The title for this presentation is inspired by:
Typography for Lawyers
Matthew Butterick
typographyforlawyers.com
And check out this very worthy follow-up:
Butterick’s Practical Typography
practicaltypography
Today, we’ll focus on
a few things:
Typeface selection in digital projects
Very basic type rules
Web typography tools and resources
Google Fonts
open source; web / print;
range of quality
Adobe Edge Fonts
free, web only, limited library
Typekit
access through Creative
Cloud; web & print
(subscription)
type in digital projects: levels of hierarchy.
<h1>Headlines</h1>
<h3>This might be a subhead</h3>
<p>Body copy. Here we want to consider a comfortable
line length as well as leading (or line height in CSS).
Use a font with low stroke contrast (not a lot of thicks
and thins) and select sizes for comfortable reading.
Note: 12pt ≠ 12px.</p>
Button Button
Type is everywhere on screen! Don’t forget other elements such as
buttons, captions, navigation, etc.
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—you can see the space between lines of text.
There’s not a lot of breathing room because the space be-
tween lines and words is too monotonous. Negative space
creates dynamic visual interest and makes a text more
readable.
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—you can see the space between lines of text.
There’s not a lot of breathing room because the space be-
tween lines and words is too monotonous. Negative space
creates dynamic visual interest and makes a text more
readable.
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes—go ahead—
you can see the space between lines
of text. There’s not a lot of breath-
ing room because the space between
lines and words is too monotonous.
Negative space creates dynamic
visual interest and makes a text
more readable.
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes—go ahead—
you can see the space between lines
of text. There’s not a lot of breath-
ing room because the space between
lines and words is too monotonous.
Negative space creates dynamic
visual interest and makes a text
more readable.
Some NYC type resources:
Type Directors Club of NY: tdc.org
Type@Cooper: coopertype.org
Typographics Conference: typographics.org
Type as Language SVA: typography.sva.edu
Grolier Club: grolierclub.org
Some beyond NYC type resources:
Typographica: typographica.org
I Love Typography: ilovetypography.com
Letterform Archive: letterformarchive.org
Alphabettes: alphabettes.org