Buildex conference 2011 social media

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Buildex conference 2011 social media

  1. 1. Social media for customer service and promotionDrew GeldartMarketing Manager@DrewGeldart
  2. 2. Your website is irrelevant
  3. 3. It’s not allabout you
  4. 4. Have goals that make sensefor your business
  5. 5. CommunicationBlogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,ExpressionEngine, XangaMicroblogging / presence applications: FMyLife, Jaiku, Plurk, TwitterTumblr, PosterousSocial Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,Ozone, Xing, Bebo, BigtentBusiness networking: LinkedInEvents: Upcoming, Eventful, Eventbrite, Meetup.com
  6. 6. Brand MonitoringSocial media monitoring: Klout, Hootsuite, Twittersearch,Social mention, Technorati, Google AlertsSocial media analytics: Radian6, SysmosInformation aggregators: Netvibes, Twine, HootsuiteCollaborationWikis: Wikipedia, PBWorks, WetpaintSocial bookmarking: Delicious, Stumbleupon, Google Reader, CiteULikeSocial News: Digg, Mixx, Reddit
  7. 7. MultimediaPhotography and art sharing: Flickr, Photobucket, Picasa,SmugmugVideo sharing: YouTube, Viddler, Vimeo, sevenload, ZideoLivecasting: Ustream, Justin.tv, Stickam, Skype, OpenCUMusic and audio sharing: Myspace, The Hype Machine, Last.fmPresentation sharing: slideshare, scribd, prezzi (slide creation andsharing)
  8. 8. Reviews and opinionsProduct reviews: epinions.com, Mouthshut.comBusiness reviews: Customer lobby, yelp.comCommunity Q&A: Yahoo! Answers, WikiAnswers, AskvilleEntertainmentMedia and entertainment platforms: Cisco EosVirtual Worlds: Second Life, The Sims onlineGame sharing: Miniclip, Kongrgate
  9. 9. Strategy
  10. 10. Don’t have the resources My customers aren’t on social media There’s no ROI
  11. 11. Image  source:  h.p://www.calliflower.com/
  12. 12. image  source:  share.tv.org
  13. 13. “Open Brand” cultureParticipationDedicated resourceIntegrate measurement & ROI
  14. 14. Consumer audit and a content auditDefine your goalsSelect social media websites toengage inRules of engagement
  15. 15. Editorial calendarUnderstand community principlesStart conversations to get feedbackGame plan for potential risks
  16. 16. It’s not all about youKnow what you want to improveHave a plan and share itMonitor, engage, adjust, evolve
  17. 17. Drew Geldart email: drew@karo.com twitter: @drewgeldart @karogroupToday’s presentation: Slideshare.com

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