Getting Real About
Enterprise 2.0
Oscar Berg &
Henrik Gustafsson,
Acando

At first we used computers to help us
COMPUTE things
Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations

Then we used them for creating, storing and
exchanging INFORMATION
Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations

Now we have an escalating information
management problem to address
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=326255

To address it, we need to see
PEOPLE as the platform
Photo credit: http://www.flickr.com/photos/baonguyen/2557970434/

The web has become social
Home E- Social
pages commerce Media
1.0 One-way
& static 1.X Dynamic &
interactive 2.0 Two-way
& social
E-mail Dynamic Websites Blogs
Social Software
Static Websites Portals Wikis
Discussion forums Communities RSS
Instant Messaging Agents Mashups
Chat Rooms Video Conferencing Pod- & webcasts
Web services Social Networks
Collaborative filtering Social Bookmarking
VOIP Folksonomies
Social search
Micro-blogging
Video sharing
…and much more

“
But in truth, social software
isn’t really about the tools.
It’s about what the tools let
users do and the business
”
problems the tools address.
Jakob Nielsen, Usability Guru

The social web emerged because it reflects
basic HUMAN NEEDS
© Acando AB
Photo credit: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/

Creating
Handcraft, home movies, jewelry…
Connecting
Love, mating, friendship, alliance,
collaboration, career advancement…
Broadcasting
Likes, dislikes, style, thoughts…
Sharing
Gifting, commerce, barter, courting,
goodwill…
credit: http://www.sxc.hu/browse.phtml?f=download&id=836294

Connecting & Sharing
in a business context
Find and Rapidly share
connect with
Social Network and find ideas,
people across experiences
boundaries and knowledge
Become aware Tap into the
of what others knowledge of
are doing and your informal
get context network

Creating & Broadcasting
in a business context
Communicate Collect feedback
efficiently within in an efficient
the team – and and transparent
with others Blog way
Avoid
Introduce new
information
people quickly to
being locked in
the team
email inboxes

If you are interested in TOOLS
and TECHNOLOGIES, then
check out these videos…
11

“
Technology is shifting the power
away from the editors, the
publishers, the establishment,
the media elite. Now it’s the
”
people who are in control.
Rupert Murdoch, Global Media Entrepreneur

“
All businesses are media businesses,
because whatever else they do, all
businesses rely on the managing of
information for two audiences -
employees and the world.
Clay Shirky, author
”
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681

The Internet = power to the people
Reach
Anyone can reach a global audience
Accessibility
Anyone can create and distribute at
little or no cost
Usability
Anyone can operate the means of
production
Recency
Technologies enable instantaneous
responses and dialog

#1 The cost of communicating has collapsed
http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

#1 The cost of communicating has collapsed
#2 The cost of organizing has collapsed
http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

#1 The cost of communicating has collapsed
#2 The cost of organizing has collapsed
So how does this affect a business?
http://www.flickr.com/photos/dcassaa/526858870/sizes/o/

97
“ Work is not a place but
something you do.
Laurie Heltsley, Proctor & Gamble ”

Definition of social capital
The active connections
between people that make
cooperation possible.
20

The great promise of Enterprise 2.0
is to uncover and tap into the hidden talent
of your organization’s employees by letting
and encouraging them to enter the stage.

Graphic credit: Jessica Hagy
“ There's a huge opportunity to leverage
skills and expertise you already have in
”
your company, but the problem is
finding it.
Rick Hutley, VP Internet Business Solutions at Cisco

“ At the very
least, our
systems should
help us find
”
each other.
Ross Mayfield, SocialText
Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

If we happen to find someone,
this is often all we find
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=788309

How can that possibly communicate the
richness of people – such as personality,
knowledge, experiences, connections…?
Photo credit: http://www.flickr.com/photos/amanky/426137424/

We need to be able to meet and get to know
each other. Virtually. Only then can we begin
to build the trust which must exist before we
will do things together.

“
If HP knew what HP knows,
we would be three times as
profitable.
Lewis E Platt, former CEO of HP ”

Old school knowledge management focused
on a burocratic and reactive knowledge
extraction and metrics
Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts

People don’t give away their knowledge
unless they feel they get something in
return, if only it is to be seen.
29

Knowledge must flow…
and be captured in the flow.
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=652988

The application is not the goal…it is an
obstacle between the user and the goal.
Photo credit: http://farm4.static.flickr.com/3176/2627570254_e34300e520_o.jpg

“
Email is where knowledge
goes to die.
Bill French
”
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=1113494

Who knows what?
Anything new?
How to share?
How to collaborate?
When to contribute?
Where to find
stuff?
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=836294

“ 71% agree that it is easier to
locate "knowledge" on the
web than to find it within their
”
internal systems.
AIIM Industry Watch Collaboration and
Enterprise 2.0, 2009

How did this event
happen?
Its just a typical
example of
collaborative
knowledge work...

thecontenteconomy.com
It all pretty much
started here

Atle Lennart
Skjekkeland Hagberg
Hanns Köhler- Oscar
Krüner Berg
Henrik
Gustafsson
Onno
The social network grew, Hektor
trust was built and we
were ready for action.

We had plenty of free
tools at our service

We connected and formed a collaborative space
Quickly form a workspace
Invite external parties
Share existing content
Start collaborating..
within minutes

We created together and shared using a Wiki
Easily co-author information
Findable body of knowledge
Track and get notified about
changes

We shared ideas and built awareness using a blog
Publish ideas and actions
Time-stamped and accessible
Collect feedback

We had conversations using IM, talk and video chat and
micro-blogging
See the presence of your
coworkers
Send a quick message or chat
Video, talk and sharing for
virtual meeting
Conversations can be captured
for later reference

We discovered new things using a feed reader
Monitor many sources efficiently
Read in a consistent format
Bookmark what you find valuable
Share information with collegues
Perfect thing to do when mobile!

Lessons for business
Embrace the principles and
practices from the social web
and empower your knowledge
workers
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Lesson for IT
Embrace the web as a
platform and start
facilitating the organisation
in its Enterprise 2.0
transformation
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The Acando Approach
Think big, act small
Measure, don’t predict
Deliver quick value
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Direction
Enterprise 2.0
Adoption Foundation
Transformation
Proof of
Concept
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=475910

“
The largest enemy of change and
leadership isn't a “no”. It's a “not
yet“…Change almost never fails
because it's too early. It almost
”
always fails because it's too late.
Seth Godin, Author

Thank you!