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Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
Facebook marketing strategies to attract, grow, and sell
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Facebook marketing strategies to attract, grow, and sell

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In this presentation I will share with Small Business Owners how to attract quality fans, promote their business, capture leads, and sell their products and services on Facebook.

In this presentation I will share with Small Business Owners how to attract quality fans, promote their business, capture leads, and sell their products and services on Facebook.

Published in: Marketing, Business, Technology
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  • This call is recorded. Don’t worry about taking notes. Check out http://www.slideshare.net/mistykortesIf you have questions feel free to ask.
  • Join me every Friday morning 8 am AZ time.
  • Attracting Quality Fans and Lead Capture happens within Facebook.Qualify Prospects / Nurture and the Sales Offer / System happens OUTSIDE of Facebook.
  • Facebook WORKS – if you are not having success it is your STRATEGY not the platform!!!!!
  • We will talk about in a minute what you should and should not do when it comes to creating engagement.
  • Signature promotional giveaway (Amy Porterfield).
  • You can also run contests and promotions.
  • Want to know more about Infusionsoft click this link to watch a software demonstration https://crm.infusionsoft.com/go/viewdemoicc/a49946/
  • If you liked what you heard today…do me a favor…share my ad on Facebook to help me promote my next webinar!
  • Transcript

    • 1. MARKETING STRATEGY How to attract, promote, and sell
    • 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
    • 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING 101 Fundamentals of Marketing . . . www.yourmarketingcoachonline.com
    • 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE ARE GOING TO COVER TODAY • What you need in place for your Facebook Marketing Strategy (Getting Started) • What you get from QUALITY Fans • What happens when you attract the wrong “Fans” • Strategies to Attract QUALITY Fans • The right way to Promote on Facebook • The wrong way to Promote • The single BEST way to increase your SALES . . . www.yourmarketingcoachonline.com
    • 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - GETTING STARTED A Facebook Page (Fan Page) A Good Website (or Landing Pages) A CRM and Email Marketing Service A Sales System . . . www.yourmarketingcoachonline.com QUALITY Fan Lead Capture Qualify Prospects Nurture Make a Sale
    • 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHY YOU WANT QUALITY FANS Quality Fans = Real Engagement & Interest Quality Fans = Lucrative Leads Quality Fans = Increased Sales . . . www.yourmarketingcoachonline.com
    • 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - NON-QUALITY FANS Non-Quality Fans = No Engagement Non-Quality Fans = No Leads Non-Quality Fans = No Sales Frustration Waste of Time, Money, and Resources . . . www.yourmarketingcoachonline.com
    • 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Link your PAGE to your PROFILE . . . www.yourmarketingcoachonline.com
    • 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Send Out an Email Blast – To Your CUSTOMERS!!! . . . www.yourmarketingcoachonline.com
    • 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Ask your CUSTOMERS to share their experience on Facebook . . . www.yourmarketingcoachonline.com
    • 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Add Facebook Like Box on your website . . . www.yourmarketingcoachonline.com
    • 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO ATTRACTING QUALITY FANS Embed updates in your Blog posts . . . www.yourmarketingcoachonline.com
    • 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO GROWING YOUR FAN BASE Promote Offline / Drive Traffic to your Facebook Page . . . www.yourmarketingcoachonline.com
    • 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - TIPS TO GROWING YOUR FAN BASE Post on a Regular Basis (Exposure) Auto schedule your posts to be consistent . . . www.yourmarketingcoachonline.com
    • 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com TIPS TO GROWING YOUR FAN BASE Boost Your Active Posts
    • 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com TIPS TO GROWING YOUR FAN BASE Page Like Ads – Be SPECIFIC on your Targeted Market
    • 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - PROMOTING – WHAT TO DO Build Relationships Engage Build Your List Make Offers Run Contests and Giveaways . . . www.yourmarketingcoachonline.com
    • 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - BUILD RELATIONSHIPS Building Relationships / Engaging Do I sound like a person or corporation? Ask yourself, “if I saw this post…would I like, share, comment, or click?” . . . www.yourmarketingcoachonline.com
    • 19. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - IF YOU WANT TO TURN PEOPLE OFF... Use your Facebook page to PUSH your business Talk only about you and your Brand Talk like a corporation not a person Don’t engage with those who post on your page Offer “non-valuable” information as your lead capture . . . www.yourmarketingcoachonline.com
    • 20. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Identify your own “Signature Promotional Giveaway” Ask Yourself: What does your customers struggle with? What can you help them with? How can you turn that information into VALUABLE content that you can giveaway? • eBook • Video Trainings • Webinar • Audio (Podcast) • Worksheets / Workbooks • Discount or Promotions . . . www.yourmarketingcoachonline.com
    • 21. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Giveaways . . . www.yourmarketingcoachonline.com Free Webinar
    • 22. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - LIST BUILDING Create Special FACEBOOK ONLY Offers . . . www.yourmarketingcoachonline.com
    • 23. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - SELLING Done OFF Facebook Email Marketing / Sales Strategy . . . www.yourmarketingcoachonline.com
    • 24. QUESTIONS - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - . . . www.yourmarketingcoachonline.com
    • 25. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE COVERED TODAY . . . www.yourmarketingcoachonline.com • What you need in place for your Facebook Marketing Strategy (Getting Started) • What you get from QUALITY Fans • What happens when you attract the wrong “Fans” • Strategies to Attract QUALITY Fans • The right way to Promote on Facebook • The wrong way to Promote • The single BEST way to increase your SALES
    • 26. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - - ACTION STEPS 1. Get serious about your Social Media (Facebook) Marketing! Create a plan…work the plan. 2. Attend my next webinar  . . . www.yourmarketingcoachonline.com
    • 27. TO MARKET YOUR SMALL BUSINESS

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