How to Attract and Engage Customers using Influence Psychology

25 Psychology
Tips & Tricks to
Influence Consumers

HOW TO ATTRACT AND ENGAGE USING INFLUENCE PSYCHOLOGY
To take your marketing
from good to great, it’s
helpful to understand how
(and why) people think
and act the way they do.
roselie.erpelo@gmail.com

“
Think LIKE A
CUSTOMER.
– Paul Gillin

So, here are 25 legal,
ethical, and respectful
psychology tips and tricks
to attract and engage
consumers, and
encourage them to buy.

APPEAL TO
EMOTION
1

Use benefits
than features
appeal.

It makes us
feel rather
than think.

EMPLOY
RECIPROCITY
2

Give something
away.

When
someone gives
us something,
we want to do
something in
return.

USE PRIMING
TECHNIQUES
3

Prime people for
the reaction you
want.

What happens
to us in one
moment
affects how we
react to the
next moment.

SOCIAL PROOF4

Provide a “Best
Sellers” or “Most
Popular” page.

We tend to like
things just
because other
people do as
well.

USE THE
PRINCIPLE OF
SCARCITY
5

Suggest
products (or low
prices) might be
gone.

The more
rare the
opportunity,
the more
valuable it is.

REPOSITION
YOUR
COMPETITION
6

Adjust the
perception people
have about the
rival brand.

Find a
weakness in
the leader's
strength and
ride that
momentum.

HIGHLIGHT
YOUR FLAWS
7

Point out your
product's
shortcomings to
raise credibility.

Boldness and
honesty,
creates trust
and loyalty.

PROMOTE
EXCLUSIVITY
8

Create a
members-only
group with
special privileges.

People want to
feel important.

INTRODUCE
FEAR,
UNCERTAINTY,
AND DOUBT
(FUD)
9

Scare the
customer into
buying a product
or using a service.

Emotions when
triggered
encourage
people to take
action.

EMPLOY
ANCHORING
10

Run a sale. State
the initial price,
and then display
the sale price
right next to it.

People base
decisions on
the first piece
of information
they receive.

USE THE
DECOY EFFECT
11

Add a third option
to entice
consumers to
choose the most
expensive option.

People tend to
have a change in
preference
between two
options when
presented with a
third option.

BENEFIT FROM
THE BAADER-
MEINHOF
PHENOMENON
12

Create multiple
pieces of content
across numerous
platforms.

This is the effect
where you see
something once,
and suddenly
you start seeing
it everywhere.

THE VERBATIM
EFFECT
13

Create an
accurate and
perfect headline.

People are more
likely to
remember the
gist of what
someone said,
not the specific
details.

USE LOSS
AVERSION
TACTIC
14

Offer free trials.

People
strongly prefer
avoiding losses
to acquiring
gains.

EMPLOY THE
POWER OF
ANECDOTE
15

Tell your story to
create a
personality that
your customers
will like.

People
value stories
over statistics.

CREATE
AUTHORITY
16

Display content
from
professionals with
credentials.

People appear
hard-wired to
respond to
authority.

USE REPETITION17

Repeat the
benefits
throughout your
product page.

The more
people hears
your message,
the more
believable it is.

WRITE
BENEFITS-
FOCUSED COPY
18

List actual
benefits of using
your product.

Real benefits
connect to your
customer’s
desires.

USE THE
BLEMISHING
EFFECT
19

Add a minor
negative
information about
your product.

Adding in a
small dose of
negativity
might be more
persuasive.

DISRUPT-THEN-
REFRAME
TECHNIQUE
20

Introduce an
unexpected
element into your
pitch and then
inject a call-to-
action.

Disrupting a
routine thought
process makes
a person more
susceptible to
agree.

UTILIZE THE
POWER OF
SECRET
21

Offer a special
pricing offer to
early adopters
but the price
must be kept
secret.

Secrets creates
friends.

USE THE
ENDOWED
PROGRESS
EFFECT
22

Create reward
programs.

Reward
programs give
customers a
sense that they
are working
towards a goal.

SWAY BUYERS
WITH RHYME AS
REASON EFFECT
23

Write rhyming
copy.

When two
words or
phrases rhyme,
people are
more likely to
believe them.

APPLY THE
SERIAL POSITION
TECHNIQUE
24

Place the main
benefit of your
product first on the
list, and your
persuasive extras
like “free shipping”
last.

First and last
items in a list are
more likely to be
remembered
than the items in
the middle.

APPLY THE
PARADOX OF
CHOICE THEORY
25

Provide your
visitors with less
calls-to-action.

Providing
consumers with
a limited range
of choices
reduces anxiety.

Thanks!
ANY QUESTIONS?
You can find me at
https://passionatelycuriousva.wordpress.com/

CREDITS
Special thanks to all the people who made
and released these awesome resources for
free:
◦ Presentation template by SlidesCarnival
RESOURCES
◦ http://blog.hubspot.com/marketing/psychology-marketers-revealing-
principles-human-behavior
◦ https://selfstartr.com/persuasive-marketing-techniques/
◦ https://www.shopify.com/blog/8920983-6-psychological-triggers-
that-win-sales-and-influence-customers
◦ http://www.fastcompany.com/3032675/hit-the-ground-running/5-
psychological-tactics-marketers-use-to-influence-consumer-behavior

How to Attract and Engage Customers using Influence Psychology

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to How to Attract and Engage Customers using Influence Psychology

Similar to How to Attract and Engage Customers using Influence Psychology (20)

Recently uploaded

Recently uploaded (20)

How to Attract and Engage Customers using Influence Psychology