minutes. Includes Co-op with social rankings.  ELO Matchmaking –Players have hidden ELO Score integrated into matchmaking (game balance).  League System – Players compete in global League Rankings. Rewards distributed each season.  Unranked – Play mode specialized for practice or for casual players.
  20. 20. MATCHMAKING&SOCIAL Social Features  Friends List featuring Facebook friends online status  Social Leaderboards to compete with Facebook friends  Incentives drive multipliers like status updates and Facebook activity  Incoming: Friend Challenge used to challenge friends or invite them to participate in Multiplayer.  Incoming: Friend Bonus boosts Daily Bonus that scales with friend activity (within the last week). Push notifications possible. MOBILE EDITION
  21. 21.  If challenge is met community gains access to exclusive content such as custom map or collectable rune  Proven Success: During Steam Summer Sale, partnership with RAZER led to over 20 million Creep eliminations, drove record CCUs and generated sales COMMUNITY Global Goals > Community works together to achieve Global Goals > Regular challenges on daily/weekly basis reward everyone for participation > Facebook integration MOBILE EDITION
  22. 22. TOOLS FRACTIONTECHNOLOGY  In-house tool developed by Happy Tuesday for visual scripting, story scripting, UX & UI prototyping.  Allows the designers to have very quick iterations, resulting in flexible design-driven work ethic. Wave Design  Sophisticated tool for generating Creeps on maps.  Utilizes ‘Universal Balancing Suite’ – an XML containing details of each creep wave.  Waves can be completely randomized to provide more replayability. Dynamic Variable Balancing (via CDN)  Allows remote deployment of game balancing  Allows ‘on the fly’ balancing without game client patch. MOBILE EDITION
  23. 23.  May >Performance Testing, Integrate Steam Features to Mobile  June > Shop integration, Facebook & Social  July > Competitive Multiplayer  August > Retention Mechanics & Live Ops PIPELINE2017 MOBILE EDITION
  24. 24. September > Soft Launch October > Full Launch…!!
  25. 25. happy-tuesday.com WE’REEXCITED TOWORKTOGETHER! matt@playcontext.com PlayContext.com

×