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Peer Learning and Leadership Network Intro to Social Media
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Peer Learning and Leadership Network Intro to Social Media

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  • POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.
  • This page includes a graphic of a main shouting into a toy bullhorn.
  • This page includes a graphic of a baby wearing headphones
  • This page includes a graphic of a man tearing open his suit to reveal the Superman logo underneath.
  • This page includes a graphic of several kids working together at the beach to build a sandcastle.
  • This page includes a graphic of the CTRL button on a computer keyboard.
  • This slide includes a graphic of a woman holding up her paint-smeared hands to the camera.
  • This slide includes a graphic of a wall with a padlock on it.
  • This slide includes a graphic of a window that looks out onto a garden of flowers.
  • This slide includes a graphic of a man in a business suit with a stern look.
  • This slide includes a graphic of a man in a casual shirt smiling brightly.
  • Transcript

    • 1. Introduction to Social Media
      • For Job Search and Customer Service
      Presented by Michele Martin
    • 2. @michelemmartin I’m Michele
    • 3. To join, send email to discoverabilitynj@gmail.com
    • 4.  
    • 5. Is this how you feel about social media?
    • 6. Objectives
      • Discuss some statistics
      • Review some basic social media tools
      • Discuss how they can be used to support service to customers
      • Discuss how they can be used to support job search
    • 7. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
    • 8.  
    • 9.  
    • 10.
      • 58% have successfully hired candidates through social networking sites.
      • 36% say they plan to spend LESS on job boards.
      • 38% say the plan to spend LESS on external recruiters.
    • 11. Employers find. . .
      • 41% --candidate posted info about drugs/alcohol use.
      • 40%--candidate posted inappropriate photos
      • 29%--candidate had poor communication
      • 28%--candidate bad-mouthed previous employer
      • 27%--candidate lied about qualifications
      • 21%--candidate linked to criminal behavior
    • 12. Individuals with disabilties. . .
      • 30% go online, compared to 66% of general population
      • Somewhat related to socio-economic class and type of disability
      • More likely to search for health information, government programs and play games
      • Less likely to use Internet for job search
      • Barriers are technical and educational—lack of knowledge
      Source : The Disability Divide in Internet Access and Use , 2006
    • 13. What IS Social Media?
    • 14. Web 1.0
      • One way communication
      • Static home pages
      • Organizational control
      • Minimal multimedia
      • Site as destination
      • “ Push”
    • 15. Web 2.0
      • Conversation
      • Dynamic content
      • User contributions
      • Multimedia-rich
      • Outposts on the web
      • “ Pull”
    • 16. Key Features
      • Require minimal technical skills—no programming
      • Facilitate connections, sharing, collaboration—2-way communication!
      • Privacy and control settings
      • Different platforms support different online goals/tasks
      • Support/facilitate multimedia sharing
      • Varying levels of accessibility
      • FREE or very low-cost
    • 17. What are the “Rules?”
    • 18. Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
    • 19. Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
    • 20. Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
    • 21. Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
    • 22. Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
    • 23. Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
    • 24. Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
    • 25. Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
    • 26. Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
    • 27. Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
    • 28. Let’s talk Tools. . .
    • 29. Social Networks
      • Platform for connecting to people who share interests, etc.
      • Users can create profiles, communicate with other members, share links, info & media
      • Users can create “sub-groups”
      • Each network has a unique “personality” and features
    • 30. Blogs
      • Easy publishing platform
      • “ Posts”—more timely information
      • “ Link Love”
      • Commenting to create community
      • Easily incorporate/share media
    • 31. Twitter
      • 140 character “tweets”
      • “ Followers” & “Following”
      • Great for sharing links/tips and making connections
      • #Hashtags for events, topics
      • Can access via web, mobile, IM.
    • 32. Multimedia Sharing
      • Platform for sharing/finding multimedia
      • Can create community around media
      • Can access via web, on smart phones.
      • Embed/linking/download features
    • 33. Wikis
      • Easy-to-use publishing platform
      • More flexible than a blog
      • Good for collaborative projects
      • Can embed media, documents
    • 34. Screencasts
      • Record computer screen with narration
      • Embed in blogs, wikis
      • Good for tutorials, demos
      • Integrate with other tools, such as Google documents for quizzes.
    • 35. Video Calling
      • Video calls from computer to computer
      • Use for practice interviews, case management appointments.
      • Employers increasingly using for screening interviews.
      • G+ can do “Hangouts” with up to 10 people. . . For FREE!
    • 36. Webinar Software
      • Run “online” meetings
      • Share documents, screens
      • Run polls
      • Teach workshops
      • Can host up to 200 people for free.
    • 37. Google Documents
      • Online document creation & sharing
      • Can easily create forms, gather data—can even use to create quizzes!
      • Upload/download—compatible with Word, Excel, PPT
      • Can create PDF files
    • 38. Google Alerts
    • 39. Google Calendar
      • Online calendar
      • Can create and share multiple calendars
      • Send reminders to email, cell phone
      • Get agenda emailed to you each morning
      • Schedule office hours
      • Embed calendars in blogs & wikis
    • 40. Google Groups
      • Create your own email list
      • All emails saved and accessible on the web
      • Can make public or private
    • 41. For Customer Service
    • 42. Use a wiki for online handouts, policies & procedures And to share frequently used documents/forms
    • 43.  
    • 44. Use a blog to share longer “How to” articles, Replace a newsletter
    • 45. Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads
    • 46. @discoverability
    • 47. Use Facebook Fan Page to share links & events, run polls, get feedback.
    • 48. Use screencasting to show customers how to do something
    • 49.  
    • 50.  
    • 51. Use Google Documents to write/edit resumes
    • 52. Use Webinar software to do online trainings
    • 53. Find and share presentations online
    • 54. Do practice interviews, case management through video & chat
    • 55. You could even do an online Job Club!
    • 56. For Job Search
    • 57. Track job leads, companies, etc.
    • 58. Keywords
      • Names of companies
      • Names of key people in organization
      • Industries
      • Key skills/certifications
      • Industry trends
    • 59.  
    • 60. Use Google Documents to publish an online resume
    • 61. FORMS
    • 62. Job Search Calendar
    • 63.  
    • 64. Can add tasks to shared calendars
    • 65. Portfolio
    • 66.  
    • 67.  
    • 68.
      • Professional social network
      • Way to research businesses and individuals
      • Professional “branding” opportunity
      Basics
    • 69.  
    • 70.  
    • 71.  
    • 72. Newsfeed and Updates
    • 73. Company Search
    • 74. Company Profiles
    • 75.  
    • 76. Questions & Answers
    • 77.  
    • 78. LinkedIn Groups
    • 79. LinkedIn Companion
    • 80.  
    • 81. LinkedIn Email Signature
    • 82.  
    • 83.  
    • 84. http://www.twitjobsearch.com/
    • 85.  
    • 86.  
    • 87.  
    • 88.  
    • 89. Ways to Use Twitter
      • Share professional resources with followers
      • Provide tips, advice, etc.
      • Connect people
      • RT and DM people
      • Participate in #chats
    • 90. Find more info at:
      • michelemmartin.wikispaces.com

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