Social medial workshop irex arabic

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IREX Social Media | Social Action is delighted to invite you to attend their closing ceremony's key note session with Khaled al Ahmad on Wednesday 13th February, 2013 at the Sheraton. …

IREX Social Media | Social Action is delighted to invite you to attend their closing ceremony's key note session with Khaled al Ahmad on Wednesday 13th February, 2013 at the Sheraton.

The session will begin with registration at 14.30, and will include a panel discussion on visual identity, followed by a presentation by Khaled al Ahmad 'Social Media - measuring value and defining focus'. Attendees are invited for fruit cocktails and canapés immediately after this session

Social Media | Social Action is a 2.5 year program focused on providing capacity building skills in tech tools for regional CSOs. SMSA is implemented by IREX and supported by MEPI.

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  • 6. Measure ResultsImprove brand presence across social networks ~ Increase in number of fans, followers & mentions of your brand. Increase positive sentiment about your brand~ Statistics of Positive & Negative mentions. Increase traffic to your website.~ Monitor traffic to your website coming from social networks.
  • 7. Analyze & Adapt Analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts. Testing and experimentation will perfect your social media efforts. As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t. Keep on learning.After a while, you will learn best time to engage, best tool to use…

Transcript

  • 1. Twitter.com/Shusmo Facebook.com/ShusmoLinkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me
  • 2. Photo credit: http://bit.ly/w5PtXf
  • 3. Photo credit: http://bit.ly/w5PtXf
  • 4. Photo credit: http://bit.ly/w5PtXf
  • 5. Photo credit: http://bit.ly/w5PtXf
  • 6. Photo credit: http://bit.ly/w5PtXf
  • 7. UGCrefers to various kindsof media content,publicly available, thatare produced by end-users.
  • 8. Social Media PlatformsSocial Networking sites (Facebook, Twitter, Linkedin)Blogs (Wordpress, Blogger, Tumblr)Video sharing sites (YouTube)Photo sharing sites (Flickr)Crowdsourcing (Wikipedia)User reviews (Amazon, Yelp)Streaming sites (Ustream)Social bookmarking (Digg, del.icio.us)
  • 9. What is RSS?Really Simple Syndication
  • 10. Monitor
  • 11. Digital Media Plan
  • 12. Digital Media Plan
  • 13. Criteria for measurementPlatforms Digital Media PlanRoles & Responsibilities Monitor Plan
  • 14. Conversational Calendar Digital Media Plan Ask your community - take polls and share results10% Brand - 20% Sector - 70% valuable/Sharable/Entertaining Content
  • 15. Digital Media Plan
  • 16. Digital Media Plan
  • 17. Digital Media Plan
  • 18. Rate of Engagement Number of Fans / Followers Direct Reach KPIs Sharing or content amplification Sentiments Likes or content appreciation
  • 19. Khaled El AhmadSocial Media Consultant / TrainerFOLLOW ME  @Shusmo