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How to Rock the Perfect LinkedIn Profile
 

How to Rock the Perfect LinkedIn Profile

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Singer-songwriter Matt Henshaw used his profile to launch a career comeback. He proves no matter what your dream - it’s all about how you put yourself out there. ...

Singer-songwriter Matt Henshaw used his profile to launch a career comeback. He proves no matter what your dream - it’s all about how you put yourself out there.

What’s your dream? Picture yourself where you want to be and let LinkedIn help you get there.

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    How to Rock the Perfect LinkedIn Profile How to Rock the Perfect LinkedIn Profile Presentation Transcript

    • Hello, I’m Matt Henshaw I launched a successful career comeback
    • Whatever you want to do I’ve got some advice that will help get you there.
    • Here’s my story
    • This was my band CENSORED It all started as a bit of teenage fun.
    • A local gig here and there, A few lads from Nottingham, messing about.
    • SOMEHOW we landed ourselves a record deal.
    • Less than a year on we were in the NME and playing Reading and Leeds. I couldn’t believe it
    • I didn’t even have time to collect my A-Level results PRETTY rock n’ roll EH?
    • We were supporting our heroes like Ocean Colour Scene and Supergrass
    • I never really thought about the future. Don’t get me wrong, I was passionate
    • But I was having a great time making music. I thought we were SET for LIFE
    • Anyway it was 2008. BBC Radio 1 were set to play our latest track. WHAT COULD POSSIBILY GO WRONG?
    • Then…it slowly started to unravel
    • We organised a completely CRAZY line-up of back-back gigs.
    • Without any real guidance, we’d spread ourselves too thin.
    • St. Georges Day 2009… It finally caught up with me.
    • We were playing to a sold out crowd. I only lasted 3 SONGS I was burnt out.
    • We had to break for about 2 months. We cancelled all of our festivals.
    • We’d suddenly lost our momentum…. we had to CALL IT A DAY
    • I was in touching distance of my dream career. SUDDENLY it was gone.
    • I took some time off. I remember my Mum asking me… “WHAT DO YOU WANT FROM LIFE?”
    • In truth… I really just wanted to learn again.
    • I decided to go to university I did an MRes in Film and Television
    • I wasn’t going out that much, more gardening, staying in and drinking tea. Not so ROCK n’ ROLL
    • I felt older and mature for the first time ever. It was a chance to get on with life.
    • I found a job as a COMPUTER SCIENCE SUSTAINABILITY RESEARCH ASSISTANT Try saying that with a mouthful
    • But something was missing I couldn’t put my finger on it
    • Then in 2012 I went to watch some gigs. Watching people on stage…
    • Something clicked inside me…. I’M ONE OF THESE PEOPLE I’m a Musician
    • I realised the job I was doing wasn’t my dream
    • After so many years away, music was calling my name again…
    • WAIT …It hadn’t exactly gone to plan last time
    • This time it was different I’D GROWN UP.
    • My first experience had awakened me to see things in a whole new way.
    • The musical landscaped had changed a lot since 2008
    • So many social networks, promotional tools… I had to be SMARTER this time.
    • Think matt, THINK.
    • I remembered LinkedIn from training sessions I had done at work…
    • I logged back on THOUGHT If this works for office stuff, why can’t it work for music?
    • I checked out other people’s profiles and then used the interactive guide to update my own one. type type type type
    • I realised how easy it was to tailor it to music to showcase my skills.
    • I wanted to get across my passion and most of all…my personality
    • Funnily enough most of my endorsements were already for signing and songwriting.
    • When I updated my profile more and more endorsements started coming in from people I already knew. It was a massive CONFIDENCE BOOST
    • Keeping my profile UP TO DATE was a sure-fire way of making sure people took me seriously and saw me as a professional. Not just another lad with a guitar.
    • I did a search Amazingly I found loads of relevant people… JOURNALISTS AGENTS PR MARKETING
    • Then one day I got the message… you’ve got a new connection
    • That one connection opened up a whole new range of people Triggered a fresh network of possibilities.
    • What was most amazing was that instead of sending out speculative messages to find opportunities…
    • suddenly, opportunities were coming to me! My profile was like a MAGNET and all because I’d added a bit more detail.
    • Just adding a bit more about yourself in the summary and adding a profile picture makes it much easier for people to find you.
    • It turns out if you have a complete profile, you’re 40 times more likely to receive opportunities.
    • And it meant people contacted me with relevant and meaningful jobs in mind…
    • …Be it a gig or festival or just helping put stuff together in the recording studio.
    • IT’S WORKING!
    • SUDDENLY I’ve got a gig coming up at the Roundhouse Camden and a slot at the Elevator Music Festival…
    • Its my very own ‘COMEBACK’ tour if you like all off my own back.
    • At which point, you’re probably thinking…
    • “Good for him” But you might not want to be a musciain...
    • …That’s not really the point. The point is that I recovered from being down and out!
    • I’ve become the MASTER of my own career
    • I went from knowing what I wanted to GETTING what I wanted
    • Whether you’re a musician a lawyer, a scientist or an accountant…you can always DO BETTER
    • Follow what you’re passionate about. WORK AS HARD as you can GET THERE
    • You see, LinkedIn isn’t just for business people. It’s for anyone with AMBITION
    • If I can do it, then you won’t have a PROBLEM
    • I’m a better musician NOW than I ever was
    • LinkedIn played its part for me… and it can FOR YOU
    • LinkedIn What’s your dream Update you profile http://linkd.in/1izYjjr