Yosenit Nevarez-Rios created a personal brand document that outlines her background, skills, goals and strategy for pursuing a career in the music industry. She has experience in marketing and podcast production and aims to work as an artist manager, A&R rep or publicist. Her immediate goal is to find a job in entertainment post-graduation and within 5 years start her own artist management LLC. She plans to network at music industry events and clubs and promote her work experience online to build her professional portfolio and connections.

1. Personal Brand
Exploration
Yosenit Nevarez-Rios
06/23/2019
Project and Portfolio l: Business & Marketing

2. Identity
What sets me different
from everyone else out
there is my vision for unity.
I strongly believe in
everyone with different
backgrounds coming
together
Being a team player can be
more crucial than being a
leader.

3. Profession
Since I am a social butterfly, I would like to work in a field where I can
communicate with people. Therefore, being an Artist manager, A&R Rep, or
being a Publicist would suit me well.
These jobs can be difficult because you have to deal with different personalities
and artistic differences, luckily, I am an expert in It s not what you say, it s
HOW you say it
Being an entertainer, I would approach people with humor, respect, and
entertainment. That way I can express how I feel and also keep the situation
light-hearted.
I am also a creator. Although, I am not the one directly creating the project, I
can approach my client/company with innovative ideas that can truly help the
vision of what they want. I am great at taking what someone wants to do and
making a blueprint into reality

4. Target Audience
Right now, I am just a
student waiting to spread my
wings. My focus is on
employers that can give me
the opportunity to grow in
their company until I can fly.
I am looking to direct my
brand to hiring managers at
companies such as Universal
Music Group and Sony
Music Entertainment.

5. Career Goals
Immediately After Graduation - I wold love to have found a stable 9-5 at an
entertainment company. I want to keep my options open to whether it is a big
or local company. At this point I m focused on getting my foot in the door.
Perhaps, start a new internship.
5 years - If I m working at a small company, my next step would be to join a
bigger company to expand my experience. While doing so, I would like to start
my own LLC. After learning from others, I would decide then what my
strongest skills are and focus on that. As of right now, it would be a
management business of artists, producers, performers, etc.
15/20 years - After 15-20 years of experience, I want to have the option to
retire. I won t necessarily retire, but I want to live comfortably. I see myself
being 100% independent and being my own boss. I hope to have created
royalties over the years and have expanded to other fields as well.

6. Skills Analysis
Technical Skill - Excel Workbook (85%) ; Microsoft
Office (95%)
Soft Skill - Fluent in Spanish (100%) ; Time
management (90%)
Professional Tech. Skill - Video creation and editing
software (85%) ; Webpage creation (92%)
Professional Soft Skill - Active Listening (95%) ; Social
Perceptiveness (95%)

7. Promise
I promise to work well
with others to achieve the
vision of the company.

8. Credentials
1 year in Mass Communications
at Delaware State University
Bachelor s degree in Music
Business from Full Sail
University
2 years as a Marketing
Assistant/Podcast Production
Assistant at Back Room
Recordings
Currently an intern at True
Hustler Entertainment

9. Competition
It stated on the Full Sail website that the
graduation rate was at 66% in 2017. My
fellow Full Sail competitor may have had the
same tools as I did, but there is only one Yosi.
I ve learned to adapt to my surroundings and
I know how to collaborate to get the job
done. With the mixture of experiences that
I ve had in the real world, I know some things
that can t be taught in school.
We are only similar in the sense that we ve
learned the same material; however, I possess
a certain charm and I am very fluid when
speaking to people. Not only am I unique, but
even my name is unique. I have an easier
time dominating the internet with google
searches.

10. Competition Cont.
As for the professionals that are
already in the field, they have one
thing I m lacking. That thing is
experience. They simply had a head
start before I decided what I wanted
to do.
However, we do share the fact that we
went to school to earn a degree. In
these types of corporate environment,
it is difficult to get a job without a
bachelor s degree. Some companies
accept experience as an intern.
I do have those qualities, which brings
me to my next slide...

11. Brand PositionI have a strong
passion for music. I
am detail oriented,
organized, disciplined,
hard-working, self-
motivated. I can work
independently and I
can work well with
others

12. Networking &
Marketing
Music Entrepreneur Club Tour in Philadelphia on August 8th, 2019
Music Business Association located in New Jersey
Women in Music located in NYC.
The content I ll publish online will mostly be all the work that I do during my
internships. Such as songs or events I helped with different artists and other
professionals.
The primary social media I would use will be Instagram. There is an option where
you can pay just a few dollars and have your post be sponsored locally.
Also, I would network on there with other people like me to build connections. Once
my portfolio is finished, I am planning on posting the web link in my bio. That way
when I network with other artists and professionals, they can see my website. It s like
a modern day business card.

13. Professional
Development
One day I would like to shadow an independent artist manager.
One that truly works hard to get his artists the recognition they
deserve. I believe that I lack in experience, which is why I
decided to go to school in the first place.
I d like to get my masters after I put a few years in the work field.
I also lack the confidence to properly perform the duties to get
the job done. Once I learn and become a leader, I m sure the
confidence will come.
It may take a year of working hard to feel comfortable in the day-
to-day tasks.

14. Elevator Pitch
This industry is very cold and sometimes you don t know who to trust. Thankfully, I am
trust worthy, honest, and loyal. I ve created my own team of artists that trust me to keep
their vision alive. This is something I would love to do for you at your company.
Yosenit Nevarez-Rios

15. References
Go.fullsail.edu. (2019). 2017 Graduation Rates - Full Sail University. [online] Available at: https://go.fullsail.edu/
2017-graduation-rates [Accessed 23 Jun. 2019].
Women in Music. (2019). About. [online] Available at: https://www.womeninmusic.org/about.html [Accessed 23
Jun. 2019].
Indeed.com. (2019). Music A & R Jobs, Employment in New York State ¦ Indeed.com. [online] Available at:
https://www.indeed.com/jobs?q=music%20a%20%26%20r&l=new%20york&vjk=9dc1e0c1a774aa93 [Accessed 23
Jun. 2019].
Music Business Association. (2019). Music Business Association. [online] Available at: https://musicbiz.org/
[Accessed 23 Jun. 2019].
Eventbrite. (2019). Music Entrepreneur Club Tour - Philadelphia. [online] Available at: https://
www.eventbrite.com/e/music-entrepreneur-club-tour-philadelphia-tickets-62203383996 [Accessed 23 Jun. 2019].
Onetonline.org. (2019). O*NET OnLine. [online] Available at: https://www.onetonline.org/ [Accessed 23 Jun.
2019].