Demystifying Web 2.0 Tools for VolCom Groups: Blogs, RSS, Tagging, Wikis and Beyond Photo Credit http://www.flickr.com/photos/jaarons/

Yes or no to Web2.0? Take Aways Food for thought: Conversation starters, resources, and stories http://www.flickr.com/photos/dslrninja /

1. Intro, Stories, and Poll 2. Caveats, Concepts, And 30-Second Reality Check 4. Game: Adoption Scenarios http://www.flickr.com/photos/john/ 3. Web2.0 Tool Tour Agenda 5. Summary

http://www.flickr.com/photos/gilgamesh/ socialmedia.wikispaces.com

Quick Poll http://www.flickr.com/photos/kiranj_29/ Blog/personal Blog/organizational Tagging/Social Bookmarking Photo Sharing (flickr) Wiki RSS Web Video/Video Blogging Mash Ups Widgets Social Networking Skype/IM Social Media/Participatory Media Second Life

Introductions and Our Web2.0 Stories http://www.flickr.com/photos/webkim/

Beth Kanter

David Wilcox

What is the right balance between evangelism and skepticism? Caveats

Understand the activities and goals of the organization Understand how web 2.0 apps can help perform activities and meet organizational goals Understand ICT needs and skills of the staff and volunteers Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable?

Understand the activities and goals of the organization

Understand how web 2.0 apps can help perform activities and meet organizational goals

Understand ICT needs and skills of the staff and volunteers

Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable?

http://www.flickr.com/photos/cosmic_spanner/ Caveats Avoid getting seduced!

Maturity Visibility 1 2 3 4 5 Technology Hype Cycles 1. Technology Trigger 2. Peak of Inflated Expectations 3. Trough of Disillusionment" 4. Slope of Enlightenment 5. Plateau of Productivity

Does Crossing the Chasm Get the Organization Closer to Outcomes? Source: Geoffrey Moore

http://www.flickr.com/photos/striatic/ Small Low Risk Experiments

A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. Even an activist or citizen philanthropist! So, what is this Web 2.0 Social Media Stuff anyway?

Open Source Thinking http://www.flickr.com/photos/sararichards/

Listening www.flickr.com/photos/sookie/

Finding Kindred Spirits and Peer Support

Connected Conversations

. . . with Peers

Connected Action

Stakeholders create their own experience with you or your organization

When to say …. To Web2.0 Tools Reality- Check List

You want to express the human voice of your organization You want to enable easy ways for people to share knowledge and information Open source thinking - willing to share ideas in progress and let others join in and help it Can deal with the messiness You already have the basics covered YES2.0

You want to express the human voice of your organization

You want to enable easy ways for people to share knowledge and information

Open source thinking - willing to share ideas in progress and let others join in and help it

Can deal with the messiness

You already have the basics covered

You are obsessively controlling If your organization is not ready for some changes in how you work Your audience is not online Everything must be vetted by central authority Your copy or campaign messaging is written in stone, not electricity You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit NO2.0

You are obsessively controlling

If your organization is not ready for some changes in how you work

Your audience is not online

Everything must be vetted by central authority

Your copy or campaign messaging is written in stone, not electricity

You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit

http://www.flickr.com/photos/lachlanhardy/ Blogs Tagging Social Bookmarking Photo Sharing Wiki RSS Video Social Networking Mash Ups IM Virtual Worlds

http://www.flickr.com/photos/brettlider/ What is a blog? Web sites that are easy to update and encourage conversationwith readers

Individual Blogs Reflect about your practice Connect with peers Thinking out loud, thinking allowed http://www.flickr.com/photos/kk/

http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs

Organizational Blogs An inexpensive tool for external communications Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project

Blog Quick Start Read and comment before write Think through the 3 C’s

Tags are key words used to describe online items

Social book marking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a site, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved. Social Bookmarking

Findable

What are some ways that Nonprofits can pick the low Social Aspect, Discovery What did you tag?

What are some ways that Nonprofits can pick the low What have you tagged? Sharing Your Knowledge http://del.icio.us/poco

Unscientific Content Analysis based on Examples Found on Net2

Quick Start Tagging

Use tag/service to share sites with clients or for staff

Publish bookmarks to your blog

How-To Documentation

Photo Sharing Quick Start Photos for presentations Photo documentation and commenting Integrates easily into blog publishing

Shared Resource list from listserv

Collaborative Writing from listserv

Collaborated note taking from conference

Wiki Quick Start Capture group resources from listserv Capture notes from a meeting

http://www.flickr.com/photos/kk/

An efficient way to keep track of web info find the relevant stuff you need to know for work Don’t waste time hunting and gathering Focus more reading, scanning, identifying patterns Pick out the important information you need RSS

http://www.flickr.com/photos/smudie / RSS Reader Blogs, Web Sites RSS news search feeds RSS feeds for blog searches RSS feeds for search engine searches RSS ego feeds

RSS Quick Start It’s a habit shift – incorporate it into your workflow/day Start slow – master the reader first Set up ego search feeds on blog search engine - easier than it sounds

Video http://www.flickr.com/photos/ezalis/

http://www.flickr.com/photos/striatic/ WHY Make your case in a dramatic and compelling way Easier than before to publish your videos to reach a wider audience

Video Blogging – Social Reporter – Moment Capture

Video Blogging – a bridge

Video shared through hosting services with integrated social networking/tagging

Viral Video – It Spreads Itself

User Generated Content – Participatory Media

Video Quick Start Figure out how you can point before you build. D-I-Y, digitize, work with a professional, or user generated content? Time or money Communication goals

Social networking sites connect you with like-minded by allowing them to become your "friends," which means that a link to their profile shows up on your profile and vice versa. Other services – social book marking, photo and video sharing have social networking integrated. Social Networking Sites

Why Bother? Reach people in new places Find passionate constituencies that already exist out there Things to think about Sites are usually free, but take time and thought Update profile regularly, approve friends, and participate Integrated into overall communications strategy Is there where you are likely to connect with potential supporters? (Young and plugged in) Experimental Social networking burnout - too many friends?

http://www.flickr.com/photos/ejazasi/ It feels like being a stranger in a strange land

Internet Phone/IM Why : Cost savings Can avoid email clutter for quick messages with regular Quick way to "ping" people Getting Started Invest in cheap headset Get a friend to test with you Add people who you regularly collaborate

What are Widgets?

Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!

Mashup

Is bleeding edge important? Bandwidth and beefy computer Interesting experiments – online learning, nonprofit, library Explore with peers – TechSoup Nonprofit Commons

Game Time