How Higher Education can Use Social Media

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Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.

This presentation shows how higher education can use social media to connect with constituents online.

It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.

Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com

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  • How Higher Education can Use Social Media

    1. 1. 1
    2. 2. Social Media Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com @kristaneher 2
    3. 3. About Me 3
    4. 4. About Me 3
    5. 5. About Me 3
    6. 6. About Me 3
    7. 7. About Me 3
    8. 8. What is social media? 4
    9. 9. Social Media isn’t Really New Social + Media 5
    10. 10. 6
    11. 11. Social Drives Decisions 7
    12. 12. Social Drives Decisions 7
    13. 13. We Trust 2 Things: People we knowand people we don’t know. Not ads. 8
    14. 14. 9
    15. 15. Attention is Shifting to Digital 10
    16. 16. Stage 1 of social mediawas collecting people. 11
    17. 17. Stage 2 is doingsomething with them. 12
    18. 18. "Its not enough to be satisfied that your school is on Facebook, 13
    19. 19. 14
    20. 20. The Problem with Social Media Plans? 15
    21. 21. 16
    22. 22. Today consumers want it when, where and how they want it. 17
    23. 23. 1818
    24. 24. How Colleges are Using Social Media Helping alumni find jobs Collaborating and connecting with students Communicating with prospective students Fundraising Connecting with alumni Sharing information 19
    25. 25. "Its like reading a text message from my mom. Itscreams that I didnt do my 20
    26. 26. 21
    27. 27. 2222
    28. 28. 2323
    29. 29. 2424
    30. 30. A Little Overwhelming 25
    31. 31. 26
    32. 32. Field Guide To Social Media 27
    33. 33. Publishing 28
    34. 34. People are Information Hungry. Got Useful Content To Share?Publishing is when you share information with others by posting it online. The information can take many different forms. They key to success is the CONTENT. Blog Email Newsletter Webinar Ebook Whitepaper Podcast Live Chat 29
    35. 35. Email Newsletter Constant Contact Create a free one in 20 mins Still a preferred communication method 30
    36. 36. Webinar Pre-scheduled virtual event People call in and can view your powerpoint or computer screen on their computer Live and recorded Can have Q&A, take polls, ask questions, etc 31
    37. 37. Webinars 32
    38. 38. Ebook and Whitepaper Digitalwritten information on a subject Typically a comprehensive overview of a subject. 8 – 20 pages long (depending) Available via download 33
    39. 39. Video Sharing Sharing video is very powerful For search engines and as a way to connect Production quality doesn’t have to be as high as television A flip cam (<$200) will record great quality videos More engaging way to share your mesage 34
    40. 40. YouTube Channel 35
    41. 41. You Tube Free to create an account and upload videos Can create a customized channel Ranks well in search engines Posting it isn’t enough – you need a plan to build views 36
    42. 42. Showcase Your Product• 3 months after video launch had sold over $130k (which was the annual projection)• Global distribution offers• YouTube referrals account for over 45% of all referrals to their site• 50% convert to a sale who come from YouTube vs. 10% from other sources• “It changed my company over night” 37
    43. 43. 38
    44. 44. 39
    45. 45. 40
    46. 46. BloggingWhat is a blog and how does it work? 41
    47. 47. Blogs 42
    48. 48. 43
    49. 49. “Blogs represent the best chance for companies to inform the conversation.” Richard Edelman President and CEO Edelman 44
    50. 50. You Can Create a Blog for Free in Less than 5 Minutes Wordpress.com Blogger.com Typepad.com 45
    51. 51. Corporate Blogs Range from Well Read to Not Read (and the size of the 46
    52. 52. 47
    53. 53. Corporate Blogs Range from Well Read to Not Read (and the size of the company doesn’t matter). 48
    54. 54. 49
    55. 55. 50
    56. 56. 51
    57. 57. Key To Success Create content once and find multiple channels 52
    58. 58. Sharing 53
    59. 59. Share Interesting Content Photos Videos PDFs SlideShows News (blog posts) Music Encourage others to share 54
    60. 60. Ask Your Customers to Share their Photos…. 55
    61. 61. 56
    62. 62. Slideshare.net Allows you to share slide shows online Free to use and can have great reach Can transport to blog, facebook, etc Shows that you are a thought leader on a subject In 2009, I shared 11 slide shows and received over 10,000 views. Beware of copyright issues. 57
    63. 63. 58
    64. 64. News Sharing Popular strategy for syndicating content and driving views to websites Digg.com  News site popular with young males  News articles are submitted and can be voted up or down  Front page is based on votes  Can drive significant traffic 59
    65. 65. Make Your Content Sharable 60
    66. 66. Social Networks 61
    67. 67. The #1 SocialMedia network 62
    68. 68. Facebook Growth 800 million active users 50% login every day The fastest growing demographic:! 35 years old and older 63
    69. 69. Facebook Engagement Average user has 130 friends on the site Average user is connected to over 80 groups, pages and events More than 10 million users become fans of Pages each day 64
    70. 70. 65
    71. 71. Facebook is where….. You find people you went to high school with You stay connected with people in your life You share photos and videos You Connect with people you actually know in real life 66
    72. 72. Pages “only the official representativ e of an artist, business, or brand may create a Facebook Page.” 67
    73. 73. 68
    74. 74. 69
    75. 75. 70
    76. 76. 71
    77. 77. Features Indexed in search Multiple Admins Analyze traffic No Limits to # of fans Email fans Appear as notifications 72
    78. 78. Groups Anyone can create a group 73
    79. 79. Features Anyone can contribute to discussion No Multi-media Send messages to all members Pick a great name Get loyal fans to start discussions 74
    80. 80. 75
    81. 81. 76
    82. 82. Fa ceb ook Ads 77
    83. 83. 78
    84. 84. Your Digital Rolodex and Professional Network 79
    85. 85. What Can You DO on LinkedIn?1. Stay Connected2. Build New Connections3. Join Relevant Groups4. Post in the Q&A5. Search for specific people/attributes6. Expand your network (carefully) 80
    86. 86. Commit to 5 – 10 mins a day Update your status Answer a question Post to a group Add connections Update your profile Recommend a co-worker Request recommendations 81
    87. 87. How Businesses use LinkedIn Business Development – find and connect with people Sales – find prospects in your network Recruiting – post jobs and research candidates Partnerships – find organizations to partner with Marketing – position your company or employees as experts Marketing – build awareness for your company and employees Sales – Create company pages with products 82
    88. 88. Microblogs 83
    89. 89. What are you Doing? Broadcast Connect 84
    90. 90.  13% of Americans use Twitter (up 5% from 2009) 85
    91. 91. What is interesting or remarkablein your life that you want to share? News Events Plans Thoughts Ideas Stories Funny stuff Websites Resources Recommendations 86
    92. 92. 87
    93. 93. BUT – Lots of people “Don’t get it” 88
    94. 94. 89
    95. 95. 90
    96. 96. "Congrats and welcome to our Big Blue family." Sent by University of Kentucky to accepted students 91
    97. 97. 92
    98. 98. Co-Creation 93
    99. 99. Co-Creation 94
    100. 100. 95
    101. 101. Discussion & Review 96
    102. 102. Influences Purchases 97
    103. 103. 98
    104. 104. Discussion Sites There are discussion sites for almost any subject area Go to big-boards.com to find discussion forums People talk about what they are interested in or want to learn about Way to get detailed information for big decisions or purchases 99
    105. 105. Public Relations 100
    106. 106. Public Relations is Changing More about the public Influencers are more than traditional press:  Bloggers  Twitter  Facebook  Word-of-mouth News stories sometimes start on the web Influencers are everywhere Long-tail PR 101
    107. 107. Social News Release 102
    108. 108. Mobile 103
    109. 109. Future of Foursquare Data opportunities Category information Behavior-based marketing and incentives 104
    110. 110. Field Guide To Social Media 105
    111. 111. 106
    112. 112. 107
    113. 113. 108
    114. 114. 109
    115. 115. 110
    116. 116. ONLY 14%OF PEOPLE TRUST ADVERTISEMENTS.78%OF PEOPLE TRUST RECOMMENDATIONSFROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 111
    117. 117. Join me at theReception for my Book Signing Krista Neher @kristaneherKrista@bootcampdigital 513-702-7929 112
    118. 118. 113

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