Managing Your Online Identity

The Numbers Vault.com - Jan 2009 – 56% of employers have searched candidate profiles on social networks 82% of that 56% said they would gas the candidate if they found something negative Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates Jobvite - 72% will increase use of social networking

Vault.com - Jan 2009 – 56% of employers have searched candidate profiles on social networks

82% of that 56% said they would gas the candidate if they found something negative

Jobvite 2009 survey – 76% of employers investing MORE in EMPLOYEE REFERALS to source candidates

Jobvite - 72% will increase use of social networking

Your Retirement Is Farther Off Than You Think You MUST be proactively managing your career Your resume is NOT enough You are in sales and marketing now! You have to promote yourself to increase your chances of being found “… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen

You MUST be proactively managing your career

Your resume is NOT enough

You are in sales and marketing now!

You have to promote yourself to increase your chances of being found

“… effective presentation of who you are, regardless of medium, is the first step in opening doors of opportunity” – Garr Reynolds , Presentation Zen

Developing Your Online ID Goal #1 – Make it easy for people to find you Goal #2 – Control what they find Embrace SEO – all about KEYWORDS Not being found by search engines means you don’t exist Control your page rankings Easiest ways to control rank: LinkedIn, Facebook, own domain, blog

Goal #1 – Make it easy for people to find you

Goal #2 – Control what they find

Embrace SEO – all about KEYWORDS

Not being found by search engines means you don’t exist

Control your page rankings

Easiest ways to control rank: LinkedIn, Facebook, own domain, blog

Make it EASY to be Found! Pick a consistent name mike lally NEVER michael Lock in that name on all social media sites (checkusernames.com) Get a decent headshot. Go to Clix. Buy a domain of your consistent name $10 to register! Put your resume on it

Pick a consistent name

mike lally NEVER michael

Lock in that name on all social media sites (checkusernames.com)

Get a decent headshot. Go to Clix.

Buy a domain of your consistent name

$10 to register!

Put your resume on it

Pick Your “Home Base” You need a place to send people Own domain, free blog, LinkedIn, Facebook? Submit to google – google.com/addurl Claim home base on technorati and top search engines Blogs – not everyone has a voice Don’t unless you can keep your content fresh Blog about what you want to be known for – not your kids or your bizarre hobby

You need a place to send people

Own domain, free blog, LinkedIn, Facebook?

Submit to google – google.com/addurl

Claim home base on technorati and top search engines

Blogs – not everyone has a voice

Don’t unless you can keep your content fresh

Blog about what you want to be known for – not your kids or your bizarre hobby

Hiring Managers Use Social Media to De-Select You Jobvite 2009 survey of HR and talent managers 95% use LinkedIn 59% use Facebook – UP FROM 36%! 42% use Twitter Not being found means YOU DO NOT EXIST!

Jobvite 2009 survey of HR and talent managers

95% use LinkedIn

59% use Facebook – UP FROM 36%!

42% use Twitter

Not being found means YOU DO NOT EXIST!

Mike’s Social Media Rules No complaining – EVER! Remove anything negative about old jobs. Remove people from social networking sites that will embarrass you Fill out EVERY “About” page Synch your social media All social media point to “home base”

No complaining – EVER!

Remove anything negative about old jobs.

Remove people from social networking sites that will embarrass you

Fill out EVERY “About” page

Synch your social media

All social media point to “home base”

LinkedIn Google ♥ LinkedIn You MUST change your public link to your consistent name! This helps Google find you/ + page rank Change your public profile to full view Complete profile = visibility! You will appear in more searches Keyword load – don’t be overt.

Google ♥ LinkedIn

You MUST change your public link to your consistent name!

This helps Google find you/ + page rank

Change your public profile to full view

Complete profile = visibility!

You will appear in more searches

Keyword load – don’t be overt.

How Recruiters Use LinkedIn MAKE IT EASY TO BE FOUND! Keyword search of qualifications You want to be at the top of any search results list: By # of connections By # of recommendations By keyword relevance Own as many of these as possible

MAKE IT EASY TO BE FOUND!

Keyword search of qualifications

You want to be at the top of any search results list:

By # of connections

By # of recommendations

By keyword relevance

Own as many of these as possible

Connecting with People on LI Connections = Visibility! More connections mean you will appear in more searches Do not use the standard connect email! Remind them how you know each other End with contact info in case they want to connect outside of LI Reference your Home Base Toplinked.com – connect with 1 or 2 and your network will explode!

Connections = Visibility!

More connections mean you will appear in more searches

Do not use the standard connect email!

Remind them how you know each other

End with contact info in case they want to connect outside of LI

Reference your Home Base

Toplinked.com – connect with 1 or 2 and your network will explode!

Generating Clicks/Traffic Write recommendations ASK for recommendations More recommendations means your will show up in more searches Posting relevant status updates great way to keep you “Top of Mind”

Write recommendations

ASK for recommendations

More recommendations means your will show up in more searches

Posting relevant status updates

great way to keep you “Top of Mind”

Facebook July 2009 issue of Wired – “The Great Wall of Facebook” Last decade web defined by Google’s algorithms Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet! Facebook data stays on Facebook, Google is BLIND to it Online interactions more PERSONAL

July 2009 issue of Wired – “The Great Wall of Facebook”

Last decade web defined by Google’s algorithms

Today – 1/5 of ALL net users on Facebook – practically a 2 nd internet!

Facebook data stays on Facebook, Google is BLIND to it

Online interactions more PERSONAL