Social media and and content marketing 101

Social media and and content marketing 101
SOCIAL MEDIA STRATEGY FOR Social Media 101 GROWING BUSINESSES @ramonray www.Smallbiztechnology.com ramon@smallbiztechnology.com 1
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EVOLUTION OF SOCIAL MEDIA 3
SOCIAL MEDIA IS A MULTI-PART Y CONVERSATION 6
SMALL BUSINESSES MUST BE PUBLISHERS 7
WHY PUBLISHERS So people can find you online (and more) People will engage with each other and content online – are you there? 8
SOCIAL MEDIA 101… Let’s Begin 9
Think Listen to what’s happening Create a great profile Write great content 10
SOCIAL MEDIA IS NO REPLACEMENT FOR GOOD BUSINESS PRACTICES 11
WHY IS SOCIAL MEDIA SO IMPORTANT? 12
PEOPLE LIKE TO CONNECT TO OTHER PEOPLE 13
THREE CORE TENETS Listen To Customers Communicate With Customers Engage Customers 14
LISTEN Your competitors Your customers, Your market (laws, press, market news, trends) speaking about your product 15
COMMUNICATE Daily deals News Product information Tidbits Product, service, ma rket insight 16
ENGAGE Contests Surveys Customer to customer support Discussion 17
CONTENT MARKETING CIRCLE Email Blogs Marketing Social Web Sites Content Media Marketing Circle 18
CONTENT IS KING 19
CONTENT IS DIGITAL FOOD 20
WHAT CONTENT DO YOUR CUSTOMERS WANT? 21
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WHY CONTENT SHOULD BE YOUR KING Makes You An Authority (press, etc) Helps You Develop A Following (pre-sale) Develops Loyal Customers (post- sale) Search Engines Feed On Relevant Content 24
CONTENT T YPES People Want To Be Entertained People Want to Learn People Have Specific Needs 25
CONTENT IS KING - ENTERTAIN 26
CONTENT IS KING - LEARN 27
CONTENT IS KING – PRODUCT INFORMATION 28
CONTENT BUILDS KNOW + LIKE + TRUST 29
WHAT CONTENT? Request for Ideas Job Vacancies News Customer Stories Thoughts Tips 30
WHAT MEDIA TO USE Video Podcasts Blogs Infographic White paper eBook 31
7 POWERFUL SOCIAL MEDIA CONCEPTS 32
7 POWERFUL SOCIAL MEDIA CONCEPTS Conversation Giving (not selfish) Measure Have great content Awesome headlines Listen Respond thoughtfully (not long, necessarily) 33
CONVERSATION  Don’t SELL to Your Customers  Enter Their Discussions  Foster Discussions  Encourage Customer to Customer Discussion  Learn from Customers – Ask Questions 34
SUCCESSFUL SOCIAL MEDIA ATTITUDE = GIVING 35
GIVE, GIVE, GIVE, TAKE Be informative Be indispensable Be helpful Be fun Be sharing 36
MEASURE Know What Social Media Networks Work Best Know What Content Is Most Desired Know What Conversations Are Hottest 37
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GREAT CONTENT 40
GREAT - HEADLINES Short Sweet To The Point Descriptive Search Engine Friendly 41
LISTEN 42
TWEETDECK 43
HOOTSUITE 44
POSTLING 45
NUTSHELLMAIL 46
RESPOND 47
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ALWAYS REMEMBER…. Word Of Mouth On Steroids Everyone Is A Publisher Don’t Vomit On Your Customers It’s Not Just Another Marketing Channel 49
5 MORE THINGS TO KEEP IN MIND Be yourself (authentic) Don’t sell Reasonable frequency Frequency balanced with media Think then click/write Incentives 50
INCENTIVES CAN BE IMPORTANT 51
12 STARTING THOUGHTS 52
12 STARTING THOUGHTS  What are your goals  Is social media the best option? Should you do it?  Do you know your customers  Who will lead / coordinate  Which social media network will you focus on  Think about your persona  Create your profile  Creating content feeding stations (you need to be fed to feed)  Think about what you will post  Discipline yourself to post regularly  Consider creating an editorial calendar 53
OVERVIEW OF TWITTER, FACEBOOK AND LINKEDIN 54
TWITTER 101 Create your profile (good photo) Create Searches On Keywords Follow people Create Lists Join the conversation 55
TWITTER PROFILES 56
RAMON’S TWITTER PROFILE 57
@SHASHIB TWITTER PROFILE 58
TWITTER USES – SHORT & SWEET Short Posts Links To Other Sources “Status Updates” 59
FACEBOOK 101  Create Your Own Personal Page  Create Your Company’s Page  Nurture A Community Of Customers  Encourage THEM To Share And Post  Share Content (in Context)  Content About Your Biz, Your Customers, etc 60
CANDLES OFF MAIN 61
LINKEDIN 101  Find Out More About Clients, Companies and Competitors  Get Access To Connections In Your Networks’ Network  Complete Your Profile  Join, Start and Participate in Groups 62
SOCIAL MEDIA NETWORK DIFFERENCES • Twitter - Sharing & Personal Brand Building • Facebook - Building Community and Communication • LinkedIn – One to One Connecting, Corporate Groups 63
SOCIAL MEDIA TOOLS 64
BIT.LY – SHORT LINKS & ANALY TICS 65
GOOGLE.COM/READ WEB SITE CONTENT 66
KLOUT (INFLUENCE) 67
SOCIAL MEDIA TOOLS NutShell Mail Social Dashboards: Tweet Deck, Hoot Suite 68
THE POWER OF VIDEO 69
POWER OF VIDEO 70
THE POWER OF AUDIO 71
I ALMOST FORGOT…  Create a blog  Drive traffic to your web site or blog  Have an email newsletter  Owning contact info is important 72
PLEASE READ THE NEXT SLIDE OUT LOUD 73
“RAMON, I DON’T HAVE TIME TO DO ALL OF THIS!” 74
IN SUMMARY Listen Think / Creativity Create a profile Converse & Engage Measure Use Tools Tell A Story 75
YOUR COMPETITION IS ONLY A MOUSE CLICK AWAY 76
THANK YOU FOR YOUR TIME! @ramonray www.Smallbiztechnology.com 77

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