1.
SOCIAL MEDIA FOR SOCIAL GOOD: HOW YOUR COMPANY COULD BESTUTILIZE THE POWER OF SOCIAL MEDIA FOR CSR AND BEYOND JULY 6TH, 2011 SOCIALCOMPANY, INC. HIROYASU “ICHI” ICHIKAWA @SOCIALCOMPANY

2.
ABOUT MYSELF: WWW.SOCIALCOMPANY.ORG GENDAI BUSINESS NETSQUARED TOKYO:

3.
ABOUT MYSELF: COMMON GROUND FASTCOMPANY TRANSLATION OF THE BOOK (2010 MARCH) “RULES OF THUMB”

4.
WHAT IS SOCIAL MEDIA?“ANY TECHNOLOGY OR PRACTICE THATLETS US SHARE (CONTENT, OPINIONS,INSIGHTS, EXPERIENCES, MEDIA) ANDHAVE A CONVERSATION ABOUT THE IDEASWE CARE ABOUT.” SOURCE: SOCIALBRITE http://www.socialbrite.org/glossary

5.
6 GROWING TRENDS OF SOCIAL GOOD USE OF SOCIAL MEDIA 1. ONLINE DONATION2. MICRO VOLUNTEERISM3. CRISIS MAPPING4. CROWD-SOURCED CAUSE MARKETING CAMPAIGN5. GOV 2.0 / OPEN GOVERNMENT6. ON & OFF-LINE ENGAGEMENT

6.
1 GROWING SCALE OF ONLINE DONATION MARKET…500,000 TIME BIGGER IN 12 YEARS.

7.
1 CROWD-FUNDING:FACEBOOK APPLICATION “CAUSES” HAS 150 MIL.MEMBERS, RAISING $ 35 MIL. THOUGH SOCIALMEDIA IN 2009, 850,000 PEOPLE PARTICIPATED IN MATCHING GIFT CAMPAIGN BY AFLAC, DONATING OVER $1 MILLION.

8.
1 CROWD-FUNDING: ED NORTON’S CROWDRISE, AIMING TO RAISE 40 MILLION DOLLARS. ANYONE COULD BE A FUNDRAISER *CROWDRISE WAS FOUNDED MAY 2010 AFTER EDWARD NORTON’S CHARITYPROJECT AT 2009 NYC MARATHON, RAISING 1.2 MILLION FOR 43 DAYS WITHTWITTER .

9.
2 MICRO VOLUNTEERISM: SPARKED: A PLATFORM CONNECTING 3,000 NPO & 300,000 REGISTERED VOLUNTEERS *COMPANIES LIKE GOOGLE, SAP, LINKEDIN HAVE BEEN INCORPORATINGAS A EMPLOYEE’S VOLUNTEER PROGRAM.

10.
2 MICRO VOLUNTEERISM: ORANGE’S DO MORE GOOD PROJECT :UK’S #4 MOBILE CARRIES (17MILLION USERS), LAUNCHED MICROVOLUNTEER APPLICATION YOUTUBE MOVIE ON ORANGE’S DO SOME GOOD *15000 TASKS WERE COMPLETED IN THE FIRST 2 MONTHS, TOTALING 1000HOURS OF WORK

11.
3 CRISIS MAPPING : USHAHIDIKENYAN BORN OPEN-SOURCED SOFTWARE HAS BEENPLAYING VITAL ROLE IN HAITI, CHILE, JAPAN…

12.
4 CROWD-SOURCED FUNDING: CASE OF PEPSI: REFRESH EVERYTHING PROJECT YOUTUBE MOVIE ON PEPSI REFRESH PROJECT 2011 *STOPPED TV COMMERCIAL FOR SUPERBOWL IN 2010 JAN. PROMISED TODONATE 20 MILLION OVER 10 MONTH. (1.3 MIL. / MONTH)*4.6 MIL LIKES FOR FACEBOOK PAGE, 61 MILLION VOTES (AS OF 2011 JAN.)

13.
4 CROWD-SOURCED FUNDING: CASE OF JP MORGAN CHASE: 5 MIL. DOLLLARS DONATIONHAS BEEN DONATED TO THEWINNERS OF CONTEXT 2.9 MIL. LIKES

14.
5 GOV 2.0 / OPEN GOVERNMENTSEECLICKFIX CODE FOR AMERICA YOUTUBE MOVIE ON “CODE FOR AMERICA”

15.
6 ON& OFF LINE ENGAGEMENT MOBILIZATION: “O TO O” = ONLINE TO OFFLINE “CONNECT IS KING, NOT CONTENT” “A MARK OF A GREAT BRAND IN THE 21ST CENTURY ISMEETUPS: PEOPLE CARING ENOUGH TO MEETUP ABOUTTHE BRAND,” SCOTT HEIFERMAN, CEO OF MEETUP

16.
6 ONLINE PLATFORM FOR COMPANY’S CSR INITIATIVE AND CITIZEN JUSTMEANS: *MORE THAN 1,000 COMPANIES LISTED AND 250,000 TARGETEDCSR CONSCIOUS REGISTERED MEMBERS.

17.
CROSS SECTOR COLLABORATION LEVERAGED BY SOCIAL MEDIA Donation, Support raising awareness Cause / Social branding COMPANY NPO SOCIAL MEDIA give a chance to serve Product / Service Purchse / Share info. Donate / Volunteer. CONSUMER/ PEOPLE

18.
A FEW RESOURCES TO LOOK INTO “SOCIAL MEDIAFOR SOCIAL GOOD” TREND

19.
A BOOK ON “SOCIAL MEDIA FOR SOCIAL GOOD WILLBE PUBLISHED THIS FALL.

20.
A WAY TO GET INVOLVED WITH THE MOVEMENT NETSQUARED TOKYOWWW.NETSQUARED.JP