This document discusses marketing strategies for e-learning, including traditional advertisement methods like postcards and posters as well as digital methods. It emphasizes that educational marketing is necessary to gain attention and distribute content through different channels. Social media strategies for universities are also examined, noting that posts should be emotional, visual, community-focused, and highlight the university experience. Engaging unusual times of posting and personalized content can also foster connections.

1. Marketing- and dissemination
strategies
in the area of e-learning
Martin Ebner
This work is licensed under a
Creative Commons Attribution
4.0 International License.

2. Marketing
Educational Marketing (dissemination) is an
absolut necessity to gather attention and to
distribute through different channels.

3. Traditional Advertisement

4. Postcards, stickers
Ein Projekt von
Kristin-
Narr.de
in Kooperation mit
unterstützt von
Das Handbuch ist seit März 2016 online (u.a. via htp://bit.do/handbuch)
und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582)
htp://bit.do/handbuch

5. beer mat, pins, lanyards …

6. posters
Das Handbuch ist seit März 2016 kostenlos
online zugänglich (u.a. via htp://bit.do/handbuch)
und auch gedruckt im Buchhandel erhältlich
(ISBN 9 7837 3923 6582)
JUST MAKE IT!
Ein Projekt von
Kristin-
Narr.de
In Kooperation mit unterstützt von
http://bit.do/handbuch

8. epubli
http://epubli.de
BOD
http://www.bod.de
Self Publishing

9. Wer ist L3T?
Communities
http://l3t.eu/visualization/autoren.php

10. Wer liest L3T?
Communities
http://l3t.eu/visualization/unis.php

11. Communities
https://www.google.com/maps/d/u/0/viewer?mid=z3XHali3mYKk.kTnCBuuXaIk4
EMOOCs conference
participants

12. h+p://l3t.eu/ontour
viral marketing

13. youtu.be/FWRRySx0HmU
Viral marketing

14. YouTube
https://www.youtube.com/channel/UC4XmEpSP44Gi3kcfOt5GNVQ

15. Social Media https://www.facebook.com/imoox.st/

16. https://www.facebook.com/emoocssummitSocial Media

17. https://twitter.com/emoocssummit
Social Media

18. Social Media an Hochschulen
Jennifer-Carmen Frey
https://itug.eu

19. • + unusual posting time
(weekend, at night, etc.)
• + visual content
• + periodic content
• + seasonal content
(start of studies, holiday greetings, …)
• + personalized content (to foster interpersonal level)
• + Identification with the institution
Facebook positive parameters
Jennifer Frey (2013) Social Media an Hochschulen

20. • - uncommented pictures
• - just text
• - research news announcements (copy/paste)
Facebook negative / neutral parameters
Jennifer Frey (2013) Social Media an Hochschulen
• +/- posting frequency
• +/- length of text
• +/- videos
• +/- target group

21. Interest in informative content and research
news or about events is marginal, it’s more for
traditional media.
Good posts are emotional, visual and
community fostering as well as those with high
recognition.
Jennifer Frey (2013) Social Media an Hochschulen
Facebook

22. • highlight university as one common place
• posts offering to stay in contact with the university
• reminders, locations on campus, mutual operations
• congratulations, anniversaries, seasonal news
• up-to-date news
• no typical time, high frequency is not necessary
Facebook recommended actions I
Jennifer Frey (2013) Social Media an Hochschulen

23. • honor great achievements (congratulations, gratitudes, …)
• allow criticism
• text length is not important
Facebook
Jennifer Frey (2013) Social Media an Hochschulen
recommended actions II

24. Make great projects and spread
the world.

25. Graz University of Technology
EDUCATIONAL TECHNOLOGY
Graz University of Technology
Martin Ebner
http://elearning.tugraz.at
martin.ebner@tugraz.at
http://elearningblog.tugraz.at
mebner
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