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International Forum on E 2.0 - Oracle - Andrew Gillboy

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International Forum on E 2.0 - Oracle - Andrew Gillboy

  1. 1. New Enterprise 2.0 business models and old applications. A marriage made in heaven or hell? <br />Andrew GilboyVice President E2.0 EMEA<br />
  2. 2. Introduction<br />Andrew Gilboy<br />VP E2.0 EMEA<br />Oracle<br />
  3. 3. Oracle Safe Harbor Statement<br />The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.<br />The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  4. 4. Enterprise 2.0 Milan 2009 – the two most important people in my life <br />Ancelotti<br />coach of London’s Chelsea<br />Capello<br />coach of England<br />
  5. 5. New Enterprise 2.0 Business Models and Old Applications:A marriage made in heaven or hell? <br />Agenda<br />The CIO Dilemma<br />Making Money with E2.0<br />Marrying Legacy Applications and E2.0<br />Oracle’s view <br />
  6. 6. The CIO Dilemma<br />
  7. 7. What does Enterprise 2.0 mean for the CIO?<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  8. 8. What does Enterprise 2.0 mean for the CIO?<br />VISIBILITY<br />TOLERANCE<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  9. 9. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  10. 10. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  11. 11. Enterprise 2.0 should add the capabilities on the right to the Applications on the left<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  12. 12. Enterprise 2.0 is not a solution but a set of capabilities and technologies that can enhance business processes<br />File systems, Databases, Websites, BI, Applications, Exchange<br />
  13. 13. Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010<br />Top CIO Initiatives for 2010<br />
  14. 14. Making Money with E2.0<br />
  15. 15. Emerging Business Models for E2.0<br />Basing on 70 case studies, a survey of 65 CIO and a community discussion with experts, three E2.0 models are emerging in the companies:<br />Open Enterprise (OE)<br /><ul><li>tending to a great extension and opening of the virtual workspace boundaries in terms of access methods and external players</li></ul>Adaptive Enterprise (AE)<br /><ul><li>focused on the flexibility and reconfigurability in corporate process</li></ul>Social Enterprise (SE)<br /><ul><li>aiming to create new collaboration, knowledge-sharing and relation management models</li></ul>Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.<br />Antonella Martini*, Faculty of Engineering, University of Pisa<br />
  16. 16. 1 : 1,000<br />Where’s the € € €?<br />1. Open Enterprise<br />2. Adaptive Enterprise<br />3. Social<br />Enterprise*<br />
  17. 17. 1 : 1,000<br />Where’s the € € €?<br />Business Productivity<br />Personal <br />Productivity*<br />
  18. 18. 1 : 1,000<br />Where’s the € € €?<br />Accelerating<br />Business <br />Performance<br />Knowledge <br />Management 2.0*<br />
  19. 19. Multi-lingual / multi-region<br />Integrated Search<br />Cover greater number of customers<br />Consolidate disparate systems <br />Extend the Enterprise<br />Faster delivery of new products and services<br />Improve Service<br />Integrates ERP, CRM,<br />ECM, and 2.0<br />Implemented by<br />Role based access single sign on<br />2.0 Community tools eg forums, blogs, idea engine<br />Personalised content driven by integrated CMS<br />New Business Models: Open and Adaptive EnterpriseCommunity Driven Self-Service B2B Portal at Alcatel-Lucent<br />
  20. 20. New Business Models<br />“Customer Driven Self Service”<br />
  21. 21. The Peer Produced Airplane<br />In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan<br />Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days<br />Enterprise 2.0 – New Business Models<br />“<br />“Global Peer <br />Particpation”<br />
  22. 22. New Business Models<br />“Crowdsourcing”<br />
  23. 23. New Business Models<br />“Idea Marketplace”“CrowdSourcing”<br />
  24. 24. New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />Prosumers<br />Global Peer Production<br />Expertise Location<br />External Enterprise Contest<br />Broadcast Search<br />Collaborative Product Design<br />Collaborative Service<br />Response Mobilisation<br />Enterprise Mashups<br />Online Community driven self service<br />€€€<br />
  25. 25. New Business Models<br />Idea Engines<br />Prediction Markets<br />Crowdsourcing<br />Social CRM<br />HR On Boarding<br />Prosumers<br />Global Peer Production<br />Expertise Location<br />External Enterprise Contest<br />Broadcast Search<br />Collaborative Product Design<br />Collaborative Service<br />Response Mobilisation<br />Enterprise Mashups<br />Online Community driven self service<br />Outside the Firewall<br />Business 2 Business<br />Business 2 Consumer<br />
  26. 26. New Business Models and Organisation Structure <br />Enterprise 2.0 and <br />Open business models<br />Collective intelligence<br />Broadcast Search<br />Inspired by<br />SocialCRM<br />Crowdsourcing<br />Prosumers<br />Customer Driven <br />Self service<br />Online<br />Community<br />Idea<br />Marketplace<br />Prediction <br />Market<br />Mashups, open API’s<br />2.0 Development<br />Platforms<br />HR On boarding <br />
  27. 27. So where do you start?<br />“Who’s <br />Driving<br />E2.0?”<br />
  28. 28. Marrying Legacy Applications and E2.0<br />
  29. 29. What Software Applications do these Organisational functions use today?<br />HCM<br />ERP Systems<br />SOA, ECM, BPM, Office<br />CRM<br />eCommerce<br />Business Intelligence<br />Logistics<br />Supply chain Management<br />PIM<br />
  30. 30. E2.0 must be integrated into Applications to produce tangible R.O.I<br /> “Enterprise 2.0 functionality should be integrated into other applications as services. Service-based functionality offers the advantage of writing once and using many times”<br /> “E2.0 must happen in the flow”<br />Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee<br />
  31. 31. How do we put E2.0 tools ‘in the flow’<br />
  32. 32. The non-integrated approach of multiple tactical projects: Web2.0 “outside the flow”*<br />“Department 2.0”<br />* Andrew McAfee: Enterprise 2.0<br />
  33. 33. Almost impossible to integrate into Existing Business Applications<br />Legacy Systems<br />BPM and SOA<br />Portal and Web<br />Applications<br />IdentityManagement<br />EnterpriseApplications<br />Content Repositories<br />Databases<br />Systems<br />
  34. 34. Consolidation costs much more in the long run and will slow you down in the near term<br />
  35. 35. How do we put E2.0 tools ‘in the flow’<br />
  36. 36. Portals already Integrate Enterprise Applications to the Web for Web 1.0<br />Portal Presentation – security – personalisatio n<br />Service Oriented Architecture<br />
  37. 37. So why not add the integrated E2.0 functions to the Portal?<br />Portal Presentation - Social Tools - ECM<br />Service Oriented Architecture<br />
  38. 38. So why not add the integrated E2.0 functions to the User Experience Platform?<br />User Experience Platform<br />Service Oriented Architecture<br />
  39. 39. What do I mean by “Integrated E2.0 functions?”<br />Forums<br />Activity streams<br />Wiki’s<br />RSS<br />Tagging<br />Digital Asset Management<br />Search<br />Blogs<br />Micro-blogging<br />Linking<br />Workspaces<br />Social networks<br />Instant Messaging<br />Collective Intelligence<br />Mashups<br />Integrated E2.0 Portlets<br />
  40. 40. Design the architecture for the long term<br />“The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design.”<br />Vinton G. Cerf <br />Chief Internet Evangelist<br />
  41. 41. Enterprise 2.0: Infrastructure Strategy makes a big difference in the long run<br />Infrastructure Enabled<br />Service Oriented<br />Standards based<br />Emergent, Tactical, <br />Intangible Benefits<br />
  42. 42. “Start Small,<br />Think Big,<br />Move Fast”<br />WRONG!<br />
  43. 43. “Think Big, <br />Start Small,<br />Move Faster”<br />
  44. 44. Closing Thoughts<br />
  45. 45. Internet Strategy from 1998<br />“Do we REALLY need to have a website?“<br />
  46. 46. Internet Strategy from 2003<br />“How did we end up with 20 different tools to manage our websites?”<br />
  47. 47. Don’t make that mistake;Know where you are going withyour E2.0 strategy<br />
  48. 48. Q: So where is Oracle going? <br />A: Embedding E2.0 capability into all our Applications<br />Oracle WebCenterSuite – User Experience Platform <br />Oracle WebCenter<br />Oracle Fusion Applications<br />Oracle UCM Suite<br />
  49. 49. Enterprise Portals<br />Team Spaces<br />Dashboards<br />Composite Apps & RIA<br />Collaborative Applications<br />Multi-Channel Access<br />Enterprise 2.0 Platform<br />Oracle WebCenter Suite<br />Oracle WebCenter Services<br />Oracle Content Management<br />Integration Infrastructure<br />Identity Management<br />Search<br />Web Services<br />Adapters<br />Content<br />SOA & BPM<br />Third party repositories<br />CRM<br />ERP<br />Legacy Applications<br />BI<br />Data Sources<br />Oracle Enterprise 2.0 Solution: WebCenter Suite “enable the whole Enterprise”<br />
  50. 50. Acknowledgments and References<br />Open Knowledge<br />EmanueleQuintarelli<br />Sovos Group<br />Sameer Patel<br />Dachis Group<br />Dion Hinchcliffe<br />E2.0 Adoption Council<br />Lithium Technologies<br />Mariano Corso, Andrea Pesoli, School of Management, Polytechnic of Milano.<br />Antonella Martini, Faculty of Engineering, University of Pisa<br />The Content Economy http://www.thecontenteconomy.com<br />Oscar Berg<br />Social Computing Journal<br />Gartner<br />Oracle E2.0 EMEA LinkedIN group<br />Books<br />Crowdsourcing Handbook by Dan Bell <br />Trust Agents -  by Chris Brogan and Julien Smith <br />Wikinomics – Don Tapscott<br />Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew Mcafee<br />
  51. 51. Thank you for your time<br />
  52. 52. Enjoy the rest of the Summit<br />

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