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Curating an Effective Digital Research Presence - Nicola Osborne, EDINA

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Slides from "Curating an Effective Digital Research Presence", Nicola Osborne's opening keynote for the Making Research Visible event at the University of Edinburgh Moray House School of Education on 6th June 2018. More on the event can be found at: https://www.eventbrite.co.uk/e/making-research-visible-tickets-45238206694

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Curating an Effective Digital Research Presence - Nicola Osborne, EDINA

  1. 1. Curating an Effective Digital Research Footprint Nicola Osborne Digital Education & Project Manager, EDINA nicola.osborne@ed.ac.uk @suchprettyeyes
  2. 2. If a research paper sits in a journal, and no-one hears about it… 2
  3. 3. What is an effective digital research footprint? 4 It’s about making your work visible, findable, coherent and accessible to your audience(s). And it’s about curating and sustaining key partnerships, relationships, and building new opportunities.
  4. 4. There are so many shiny tools, ideas, spaces, endless “opportunities”… 5 Where do you start?
  5. 5. Start at the end… What would success look like? • What are you trying to understand in your research? • Who does your work effect, engage with or matter to? • How do you want your work to change the world? • Who do you need to reach, listen to, collaborate with, persuade, influence to make that happen? • What do you want the impact* and legacy of your work be? • How long do you want to engage for? *REF2014 (and likely REF2021) definition of impact: ‘an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia’. 6
  6. 6. Find your focus: what matters most? Draw out what makes your work unique, interesting, exciting, and think about what your audience expectations are, what they will enjoy and find enticing Public engagement of any type (including social media) need to be , engaging, respond to audience needs and be about building relationships and dialogue. What’s in it for your audience(s)? Why should they bother engaging with your work?
  7. 7. Get to know your audience(s) and/or project partners • Where do they hang out? • What matters to them? • What motivates them to engage? • What are their expectations? • What does it mean to be authentic and credible in their community? • Are there existing channels you can contribute to, engage with? • What style, voice, format does your engagement need to adopt to reflect your audiences’ needs?
  8. 8. Why use Social & Digital Media? • Go-to spaces for expertise and advice. • Authentic spaces for communities and information exchange. • New forms for storytelling, and for engaging in dialogue with your audience(s). • Rank highly on Google, Bing, etc. • Brilliant for building and sustaining your contact network. • Can generate media interest in your work, new collaborations and other unexpected opportunities. • Inexpensive ways to raise profile for you and your research. • Amplify and publicise your work, activities, and other research outputs…
  9. 9. “Social Media’s relationship with Open Access has to be part of the continuum of research activity. You can spend years producing a research paper, why would you not spend the time it takes to deposit it in an open access repository, and the seconds it takes to share that copy online with as many people as you possibly can” Melissa Terras (2012)[1] speaking about her work on the impact of tweeting research papers [2]. 10 [1] http://www.oastories.org/2012/10/dr-melissa-terras-open-access-and-the-twitter-effect/ [2] http://melissaterras.blogspot.com/2012/04/is-blogging-and-tweeting-about-research.html
  10. 10. Be pragmatic • Start small…. • What are your skills and capabilities? • What assets do you have – publications, resources, materials to support your engagement? • What budget or support do you have? • What tech kit/software do you have to work with? • How much time do you (realistically) have? • Evaluate success: measure against SMART goals and KPIs; reflect on your practice. 11
  11. 11. Reality check time… 12
  12. 12. Some approaches I’ve used to make (my own and others’) research more visible… 13
  13. 13. Ensuring authoritative web presence(s) represent your research… 14
  14. 14. Being present, visible, networked, develop your public profile, reach out and build new relationships… 15
  15. 15. Engage with communities, creative events, etc. - building networks and sharing (appropriate) data for remix 16
  16. 16. Make code available, publishing openly, sharing under open license 17 https://openresearchsoftware.metajnl.com/art icles/10.5334/jors.aq/
  17. 17. Amplifying and extending reach of events through tweets, blog posts, video, podcasts etc.
  18. 18. Making consultancy and commissioned work visible through online resources & social media sharing
  19. 19. Press releases with planned digital and in- person content to share & build on interest
  20. 20. Creating apps, digital tools and online presence for in-person crowdsourcing & citizen science 21
  21. 21. Commissioning parallel physical and open digital publishing; behind the scenes blogging of process 22
  22. 22. What are others doing? 23
  23. 23. Engaging publics via Wikipedia contribution 24 https://en.wikipedia.org/wiki/Wikipedia:University_of_Edinburgh#Case_studies
  24. 24. Playful blogging bridging academia and pop culture: e.g. Colin Yeo on the Free Movement blog 25 https://www.freemovement.org.uk/an-immigration-lawyer-reviews-paddington/
  25. 25. Being awesome on Twitter, e.g:@melissaterras, @katecrawford, @OrkneyLibrary, @warholmooc @praymurray 26
  26. 26. The Tip Off: making investigative journalism processes visible (audible) 27 https://www.acast.com/thetipoff
  27. 27. Curated guest blogs/spaces e.g. UoE Dangerous Women Project, LSE Impact blog http://dangerouswomenproject.org/
  28. 28. Walking tours, dead authors and other wacky offline events to promote digital research 29
  29. 29. Q&A Over to you: what do you want to do with your research? Further comments and questions welcome: nicola.osborne@ed.ac.uk
  30. 30. And finally… A shameless plug! 31
  31. 31. Further Reading • Digital Footprint research: https://www.research.ed.ac.uk/portal/en/projects/managing-your- digital-footprint-research-strand(239b8e5b-c052-4681-9568- 77aa02fa44fa).html • Digital Footprint MOOC: https://www.coursera.org/learn/digital- footprint • Find more resources on social media in research, impact and teaching contexts at: https://www.wiki.ed.ac.uk/display/SMFE/ • REF Impact: http://www.hefce.ac.uk/rsrch/REFimpact/ • Edinburgh Local: https://www.ed.ac.uk/local • Beltane Public Engagement Network: https://www.beltanenetwork.org/ 32
  32. 32. What research and content can/should you share? • What your research is about and what it aims to achieve. • Processes, updates, changes of approach – to the extent that such transparency is appropriate and acceptable. • Research findings, impact, relevance – be realistic, don’t overpromise. • Quirky, playful and accessible content around your work and research area. • Publications, presentations, press mentions and materials that reflect research outputs and expertise. • CHECK ANY EXISTING PROFESSIONAL BODY GUIDANCE, PRIVACY, NON- DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES.
  33. 33. What should not be shared • Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines. • Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance. • Similarly do not share location information that might compromise your own safety or that of your colleagues. • Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research. • Anything you would not want a funder, professional peer, project partner, or future employer to see or read.

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