Peer Learning and Leadership Network Intro to Social Media

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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
  • This page includes a graphic of a main shouting into a toy bullhorn.
  • This page includes a graphic of a baby wearing headphones
  • This page includes a graphic of a man tearing open his suit to reveal the Superman logo underneath.
  • This page includes a graphic of several kids working together at the beach to build a sandcastle.
  • This page includes a graphic of the CTRL button on a computer keyboard.
  • This slide includes a graphic of a woman holding up her paint-smeared hands to the camera.
  • This slide includes a graphic of a wall with a padlock on it.
  • This slide includes a graphic of a window that looks out onto a garden of flowers.
  • This slide includes a graphic of a man in a business suit with a stern look.
  • This slide includes a graphic of a man in a casual shirt smiling brightly.

Transcript

  • 1. Introduction to Social Media
    • For Job Search and Customer Service
    Presented by Michele Martin
  • 2. @michelemmartin I’m Michele
  • 3. To join, send email to discoverabilitynj@gmail.com
  • 4.  
  • 5. Is this how you feel about social media?
  • 6. Objectives
    • Discuss some statistics
    • Review some basic social media tools
    • Discuss how they can be used to support service to customers
    • Discuss how they can be used to support job search
  • 7. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
  • 8.  
  • 9.  
  • 10.
    • 58% have successfully hired candidates through social networking sites.
    • 36% say they plan to spend LESS on job boards.
    • 38% say the plan to spend LESS on external recruiters.
  • 11. Employers find. . .
    • 41% --candidate posted info about drugs/alcohol use.
    • 40%--candidate posted inappropriate photos
    • 29%--candidate had poor communication
    • 28%--candidate bad-mouthed previous employer
    • 27%--candidate lied about qualifications
    • 21%--candidate linked to criminal behavior
  • 12. Individuals with disabilties. . .
    • 30% go online, compared to 66% of general population
    • Somewhat related to socio-economic class and type of disability
    • More likely to search for health information, government programs and play games
    • Less likely to use Internet for job search
    • Barriers are technical and educational—lack of knowledge
    Source : The Disability Divide in Internet Access and Use , 2006
  • 13. What IS Social Media?
  • 14. Web 1.0
    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “ Push”
  • 15. Web 2.0
    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “ Pull”
  • 16. Key Features
    • Require minimal technical skills—no programming
    • Facilitate connections, sharing, collaboration—2-way communication!
    • Privacy and control settings
    • Different platforms support different online goals/tasks
    • Support/facilitate multimedia sharing
    • Varying levels of accessibility
    • FREE or very low-cost
  • 17. What are the “Rules?”
  • 18. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • 19. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • 20. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • 21. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • 22. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • 23. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • 24. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • 25. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • 26. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • 27. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • 28. Let’s talk Tools. . .
  • 29. Social Networks
    • Platform for connecting to people who share interests, etc.
    • Users can create profiles, communicate with other members, share links, info & media
    • Users can create “sub-groups”
    • Each network has a unique “personality” and features
  • 30. Blogs
    • Easy publishing platform
    • “ Posts”—more timely information
    • “ Link Love”
    • Commenting to create community
    • Easily incorporate/share media
  • 31. Twitter
    • 140 character “tweets”
    • “ Followers” & “Following”
    • Great for sharing links/tips and making connections
    • #Hashtags for events, topics
    • Can access via web, mobile, IM.
  • 32. Multimedia Sharing
    • Platform for sharing/finding multimedia
    • Can create community around media
    • Can access via web, on smart phones.
    • Embed/linking/download features
  • 33. Wikis
    • Easy-to-use publishing platform
    • More flexible than a blog
    • Good for collaborative projects
    • Can embed media, documents
  • 34. Screencasts
    • Record computer screen with narration
    • Embed in blogs, wikis
    • Good for tutorials, demos
    • Integrate with other tools, such as Google documents for quizzes.
  • 35. Video Calling
    • Video calls from computer to computer
    • Use for practice interviews, case management appointments.
    • Employers increasingly using for screening interviews.
    • G+ can do “Hangouts” with up to 10 people. . . For FREE!
  • 36. Webinar Software
    • Run “online” meetings
    • Share documents, screens
    • Run polls
    • Teach workshops
    • Can host up to 200 people for free.
  • 37. Google Documents
    • Online document creation & sharing
    • Can easily create forms, gather data—can even use to create quizzes!
    • Upload/download—compatible with Word, Excel, PPT
    • Can create PDF files
  • 38. Google Alerts
  • 39. Google Calendar
    • Online calendar
    • Can create and share multiple calendars
    • Send reminders to email, cell phone
    • Get agenda emailed to you each morning
    • Schedule office hours
    • Embed calendars in blogs & wikis
  • 40. Google Groups
    • Create your own email list
    • All emails saved and accessible on the web
    • Can make public or private
  • 41. For Customer Service
  • 42. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
  • 43.  
  • 44. Use a blog to share longer “How to” articles, Replace a newsletter
  • 45. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
  • 46. @discoverability
  • 47. Use Facebook Fan Page to share links & events, run polls, get feedback.
  • 48. Use screencasting to show customers how to do something
  • 49.  
  • 50.  
  • 51. Use Google Documents to write/edit resumes
  • 52. Use Webinar software to do online trainings
  • 53. Find and share presentations online
  • 54. Do practice interviews, case management through video & chat
  • 55. You could even do an online Job Club!
  • 56. For Job Search
  • 57. Track job leads, companies, etc.
  • 58. Keywords
    • Names of companies
    • Names of key people in organization
    • Industries
    • Key skills/certifications
    • Industry trends
  • 59.  
  • 60. Use Google Documents to publish an online resume
  • 61. FORMS
  • 62. Job Search Calendar
  • 63.  
  • 64. Can add tasks to shared calendars
  • 65. Portfolio
  • 66.  
  • 67.  
  • 68.
    • Professional social network
    • Way to research businesses and individuals
    • Professional “branding” opportunity
    Basics
  • 69.  
  • 70.  
  • 71.  
  • 72. Newsfeed and Updates
  • 73. Company Search
  • 74. Company Profiles
  • 75.  
  • 76. Questions & Answers
  • 77.  
  • 78. LinkedIn Groups
  • 79. LinkedIn Companion
  • 80.  
  • 81. LinkedIn Email Signature
  • 82.  
  • 83.  
  • 84. http://www.twitjobsearch.com/
  • 85.  
  • 86.  
  • 87.  
  • 88.  
  • 89. Ways to Use Twitter
    • Share professional resources with followers
    • Provide tips, advice, etc.
    • Connect people
    • RT and DM people
    • Participate in #chats
  • 90. Find more info at:
    • michelemmartin.wikispaces.com