To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.

1. BP C C Business Plan FRESH ManendraShukla

3. Place :-7th milestone, Mumbai highway Road, Belgaum (Kar)

4. Company Business- The project is based on the processing of "coconut water “with flavors the packaging of the same in tetra packs add sell them. “We are into this business to earn money, generate employment and ensure quality prices to farmers and quality product to customers.”

6. We benefit coconut farmers in belgaum district.

7. We buy coconuts from them at a competitive rate, process ,pack and sell them.

8. Karnataka is the third largest coconut producing state, growing 1.16 billion nuts a year.

10. VISION “To be India’s Premier coconut water Company, offering nutritious & superior quality tasting drinks to its consumers. By 2016 we aim to achieve 15% of Market Share, and while doing it we would be the best in terms of consumer value, customer service and consistent and predictable growth.”

12. Whole year demand in market.

13. Less wastage and more usage.

14. Possibility for expansion into other products.

16. Effective in the treatment of kidney and urethral stones

17. Kills intestinal worms, small pox, chicken pox, measles, etc.

18. Good for feeding infants suffering from intestinal disturbances.

21. Farmers do not receive adequate compensation.

22. Mostly manual labor are used.

24. Utilize the rest of the profits to further reinvest in the business.

25. As much as grow the firm we provide bigger returns to farmers.

27. Fruit drinks as a category is growing at 18-20 per cent, carbonated soft drinks are growing at 6-8 per cent.

28. Unique type of health drink

31. 1) Geographic variables

32. 2) Demographic variables

33. 3) Psychographic variables

35. Density of Area:- Urban, Semi-urban,ExUrbanRural.

36. Climate :- Northern, Southern .

38. Gender – Both Male and Female

39. Family size - doesn’t matter

40. Education - doesn’t matter

41. Income – middle & high end consumer

42. Occupation – student, working and retired people

43. nationality/race – doesn’t matter

44. language - doesn’t matterMarket Segmentation Variables…Conti

45. Market Segmentation Variables…Conti Psychographic:-

47. Product Usage Rate

48. Brand Loyalty

49. Profitability

50. Income Status

51. Occasions

52. Attitude towards Product . Market Segmentation Variables…Conti

54. Users drink coconut water as a refreshing alternative to carbonated drinks.

55. Users willingly spend on products related to health and lifestyle.

56. Users enjoy coconut drinks not only as a means of healthy life, but as an intrinsically enjoyable activity in itself.Behavioral…

57. Current Competitors… Jain Agro foods Pvt. Ltd – Bangalore (Karnatka). Sakthi Coir Export – Coimbatore (Tamil Nadu). Pure Tropic Manufacture – Tiruppur (Tamil Nadu). Sri Jayalaxmi foods – Ahemedabad(Gujarat). Noval Products –Pondicherry

60. Brand acknowledgement

63. PRODUCT COCO FRESH is a 100 percent coconut water which will be produced and marketed by Coco Beverage Ltd. We prefer tetra pack because the product is aseptically packed and it retains the original flavor and tastes and hence you feel like drinking the water directly from the coconut. BRAND NAME: COCO FRSEH. COCO FRESH in three flavors :- Coco FRESH ( Normal ) Coco FRESH ( Sugar Free ) Coco FRESH ( Mango Flavors ) All Above Three are available in 180ml & 560ml with Tetra Packaging .

65. High costs per customer

66. Negative profits

67. Innovator customers

69. Selective distribution

70. Awareness – dealers and early adopters

73. Coconut would be purchased from Belgaum unit & Processing & Packaging would be outsourced to local producer.

74. Mode of Transport: Road Transport.Place…

75. Distribution Channel Belgaum Delhi Mumbai Within region

76. PRICING As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market and then compete with other competitors. As we come up in the demand, we will increase our prices and will provide more efficientand affordable drinks .

78. Provide Lucrative discounts, deals and schemes

79. Adopt sales oriented objective

82. Price, a competitive advantage

83. Natural product

84. Great distribution network

87. Assess the financial impact on school and collage profits

88. Identify approaches to promote healthful beverage choices and maintain profits for schools and collagesLong-Term Strategy

90. Change beverage choices to water, sports drinks, and 100% fruit juices

91. Collect and submit monthly financial data from school and collages

93. Will be putting up vending machines in every PVR cinemas like – Bangalore, Gujarat, Hyderabad, Maharashtra, MP, NCR, Punjab, UP

94. Facebook :- Creating a community on facebook. Creating a Fan page on facebook. Twitter :- Regular tweets on product and event updates will ensure interactivity. Web Marketing…

95. Processing of CoCofresh Coconut Water TetraPacked Water Processing Transported by rented truck Farmer Warehouse (Belgaum) Transport and Processing Processing (Belgaum) Tetrapack Unit Transported by rented truck Purchase Stalls and Shops Customer

97. Skills required

98. Salaries

99. Safety

102. Total cost of the project : 2,94,82,517

103. Plant Capacity : Processing of 5000 liter per day

105. Total number of workers : 25

106. Depreciation rate : WDV @ 15%

108. Details of the land and Building

109. Annual Demand estimation for 100% capacity 8200 units per day

110. Raw material estimation for 100% Demand capacity From 10,000 coconut you get 2000 ltr

111. Projected Profit and Loss A/c

112. Conti…

115. OTHER KEY INFORMATION Excel Sheet

116. Thank you!!!!