Is this working?
A conversation in five parts
          MPCC Campus Communicators
                        July 29, 2009


...
part 1/introductions

                  shameless promotion
      ://holterhaus is integrated marketing,
           with a...
about this conversation
    let’s create an open dialogue, and let it
                 evolve through these topics

part 2...
pt 2/which channels to employ?




                                 image credit:
                                 D'Arcy
...
factors to consider

*ease of use – skills and tech required

   *open vs. closed – twitter vs. ning

          *deploymen...
the importance of integration

                                for instance:

     blogging – write something interesting
...
example: virtual + physical events
pt 3/publishing useful content
locating and creating content

  *what do you already publish?

   *plan with editorial calendars

  *ask your community f...
when to solicit community content?

            *events– who took photos?

  *exciting changes – the new building

*major ...
for students, think: “Yearbook 2.0”

 *recruit “ambassadors” to lead others

*create a student-run “editorial board”
example: creating “Fiskateers”
pt 4/“get communal”
engaging different audiences




                               image credit:
                        ...
who are you trying to reach?

            *current students?

        *prospective students?

                    *parents...
your students and their parents are
                           in your “club.”

don’t forget about influential colleagues
...
expert positioning builds your
 reputation outside of the “club”

*are you talking about your school’s
       niche, quirk...
example: 3M PSD blog strategy
pt 5/envisioning the future




                              image credit:
                              davidcrow
      ...
what is social media replacing?

*phone calls, email (to some extent), television

    *on average, US teens spend 9 hours...
the next big thing?

        *there will be many (each year)

     *mobile usage of SM will increase

*video, too – anyone...
how to keep up?

*use it socially and professionally

   *read a handful of good blogs

  *events – the MN social media
  ...
further reading/thought leaders
                           Mashable
                         Joseph Jaffe
                ...
thank you/mark holterhaus
           mobile: +1 763 229 2995
               twitter: mholterhaus
                skype: mh...
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social prez - mpcc - mholterhaus

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social prez - mpcc - mholterhaus

  1. 1. Is this working? A conversation in five parts MPCC Campus Communicators July 29, 2009 ://holterhaus, integrated marketing
  2. 2. part 1/introductions shameless promotion ://holterhaus is integrated marketing, with an emphasis on new media. I help organizations develop innovative ways to communicate with people.
  3. 3. about this conversation let’s create an open dialogue, and let it evolve through these topics part 2: deciding which channels to employ part 3: publishing useful content part 4: engaging different audiences part 5: envisioning the future
  4. 4. pt 2/which channels to employ? image credit: D'Arcy Norman on flickr
  5. 5. factors to consider *ease of use – skills and tech required *open vs. closed – twitter vs. ning *deployment – when to use
  6. 6. the importance of integration for instance: blogging – write something interesting + flickr – enrich it with photos/video + twitter/facebook – make sure people know
  7. 7. example: virtual + physical events
  8. 8. pt 3/publishing useful content
  9. 9. locating and creating content *what do you already publish? *plan with editorial calendars *ask your community for ideas
  10. 10. when to solicit community content? *events– who took photos? *exciting changes – the new building *major challenges – solutions, anyone?
  11. 11. for students, think: “Yearbook 2.0” *recruit “ambassadors” to lead others *create a student-run “editorial board”
  12. 12. example: creating “Fiskateers”
  13. 13. pt 4/“get communal” engaging different audiences image credit: Seattle Municipal Archives
  14. 14. who are you trying to reach? *current students? *prospective students? *parents? *colleagues? *the broader public?
  15. 15. your students and their parents are in your “club.” don’t forget about influential colleagues and the broader public.
  16. 16. expert positioning builds your reputation outside of the “club” *are you talking about your school’s niche, quirk, or specialization? *have you researched the broader social mediasphere?
  17. 17. example: 3M PSD blog strategy
  18. 18. pt 5/envisioning the future image credit: davidcrow on flickr
  19. 19. what is social media replacing? *phone calls, email (to some extent), television *on average, US teens spend 9 hours per week on social media sites source: Pew Internet & American Life Project
  20. 20. the next big thing? *there will be many (each year) *mobile usage of SM will increase *video, too – anyone can create and edit *better integration, ease of use
  21. 21. how to keep up? *use it socially and professionally *read a handful of good blogs *events – the MN social media community is very robust
  22. 22. further reading/thought leaders Mashable Joseph Jaffe Chris Brogan Zeus Jones Hello Viking Social Media Breakfast MSP Your 14-24 year-old relatives
  23. 23. thank you/mark holterhaus mobile: +1 763 229 2995 twitter: mholterhaus skype: mholterhaus email: mark@holterhaus.com site: holterhaus.com blog: housekept.blogspot.com

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