Getting the Word Out<br />How to Implement Your Online Branding Strategy<br />Matt Sullivan<br />director of training<br /...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accoun...
Facebook<br />Age of US Facebook Users as of 9/23/2010<br />25-34	22.6%<br />35-44	15.6<br />45-54	11.3<br />55-64	  6.5<b...
Twitter/FacebookAwareness<br />
Twitter/Facebook Usage<br />
Easy way to drive traffic to more robust content<br />RT’s are an easy way to pass along links and short info<br />RT’s fr...
Audience determines appropriate level of personal sharing<br />Twitter: Strategy<br />
@mattrsullivantwitter.com/mattrsullivan<br />@roundpeginctwitter.com/roundpeginc<br />Twitter<br />
Personal vs. Brand<br />
Tweet, RT, schedule RT’s<br />Hootsuite.com<br />Tweetdeck.com<br />socialoomph.com<br />Read & post to multiple SM accoun...
Follow those that follow peers<br />Use services to find peers/clients<br />http://www.blastfollow.com/<br />ID spammers/u...
Perception of professionalism<br />Groups!<br />Why LinkedIn?<br />
Be selective about your personal network<br />Create good landing page for company and personal space<br />Update via Aggr...
Personal Profile<br />www.linkedin.com/in/mattrsullivan<br />roundpeginc. Profile<br />www.linkedin.com/companies/36582<br...
Promote blog entries, events, newsworthy bits to LinkedIn Groups<br />Comment within Group conversations<br />Participate ...
Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!<br />Why Facebook?<br />
It is ranked the number 2 site in the US<br />The largest group by size and percentage is Females 18-25<br />The largest a...
www.facebook.com/mattrsullivan<br />www.facebook.com/roundpeginc<br />Facebook<br />
Create Fan Pages for business<br />Show twitter feed<br />Show blog entries<br />Consider FBML to add interactivity<br />C...
blogs.roundpeg.com<br />Serves as the collection point for varied content<br />Webinar registration/viewing<br />Small-sca...
TwitterTools<br />Shows twitter feed<br />Allows autotweet of new content<br />Tweetmeme<br />Allows RT from blog post<br ...
Be relevant<br />Use social media to establish cred<br />Share tips<br />Announce successes<br />Discuss/solve problems<br...
Upcoming SlideShare
Loading in …5
×

Getting the word out: How to implement your online branding strategy

1,049 views

Published on

See how to boost visiblility of your social media content by linking your related accounts.

Published in: Technology
  • Be the first to comment

Getting the word out: How to implement your online branding strategy

  1. 1. Getting the Word Out<br />How to Implement Your Online Branding Strategy<br />Matt Sullivan<br />director of training<br />roundpeg inc.<br />matt@roundpeg.com<br />mattrsullivan<br />714 960-6840<br />
  2. 2. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
  3. 3. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
  4. 4. Twitter<br />LinkedIn<br />company profile<br />groups<br />Facebook<br />Blog<br />wordpress.org<br />Social Media Accounts<br />
  5. 5. Facebook<br />Age of US Facebook Users as of 9/23/2010<br />25-34 22.6%<br />35-44 15.6<br />45-54 11.3<br />55-64 6.5<br />Total: 65%<br />
  6. 6. Twitter/FacebookAwareness<br />
  7. 7. Twitter/Facebook Usage<br />
  8. 8. Easy way to drive traffic to more robust content<br />RT’s are an easy way to pass along links and short info<br />RT’s from others tend to result in more followers for you<br />Why Twitter?<br />
  9. 9. Audience determines appropriate level of personal sharing<br />Twitter: Strategy<br />
  10. 10. @mattrsullivantwitter.com/mattrsullivan<br />@roundpeginctwitter.com/roundpeginc<br />Twitter<br />
  11. 11. Personal vs. Brand<br />
  12. 12. Tweet, RT, schedule RT’s<br />Hootsuite.com<br />Tweetdeck.com<br />socialoomph.com<br />Read & post to multiple SM accounts<br />Twitter<br />Facebook<br />LinkedIn<br />Use an Aggregator<br />
  13. 13. Follow those that follow peers<br />Use services to find peers/clients<br />http://www.blastfollow.com/<br />ID spammers/unfollowers<br />friendorfollow.com<br />tweepi.com<br />tweetchat.com<br />New contacts/clean house<br />
  14. 14. Perception of professionalism<br />Groups!<br />Why LinkedIn?<br />
  15. 15. Be selective about your personal network<br />Create good landing page for company and personal space<br />Update via Aggregator<br />Display tweets and blog content on LinkedIn pages<br />LinkedIn: Strategy<br />
  16. 16. Personal Profile<br />www.linkedin.com/in/mattrsullivan<br />roundpeginc. Profile<br />www.linkedin.com/companies/36582<br />LinkedIn Accounts<br />
  17. 17. Promote blog entries, events, newsworthy bits to LinkedIn Groups<br />Comment within Group conversations<br />Participate in Groups<br />
  18. 18. Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!<br />Why Facebook?<br />
  19. 19. It is ranked the number 2 site in the US<br />The largest group by size and percentage is Females 18-25<br />The largest age group including males and females is the 18-34 year olds at 42%<br />Smallest is 55-65 year olds (but the latest research shows that it is the fastest growing group)<br />The 13-17 year olds are the second smallest group  but keep in mind that still represents nearly 6 million females in its mix and 4.6 million males<br />Facebook is the number 3 site visited by the those 65+ (Source: Nielsen Blog, 2010 Media Industry Fact Sheet)<br />Average Age on Facebook is 38<br />61% of  Facebooks users are aged 35 or older<br />30% earn $60 – 100k and 32% earn over $100,000<br />Facebook Stats<br />
  20. 20. www.facebook.com/mattrsullivan<br />www.facebook.com/roundpeginc<br />Facebook<br />
  21. 21. Create Fan Pages for business<br />Show twitter feed<br />Show blog entries<br />Consider FBML to add interactivity<br />Create Like button on blog<br />Simple Facebook Like (Wordpress.org)<br />FBSS 2010<br />www.socialmediaexaminer.com/fbsummit10<br />Facebook: Strategy<br />
  22. 22. blogs.roundpeg.com<br />Serves as the collection point for varied content<br />Webinar registration/viewing<br />Small-scale consulting <br />Tech tips<br />Newsletter articles<br />Blog<br />
  23. 23. TwitterTools<br />Shows twitter feed<br />Allows autotweet of new content<br />Tweetmeme<br />Allows RT from blog post<br />Google sitemaps<br />SexyBookmarks<br />Creates slick SM sharing links on each page<br />Yet Another Related Posts<br />Generates lists based on category and keywords<br />Blog: Strategy<br />
  24. 24. Be relevant<br />Use social media to establish cred<br />Share tips<br />Announce successes<br />Discuss/solve problems<br />Be generous<br />Share success of others<br />Recirculate/”Like” good content<br />Comment on others’ blogs<br />Link share when appropriate<br />Universal Tips<br />

×