SOCIAL MEDIA         STRATEGY FOR          Social Media                               101   GROWING BUSINESSES@ramonraywww...
2
EVOLUTION OF SOCIAL MEDIA                            3
EVOLUTION OF SOCIAL MEDIA                            4
EVOLUTION OF SOCIAL MEDIA                            5
SOCIAL MEDIA IS A MULTI-PART Y       CONVERSATION                                 6
SMALL BUSINESSES MUST BE       PUBLISHERS                           7
WHY PUBLISHERSSo people can find you online (and more)People will engage with each other and content online – are you th...
SOCIAL MEDIA 101…   Let’s Begin                           9
ThinkListen to what’s happeningCreate a great profileWrite great content                          10
SOCIAL MEDIA IS NO REPLACEMENT FOR   GOOD BUSINESS        PRACTICES                     11
WHY IS SOCIAL MEDIA     SO IMPORTANT?                      12
PEOPLE LIKE TOCONNECT TO OTHER          PEOPLE                    13
THREE CORE TENETSListen ToCustomersCommunicateWith CustomersEngageCustomers                            14
LISTENYour competitors     Your customers,Your market (laws,    press, market news, trends)         speaking about your...
COMMUNICATEDaily dealsNewsProduct informationTidbitsProduct, service, ma rket insight                            16
ENGAGEContestsSurveysCustomer to customer supportDiscussion                        17
CONTENT MARKETING CIRCLE                       Email            Blogs                      Marketing                      ...
CONTENT IS KING                  19
CONTENT IS DIGITAL FOOD                          20
WHAT CONTENT DOYOUR CUSTOMERS         WANT?                  21
22
23
WHY CONTENT SHOULD BE YOUR KINGMakes You An Authority (press, etc)Helps You Develop A Following (pre-sale)Develops Loya...
CONTENT T YPESPeople Want To Be EntertainedPeople Want to LearnPeople Have Specific Needs                              25
CONTENT IS KING - ENTERTAIN                              26
CONTENT IS KING - LEARN                          27
CONTENT IS KING – PRODUCT      INFORMATION                            28
CONTENT BUILDSKNOW + LIKE + TRUST                      29
WHAT CONTENT?Request for IdeasJob VacanciesNewsCustomer StoriesThoughtsTips                             30
WHAT MEDIA TO USEVideoPodcastsBlogsInfographicWhite papereBook                              31
7 POWERFUL SOCIAL   MEDIA CONCEPTS                    32
7 POWERFUL SOCIAL MEDIA CONCEPTSConversationGiving (not selfish)MeasureHave great contentAwesome headlinesListenRes...
CONVERSATION Don’t SELL to Your  Customers Enter Their  Discussions Foster Discussions Encourage Customer  to Customer...
SUCCESSFUL SOCIAL  MEDIA ATTITUDE =            GIVING                     35
GIVE, GIVE, GIVE, TAKEBe   informativeBe   indispensableBe   helpfulBe   funBe   sharing                             ...
MEASUREKnow What Social Media Networks Work BestKnow What Content Is Most DesiredKnow What Conversations Are Hottest   ...
38
39
GREAT CONTENT                40
GREAT - HEADLINES         Short         Sweet         To The Point         Descriptive         Search Engine         ...
LISTEN         42
TWEETDECK            43
HOOTSUITE            44
POSTLING           45
NUTSHELLMAIL               46
RESPOND          47
48
ALWAYS REMEMBER….Word Of Mouth On SteroidsEveryone Is A PublisherDon’t Vomit On Your CustomersIt’s Not Just Another Market...
5 MORE THINGS TO KEEP IN MINDBe yourself (authentic)Don’t sellReasonable frequencyFrequency balanced with mediaThink ...
INCENTIVES CAN BE IMPORTANT                              51
12 STARTING THOUGHTS                       52
12 STARTING THOUGHTS   What are your goals   Is social media the best option? Should you do it?   Do you know your cust...
OVERVIEW OF TWITTER,       FACEBOOK AND            LINKEDIN                       54
TWITTER 101Create your profile (good photo)Create Searches On KeywordsFollow peopleCreate ListsJoin the conversation ...
TWITTER PROFILES                   56
RAMON’S TWITTER PROFILE                          57
@SHASHIB TWITTER PROFILE                           58
TWITTER USES – SHORT & SWEETShort PostsLinks To Other Sources“Status Updates”                                  59
FACEBOOK 101 Create Your Own  Personal Page Create Your Company’s  Page Nurture A Community  Of Customers Encourage TH...
CANDLES OFF MAIN                   61
LINKEDIN 101 Find Out More About  Clients, Companies  and Competitors Get Access To  Connections In Your  Networks’ Netw...
SOCIAL MEDIA NETWORK DIFFERENCES   • Twitter - Sharing & Personal     Brand Building   • Facebook - Building Community    ...
SOCIAL MEDIA TOOLS                     64
BIT.LY – SHORT LINKS & ANALY TICS                                65
GOOGLE.COM/READ WEB SITE CONTENT                              66
KLOUT (INFLUENCE)                    67
SOCIAL MEDIA TOOLSNutShell MailSocial Dashboards: Tweet Deck, Hoot Suite                          68
THE POWER OF VIDEO                     69
POWER OF VIDEO                 70
THE POWER OF AUDIO                     71
I ALMOST FORGOT… Create a blog Drive traffic to your  web site or blog Have an email  newsletter Owning contact info i...
PLEASE READ THE NEXT      SLIDE OUT LOUD                       73
“RAMON, I DON’T HAVE   TIME TO DO ALL OF               THIS!”                        74
IN SUMMARYListenThink / CreativityCreate a profileConverse & EngageMeasureUse ToolsTell A Story                    ...
YOUR COMPETITION IS ONLY A MOUSE          CLICK AWAY                                   76
THANK YOU FOR YOUR              TIME!      @ramonray      www.Smallbiztechnology.com                                   77
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Social media and and content marketing 101

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Social media and and content marketing 101

  1. 1. SOCIAL MEDIA STRATEGY FOR Social Media 101 GROWING BUSINESSES@ramonraywww.Smallbiztechnology.comramon@smallbiztechnology.com 1
  2. 2. 2
  3. 3. EVOLUTION OF SOCIAL MEDIA 3
  4. 4. EVOLUTION OF SOCIAL MEDIA 4
  5. 5. EVOLUTION OF SOCIAL MEDIA 5
  6. 6. SOCIAL MEDIA IS A MULTI-PART Y CONVERSATION 6
  7. 7. SMALL BUSINESSES MUST BE PUBLISHERS 7
  8. 8. WHY PUBLISHERSSo people can find you online (and more)People will engage with each other and content online – are you there? 8
  9. 9. SOCIAL MEDIA 101… Let’s Begin 9
  10. 10. ThinkListen to what’s happeningCreate a great profileWrite great content 10
  11. 11. SOCIAL MEDIA IS NO REPLACEMENT FOR GOOD BUSINESS PRACTICES 11
  12. 12. WHY IS SOCIAL MEDIA SO IMPORTANT? 12
  13. 13. PEOPLE LIKE TOCONNECT TO OTHER PEOPLE 13
  14. 14. THREE CORE TENETSListen ToCustomersCommunicateWith CustomersEngageCustomers 14
  15. 15. LISTENYour competitors Your customers,Your market (laws, press, market news, trends) speaking about your product 15
  16. 16. COMMUNICATEDaily dealsNewsProduct informationTidbitsProduct, service, ma rket insight 16
  17. 17. ENGAGEContestsSurveysCustomer to customer supportDiscussion 17
  18. 18. CONTENT MARKETING CIRCLE Email Blogs Marketing SocialWeb Sites Content Media Marketing Circle 18
  19. 19. CONTENT IS KING 19
  20. 20. CONTENT IS DIGITAL FOOD 20
  21. 21. WHAT CONTENT DOYOUR CUSTOMERS WANT? 21
  22. 22. 22
  23. 23. 23
  24. 24. WHY CONTENT SHOULD BE YOUR KINGMakes You An Authority (press, etc)Helps You Develop A Following (pre-sale)Develops Loyal Customers (post- sale)Search Engines Feed On Relevant Content 24
  25. 25. CONTENT T YPESPeople Want To Be EntertainedPeople Want to LearnPeople Have Specific Needs 25
  26. 26. CONTENT IS KING - ENTERTAIN 26
  27. 27. CONTENT IS KING - LEARN 27
  28. 28. CONTENT IS KING – PRODUCT INFORMATION 28
  29. 29. CONTENT BUILDSKNOW + LIKE + TRUST 29
  30. 30. WHAT CONTENT?Request for IdeasJob VacanciesNewsCustomer StoriesThoughtsTips 30
  31. 31. WHAT MEDIA TO USEVideoPodcastsBlogsInfographicWhite papereBook 31
  32. 32. 7 POWERFUL SOCIAL MEDIA CONCEPTS 32
  33. 33. 7 POWERFUL SOCIAL MEDIA CONCEPTSConversationGiving (not selfish)MeasureHave great contentAwesome headlinesListenRespond thoughtfully (not long, necessarily) 33
  34. 34. CONVERSATION Don’t SELL to Your Customers Enter Their Discussions Foster Discussions Encourage Customer to Customer Discussion Learn from Customers – Ask Questions 34
  35. 35. SUCCESSFUL SOCIAL MEDIA ATTITUDE = GIVING 35
  36. 36. GIVE, GIVE, GIVE, TAKEBe informativeBe indispensableBe helpfulBe funBe sharing 36
  37. 37. MEASUREKnow What Social Media Networks Work BestKnow What Content Is Most DesiredKnow What Conversations Are Hottest 37
  38. 38. 38
  39. 39. 39
  40. 40. GREAT CONTENT 40
  41. 41. GREAT - HEADLINES Short Sweet To The Point Descriptive Search Engine Friendly 41
  42. 42. LISTEN 42
  43. 43. TWEETDECK 43
  44. 44. HOOTSUITE 44
  45. 45. POSTLING 45
  46. 46. NUTSHELLMAIL 46
  47. 47. RESPOND 47
  48. 48. 48
  49. 49. ALWAYS REMEMBER….Word Of Mouth On SteroidsEveryone Is A PublisherDon’t Vomit On Your CustomersIt’s Not Just Another Marketing Channel 49
  50. 50. 5 MORE THINGS TO KEEP IN MINDBe yourself (authentic)Don’t sellReasonable frequencyFrequency balanced with mediaThink then click/writeIncentives 50
  51. 51. INCENTIVES CAN BE IMPORTANT 51
  52. 52. 12 STARTING THOUGHTS 52
  53. 53. 12 STARTING THOUGHTS What are your goals Is social media the best option? Should you do it? Do you know your customers Who will lead / coordinate Which social media network will you focus on Think about your persona Create your profile Creating content feeding stations (you need to be fed to feed) Think about what you will post Discipline yourself to post regularly Consider creating an editorial calendar 53
  54. 54. OVERVIEW OF TWITTER, FACEBOOK AND LINKEDIN 54
  55. 55. TWITTER 101Create your profile (good photo)Create Searches On KeywordsFollow peopleCreate ListsJoin the conversation 55
  56. 56. TWITTER PROFILES 56
  57. 57. RAMON’S TWITTER PROFILE 57
  58. 58. @SHASHIB TWITTER PROFILE 58
  59. 59. TWITTER USES – SHORT & SWEETShort PostsLinks To Other Sources“Status Updates” 59
  60. 60. FACEBOOK 101 Create Your Own Personal Page Create Your Company’s Page Nurture A Community Of Customers Encourage THEM To Share And Post Share Content (in Context) Content About Your Biz, Your Customers, etc 60
  61. 61. CANDLES OFF MAIN 61
  62. 62. LINKEDIN 101 Find Out More About Clients, Companies and Competitors Get Access To Connections In Your Networks’ Network Complete Your Profile Join, Start and Participate in Groups 62
  63. 63. SOCIAL MEDIA NETWORK DIFFERENCES • Twitter - Sharing & Personal Brand Building • Facebook - Building Community and Communication • LinkedIn – One to One Connecting, Corporate Groups 63
  64. 64. SOCIAL MEDIA TOOLS 64
  65. 65. BIT.LY – SHORT LINKS & ANALY TICS 65
  66. 66. GOOGLE.COM/READ WEB SITE CONTENT 66
  67. 67. KLOUT (INFLUENCE) 67
  68. 68. SOCIAL MEDIA TOOLSNutShell MailSocial Dashboards: Tweet Deck, Hoot Suite 68
  69. 69. THE POWER OF VIDEO 69
  70. 70. POWER OF VIDEO 70
  71. 71. THE POWER OF AUDIO 71
  72. 72. I ALMOST FORGOT… Create a blog Drive traffic to your web site or blog Have an email newsletter Owning contact info is important 72
  73. 73. PLEASE READ THE NEXT SLIDE OUT LOUD 73
  74. 74. “RAMON, I DON’T HAVE TIME TO DO ALL OF THIS!” 74
  75. 75. IN SUMMARYListenThink / CreativityCreate a profileConverse & EngageMeasureUse ToolsTell A Story 75
  76. 76. YOUR COMPETITION IS ONLY A MOUSE CLICK AWAY 76
  77. 77. THANK YOU FOR YOUR TIME! @ramonray www.Smallbiztechnology.com 77

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