How to Rock the Perfect LinkedIn Profile

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Singer-songwriter Matt Henshaw used his profile to launch a career comeback. He proves no matter what your dream - it’s all about how you put yourself out there. …

Singer-songwriter Matt Henshaw used his profile to launch a career comeback. He proves no matter what your dream - it’s all about how you put yourself out there.

What’s your dream? Picture yourself where you want to be and let LinkedIn help you get there.

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  • 1. Hello, I’m Matt Henshaw I launched a successful career comeback
  • 2. Whatever you want to do I’ve got some advice that will help get you there.
  • 3. Here’s my story
  • 4. This was my band CENSORED It all started as a bit of teenage fun.
  • 5. A local gig here and there, A few lads from Nottingham, messing about.
  • 6. SOMEHOW we landed ourselves a record deal.
  • 7. Less than a year on we were in the NME and playing Reading and Leeds. I couldn’t believe it
  • 8. I didn’t even have time to collect my A-Level results PRETTY rock n’ roll EH?
  • 9. We were supporting our heroes like Ocean Colour Scene and Supergrass
  • 10. I never really thought about the future. Don’t get me wrong, I was passionate
  • 11. But I was having a great time making music. I thought we were SET for LIFE
  • 12. Anyway it was 2008. BBC Radio 1 were set to play our latest track. WHAT COULD POSSIBILY GO WRONG?
  • 13. Then…it slowly started to unravel
  • 14. We organised a completely CRAZY line-up of back-back gigs.
  • 15. Without any real guidance, we’d spread ourselves too thin.
  • 16. St. Georges Day 2009… It finally caught up with me.
  • 17. We were playing to a sold out crowd. I only lasted 3 SONGS I was burnt out.
  • 18. We had to break for about 2 months. We cancelled all of our festivals.
  • 19. We’d suddenly lost our momentum…. we had to CALL IT A DAY
  • 20. I was in touching distance of my dream career. SUDDENLY it was gone.
  • 21. I took some time off. I remember my Mum asking me… “WHAT DO YOU WANT FROM LIFE?”
  • 22. In truth… I really just wanted to learn again.
  • 23. I decided to go to university I did an MRes in Film and Television
  • 24. I wasn’t going out that much, more gardening, staying in and drinking tea. Not so ROCK n’ ROLL
  • 25. I felt older and mature for the first time ever. It was a chance to get on with life.
  • 26. I found a job as a COMPUTER SCIENCE SUSTAINABILITY RESEARCH ASSISTANT Try saying that with a mouthful
  • 27. But something was missing I couldn’t put my finger on it
  • 28. Then in 2012 I went to watch some gigs. Watching people on stage…
  • 29. Something clicked inside me…. I’M ONE OF THESE PEOPLE I’m a Musician
  • 30. I realised the job I was doing wasn’t my dream
  • 31. After so many years away, music was calling my name again…
  • 32. WAIT …It hadn’t exactly gone to plan last time
  • 33. This time it was different I’D GROWN UP.
  • 34. My first experience had awakened me to see things in a whole new way.
  • 35. The musical landscaped had changed a lot since 2008
  • 36. So many social networks, promotional tools… I had to be SMARTER this time.
  • 37. Think matt, THINK.
  • 38. I remembered LinkedIn from training sessions I had done at work…
  • 39. I logged back on THOUGHT If this works for office stuff, why can’t it work for music?
  • 40. I checked out other people’s profiles and then used the interactive guide to update my own one. type type type type
  • 41. I realised how easy it was to tailor it to music to showcase my skills.
  • 42. I wanted to get across my passion and most of all…my personality
  • 43. Funnily enough most of my endorsements were already for signing and songwriting.
  • 44. When I updated my profile more and more endorsements started coming in from people I already knew. It was a massive CONFIDENCE BOOST
  • 45. Keeping my profile UP TO DATE was a sure-fire way of making sure people took me seriously and saw me as a professional. Not just another lad with a guitar.
  • 46. I did a search Amazingly I found loads of relevant people… JOURNALISTS AGENTS PR MARKETING
  • 47. Then one day I got the message… you’ve got a new connection
  • 48. That one connection opened up a whole new range of people Triggered a fresh network of possibilities.
  • 49. What was most amazing was that instead of sending out speculative messages to find opportunities…
  • 50. suddenly, opportunities were coming to me! My profile was like a MAGNET and all because I’d added a bit more detail.
  • 51. Just adding a bit more about yourself in the summary and adding a profile picture makes it much easier for people to find you.
  • 52. It turns out if you have a complete profile, you’re 40 times more likely to receive opportunities.
  • 53. And it meant people contacted me with relevant and meaningful jobs in mind…
  • 54. …Be it a gig or festival or just helping put stuff together in the recording studio.
  • 55. IT’S WORKING!
  • 56. SUDDENLY I’ve got a gig coming up at the Roundhouse Camden and a slot at the Elevator Music Festival…
  • 57. Its my very own ‘COMEBACK’ tour if you like all off my own back.
  • 58. At which point, you’re probably thinking…
  • 59. “Good for him” But you might not want to be a musciain...
  • 60. …That’s not really the point. The point is that I recovered from being down and out!
  • 61. I’ve become the MASTER of my own career
  • 62. I went from knowing what I wanted to GETTING what I wanted
  • 63. Whether you’re a musician a lawyer, a scientist or an accountant…you can always DO BETTER
  • 64. Follow what you’re passionate about. WORK AS HARD as you can GET THERE
  • 65. You see, LinkedIn isn’t just for business people. It’s for anyone with AMBITION
  • 66. If I can do it, then you won’t have a PROBLEM
  • 67. I’m a better musician NOW than I ever was
  • 68. LinkedIn played its part for me… and it can FOR YOU
  • 69. LinkedIn What’s your dream Update you profile