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Marketing- and dissemination
strategies
in the area of e-learning
Martin Ebner
This work is licensed under a 

Creative Co...
Marketing
Educational Marketing (dissemination) is an
absolut necessity to gather attention and to
distribute through diff...
Traditional Advertisement
Postcards, stickers
Ein Projekt von
Kristin-
Narr.de
in Kooperation mit
unterstützt von
Das Handbuch ist seit März 2016 on...
beer mat, pins, lanyards …
posters
Das Handbuch ist seit März 2016 kostenlos
online zugänglich (u.a. via htp://bit.do/handbuch)
und auch gedruckt im ...
epubli

http://epubli.de
BOD

http://www.bod.de
Self Publishing
Wer	ist	L3T?
Communities
http://l3t.eu/visualization/autoren.php
Wer	liest	L3T?
Communities
http://l3t.eu/visualization/unis.php
Communities
https://www.google.com/maps/d/u/0/viewer?mid=z3XHali3mYKk.kTnCBuuXaIk4
EMOOCs conference
participants
h+p://l3t.eu/ontour
viral marketing
youtu.be/FWRRySx0HmU
Viral marketing
YouTube
https://www.youtube.com/channel/UC4XmEpSP44Gi3kcfOt5GNVQ
Social Media https://www.facebook.com/imoox.st/
https://www.facebook.com/emoocssummitSocial Media
https://twitter.com/emoocssummit
Social Media
Social Media an Hochschulen
Jennifer-Carmen Frey
https://itug.eu
• + unusual posting time

(weekend, at night, etc.)

• + visual content

• + periodic content

• + seasonal content

(star...
• - uncommented pictures

• - just text

• - research news announcements (copy/paste)
Facebook negative / neutral paramete...
Interest in informative content and research
news or about events is marginal, it’s more for
traditional media.


Good pos...
• highlight university as one common place

• posts offering to stay in contact with the university

• reminders, location...
• honor great achievements (congratulations, gratitudes, …)

• allow criticism

• text length is not important
Facebook
Je...
Make great projects and spread
the world.
Graz University of Technology
EDUCATIONAL TECHNOLOGY
Graz University of Technology
Martin Ebner
http://elearning.tugraz.at...
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Marketing and Disseminations strategies in the area of e-Learning Slide 1 Marketing and Disseminations strategies in the area of e-Learning Slide 2 Marketing and Disseminations strategies in the area of e-Learning Slide 3 Marketing and Disseminations strategies in the area of e-Learning Slide 4 Marketing and Disseminations strategies in the area of e-Learning Slide 5 Marketing and Disseminations strategies in the area of e-Learning Slide 6 Marketing and Disseminations strategies in the area of e-Learning Slide 7 Marketing and Disseminations strategies in the area of e-Learning Slide 8 Marketing and Disseminations strategies in the area of e-Learning Slide 9 Marketing and Disseminations strategies in the area of e-Learning Slide 10 Marketing and Disseminations strategies in the area of e-Learning Slide 11 Marketing and Disseminations strategies in the area of e-Learning Slide 12 Marketing and Disseminations strategies in the area of e-Learning Slide 13 Marketing and Disseminations strategies in the area of e-Learning Slide 14 Marketing and Disseminations strategies in the area of e-Learning Slide 15 Marketing and Disseminations strategies in the area of e-Learning Slide 16 Marketing and Disseminations strategies in the area of e-Learning Slide 17 Marketing and Disseminations strategies in the area of e-Learning Slide 18 Marketing and Disseminations strategies in the area of e-Learning Slide 19 Marketing and Disseminations strategies in the area of e-Learning Slide 20 Marketing and Disseminations strategies in the area of e-Learning Slide 21 Marketing and Disseminations strategies in the area of e-Learning Slide 22 Marketing and Disseminations strategies in the area of e-Learning Slide 23 Marketing and Disseminations strategies in the area of e-Learning Slide 24 Marketing and Disseminations strategies in the area of e-Learning Slide 25
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EDUCATE conference, Klagenfurt 2016

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Marketing and Disseminations strategies in the area of e-Learning

  1. 1. Marketing- and dissemination strategies in the area of e-learning Martin Ebner This work is licensed under a 
 Creative Commons Attribution 
 4.0 International License.
  2. 2. Marketing Educational Marketing (dissemination) is an absolut necessity to gather attention and to distribute through different channels.
  3. 3. Traditional Advertisement
  4. 4. Postcards, stickers Ein Projekt von Kristin- Narr.de in Kooperation mit unterstützt von Das Handbuch ist seit März 2016 online (u.a. via htp://bit.do/handbuch) und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582) htp://bit.do/handbuch
  5. 5. beer mat, pins, lanyards …
  6. 6. posters Das Handbuch ist seit März 2016 kostenlos online zugänglich (u.a. via htp://bit.do/handbuch) und auch gedruckt im Buchhandel erhältlich (ISBN 9 7837 3923 6582) JUST MAKE IT! Ein Projekt von Kristin- Narr.de In Kooperation mit unterstützt von http://bit.do/handbuch
  7. 7. epubli
 http://epubli.de BOD
 http://www.bod.de Self Publishing
  8. 8. Wer ist L3T? Communities http://l3t.eu/visualization/autoren.php
  9. 9. Wer liest L3T? Communities http://l3t.eu/visualization/unis.php
  10. 10. Communities https://www.google.com/maps/d/u/0/viewer?mid=z3XHali3mYKk.kTnCBuuXaIk4 EMOOCs conference participants
  11. 11. h+p://l3t.eu/ontour viral marketing
  12. 12. youtu.be/FWRRySx0HmU Viral marketing
  13. 13. YouTube https://www.youtube.com/channel/UC4XmEpSP44Gi3kcfOt5GNVQ
  14. 14. Social Media https://www.facebook.com/imoox.st/
  15. 15. https://www.facebook.com/emoocssummitSocial Media
  16. 16. https://twitter.com/emoocssummit Social Media
  17. 17. Social Media an Hochschulen Jennifer-Carmen Frey https://itug.eu
  18. 18. • + unusual posting time
 (weekend, at night, etc.)
 • + visual content
 • + periodic content
 • + seasonal content
 (start of studies, holiday greetings, …)
 • + personalized content (to foster interpersonal level)
 • + Identification with the institution Facebook positive parameters Jennifer Frey (2013) Social Media an Hochschulen
  19. 19. • - uncommented pictures
 • - just text
 • - research news announcements (copy/paste) Facebook negative / neutral parameters Jennifer Frey (2013) Social Media an Hochschulen • +/- posting frequency
 • +/- length of text
 • +/- videos
 • +/- target group
  20. 20. Interest in informative content and research news or about events is marginal, it’s more for traditional media. 
 Good posts are emotional, visual and community fostering as well as those with high recognition. Jennifer Frey (2013) Social Media an Hochschulen Facebook
  21. 21. • highlight university as one common place
 • posts offering to stay in contact with the university
 • reminders, locations on campus, mutual operations
 • congratulations, anniversaries, seasonal news
 • up-to-date news
 • no typical time, high frequency is not necessary Facebook recommended actions I Jennifer Frey (2013) Social Media an Hochschulen
  22. 22. • honor great achievements (congratulations, gratitudes, …)
 • allow criticism
 • text length is not important Facebook Jennifer Frey (2013) Social Media an Hochschulen recommended actions II
  23. 23. Make great projects and spread the world.
  24. 24. Graz University of Technology EDUCATIONAL TECHNOLOGY Graz University of Technology Martin Ebner http://elearning.tugraz.at martin.ebner@tugraz.at http://elearningblog.tugraz.at mebner Slides available at:
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    Mar. 15, 2016

EDUCATE conference, Klagenfurt 2016

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