SlideShare a Scribd company logo
1 of 18
Download to read offline
Social Media
Network Analysis
Focus : Twitter
Social Network Analysis?
Social Network Analysis is a range of techniques,
methods and visualisation of connections between
people and network content.
We implement this methodology in an innovative way,
and fully integrated with our BrandCare software.
In the Twitter Social Network Analysis feature,
everything which is monitored, tagged or classified
within the platform can generate network
visualisations.
Twitter Social Network Analysis
Everything that is monitored in Twitter
can be transformed into a network
Each point represents a Profile
and each line represents a
Connection
Twitter Social Network Analysis
É possível analisar Influenciadores,
Ativadores, Clusters, Fluxos de
Informação e outros elementos da
estrutura da rede em detalhes.
Information about each
profile can be seen in
details with a click.
With our tool, you can:
• Zoom into the network,
• Fliter by different Metrics,
Tags and Groups,
• Find and analyse specific
Clusters and export as an
Image
The 5 main applications of Social
Network Analysis:
. Find and analyse influencers
. Find and analyse activators
. Analyse Information Flow
. Measure Campaign Impact
. Analyse Clusters and
Communities
1. Find Influencers
Network metrics take Influence Measurement
one step further.
Providing a deeper understanding than just the
volume of mentions or dissemination potential,
metrics such as In Degree measure the real
impact of people, profiles and channels to
measure influence and authority.
Influencer
In the Twitter Social Network Analysis module, the generated visualisation will already display
profiles with the highest In Degree. By opening the ‘Filter’ box it is possible to change the view to
analyse different items.
1. Find Influencers
2. Find Activators
Measurement of Engagement can be
improved with Network Metrics.
With BrandCare, it is possible to also analyse
who transforms engagement in activation of
other people.
Out Degree metrics (OutDegree), in
combination with other metrics such as tag
classification, sentiment etc. allows the user
to find other profiles showing engagement
by talking and sending information to others.
By using the Out Degree filter in the Twitter Social Network Analysis, it is possible to find out
which profiles activated and interacted with others the most through Mentions and Retweets.
2. Find Activators
3. Analyse Information Flow
Where did the information pass through to reach more people?
Analysing the Information Flow allows the generation of more
insights connected to Content Viralization and even Crisis Outbreak.
In the example to the left, the information travelled through several steps via ‘Retweets’, reaching a
lot more people than the initial source had between his/her followers.
In the example to the right, we have the typical broadcast structure with a news portal as the hub.
3. Analyse Information Flow
4. Analyse Campaign Impact
Sponsored campaigns with bloggers,
influencers, ads and media channels can have
the impact in the network measured in Twitter.
Twitter serves as a hub of message circulation,
links and hashtags, which we can analyse in
relation to specific advertisement campaigns.
The map above is normally used for brands that run Youtube campaigns. In this
case Youtube becomes the hub between people that are sharing the video.
5. Analyse Clusters and Communities
Clusters are groups of people who are more
connected to eachother, than to the rest of
the network as a whole.
These connections could mean that they are
talking about the same theme, possess the
same demographic characteristic, follow the
same types of references and/or have
another type of similarity.
Within Twitter, it can even mean that it is a
community with repeated contacts.
5. Analyse Clusters and Communities
BrandCare is able to source clusters present in the network, via analysis of network algorithms. It is
possible to see each one of them in an isolated form, filter data of each group and even generate a
wordcloud of profile details and tweets of each cluster.
It’s time to Listen!
Try BrandCare today and start working with data that really matters to
you.
Click here to start listening
socialfigures.com
Social Network Analysis - Twitter

More Related Content

What's hot

Enabling a Data Mesh Architecture with Data Virtualization
Enabling a Data Mesh Architecture with Data VirtualizationEnabling a Data Mesh Architecture with Data Virtualization
Enabling a Data Mesh Architecture with Data Virtualization
Denodo
 
Column oriented database
Column oriented databaseColumn oriented database
Column oriented database
Kanike Krishna
 
Network Attached Storage (NAS)
Network Attached Storage (NAS)Network Attached Storage (NAS)
Network Attached Storage (NAS)
sandeepgodfather
 

What's hot (20)

Graph database
Graph database Graph database
Graph database
 
JanusGraph DataBase Concepts
JanusGraph DataBase ConceptsJanusGraph DataBase Concepts
JanusGraph DataBase Concepts
 
Introduction to NOSQL databases
Introduction to NOSQL databasesIntroduction to NOSQL databases
Introduction to NOSQL databases
 
Free Training: How to Build a Lakehouse
Free Training: How to Build a LakehouseFree Training: How to Build a Lakehouse
Free Training: How to Build a Lakehouse
 
Social Data Mining
Social Data MiningSocial Data Mining
Social Data Mining
 
Introduction to snowflake
Introduction to snowflakeIntroduction to snowflake
Introduction to snowflake
 
Introduction to apache spark
Introduction to apache spark Introduction to apache spark
Introduction to apache spark
 
Microsoft Azure Data Factory Hands-On Lab Overview Slides
Microsoft Azure Data Factory Hands-On Lab Overview SlidesMicrosoft Azure Data Factory Hands-On Lab Overview Slides
Microsoft Azure Data Factory Hands-On Lab Overview Slides
 
Enabling a Data Mesh Architecture with Data Virtualization
Enabling a Data Mesh Architecture with Data VirtualizationEnabling a Data Mesh Architecture with Data Virtualization
Enabling a Data Mesh Architecture with Data Virtualization
 
Spark with Delta Lake
Spark with Delta LakeSpark with Delta Lake
Spark with Delta Lake
 
Get Savvy with Snowflake
Get Savvy with SnowflakeGet Savvy with Snowflake
Get Savvy with Snowflake
 
Column oriented database
Column oriented databaseColumn oriented database
Column oriented database
 
Intro to Neo4j and Graph Databases
Intro to Neo4j and Graph DatabasesIntro to Neo4j and Graph Databases
Intro to Neo4j and Graph Databases
 
Time to Talk about Data Mesh
Time to Talk about Data MeshTime to Talk about Data Mesh
Time to Talk about Data Mesh
 
Data mining for social media
Data mining for social mediaData mining for social media
Data mining for social media
 
Network Attached Storage (NAS)
Network Attached Storage (NAS)Network Attached Storage (NAS)
Network Attached Storage (NAS)
 
hive lab
hive labhive lab
hive lab
 
PostgreSQL Database Slides
PostgreSQL Database SlidesPostgreSQL Database Slides
PostgreSQL Database Slides
 
Understanding Query Plans and Spark UIs
Understanding Query Plans and Spark UIsUnderstanding Query Plans and Spark UIs
Understanding Query Plans and Spark UIs
 
Data Virtualization: An Introduction
Data Virtualization: An IntroductionData Virtualization: An Introduction
Data Virtualization: An Introduction
 

Viewers also liked

50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoring
Social Figures
 
Twitter as a data mining source
Twitter  as  a data mining sourceTwitter  as  a data mining source
Twitter as a data mining source
Ataxo Group
 

Viewers also liked (20)

50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoring
 
Public Segmentation with Social Media
Public Segmentation with Social MediaPublic Segmentation with Social Media
Public Segmentation with Social Media
 
Conheça a Social Figures e o BrandCare
Conheça a Social Figures e o BrandCareConheça a Social Figures e o BrandCare
Conheça a Social Figures e o BrandCare
 
Análise de Redes em Mídias Sociais
Análise de Redes em Mídias SociaisAnálise de Redes em Mídias Sociais
Análise de Redes em Mídias Sociais
 
Visualizing Twitter Conversations
Visualizing Twitter ConversationsVisualizing Twitter Conversations
Visualizing Twitter Conversations
 
Visual network analysis of Twitter data for co-organizing conferences: Case C...
Visual network analysis of Twitter data for co-organizing conferences: Case C...Visual network analysis of Twitter data for co-organizing conferences: Case C...
Visual network analysis of Twitter data for co-organizing conferences: Case C...
 
What is Twitter, a Social Network or a News Media?
What is Twitter, a Social Network or a News Media? What is Twitter, a Social Network or a News Media?
What is Twitter, a Social Network or a News Media?
 
Monitoramento de Imagens e Fotos nas Mídias Sociais
Monitoramento de Imagens e Fotos nas Mídias SociaisMonitoramento de Imagens e Fotos nas Mídias Sociais
Monitoramento de Imagens e Fotos nas Mídias Sociais
 
BrandCare Monitoramento de Mídias Sociais
BrandCare Monitoramento de Mídias SociaisBrandCare Monitoramento de Mídias Sociais
BrandCare Monitoramento de Mídias Sociais
 
Bicicletas no Instagram
Bicicletas no InstagramBicicletas no Instagram
Bicicletas no Instagram
 
Social Media Impact On Consumer Electronics: American Market Segmentation Sur...
Social Media Impact On Consumer Electronics: American Market Segmentation Sur...Social Media Impact On Consumer Electronics: American Market Segmentation Sur...
Social Media Impact On Consumer Electronics: American Market Segmentation Sur...
 
Como Criar Categorias e Tags no Monitoramento de Mídias Sociais
Como Criar Categorias e Tags no Monitoramento de Mídias SociaisComo Criar Categorias e Tags no Monitoramento de Mídias Sociais
Como Criar Categorias e Tags no Monitoramento de Mídias Sociais
 
Rugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysisRugby World Cup 2011 twitter analysis
Rugby World Cup 2011 twitter analysis
 
Social Media Network Analysis no Twitter
Social Media Network Analysis no TwitterSocial Media Network Analysis no Twitter
Social Media Network Analysis no Twitter
 
[Mobilidade Urbana] Campanha "De Bike ao Trabalho"
[Mobilidade Urbana] Campanha "De Bike ao Trabalho"[Mobilidade Urbana] Campanha "De Bike ao Trabalho"
[Mobilidade Urbana] Campanha "De Bike ao Trabalho"
 
Gerenciando Avalanche de Dados - Ana Laura Mello
Gerenciando Avalanche de Dados - Ana Laura MelloGerenciando Avalanche de Dados - Ana Laura Mello
Gerenciando Avalanche de Dados - Ana Laura Mello
 
O Ciclo Social - Marcelo Salgado
O Ciclo Social - Marcelo SalgadoO Ciclo Social - Marcelo Salgado
O Ciclo Social - Marcelo Salgado
 
Twitter as a data mining source
Twitter  as  a data mining sourceTwitter  as  a data mining source
Twitter as a data mining source
 
São Paulo no Instagram
São Paulo no InstagramSão Paulo no Instagram
São Paulo no Instagram
 
Data Mining on Twitter
Data Mining on TwitterData Mining on Twitter
Data Mining on Twitter
 

Similar to Social Network Analysis - Twitter

Chapter 6 presentation
Chapter 6 presentationChapter 6 presentation
Chapter 6 presentation
Miles223
 

Similar to Social Network Analysis - Twitter (20)

Latest social media marketing tools
Latest social media marketing toolsLatest social media marketing tools
Latest social media marketing tools
 
10 Secret Social Media Tools
10 Secret Social Media Tools10 Secret Social Media Tools
10 Secret Social Media Tools
 
Team Lecture on Blog
Team Lecture on BlogTeam Lecture on Blog
Team Lecture on Blog
 
Chapter 6 presentation
Chapter 6 presentationChapter 6 presentation
Chapter 6 presentation
 
Chapter 6 presentation
Chapter 6 presentationChapter 6 presentation
Chapter 6 presentation
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
 
News-gathering and Monitoring | by: Menna El-hosary
News-gathering and Monitoring | by: Menna El-hosaryNews-gathering and Monitoring | by: Menna El-hosary
News-gathering and Monitoring | by: Menna El-hosary
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Chapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and AnalyticsChapter 6: Social Media Metrics and Analytics
Chapter 6: Social Media Metrics and Analytics
 
Chapter 6 Presentation
Chapter 6 Presentation Chapter 6 Presentation
Chapter 6 Presentation
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Social Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization ToolsSocial Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization Tools
 
Understanding Analytics With Twitter
Understanding Analytics With TwitterUnderstanding Analytics With Twitter
Understanding Analytics With Twitter
 
Ch 6 presentation
Ch 6 presentationCh 6 presentation
Ch 6 presentation
 
Ch 6 presentation
Ch 6 presentationCh 6 presentation
Ch 6 presentation
 
Ch 6 Presentation
Ch 6 PresentationCh 6 Presentation
Ch 6 Presentation
 
Social Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @MidwestSocial Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @Midwest
 
Social media for PR - Communications - Success measurement
Social media for PR - Communications - Success measurementSocial media for PR - Communications - Success measurement
Social media for PR - Communications - Success measurement
 
Social media for PR Communications - Success measurement plan
Social media for PR Communications - Success measurement planSocial media for PR Communications - Success measurement plan
Social media for PR Communications - Success measurement plan
 
Leveraging Twitter Profile Scraping For Audience Analysis.pdf
Leveraging Twitter Profile Scraping For Audience Analysis.pdfLeveraging Twitter Profile Scraping For Audience Analysis.pdf
Leveraging Twitter Profile Scraping For Audience Analysis.pdf
 

More from Social Figures

More from Social Figures (18)

Moda e Mídias Sociais: Análise de Facebook Pages de Fast Fashion
Moda e Mídias Sociais: Análise de Facebook Pages de Fast FashionModa e Mídias Sociais: Análise de Facebook Pages de Fast Fashion
Moda e Mídias Sociais: Análise de Facebook Pages de Fast Fashion
 
2-Gram Analysis no Twitter Brasil
2-Gram Analysis no Twitter Brasil2-Gram Analysis no Twitter Brasil
2-Gram Analysis no Twitter Brasil
 
Monitoramento de Mídias Sociais para o Segmento de Viagens
Monitoramento de Mídias Sociais para o Segmento de ViagensMonitoramento de Mídias Sociais para o Segmento de Viagens
Monitoramento de Mídias Sociais para o Segmento de Viagens
 
50 Insights no Monitoramento de Mídias Sociais
50 Insights no Monitoramento de Mídias Sociais50 Insights no Monitoramento de Mídias Sociais
50 Insights no Monitoramento de Mídias Sociais
 
Melhores Ferramentas de Monitoramento de Mídias Sociais em 2014
Melhores Ferramentas de Monitoramento de Mídias Sociais em 2014Melhores Ferramentas de Monitoramento de Mídias Sociais em 2014
Melhores Ferramentas de Monitoramento de Mídias Sociais em 2014
 
Socceroos
SocceroosSocceroos
Socceroos
 
Churrasco no Instagram [Infográfico]
Churrasco no Instagram [Infográfico]Churrasco no Instagram [Infográfico]
Churrasco no Instagram [Infográfico]
 
10 Métricas para Monitoramento de Mídias Sociais
10 Métricas para Monitoramento de Mídias Sociais10 Métricas para Monitoramento de Mídias Sociais
10 Métricas para Monitoramento de Mídias Sociais
 
Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicaçõ...
Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicaçõ...Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicaçõ...
Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicaçõ...
 
Pato por Jadson: a troca deu o que falar!
Pato por Jadson: a troca deu o que falar!Pato por Jadson: a troca deu o que falar!
Pato por Jadson: a troca deu o que falar!
 
Segmentação de Público no Monitoramento de Mídias Sociais
Segmentação de Público no Monitoramento de Mídias SociaisSegmentação de Público no Monitoramento de Mídias Sociais
Segmentação de Público no Monitoramento de Mídias Sociais
 
Infográfico do Fim do Mundo nas Mídias Sociais
Infográfico do Fim do Mundo nas Mídias SociaisInfográfico do Fim do Mundo nas Mídias Sociais
Infográfico do Fim do Mundo nas Mídias Sociais
 
Avenida Brasil: oioioi nas mídias sociais
Avenida Brasil: oioioi nas mídias sociaisAvenida Brasil: oioioi nas mídias sociais
Avenida Brasil: oioioi nas mídias sociais
 
#DiadosNamorados 2012 nas Mídias Sociais
#DiadosNamorados 2012 nas Mídias Sociais#DiadosNamorados 2012 nas Mídias Sociais
#DiadosNamorados 2012 nas Mídias Sociais
 
Repercussão da Contratação de Zizao nas redes sociais (2012)
Repercussão da Contratação de Zizao nas redes sociais (2012)Repercussão da Contratação de Zizao nas redes sociais (2012)
Repercussão da Contratação de Zizao nas redes sociais (2012)
 
UFC142 nas Redes Sociais
UFC142 nas Redes SociaisUFC142 nas Redes Sociais
UFC142 nas Redes Sociais
 
Casamento Real nas Redes Sociais - Infográfico
Casamento Real nas Redes Sociais - InfográficoCasamento Real nas Redes Sociais - Infográfico
Casamento Real nas Redes Sociais - Infográfico
 
Infográfico Social Media Week São Paulo 2011
Infográfico Social Media Week São Paulo 2011Infográfico Social Media Week São Paulo 2011
Infográfico Social Media Week São Paulo 2011
 

Recently uploaded

This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
jonnygharris
 

Recently uploaded (12)

The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatore
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with Sociocosmos
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
 

Social Network Analysis - Twitter

  • 2. Social Network Analysis? Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content. We implement this methodology in an innovative way, and fully integrated with our BrandCare software. In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
  • 3. Twitter Social Network Analysis Everything that is monitored in Twitter can be transformed into a network
  • 4. Each point represents a Profile and each line represents a Connection
  • 5. Twitter Social Network Analysis É possível analisar Influenciadores, Ativadores, Clusters, Fluxos de Informação e outros elementos da estrutura da rede em detalhes. Information about each profile can be seen in details with a click.
  • 6. With our tool, you can: • Zoom into the network, • Fliter by different Metrics, Tags and Groups, • Find and analyse specific Clusters and export as an Image
  • 7. The 5 main applications of Social Network Analysis: . Find and analyse influencers . Find and analyse activators . Analyse Information Flow . Measure Campaign Impact . Analyse Clusters and Communities
  • 8. 1. Find Influencers Network metrics take Influence Measurement one step further. Providing a deeper understanding than just the volume of mentions or dissemination potential, metrics such as In Degree measure the real impact of people, profiles and channels to measure influence and authority. Influencer
  • 9. In the Twitter Social Network Analysis module, the generated visualisation will already display profiles with the highest In Degree. By opening the ‘Filter’ box it is possible to change the view to analyse different items. 1. Find Influencers
  • 10. 2. Find Activators Measurement of Engagement can be improved with Network Metrics. With BrandCare, it is possible to also analyse who transforms engagement in activation of other people. Out Degree metrics (OutDegree), in combination with other metrics such as tag classification, sentiment etc. allows the user to find other profiles showing engagement by talking and sending information to others.
  • 11. By using the Out Degree filter in the Twitter Social Network Analysis, it is possible to find out which profiles activated and interacted with others the most through Mentions and Retweets. 2. Find Activators
  • 12. 3. Analyse Information Flow Where did the information pass through to reach more people? Analysing the Information Flow allows the generation of more insights connected to Content Viralization and even Crisis Outbreak.
  • 13. In the example to the left, the information travelled through several steps via ‘Retweets’, reaching a lot more people than the initial source had between his/her followers. In the example to the right, we have the typical broadcast structure with a news portal as the hub. 3. Analyse Information Flow
  • 14. 4. Analyse Campaign Impact Sponsored campaigns with bloggers, influencers, ads and media channels can have the impact in the network measured in Twitter. Twitter serves as a hub of message circulation, links and hashtags, which we can analyse in relation to specific advertisement campaigns. The map above is normally used for brands that run Youtube campaigns. In this case Youtube becomes the hub between people that are sharing the video.
  • 15. 5. Analyse Clusters and Communities Clusters are groups of people who are more connected to eachother, than to the rest of the network as a whole. These connections could mean that they are talking about the same theme, possess the same demographic characteristic, follow the same types of references and/or have another type of similarity. Within Twitter, it can even mean that it is a community with repeated contacts.
  • 16. 5. Analyse Clusters and Communities BrandCare is able to source clusters present in the network, via analysis of network algorithms. It is possible to see each one of them in an isolated form, filter data of each group and even generate a wordcloud of profile details and tweets of each cluster.
  • 17. It’s time to Listen! Try BrandCare today and start working with data that really matters to you. Click here to start listening socialfigures.com