It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
8. P.S. has one of the largest and most
respected search marketing communities
in the world.
!
Millions of people visit their blog each month.
@MACKFOGELSON
13. I attended 7 conferences.
I spoke at 5 of them.
That’s one solid week of work
per conference once you’ve researched,
written, slide-decked, and practiced your talk.
@MACKFOGELSON
14. @MACKFOGELSON
Plus all of the live-tweeting
and in person stuff, too.
(The online really doesn’t work without the offline.)
!
15. @MACKFOGELSON
We also did some other stuff
as a company.
(We wrote a book on community building. There’s llamas in there.)
!
16. After doing all of that work,
guess how many followers I earned?
@MACKFOGELSON
27. @MACKFOGELSON
Most valuable
to me are all of
the friends
and mentors
who have helped
me to grow the
business and stay
reasonably sane.
28. The sad thing is
that you can’t tell
any of this stuff if
you’re only looking
at follower count.
So quit doing that.
@MACKFOGELSON
29. You can still have numbers.
They’re just different ones.!!
What I want you to hear is, there’s a better
way to gauge your success on social media.
@MACKFOGELSON
37. You can calculate all of this stuff using
TrueSocialMetrics or Sprout Social.
@MACKFOGELSON
38. You can also calculate true engagement
based on your community size. Read this.
(http://bit.ly/true-engagement)
!
@MACKFOGELSON
39. will help you determine
whether you’re actually making a difference.
@MACKFOGELSON
engagement
40. Rather than just measuring
how many followers you’re adding.
@MACKFOGELSON
41. But if you want to experience
real growth on social media,
it can’t operate in a silo.!!
It takes more than social to build an audience.
@MACKFOGELSON
42. You also need to
embrace integrated
marketing and
employ channels
other than social.
Social likes help.
@MACKFOGELSON
44. @MACKFOGELSON
That way you
can measure
how both social
media and
other channels
are working
together to help
you accomplish
the goals for your
whole business.
45. And then you can measure all kinds of stuff
that goes way beyond follower count.
@MACKFOGELSON
54. Social media
may not be the
perfect match
for things like
direct conversions
if you’re a B2B company.
@MACKFOGELSON
55. But it may be the perfect
match for supporting and
increasing micro conversions.!
Like email signups, downloads, lead forms,
and other things (like reading your blog) that
you really want people to do on your site.
@MACKFOGELSON
56. All of these things lead to
business growth.
@MACKFOGELSON
63. That’s all I have to say about that.
@MACKFOGELSON
64. @MACKFOGELSON
read the Mack Web blog
http://mackwebsolutions.com/blog
!
download our
community building guide
http://bit.ly/community-building-guide
!
connect with us
http://mackwebsolutions.com/connect