1. 7 HARSH REALITIES
IN SOCIAL MEDIA

2. Hi, my name is Bart.

3. I work at webagency Netlash.
... and a few other companies:

4. You may remember me from
such presentations as:
- 10 tips for starting entrepreneurs
- How to score big in Google
- Old Media vs. New Media

6. http://slideshare.net/netlash

7. 7 HARSH REALITIES
IN SOCIAL MEDIA
6/3/2010, Barcamp Antwerp

8. Social Media !
Saviour of the universe.

9. (insert tune: Flash Gordon - Queen)

13. THAT AIN’T
GONNA HAPPEN.

14. I have bad news for you:

15. I have bad news for you:
Social Media will not save your business.

16. 1. Nobody reads your blog

17. 1. Nobody reads your blog

18. 1. Nobody reads your blog
‣ You need valuable content.
‣ Audience builds up over time.
‣ Connections on other blogs.
‣ Conversation on your blog.

19. 2. Your Twitterstream is boring

20. 2. Your Twitterstream is boring

21. 2. Your Twitterstream is boring
‣ You need valuable content.
‣ Audience builds up over time.
‣ Right mix between links, vision, personal.
‣ Conversation!

22. 3. Your Facebook fan page will be empty

23. 3. Your Facebook fan page will be empty

24. If we can get 0,1% of the Chinese market,
we will be rich!
Every entrepreneur
at every start-up

25. There are 3 million Belgian profiles
on Facebook!
Every marketeer
in Belgium

26. 3. Your Facebook fan page will be empty
‣ Lots of profiles on Facebook doesn’t equal lots
of fans for your page.
‣ You need traffic...
‣ You need valuable content.
‣ Conversation!

27. 4. Your new social network site will not be used

28. Build it and they will come.

30. LOL

31. Build it and they will come.
(Not going to happen.)

32. 4. Your social network site will not be used

33. 4. Your social network site will not be used
‣ You need valuable content.
‣ Audience builds up over time.
‣ You need traffic!
‣ Community management is important.

34. 5. Your Great Idea will not go viral

35. 5. Your Great Idea will not go viral

36. Step 1.
We have a
Great Idea!

37. Step 1. Step 2.
We have a Social Media Magic
Great Idea! happens here.

38. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!

39. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!

40. 5. Your Great Idea will not go viral
‣ You need valuable content.
‣ Audience builds up over time.
‣ You need traffic!
‣ Think twice about your idea...

41. 6. Your Users will not Generate Content

42. 6. Your Users will not Generate Content

43. 6. Your Users will not Generate Content
‣ Make it easy.
‣ Make sure there’s enough ROI!
‣ Why would they do it for you, if they can do it
for themselves?
‣ Engagement, personal appeal.

44. 7. Your employees will not help

45. 7. Your employees will not help

46. 7. Your employees will not help
‣ You can mobilise your employees... once.
‣ It needs to be in someones job description.
‣ Needs time and resources.
‣ Needs expertise.

48. Time to come to a conclusion.

49. Social Media works

50. Social Media works, but...

51. Social Media works, but... it needs
‣ quality content
‣ time
‣ engagement
‣ resources
‣ expertise

52. It just takes hard work.

53. It’s not free!

54. QUESTIONS?

55. twitter.com/netlash
bart@netlash.com
www.netlash.com