Ashs em gbrandrecognition-collaborativelearning-final

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Ashs em gbrandrecognition-collaborativelearning-final

  1. 1. Extension Master Gardener Social Media: Increasing Collaborative Learning and Brand Recognition <br />Karen Jeannette<br />Community of Practice Support,<br />eXtension Initiative<br />@kjeannette<br />http://www.slideshare.net/kjjeannette<br />Karen.jeannette@extension.org<br />
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  7. 7. CHNC Objectives<br />http://www.extension.org/pages/13730/consumer-horticulture-national-committee#Objectives_of_the_CHNC<br />
  8. 8. Source: Cooperative Extension Brand Value, The Results of a National Survey<br />
  9. 9. Extension Master Gardener blog<br />What resources did she use?<br />What happened when?<br />How did you?<br />We couldn’t have done it w/out…<br />
  10. 10. http://blogs.extension.org/mastergardener/<br />
  11. 11. 78% of Americans access the internet for information<br />Master Gardener<br />http://creativecommons.org/licenses/by-sa/2.0/deed.en<br />– Statistics: Pew Internet and American Life Project http://pewinternet.org/<br />http://www.flickr.com/photos/denverjeffrey/5133538450/<br />
  12. 12. MASTER GARDENER<br />EXTENSION<br />VOLUNTEER<br />PLANTS<br />http://www.flickr.com/photos/eye2eye/5718238/<br />
  13. 13. Words from blog posts<br />http://www.wordle.net/create<br />
  14. 14. Categories group blog posts<br />
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  18. 18. Top Referrals<br />
  19. 19. ‘MASTER GARDENER’ PAGE RANK<br />
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  21. 21. What is a keyword?<br />
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  23. 23. 1st Search Ranking for Master Gardener<br />
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  26. 26. Email updates<br />Flickr<br />Print<br />Blog<br />Websites<br />Slide-share<br />Facebook<br />RSS, Widgets & Links<br />Twitter<br />
  27. 27. Is it working?<br />
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  29. 29. This Summer<br />Source: Google Analytics<br />Statistics from April 1, 2010 – June 21, 2011<br />
  30. 30. Peer Learning Across State Lines<br />
  31. 31. Ideas for increasing brand recognition and value as a national network<br />
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  33. 33. EMG Social Media- Join Us & Interact -<br />Blog:<br />http://blogs.extension.org/mastergardener/<br />Facebook:<br />https://www.facebook.com/extensionmastergardener<br />Twitter:<br />@eXEMG <br />(http://twitter.com/#!/eXEMG)<br />
  34. 34. Use the word: Extension + Master Gardener?<br />University of X Extension Master Gardener<br />Johnson County Extension Master Gardener<br />
  35. 35. Share 1<br />1 EMG story per year<br />1 research update per year<br />1 of your best & broadly applicable resources<br />
  36. 36. EMG Social Media Training Information – Recorded Sessions<br />Access site:<br />http://campus.extension.org<br />‘Organizational Training’<br /> ‘National EMG Social Media Training and Resource Site’ <br />Questions? Contact Karen Jeannette. Karen.jeannette@extension.org<br />
  37. 37. Social Media Team<br />http://www.extension.org/people/communities/1326<br />
  38. 38. Social Media Models?<br />
  39. 39. When choosing social media – ask how can it add value?<br />http://www.myminnesotawoods.umn.edu/<br />
  40. 40. Align Tools with Passion & Objectives<br />
  41. 41. Additional Resources<br />
  42. 42. RECORDINGS AND RESOURCES<br />Adventures in Online Content, Melissa Rach. BrainTraffichttp://connect.extension.iastate.edu/p29894575/<br />Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252<br />Statistics: Pew Internet and American Life Project http://pewinternet.org/<br />WRITE FOR THE WEB<br />
  43. 43. RESOURCES/RECORDINGS<br />eXtension Social Media Guidelines: http://create.extension.org/node/2926<br />Harold Jarche. Seek. Sense. Share. http://www.jarche.com/2011/06/pkm-updated/<br />Social Media Monitoring: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300 <br />Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249<br />MONITOR/PARTICIPATE<br />
  44. 44. Personal Growth<br />More on how to use tools to Seek. Sense. Share @ http://www.jarche.com/key-posts/personal-knowledge-management/<br />
  45. 45. mashable<br />http://mashable.com/2011/03/11/social-media-marketing-chart/<br />
  46. 46. Choosing Social Media Tools for…<br />Customer Communication<br />Brand Exposure<br />Traffic to site<br />SEO<br />Good!<br />Okay!<br />Bad!<br />http://mashable.com/2011/03/11/social-media-marketing-chart/<br />
  47. 47. RESOURCES/RECORDINGS<br />The CMO's Guide to the Social (Marketing) Landscape: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape<br />A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download<br />eXtension Professional Development and Recordings:<br />http://www.extension.org/learn<br />http://create.extension.org/node/1303 (recordings archive prior to 2010)<br />CHOOSING SOCIAL TOOLS<br />
  48. 48. Karen Jeannette, <br />Community of Practice Support,<br /> eXtension Initiative<br />@kjeannette<br />http://www.slideshare.net/kjjeannette<br />Karen.jeannette@extension.org<br />

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