Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

social media for social good / ACCJ July 6, 2011

2,532 views

Published on

presentation slide used at ACCJ's seminar on "social media for social good".
http://www.accj.or.jp/user/ueventdisplay.php?eventid=1469

Published in: Business, Technology
  • Be the first to comment

social media for social good / ACCJ July 6, 2011

  1. 1. SOCIAL MEDIA FOR SOCIAL GOOD: HOW YOUR COMPANY COULD BESTUTILIZE THE POWER OF SOCIAL MEDIA FOR CSR AND BEYOND JULY 6TH, 2011 SOCIALCOMPANY, INC. HIROYASU “ICHI” ICHIKAWA @SOCIALCOMPANY
  2. 2. ABOUT MYSELF: WWW.SOCIALCOMPANY.ORG GENDAI BUSINESS NETSQUARED TOKYO:
  3. 3. ABOUT MYSELF: COMMON GROUND FASTCOMPANY TRANSLATION OF THE BOOK (2010 MARCH) “RULES OF THUMB”
  4. 4. WHAT IS SOCIAL MEDIA?“ANY TECHNOLOGY OR PRACTICE THATLETS US SHARE (CONTENT, OPINIONS,INSIGHTS, EXPERIENCES, MEDIA) ANDHAVE A CONVERSATION ABOUT THE IDEASWE CARE ABOUT.” SOURCE: SOCIALBRITE http://www.socialbrite.org/glossary
  5. 5. 6 GROWING TRENDS OF SOCIAL GOOD USE OF SOCIAL MEDIA 1.  ONLINE DONATION2.  MICRO VOLUNTEERISM3.  CRISIS MAPPING4.  CROWD-SOURCED CAUSE MARKETING CAMPAIGN5.  GOV 2.0 / OPEN GOVERNMENT6.  ON & OFF-LINE ENGAGEMENT
  6. 6. 1 GROWING SCALE OF ONLINE DONATION MARKET…500,000 TIME BIGGER IN 12 YEARS.
  7. 7. 1 CROWD-FUNDING:FACEBOOK APPLICATION “CAUSES” HAS 150 MIL.MEMBERS, RAISING $ 35 MIL. THOUGH SOCIALMEDIA IN 2009, 850,000 PEOPLE PARTICIPATED IN MATCHING GIFT CAMPAIGN BY AFLAC, DONATING OVER $1 MILLION.
  8. 8. 1 CROWD-FUNDING: ED NORTON’S CROWDRISE, AIMING TO RAISE 40 MILLION DOLLARS. ANYONE COULD BE A FUNDRAISER *CROWDRISE WAS FOUNDED MAY 2010 AFTER EDWARD NORTON’S CHARITYPROJECT AT 2009 NYC MARATHON, RAISING 1.2 MILLION FOR 43 DAYS WITHTWITTER .
  9. 9. 2 MICRO VOLUNTEERISM: SPARKED: A PLATFORM CONNECTING 3,000 NPO & 300,000 REGISTERED VOLUNTEERS *COMPANIES LIKE GOOGLE, SAP, LINKEDIN HAVE BEEN INCORPORATINGAS A EMPLOYEE’S VOLUNTEER PROGRAM.
  10. 10. 2 MICRO VOLUNTEERISM: ORANGE’S DO MORE GOOD PROJECT :UK’S #4 MOBILE CARRIES (17MILLION USERS), LAUNCHED MICROVOLUNTEER APPLICATION YOUTUBE MOVIE ON ORANGE’S DO SOME GOOD *15000 TASKS WERE COMPLETED IN THE FIRST 2 MONTHS, TOTALING 1000HOURS OF WORK
  11. 11. 3 CRISIS MAPPING : USHAHIDIKENYAN BORN OPEN-SOURCED SOFTWARE HAS BEENPLAYING VITAL ROLE IN HAITI, CHILE, JAPAN…
  12. 12. 4 CROWD-SOURCED FUNDING: CASE OF PEPSI: REFRESH EVERYTHING PROJECT YOUTUBE MOVIE ON PEPSI REFRESH PROJECT 2011 *STOPPED TV COMMERCIAL FOR SUPERBOWL IN 2010 JAN. PROMISED TODONATE 20 MILLION OVER 10 MONTH. (1.3 MIL. / MONTH)*4.6 MIL LIKES FOR FACEBOOK PAGE, 61 MILLION VOTES (AS OF 2011 JAN.)
  13. 13. 4 CROWD-SOURCED FUNDING: CASE OF JP MORGAN CHASE: 5 MIL. DOLLLARS DONATIONHAS BEEN DONATED TO THEWINNERS OF CONTEXT 2.9 MIL. LIKES
  14. 14. 5 GOV 2.0 / OPEN GOVERNMENTSEECLICKFIX CODE FOR AMERICA YOUTUBE MOVIE ON “CODE FOR AMERICA”
  15. 15. 6 ON& OFF LINE ENGAGEMENT MOBILIZATION: “O TO O” = ONLINE TO OFFLINE “CONNECT IS KING, NOT CONTENT” “A MARK OF A GREAT BRAND IN THE 21ST CENTURY ISMEETUPS: PEOPLE CARING ENOUGH TO MEETUP ABOUTTHE BRAND,” SCOTT HEIFERMAN, CEO OF MEETUP
  16. 16. 6 ONLINE PLATFORM FOR COMPANY’S CSR INITIATIVE AND CITIZEN JUSTMEANS: *MORE THAN 1,000 COMPANIES LISTED AND 250,000 TARGETEDCSR CONSCIOUS REGISTERED MEMBERS.
  17. 17. CROSS SECTOR COLLABORATION LEVERAGED BY SOCIAL MEDIA Donation, Support raising awareness Cause / Social branding COMPANY NPO SOCIAL MEDIA give a chance to serve Product / Service Purchse / Share info. Donate / Volunteer. CONSUMER/ PEOPLE
  18. 18. A FEW RESOURCES TO LOOK INTO “SOCIAL MEDIAFOR SOCIAL GOOD” TREND
  19. 19. A BOOK ON “SOCIAL MEDIA FOR SOCIAL GOOD WILLBE PUBLISHED THIS FALL.
  20. 20. A WAY TO GET INVOLVED WITH THE MOVEMENT NETSQUARED TOKYOWWW.NETSQUARED.JP

×