Facebook marketing strategies to attract, grow, and sell

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In this presentation I will share with Small Business Owners how to attract quality fans, promote their business, capture leads, and sell their products and services on Facebook.

In this presentation I will share with Small Business Owners how to attract quality fans, promote their business, capture leads, and sell their products and services on Facebook.

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  • This call is recorded. Don’t worry about taking notes. Check out http://www.slideshare.net/mistykortesIf you have questions feel free to ask.
  • Join me every Friday morning 8 am AZ time.
  • Attracting Quality Fans and Lead Capture happens within Facebook.Qualify Prospects / Nurture and the Sales Offer / System happens OUTSIDE of Facebook.
  • Facebook WORKS – if you are not having success it is your STRATEGY not the platform!!!!!
  • We will talk about in a minute what you should and should not do when it comes to creating engagement.
  • Signature promotional giveaway (Amy Porterfield).
  • You can also run contests and promotions.
  • Want to know more about Infusionsoft click this link to watch a software demonstration https://crm.infusionsoft.com/go/viewdemoicc/a49946/
  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!

Transcript

  • 1. MARKETING STRATEGY How to attract, promote, and sell
  • 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  • 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING 101 Fundamentals of Marketing . . . www.yourmarketingcoachonline.com
  • 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE ARE GOING TO COVER TODAY • What you need in place for your Facebook Marketing Strategy (Getting Started) • What you get from QUALITY Fans • What happens when you attract the wrong “Fans” • Strategies to Attract QUALITY Fans • The right way to Promote on Facebook • The wrong way to Promote • The single BEST way to increase your SALES . . . www.yourmarketingcoachonline.com
  • 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - GETTING STARTED A Facebook Page (Fan Page) A Good Website (or Landing Pages) A CRM and Email Marketing Service A Sales System . . . www.yourmarketingcoachonline.com QUALITY Fan Lead Capture Qualify Prospects Nurture Make a Sale
  • 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHY YOU WANT QUALITY FANS Quality Fans = Real Engagement & Interest Quality Fans = Lucrative Leads Quality Fans = Increased Sales . . . www.yourmarketingcoachonline.com
  • 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - NON-QUALITY FANS Non-Quality Fans = No Engagement Non-Quality Fans = No Leads Non-Quality Fans = No Sales Frustration Waste of Time, Money, and Resources . . . www.yourmarketingcoachonline.com
  • 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Link your PAGE to your PROFILE . . . www.yourmarketingcoachonline.com
  • 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Send Out an Email Blast – To Your CUSTOMERS!!! . . . www.yourmarketingcoachonline.com
  • 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Ask your CUSTOMERS to share their experience on Facebook . . . www.yourmarketingcoachonline.com
  • 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Add Facebook Like Box on your website . . . www.yourmarketingcoachonline.com
  • 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Embed updates in your Blog posts . . . www.yourmarketingcoachonline.com
  • 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO GROWING YOUR FAN BASE Promote Offline / Drive Traffic to your Facebook Page . . . www.yourmarketingcoachonline.com
  • 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO GROWING YOUR FAN BASE Post on a Regular Basis (Exposure) Auto schedule your posts to be consistent . . . www.yourmarketingcoachonline.com
  • 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com TIPS TO GROWING YOUR FAN BASE Boost Your Active Posts
  • 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com TIPS TO GROWING YOUR FAN BASE Page Like Ads – Be SPECIFIC on your Targeted Market
  • 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - PROMOTING – WHAT TO DO Build Relationships Engage Build Your List Make Offers Run Contests and Giveaways . . . www.yourmarketingcoachonline.com
  • 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - BUILD RELATIONSHIPS Building Relationships / Engaging Do I sound like a person or corporation? Ask yourself, “if I saw this post…would I like, share, comment, or click?” . . . www.yourmarketingcoachonline.com
  • 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - IF YOU WANT TO TURN PEOPLE OFF... Use your Facebook page to PUSH your business Talk only about you and your Brand Talk like a corporation not a person Don’t engage with those who post on your page Offer “non-valuable” information as your lead capture . . . www.yourmarketingcoachonline.com
  • 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Identify your own “Signature Promotional Giveaway” Ask Yourself: What does your customers struggle with? What can you help them with? How can you turn that information into VALUABLE content that you can giveaway? • eBook • Video Trainings • Webinar • Audio (Podcast) • Worksheets / Workbooks • Discount or Promotions . . . www.yourmarketingcoachonline.com
  • 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Giveaways . . . www.yourmarketingcoachonline.com Free Webinar
  • 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Create Special FACEBOOK ONLY Offers . . . www.yourmarketingcoachonline.com
  • 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - SELLING Done OFF Facebook Email Marketing / Sales Strategy . . . www.yourmarketingcoachonline.com
  • 24. QUESTIONS - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com
  • 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE COVERED TODAY . . . www.yourmarketingcoachonline.com • What you need in place for your Facebook Marketing Strategy (Getting Started) • What you get from QUALITY Fans • What happens when you attract the wrong “Fans” • Strategies to Attract QUALITY Fans • The right way to Promote on Facebook • The wrong way to Promote • The single BEST way to increase your SALES
  • 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - ACTION STEPS 1. Get serious about your Social Media (Facebook) Marketing! Create a plan…work the plan. 2. Attend my next webinar  . . . www.yourmarketingcoachonline.com
  • 27. TO MARKET YOUR SMALL BUSINESS