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Personal Branding #PSUTSM

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Personal Branding for college students
PSUT #PSUTSM May 2015
Amman, Jordan

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Personal Branding #PSUTSM

  1. 1. ‫الشخصي‬ ‫الترويج‬ Hashtag: #PSUTSM | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
  2. 2. ‫األحمد‬ ‫خالد‬ #PSUTSM @Shusmo | Khaled@digiarabs.com | Presentation: www.slideshare.net/kelahmad
  3. 3. Facebook Users Penetration in Arab Countries Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
  4. 4. Use of Language on Facebook in Arab World Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
  5. 5. Twitter Monthly Active Users (MAU) in Arab Countries Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: ConnectAds Feb 2015 KSA 8.8Mil UAE 1.5Mil Egypt 1.5Mil Kuwait 1M Qatar 350K Lebanon 260K Jordan 250K Bahrain 220K Oman 200K
  6. 6. New Apps
  7. 7. Self Branding in Arabic
  8. 8. Self Branding in Arabic
  9. 9. Self Branding in Arabic
  10. 10. ‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫إذا‬
  11. 11. ‫سيميزك؟‬ ‫الذي‬ ‫الشيء‬ ‫ما‬
  12. 12. ‫البراند؟‬ ‫هو‬ ‫ما‬ •‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫هو‬ ‫البراند‬ ‫تستط‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬‫يع‬ ‫باستمرار‬ ‫تقديمها‬
  13. 13. Photo credit: http://bit.ly/w5PtXf ‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬ ‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.
  14. 14. Photo credit: http://bit.ly/w5PtXf ‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬ ‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.
  15. 15. Photo credit: http://bit.ly/w5PtXf ‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬ ‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.
  16. 16. ‫المستخدم‬ ‫من‬ ‫المنتج‬ ‫المحتوى‬
  17. 17. Monitoring ‫عنك؟‬ ‫يبحث‬ ‫الذي‬ ‫من‬ ‫النجاح‬ ‫قصص‬ ‫من‬ ‫للتعلم‬ ‫م‬ ‫بكل‬ ‫علم‬ ‫على‬ ‫لتبقى‬‫ا‬ ‫جديد‬ ‫هو‬
  18. 18. ‫عن‬ ‫كان‬ ‫الترويج‬‫المنتج‬
  19. 19. ‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬ ‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬ ‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬ ‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬
  20. 20. ‫االجتماعية‬ ‫الشبكات‬ ‫على‬ ‫فعال‬ ‫بشكل‬ ‫تواجد‬
  21. 21. ‫مشوق‬ ‫قصصي‬ ‫بأسلوب‬ ‫شارك‬
  22. 22. ‫عليه‬ ‫وركز‬ ‫شغفك‬ ‫على‬ ‫تعرف‬
  23. 23. ‫وودي‬ ‫شخصي‬ ‫بشكل‬ ‫وتعامل‬ ‫تحدث‬ ‫و‬‫شارك‬‫بناء‬ ‫إيجابي‬ ‫بمحتوى‬
  24. 24. ‫مقابل‬ ‫بدون‬ ‫الناس‬ ‫ساعد‬
  25. 25. ‫واالفتراضي‬ ‫الحقيقي‬ ‫العالم‬ ‫في‬ ‫اجتماعيا‬ ‫كن‬
  26. 26. Management Tools
  27. 27. WHY LINKEDIN? @KCCLAVERIA | KCCLAVERIA.COM
  28. 28. @KCCLAVERIA | KCCLAVERIA.COM Because it is the world’s largest professional network.
  29. 29. @KCCLAVERIA | KCCLAVERIA.COM It has 277 million members (and growing).Photo credit: press.linkedIn.com
  30. 30. @KCCLAVERIA | KCCLAVERIA.COM Your LinkedIn profile ranks high on Google.
  31. 31. @KCCLAVERIA | KCCLAVERIA.COM Recruiters use it.Credit: Jobvite.com
  32. 32. @KCCLAVERIA | KCCLAVERIA.COM TIP #1: Complete your profile.
  33. 33. @KCCLAVERIA | KCCLAVERIA.COM Go for it.
  34. 34. @KCCLAVERIA | KCCLAVERIA.COM TIP #2: Use keywords in your profile.
  35. 35. @KCCLAVERIA | KCCLAVERIA.COM Add keywords to your professional headline.
  36. 36. @KCCLAVERIA | KCCLAVERIA.COM Use keywords in your summary.
  37. 37. @KCCLAVERIA | KCCLAVERIA.COM Mention what tools and software you have experience with.
  38. 38. @KCCLAVERIA | KCCLAVERIA.COM Mention clients you have worked with.
  39. 39. @KCCLAVERIA | KCCLAVERIA.COM Keywords increase your chances of getting found.
  40. 40. @KCCLAVERIA | KCCLAVERIA.COM TIP #3: Show off key projects.
  41. 41. @KCCLAVERIA | KCCLAVERIA.COM Go to your “experience” section and add links to each role.
  42. 42. @KCCLAVERIA | KCCLAVERIA.COM LinkedIn will show your projects under each role.
  43. 43. @KCCLAVERIA | KCCLAVERIA.COM TIP #4: Connect only with people you know or you’ve met.
  44. 44. @KCCLAVERIA | KCCLAVERIA.COM Connect with colleagues, classmates, friends or people you’ve met at networking events.
  45. 45. @KCCLAVERIA | KCCLAVERIA.COM TIP #5: Customize your message when inviting people.
  46. 46. @KCCLAVERIA | KCCLAVERIA.COM Customize this section.
  47. 47. @KCCLAVERIA | KCCLAVERIA.COM ALWAYS.
  48. 48. @KCCLAVERIA | KCCLAVERIA.COM TIP #6: Post consistently.
  49. 49. @KCCLAVERIA | KCCLAVERIA.COM Share links to industry news and your own work, photos, etc..
  50. 50. @KCCLAVERIA | KCCLAVERIA.COM Posting regularly keeps you on people’s radar.
  51. 51. @KCCLAVERIA | KCCLAVERIA.COM TIP #7: Mention people.
  52. 52. @KCCLAVERIA | KCCLAVERIA.COM But only do it when it’s appropriate.
  53. 53. @KCCLAVERIA | KCCLAVERIA.COM TIP #8: Check who’s checking your profile.
  54. 54. @KCCLAVERIA | KCCLAVERIA.COM You’ll find this at the right-hand side of your LinkedIn feed.
  55. 55. @KCCLAVERIA | KCCLAVERIA.COM Check this section to discover new people to connect with.
  56. 56. @KCCLAVERIA | KCCLAVERIA.COM TIP #9: Recommend (awesome) people.
  57. 57. @KCCLAVERIA | KCCLAVERIA.COM Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.
  58. 58. @KCCLAVERIA | KCCLAVERIA.COM Also, don’t be shy about asking for recommendations.
  59. 59. @KCCLAVERIA | KCCLAVERIA.COM TIP #10: Invite people to meet you offline.
  60. 60. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  61. 61. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  62. 62. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  63. 63. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  64. 64. Thank You #PSUTSM @Shusmo | Khaled@digiarabs.com | www.slideshare.net/kelahmad

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