The Sharing Economy

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Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM

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  • 25,000 fans donated $1.2M on kickstarter to finance her next albumhttp://www.wired.com/underwire/2013/03/amanda-palmer-2/http://www.nytimes.com/2012/06/06/arts/music/amanda-palmer-takes-connecting-with-her-fans-to-a-new-level.html?pagewanted=all&_r=0
  • SPARK VIDEO http://www.youtube.com/watch?v=JbSUyYXH8hs
  • http://www.fastcoexist.com/1681790/your-reputation-will-be-the-currency-of-the-future?utm_source=twitter
  • Distorted investment priorities, as wealth gets directed into what will earn the largest profit and not into what most people really need (so public health, public education, and even dikes for periodically swollen rivers receive little attention);Worsening exploitation of workers, since the harder, faster, and longer people work—just as the less they get paid—the more profit is earned by their employer (with this incentive and driven by the competition, employers are forever finding new ways to intensify exploitation);Overproduction of goods, since workers as a class are never paid enough to buy back, in their role as consumers, the ever growing amount of goods that they produce (in the era of automation, computerization and robotization, the gap between what workers produce—and can produce—and what their low wage allows them to consume has increased enormously);Unused industrial capacity (the mountain of unsold goods has resulted in a large percentage of machinery of all kinds lying idle, while many pressing needs—but needs that the people who have them can't pay for—go unmet);Growing unemployment (machines and raw materials are available, but using them to satisfy the needs of the people who don't have the money to pay for what could be made would not make profits for those who own the machines and raw materials—and in a market economy profits are what matters);Growing social and economic inequality (the rich get richer and everyone else gets poorer, many absolutely and the rest in relation to the rapidly growing wealth of the rich);The same market experiences develop a set of anti-social attitudes and emotions (people become egotistical, concerned only with themselves. "Me first", "anything for money", "winning in competition no matter what the human costs" become what drives them in all areas of life. They also become very anxious and economically insecure, afraid of losing their job, their home, their sale, etc.; and they worry about money all the time. In this situation, feelings as well as ideas of cooperation and mutual concern are seriously weakened, where they don't disappear altogether, for in a market economy it is against one's personal interest to cooperate with others);Worsening ecological degradation (since any effort to improve the quality of the air and of the water costs the owners of industry money and reduces profits, our natural home becomes increasingly unlivable);
  • An individual with no specialized skills should be able to make an average of $41,000 per year in the SERead more at http://venturebeat.com/2013/01/21/will-you-leave-your-job-to-join-the-sharing-economy/#eBwU2PvBIYBJEa57.99Sabrina Hernandez, 23, used to work at Starbucks, but she isn’t going back after averaging $1,200 a month this fall hosting strangers’ dogs in her apartment through website DogVacay. “It’s so much more rewarding than working in a customer-service setting.”Airbnb commissioned a study of its economic impact on San Francisco last year and found a “spillover effect.” Because an Airbnb rental tends to be cheaper than a hotel, people stay longer and spent $1,100 in the city, compared with $840 for hotel guests; 14% of their customers said they would not have visited the city at all without Airbnb.Today, City CarShare members save an average of more than $8,000 per year compared with the costs of private car ownership. Studies have shown, for example, that for every reduction of 15,000 owned cars, a city keeps $127 million in the local economy as people are able to get what they need within a smaller geographic area.
  • The Sharing Economy

    1. THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB
    2. I’M NOT AN EXPERTIT’S JUST MY THEMEFOR LEWEB LONDON
    3. RACHEL & LISA ARE EXPERTS
    4. You cannot avoid it,even if you try.
    5. 40,000 people per day30,000 cities192 countries
    6. 40,000 people per day30,000 cities192 countries
    7. 40,000 people per day30,000 cities192 countries
    8. 40,000 people per day30,000 cities192 countries
    9. 40,000 people per day30,000 cities192 countries
    10. 40,000 people per day30,000 cities192 countries
    11. 40,000 people per day30,000 cities192 countries
    12. 02004006008001000120014001600Feb-06May-06Aug-06Nov-06Feb-07May-07Aug-07Nov-07Feb-08May-08Aug-08Nov-08Feb-09May-09Aug-09Nov-09Feb-10May-10Aug-10Nov-10Feb-11May-11Aug-11Nov-11Feb-12May-12Aug-12Nov-12Feb-13MILLIONSCUMULATIVE ORIGINATIONS
    13. $320 million pledged by2.2 million people on18,000 projects
    14. $320 million pledged by2.2 million people on18,000 projects2011: Kickstarter hit 1million backers
    15. 25,000 fans donated $1.2Mon kickstarter to financeAmanda Palmer’s new album
    16. 767,000+ members
    17. Largest CommunityGarden on the Planet25 million square feet
    18. 52%of Americans have rented, borrowed, orleased the kinds of items that peopleusually own in the past two years.Source: Study Sunrun - Feb 2013
    19. 83%said they would share these items if they"could do so easily."Source: Study Sunrun - Feb 2013
    20. "We’ve always been in a culture wheremore is more, and suddenly we’re in aculture where less is a better quality oflife. It’s pretty revolutionary."Bill Stewart, VP of customer care at Sunrun
    21. Why sharing?
    22. #1 Recession
    23. Photo Credit: Ed Yourdon/Flickr
    24. #2 Too much waste
    25. Photo Credit: plasticparadisemovie.com
    26. #3 Too much stuff wedon’t use
    27. Photo Credit: K2D2vaca/FlickrBlack Friday video
    28. Self Storage is a$22 billion industry
    29. Larger thanbox officesales
    30. 98324801950 2011And our homes aregetting bigger!Home size between1950-2011
    31. #4 Too much choiceand disconnect withhappiness
    32. Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
    33. Since 1960
    34. 3 timesmore teen suicide
    35. 5 timesmore prison population
    36. There is alwayssomethingbetter
    37. There is alwayssomethingBIGGER
    38. There is alwayssomethingfaster
    39. The more we have
    40. The more we want
    41. #5 Enough of crappyproducts
    42. Photo Credit: Kazutaka Sawa/FlickrThe number of people living and diningby themselves has doubledover the last 40 years
    43. #6 Social Local MobileRevolution
    44. • Technology enables this growth
    45. • Sharing is at the core of tech growth
    46. • Mobile and Local enable totally newtypes of sharing services
    47. What people are doing
    48. 1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSYHuman to human relationship betweenthe person who is making it and theperson who is buying it.3 years200,000 sellers1 Million registered users
    49. 1. Return to local markets: EtsyFARMSTANDThere are more than 5,750 localfarmers markets versus 1,700 in 1994.
    50. LAGreenGrounds.orgcreates gardens...Photo Credit: www.lagreengrounds.org
    51. LAGreenGrounds.orgcreates gardens... ... on sidewalksPhoto Credit: www.lagreengrounds.org
    52. New consumer mindset
    53. SimplicityTraceability and TransparencyCommunityParticipationCollaboration
    54. An entire newgeneration is growingup with new values
    55. They believe inauthenticity
    56. They believe insustainability
    57. They believe indoing well is doing good
    58. They believe incommunity sharing
    59. They believe increating together
    60. They believe incrowdfunding
    61. They believe thatgreed is BAD, money is OK
    62. BURNING MANgathers 50,000people in the desertwith no money andno marketing
    63. Burning Man videoFrom Spark
    64. Photo Credit: Hawaii Savvy/Flickr
    65. Photo Credit: Hawaii Savvy/Flickr
    66. Photo Credit: Hawaii Savvy/Flickr
    67. They want to live withless
    68. They want to live withlessMUCH
    69. “this stuff ended uprunning my life,the things I consumedended up consuming me”Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.htmlGrahamHill
    70. You are not the clothes youwear, the contents of yourwallet, or the car you drive.
    71. “Advertising has us chasing carsand clothes, working jobs we hateso we can buy shit we dont need”Rachel Botsman, in “What’s mine is yours”
    72. New products being created
    73. Designed to last, not crappy
    74. Preserve the planet
    75. Focus on use availability morethan ownership
    76. 4 core principles of collaborative consumptionCRITICAL MASS IDLING CAPACITYBELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
    77. 5. A PRICE TAG HIGHENOUGH THATMAKES IT WORTHSHARING OR GETTINGA POWER DRILL HASCRITICAL MASSHUGE IDLE TIME BUTNOT EXPENSIVEENOUGH
    78. The new brands
    79. No brand is the new brand
    80. No pushed or intrusiveadvertising
    81. Very community focused
    82. Stays out of the way of theusers
    83. Has purpose
    84. Could the sharingeconomy be a fad?
    85. Cloo video
    86. Loosecube built amarketplace
    87. not a community
    88. 40%of America’s workforce will befreelancers by 2020
    89. Trust is the key
    90. "by the end of this decade, power andinfluence will shift largely to thosepeople with the best reputations andtrust networks, from people with moneyand nominal power"Craig Newmark
    91. Why you should care
    92. Large companiesalready crowdsource
    93. Red Bull Collective Art, in partnership with Adobe
    94. During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
    95. Coca Cola running crowdsourcing design and brand ideas
    96. Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
    97. How you canparticipate
    98. The growth of the sharing economycan be slowed down by largecompanies, governments withunaligned interests
    99. Replace consumerism withpeer to peer sharing
    100. The system centralizes production, wealthand controlIndustrial EconomyCredit: Douglas Atkin
    101. Now we have an alternative: peer sharingSharing EconomyCredit: Douglas Atkin
    102. Legalize sharing
    103. Make sharing mainstream byshifting the culture
    104. This is not a fadit’s a huge movement
    105. From Collaborative Consumptionto Collaborative Creation
    106. LOIC LE MEURFOUNDER, LEWEBLOIC@LEWEB.COFACEBOOK.COM/LOICTWITTER: @LOICShare.Thanks for your help onthis presentation:Morgan DenisAxelle TessandierKaryn Kane WilliamsDouglas Atkin

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