E20 summit 2010: Beyond Adoption

Where next for E2.0? Lee Bryant, E20 Summit, October 2010

Hello from Headshift [welcome]

E2.0 has come a long way...

Good awareness of social tools

position the use cases in a space defined by two dimensions that represent these two fundamental qualities of enterprise 2.0. This space is shown in figure 1. GoodTypology of Enterprise useCases Figure 3: spread of 2.0 Use cases in business

Good adoption proof points

A trojan horse for organisational change?

(Or maybe ‘trojan mice’)

but...

Reality check from outside the petri dish

Reality check from outside the petri dish Current state of adoption : • Early: not yet seeing the network effects of Web 2.0 • Patchy: lack of integration with mainstream IT systems • Tool-centric: too focused on tool adoption, not biz change

What is our goal?

Adoption of new tools?

Business performance?

Business improvement?

Business improvement? Bottom line impact: • Lower operating costs • Networked productivity • Business agility • Effective management • Customer centricity

Where is current business practice going wrong?

People : outdated views of motivation, behaviour

Process : an expensive way to orchestrate activity

Technology : a critique of the IT function

What have we learned that can help here? • Human behaviour, spread of influence in networks • Aggregation, flow, network effects, force multipliers • Open, collaborative working contexts • Designing for emergence and evolution

Moving beyond E2.0 adoption

Social Business Programmes

Platform thinking for underlying capabilities

Platform thinking for underlying capabilities Where this will take us: • Continued abstraction of specific business apps from underlying social platforms • More ways for people to organise and make sense of their enterprise social world • Opportunities for new forms of measurement • IT running platforms and data, with business units owning the apps • Social platforms becoming key experience integration points in the enterprise

Pace layering model for E2.0 integration Simple, light-weight situated apps built on capabilities of both social platforms and existing enterprise systems Social business apps Use Case Use Case Use Case Use Case INCREASING VELOCITY INCREASING WEIGHT API / Data sharing Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing Traditional Enterprise systems CMS DMS RDBs Mail Etc...

An app store in every enterprise?

Use cases and local, situated software

E.g. Better coping tools for information overload

The power of open data to change behaviour

Social experience design: energising networks

New opportunities for leadership

Proximity wormholes: intimacy at scale

Can this create meaningful organisational change?

“Vorsprung durch Nutzungsoffenheit” ?

Key question: can we reform the silos or should we weave parallel networked structures on top?

Thanks for listening Lee@headshift.com twitter.com/ leebryant http://www.headshift.com

Attribution for images Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/cote/54408562/sizes/l/ http://www.flickr.com/photos/featheredtar/2305070061/ http://www.flickr.com/photos/notionscapital/2328274151/ http://www.flickr.com/photos/cristiano_betta/2909483129/ http://www.webmastergrade.com/wp-content/uploads/2009/09/Flying-Fish-Sea.jpg http://www.flickr.com/photos/effbot/3890360265/ http://www.flickr.com/photos/myklroventine/3956567817/ http://www.flickr.com/photos/timjc513/2419424444/ http://www.flickr.com/photos/69er/163986572/ http://www.gameaddictionblog.com/images/smb.jpg http://www.flickr.com/photos/erix/2657100921/ Other references: http://mashable.com/2010/06/1 5/gatorade-social-media-mission-control/ http://usersguidetotheuniverse.com/?p=96 http://www.gameaddictionblog.com/images/smb.jpg http://www.motherjones.com/files/legacy/mojoblog/barack-obama-pointing-250x200.jpg http://www.slideshare.net/basf/2010-nl-lug- amsterdamconnectbasfslideshare-5314020 http://www.usdesignstudio.co.uk/

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E20 summit 2010: Beyond Adoption

by Lee Bryant on Nov 03, 2010

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E20 summit 2010: Beyond Adoption — Presentation Transcript