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Personal branding zinc august 2015

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Personal branding in the digital era for college students and entrepreneurs. How to publish authentic content and avoid online crisis.

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Personal branding zinc august 2015

  1. 1. Personal Branding Khaled ElAhmad www.KhaledElAhmad.com
  2. 2. Facebook users in Arab Countries
  3. 3. Twitter Monthly Active Users (MAU) in Arab Countries Source: ConnectAds Feb 2015 KSA 8.8Mil UAE 1.5Mil Egypt 1.5Mil Kuwait 1M Qatar 350K Lebanon 260K Jordan 250K Bahrain 220K Oman 200K
  4. 4. Instagram users in Arab Countries KSA 8.8Mil Kuwait 2.1Mil Iraq 1.6Mil Bahrain 1.1Mil Jordan 950K Lebanon 890K
  5. 5. ‫هاشم؟‬ ‫على‬ ‫رحتوا‬ ‫مرة‬ ‫آخر‬ ‫متى‬
  6. 6. ‫والمناصير؟‬
  7. 7. ‫المناصير‬
  8. 8. What is Branding?
  9. 9. If you are part of the herd?
  10. 10. What would set you apart?
  11. 11. ‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬ ‫الذاتي‬ ‫الترويج‬ ‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫باستمرار‬
  12. 12. Have you Googled your name?
  13. 13. Build your Online Community
  14. 14. What Impression you want people to make of you?
  15. 15. What do people Compliment you for?
  16. 16. What are you Passionate about?
  17. 17. What are your Strengths?
  18. 18. Your brand is not created – it’s Cultivated
  19. 19. Your Superpowers are the things you do better than everyone else
  20. 20. What are your Values? 418 Values here: http://bit.ly/VaLueS
  21. 21. What are your Values? 418 Values here: http://bit.ly/VaLueS
  22. 22. How can you Serve Humanity?
  23. 23. What is the one thing you can bring to the world Differently?
  24. 24. You could be an Innovater Hasan Minawi
  25. 25. You could be the CEO of Arab Amazon Alaa Al Sallal
  26. 26. You could be a Tech teacher Hanan Khader
  27. 27. You could be the next Fadi Ghandour!
  28. 28. Your Title: Be Authentic Avoid: Guru, Expert, Ninja
  29. 29. Your Bio: Personal + Professional + Cause
  30. 30. Produce Good content Don’t be a copy cat
  31. 31. Content Banks
  32. 32. Facebook List 1- Mouse over the “Like” Button and Click to Like the page 2- Mouse over the “Like” button then right click and Add to List 3- Create a New List and add the page to it.
  33. 33. Engage Thank people for Retweeting & Sharing your content Retweet, Reply & Comment on people's posts
  34. 34. Post about your Personal Life something that actually reveals a dimension of your life, or character, or belief system.
  35. 35. Reputation management Listen
  36. 36. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren Buffet
  37. 37. Boston Marathon victim costume
  38. 38. PR Executive Racist Tweet
  39. 39. WHY LINKEDIN? @KCCLAVERIA | KCCLAVERIA.COM
  40. 40. @KCCLAVERIA | KCCLAVERIA.COM Because it is the world’s largest professional network.
  41. 41. @KCCLAVERIA | KCCLAVERIA.COM It has 277 million members (and growing).Photo credit: press.linkedIn.com
  42. 42. @KCCLAVERIA | KCCLAVERIA.COM Your LinkedIn profile ranks high on Google.
  43. 43. @KCCLAVERIA | KCCLAVERIA.COM Recruiters use it.Credit: Jobvite.com
  44. 44. @KCCLAVERIA | KCCLAVERIA.COM TIP #1: Complete your profile.
  45. 45. @KCCLAVERIA | KCCLAVERIA.COM Go for it.
  46. 46. @KCCLAVERIA | KCCLAVERIA.COM TIP #2: Use keywords in your profile.
  47. 47. @KCCLAVERIA | KCCLAVERIA.COM Add keywords to your professional headline.
  48. 48. @KCCLAVERIA | KCCLAVERIA.COM Use keywords in your summary.
  49. 49. @KCCLAVERIA | KCCLAVERIA.COM Mention what tools and software you have experience with.
  50. 50. @KCCLAVERIA | KCCLAVERIA.COM Mention clients you have worked with.
  51. 51. @KCCLAVERIA | KCCLAVERIA.COM Keywords increase your chances of getting found.
  52. 52. @KCCLAVERIA | KCCLAVERIA.COM TIP #3: Show off key projects.
  53. 53. @KCCLAVERIA | KCCLAVERIA.COM Go to your “experience” section and add links to each role.
  54. 54. @KCCLAVERIA | KCCLAVERIA.COM LinkedIn will show your projects under each role.
  55. 55. @KCCLAVERIA | KCCLAVERIA.COM TIP #4: Connect only with people you know or you’ve met.
  56. 56. @KCCLAVERIA | KCCLAVERIA.COM Connect with colleagues, classmates, friends or people you’ve met at networking events.
  57. 57. @KCCLAVERIA | KCCLAVERIA.COM TIP #5: Customize your message when inviting people.
  58. 58. @KCCLAVERIA | KCCLAVERIA.COM Customize this section.
  59. 59. @KCCLAVERIA | KCCLAVERIA.COM ALWAYS.
  60. 60. @KCCLAVERIA | KCCLAVERIA.COM TIP #6: Post consistently.
  61. 61. @KCCLAVERIA | KCCLAVERIA.COM Share links to industry news and your own work, photos, etc..
  62. 62. @KCCLAVERIA | KCCLAVERIA.COM Posting regularly keeps you on people’s radar.
  63. 63. @KCCLAVERIA | KCCLAVERIA.COM TIP #7: Mention people.
  64. 64. @KCCLAVERIA | KCCLAVERIA.COM But only do it when it’s appropriate.
  65. 65. @KCCLAVERIA | KCCLAVERIA.COM TIP #8: Check who’s checking your profile.
  66. 66. @KCCLAVERIA | KCCLAVERIA.COM You’ll find this at the right-hand side of your LinkedIn feed.
  67. 67. @KCCLAVERIA | KCCLAVERIA.COM Check this section to discover new people to connect with.
  68. 68. @KCCLAVERIA | KCCLAVERIA.COM TIP #9: Recommend (awesome) people.
  69. 69. @KCCLAVERIA | KCCLAVERIA.COM Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.
  70. 70. @KCCLAVERIA | KCCLAVERIA.COM Also, don’t be shy about asking for recommendations.
  71. 71. @KCCLAVERIA | KCCLAVERIA.COM TIP #10: Invite people to meet you offline.
  72. 72. Thank You Khaled ElAhmad www.KhaledElAhmad.com

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