Peer Learning and Leadership Network Intro to Social Media
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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
  • This page includes a graphic of a main shouting into a toy bullhorn.
  • This page includes a graphic of a baby wearing headphones
  • This page includes a graphic of a man tearing open his suit to reveal the Superman logo underneath.
  • This page includes a graphic of several kids working together at the beach to build a sandcastle.
  • This page includes a graphic of the CTRL button on a computer keyboard.
  • This slide includes a graphic of a woman holding up her paint-smeared hands to the camera.
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Peer Learning and Leadership Network Intro to Social Media Peer Learning and Leadership Network Intro to Social Media Presentation Transcript

  • Introduction to Social Media
    • For Job Search and Customer Service
    Presented by Michele Martin
  • @michelemmartin I’m Michele
  • To join, send email to discoverabilitynj@gmail.com
  •  
  • Is this how you feel about social media?
  • Objectives
    • Discuss some statistics
    • Review some basic social media tools
    • Discuss how they can be used to support service to customers
    • Discuss how they can be used to support job search
  • Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
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    • 58% have successfully hired candidates through social networking sites.
    • 36% say they plan to spend LESS on job boards.
    • 38% say the plan to spend LESS on external recruiters.
  • Employers find. . .
    • 41% --candidate posted info about drugs/alcohol use.
    • 40%--candidate posted inappropriate photos
    • 29%--candidate had poor communication
    • 28%--candidate bad-mouthed previous employer
    • 27%--candidate lied about qualifications
    • 21%--candidate linked to criminal behavior
  • Individuals with disabilties. . .
    • 30% go online, compared to 66% of general population
    • Somewhat related to socio-economic class and type of disability
    • More likely to search for health information, government programs and play games
    • Less likely to use Internet for job search
    • Barriers are technical and educational—lack of knowledge
    Source : The Disability Divide in Internet Access and Use , 2006
  • What IS Social Media?
  • Web 1.0
    • One way communication
    • Static home pages
    • Organizational control
    • Minimal multimedia
    • Site as destination
    • “ Push”
  • Web 2.0
    • Conversation
    • Dynamic content
    • User contributions
    • Multimedia-rich
    • Outposts on the web
    • “ Pull”
  • Key Features
    • Require minimal technical skills—no programming
    • Facilitate connections, sharing, collaboration—2-way communication!
    • Privacy and control settings
    • Different platforms support different online goals/tasks
    • Support/facilitate multimedia sharing
    • Varying levels of accessibility
    • FREE or very low-cost
  • What are the “Rules?”
  • Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
  • Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
  • Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
  • Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
  • Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
  • Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
  • Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
  • Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
  • Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
  • Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
  • Let’s talk Tools. . .
  • Social Networks
    • Platform for connecting to people who share interests, etc.
    • Users can create profiles, communicate with other members, share links, info & media
    • Users can create “sub-groups”
    • Each network has a unique “personality” and features
  • Blogs
    • Easy publishing platform
    • “ Posts”—more timely information
    • “ Link Love”
    • Commenting to create community
    • Easily incorporate/share media
  • Twitter
    • 140 character “tweets”
    • “ Followers” & “Following”
    • Great for sharing links/tips and making connections
    • #Hashtags for events, topics
    • Can access via web, mobile, IM.
  • Multimedia Sharing
    • Platform for sharing/finding multimedia
    • Can create community around media
    • Can access via web, on smart phones.
    • Embed/linking/download features
  • Wikis
    • Easy-to-use publishing platform
    • More flexible than a blog
    • Good for collaborative projects
    • Can embed media, documents
  • Screencasts
    • Record computer screen with narration
    • Embed in blogs, wikis
    • Good for tutorials, demos
    • Integrate with other tools, such as Google documents for quizzes.
  • Video Calling
    • Video calls from computer to computer
    • Use for practice interviews, case management appointments.
    • Employers increasingly using for screening interviews.
    • G+ can do “Hangouts” with up to 10 people. . . For FREE!
  • Webinar Software
    • Run “online” meetings
    • Share documents, screens
    • Run polls
    • Teach workshops
    • Can host up to 200 people for free.
  • Google Documents
    • Online document creation & sharing
    • Can easily create forms, gather data—can even use to create quizzes!
    • Upload/download—compatible with Word, Excel, PPT
    • Can create PDF files
  • Google Alerts
  • Google Calendar
    • Online calendar
    • Can create and share multiple calendars
    • Send reminders to email, cell phone
    • Get agenda emailed to you each morning
    • Schedule office hours
    • Embed calendars in blogs & wikis
  • Google Groups
    • Create your own email list
    • All emails saved and accessible on the web
    • Can make public or private
  • For Customer Service
  • Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
  •  
  • Use a blog to share longer “How to” articles, Replace a newsletter
  • Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
  • @discoverability
  • Use Facebook Fan Page to share links & events, run polls, get feedback.
  • Use screencasting to show customers how to do something
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  •  
  • Use Google Documents to write/edit resumes
  • Use Webinar software to do online trainings
  • Find and share presentations online
  • Do practice interviews, case management through video & chat
  • You could even do an online Job Club!
  • For Job Search
  • Track job leads, companies, etc.
  • Keywords
    • Names of companies
    • Names of key people in organization
    • Industries
    • Key skills/certifications
    • Industry trends
  •  
  • Use Google Documents to publish an online resume
  • FORMS
  • Job Search Calendar
  •  
  • Can add tasks to shared calendars
  • Portfolio
  •  
  •  
    • Professional social network
    • Way to research businesses and individuals
    • Professional “branding” opportunity
    Basics
  •  
  •  
  •  
  • Newsfeed and Updates
  • Company Search
  • Company Profiles
  •  
  • Questions & Answers
  •  
  • LinkedIn Groups
  • LinkedIn Companion
  •  
  • LinkedIn Email Signature
  •  
  •  
  • http://www.twitjobsearch.com/
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  •  
  •  
  •  
  • Ways to Use Twitter
    • Share professional resources with followers
    • Provide tips, advice, etc.
    • Connect people
    • RT and DM people
    • Participate in #chats
  • Find more info at:
    • michelemmartin.wikispaces.com