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Social Media Tips - MEPRA

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Social Media Tips for MEPRA Social Media Masters Academy - Middlesex University - Dubai Nov 18 2015

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Social Media Tips - MEPRA

  1. 1. Social Media Tips Hashtag: #MEPRA | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
  2. 2. Khaled ElAhmad #MEPRA @Shusmo | Khaled@digiarabs.com | 00962797388044 www.slideshare.net/kelahmad
  3. 3. Content
  4. 4. At first end users had no tools or the knowledge to give their feedback. The brand was the sole source of content.
  5. 5. Internet age, end user now has tools and some knowledge to give their feed back but it was still one to one dialogue.
  6. 6. Social Media gave end users the tools, the knowledge and the platforms to generate their own content.
  7. 7. The Stats
  8. 8. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  9. 9. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  10. 10. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  11. 11. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  12. 12. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
  13. 13. Facebook Users in Arab Countries Source: Facebook
  14. 14. Facebook Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Facebook Data: Facebook
  15. 15. Twitter Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Twitter Data: ConnectAds Agency presentation
  16. 16. Instagram Users Penetration in Arab Countries Source: Population: http://laborsta.ilo.org/ Instagram Data: Instagram
  17. 17. Monitoring Who are talking about your Brand? What can you learn from your Peers? Stay Updated
  18. 18. Facebook
  19. 19. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  20. 20. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  21. 21. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  22. 22. Share Facebook Native Video Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
  23. 23. Content
  24. 24. Content Marketing
  25. 25. Content Marketing Source: http://www.slideshare.net/toprank/influencer-and-content-marketing-cmworld-lee-odden
  26. 26. Co-Creating Content
  27. 27. Goals
  28. 28. Content Calendar
  29. 29. KPIs
  30. 30. Help Your Audience Make a Purchase Decision
  31. 31. The Plan
  32. 32. Social Media Goals
  33. 33. Key Performance Indicators
  34. 34. Monitoring Who are talking about your Brand? What can you learn from your Peers? Stay Updated
  35. 35. Management Tools
  36. 36. Influencers Tools
  37. 37. Influencers Tools KLOUT SCORE SIGNALS We use more than 400 signals from eight different networks to update your Klout Score every day*. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 tweets. We also consider factors such as how selective the people who interact with your content are. The more a person likes and retweets in a given day, the less each of those individual interactions contributes to another person's Score. Additionally, we value the engagement you drive from unique individuals. One-hundred retweets from 100 different people contribute more to your Score than do 100 retweets from a single person. * More than 12 billion signals measured every day
  38. 38. Influencers Tools
  39. 39. How to find Influencers
  40. 40. How can Influencers help
  41. 41. How to reward Influencers
  42. 42. Tools
  43. 43. People not seeing your content? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ • Schedule your content • Decide what type of content you want to share • Discover new content • Queue content • Reschedule posts
  44. 44. Not sure which post will rank? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.
  45. 45. Are you Twitter followers not growing quickly enough? Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ Best tool around to manage, clean, unfollow and follow the right people.
  46. 46. Video is becoming more and more important, and difficult to produce. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.
  47. 47. High quality graphics are needed in your content mix, and difficult to produce. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.
  48. 48. You can’t find great content to share Source: http://www.toprankblog.com/2015/03/12-social-media-tools/ ContentGems will dig through the dirt and find great content for you to share. It also – • Expands your interest groups as defined by keywords and other search tools • Allows you to set criteria for each interest • Allows for added preferred and trusted sources you want to add
  49. 49. Twitter
  50. 50. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  51. 51. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  52. 52. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  53. 53. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  54. 54. Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy
  55. 55. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  56. 56. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  57. 57. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  58. 58. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  59. 59. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  60. 60. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  61. 61. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  62. 62. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  63. 63. Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/
  64. 64. Content Marketing
  65. 65. Content Marketing
  66. 66. Content Marketing
  67. 67. Content Bank
  68. 68. Content Bank
  69. 69. Content Bank
  70. 70. Content Bank
  71. 71. Content Bank
  72. 72. Content Bank
  73. 73. Content Bank
  74. 74. Content Bank
  75. 75. Social Size Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/
  76. 76. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size
  77. 77. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size
  78. 78. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size
  79. 79. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size
  80. 80. Source: http://www.nukesuite.com/ultimate-image-size-guide-social-networks-infographic/ Social Size
  81. 81. Engaging Content
  82. 82. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content
  83. 83. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content
  84. 84. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content
  85. 85. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content
  86. 86. Source: http://blog.hubspot.com/marketing/create-perfect-social-media-posts-slideshare Engaging Content
  87. 87. Engaging Content
  88. 88. Engaging Content
  89. 89. Engaging Content
  90. 90. Posts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71 Engaging Content
  91. 91. Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Engaging Content
  92. 92. Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours Engaging Content
  93. 93. Posts published on Friday can get 25% more likes, comments and shares Engaging Content
  94. 94. Posts that ask a question get 23% more engagement Engaging Content
  95. 95. Engaging Content
  96. 96. Engaging Content
  97. 97. Engaging Content
  98. 98. Enforce Tagline with Visuals Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content
  99. 99. Use infographs to bring attention to your message Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content
  100. 100. Make your brand Personable Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content
  101. 101. Fun photos with text overlays can get big reaction Source: http://www.socialmediaexaminer.com/make-visual-content-marketing-work/ Engaging Content
  102. 102. Customers are always right. Show it. Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content
  103. 103. Show your product in a creative way Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content
  104. 104. Win them over Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content
  105. 105. Show them how to use your products Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content
  106. 106. Use Facebook native video marketing Source: http://www.postplanner.com/what-to-post-on-facebook-proven-ideas/ Engaging Content
  107. 107. Engaging Content
  108. 108. Engaging Content
  109. 109. Hashtag
  110. 110. A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it. - Wikipedia
  111. 111.  The #Hashtag was introduced by Chris Messina back in August 23rd 2007
  112. 112.  The #Hashtag: 1- Viewable by anyone with interest in your hashtag even those outside your network. 2- Expands your reach to anyone interested in that hashtag Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  113. 113.  Keep Hashtags on Twitter up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  114. 114.  Keep Hashtags on Facebook up to 2 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  115. 115.  Keep Hashtags on Instagram up to 11 Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
  116. 116. So, What type of hashtags you can use on Instagram?
  117. 117.  Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education
  118. 118.  Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman
  119. 119.  Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram
  120. 120.  Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education
  121. 121.  Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
  122. 122. & Last
  123. 123. Thank You #ZINCSM @Shusmo | Khaled@digiarabs.com | +962 79 73 88044 www.slideshare.net/kelahmad

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