Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Pitch
1. Hello!
My name is Michaela Mullett and I am here today to discuss my idea
for a new product that I have created to meet your requirements .
My aim is to convince you that this product is the perfect one to fit
your brief.
Thank you.
Simple
3. The Client
“You have been commissioned by the
Northern Echo to produce a new magazine
or newspaper product. Your product
could be in any style or genre but it
must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience
segment within the 16 to 25 age group”
How am I going to meet this brief?
•
•
•
•
•
By creating a product that is suitable for the
target audience.
Creating a product that is aimed at the B/C1/C2
socioeconomic audience, similar to that of the
Northern Echo.
Meets the standard and high quality of the
Northern Echo.
Create an exciting and original product.
Use advertising to self-finance the product.
Simple
4. Things to consider relating to my client
• My secondary audience will be the readers of the
Northern Echo and parents of the primary audiencetheir needs need to be catered to as well.
• The Northern Echo has a high standard of content- this
standard needs to be maintained.
• Any internal rules and regulations will need to be
adhered to as well as those set by the PCC.
• Any content that is in my product will reflect on the
Northern Echo- their public image can not be damaged.
• They are a local newspaper and therefore I must
include local content and a community feel.
Simple
5. How I will ensure my product caters for my
product
1. No taboo language
1. No taboo language
2. All rules adhered to
2. All rules adhered to
3. Respectful content only
3. Respectful content only
4. Have some interesting content
4. Have some interesting content
for secondary audience
for secondary audience
5. Maintain a community spirit
5. Maintain a community spirit
Simple
6. The new face of womens lifestyle?
• Women’s lifestyle magazines can be extremely stereotypical and superficial.
• Simple, will look at more real issues and help to
develop the readers better as people instead of just
and image.
• There is a gap in the market for a more real magazine
that women can read and feel good about themselves
instead of feeling like they need to change their
lives.
The competition
Simple
7. The genre of Womens Lifestyle
•
I have always had a real
interest in this genre
therefore I have a lot
of knowledge of the
types of content and
structure.
•
There are a lot of
women’s lifestyle on the
market, but none that
really make women feel
good about themselves.
•
I wanted to create a
magazine that would not
just focus on personal
appearances but focus on
improving people as
people.
Simple
8. Floral
designs for
a female
audience
Broken up
into
sections
Fashion
stories
Model
making
eye
contact
Celebrity
stories
Main parts
are
underlined/h
ighlighted
Pastel
colours
Creative/handw
ritten fonts
Range of fonts
Collage
effects
Simple
10. Audience
• 16-24 year old females.
• Socio-economic group: B/C1/C2
The effect my audience will have on the
product;
• The content will have to be
relevant to their interest.
• It will have to be ageappropriate for both ends of
the age range.
• Impressionable age therefore
it will need to be truthful
and reliable.
• The colour scheme will be
girly, therefore I will use
a pastel colour scheme.
• The layout will have to be
active to keep them
interested.
Simple
11. Finding out what the audience want
Mock-Up 1
‘The three smaller pictures gives you extra images to relate to’
‘Feminine colour is more appealing’
‘It didn’t have as much text in one block so it was more appealing’
‘Easy to understand but also detailed in facts’
Simple
12. Finding out what the audience want
Mock-Up 1
‘The text looks cramped and looks quite daunting’
‘I would have liked more images to look at whilst reading’
‘It doesn’t look as feminine, but does stand out more’
Simple
13. The Product
Simple
Contents
• University...is it
for you?
• Who run’s the world?
Girls!
• Suspect: Frenemy
• Roomspiration
• Save those £££’s
• Bag your dream job
• #Haveyoursay
• Review it!
Simple
19. 2
Article
Details
Who runs the world?
Girls!
•
•
•
•
•
Inspirational
Humorous
Active imagery
Simple fonts
Balanced ratio
of text to
imagery
• Enthusiastic
Simple
23. Distribution
plan
•
•
•
•
Daily readership: 114,787
Readers aged 15-34: 30,033
Female readership: 55,224
Circulated around the whole
North East
My product will be selffinanced completely.
It will be free with the
purchase of the Northern Echo.
It will be solely financed
through advertisement.
Simple
24. Advertisement
Charges
Costings
Advert Type
Rate
Back cover
Inside front
Inside back
Double page spread
Full page
Half page
Quarter page
Eighth Page
Double page inside front
Total Income
£600
£675
£650
£800
£575
£425
£270
£135
£900
Number
1
0
1
0
2
2
1
0
1
7
Total Income
600
0
650
0
1150
850
270
0
900
3520
Simple
