Demystifying Web 2.0 Tools for VolCom Groups:


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You may have heard the words, but what do they really mean for nonprofit organizations? This session introduces the concepts and tools behind the next generation of internet technologies or what has been dubbed "Web.20" or "Social Media." We�ll do some live demos of these tools, discuss their potential to enhance our work, along with some of the concerns they raise.
You�ll come away with a basic understanding of and context for the words that are buzzing around us, along with references for continued exploration.

Beth Kanter and David Wilcox

Published in: Economy & Finance, Technology
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  • Demystifying Web 2.0 Tools for VolCom Groups:

    1. 1. Demystifying Web 2.0 Tools for VolCom Groups: Blogs, RSS, Tagging, Wikis and Beyond Photo Credit
    2. 2. Yes or no to Web2.0? Take Aways Food for thought: Conversation starters, resources, and stories /
    3. 3. 1. Intro, Stories, and Poll 2. Caveats, Concepts, And 30-Second Reality Check 4. Game: Adoption Scenarios 3. Web2.0 Tool Tour Agenda 5. Summary
    4. 4.
    5. 5. Quick Poll Blog/personal Blog/organizational Tagging/Social Bookmarking Photo Sharing (flickr) Wiki RSS Web Video/Video Blogging Mash Ups Widgets Social Networking Skype/IM Social Media/Participatory Media Second Life
    6. 6. Introductions and Our Web2.0 Stories
    7. 7. Beth Kanter
    8. 8. David Wilcox
    9. 9. What is the right balance between evangelism and skepticism? Caveats
    10. 10. <ul><ul><li>Understand the activities and goals of the organization </li></ul></ul><ul><ul><li>Understand how web 2.0 apps can help perform activities and meet organizational goals </li></ul></ul><ul><ul><li>Understand ICT needs and skills of the staff and volunteers </li></ul></ul><ul><ul><li>Analyse risk of web 2.0 apps - are they ready for business uses? Sustainable? </li></ul></ul>
    11. 11. Caveats Avoid getting seduced!
    12. 12. Maturity Visibility 1 2 3 4 5 Technology Hype Cycles 1. Technology Trigger 2. Peak of Inflated Expectations 3. Trough of Disillusionment&quot; 4. Slope of Enlightenment 5. Plateau of Productivity
    13. 13. Does Crossing the Chasm Get the Organization Closer to Outcomes? Source: Geoffrey Moore
    14. 14. Small Low Risk Experiments
    15. 15. A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about.  It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit ….  Even an activist or citizen philanthropist! So, what is this Web 2.0 Social Media Stuff anyway?
    16. 16. Open Source Thinking
    17. 17. Listening
    18. 18. Finding Kindred Spirits and Peer Support
    19. 19. Connected Conversations
    20. 20. . . . with Peers
    21. 21. Connected Action
    22. 22. Stakeholders create their own experience with you or your organization
    23. 23. When to say …. To Web2.0 Tools Reality- Check List
    24. 24. <ul><li>You want to express the human voice of your organization </li></ul><ul><li>You want to enable easy ways for people to share knowledge and information </li></ul><ul><li>Open source thinking - willing to share ideas in progress and let others join in and help it </li></ul><ul><li>Can deal with the messiness </li></ul><ul><li>You already have the basics covered </li></ul>YES2.0
    25. 25. <ul><li>You are obsessively controlling </li></ul><ul><li>If your organization is not ready for some changes in how you work </li></ul><ul><li>Your audience is not online </li></ul><ul><li>Everything must be vetted by central authority </li></ul><ul><li>Your copy or campaign messaging is written in stone, not electricity </li></ul><ul><li>You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit </li></ul>NO2.0
    26. 26. Blogs Tagging Social Bookmarking Photo Sharing Wiki RSS Video Social Networking Mash Ups IM Virtual Worlds
    27. 27. What is a blog? Web sites that are easy to update and encourage conversationwith readers
    28. 28. Individual Blogs Reflect about your practice Connect with peers Thinking out loud, thinking allowed
    29. 30. Organizational Blogs
    30. 31. Organizational Blogs An inexpensive tool for external communications Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project
    31. 33. Blog Quick Start Read and comment before write Think through the 3 C’s
    32. 35. Tags are key words used to describe online items
    33. 36. Social book marking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a site, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved. Social Bookmarking
    34. 37. Findable
    35. 38. What are some ways that Nonprofits can pick the low Social Aspect, Discovery What did you tag?
    36. 39. What are some ways that Nonprofits can pick the low What have you tagged? Sharing Your Knowledge
    37. 40. Unscientific Content Analysis based on Examples Found on Net2
    38. 43. Quick Start Tagging
    39. 44. Use tag/service to share sites with clients or for staff
    40. 45. Publish bookmarks to your blog
    41. 49. How-To Documentation
    42. 53. Photo Sharing Quick Start Photos for presentations Photo documentation and commenting Integrates easily into blog publishing
    43. 56. Shared Resource list from listserv
    44. 57. Collaborative Writing from listserv
    45. 58. Collaborated note taking from conference
    46. 59. Wiki Quick Start Capture group resources from listserv Capture notes from a meeting
    47. 60.
    48. 61. An efficient way to keep track of web info find the relevant stuff you need to know for work Don’t waste time hunting and gathering Focus more reading, scanning, identifying patterns Pick out the important information you need RSS
    49. 62. / RSS Reader Blogs, Web Sites RSS news search feeds RSS feeds for blog searches RSS feeds for search engine searches RSS ego feeds
    50. 63. RSS Quick Start It’s a habit shift – incorporate it into your workflow/day Start slow – master the reader first Set up ego search feeds on blog search engine - easier than it sounds
    51. 64. Video
    52. 65. WHY Make your case in a dramatic and compelling way Easier than before to publish your videos to reach a wider audience
    53. 66. Video Blogging – Social Reporter – Moment Capture
    54. 67. Video Blogging – a bridge
    55. 68. Video shared through hosting services with integrated social networking/tagging
    56. 69. Viral Video – It Spreads Itself
    57. 70. User Generated Content – Participatory Media
    58. 71. Video Quick Start Figure out how you can point before you build. D-I-Y, digitize, work with a professional, or user generated content? Time or money Communication goals
    59. 72. Social networking sites connect you with like-minded by allowing them to become your &quot;friends,&quot; which means that a link to their profile shows up on your profile and vice versa. Other services – social book marking, photo and video sharing have social networking integrated. Social Networking Sites
    60. 74. Why Bother? Reach people in new places Find passionate constituencies that already exist out there Things to think about Sites are usually free, but take time and thought Update profile regularly, approve friends, and participate Integrated into overall communications strategy Is there where you are likely to connect with potential supporters? (Young and plugged in) Experimental Social networking burnout - too many friends?
    61. 75. It feels like being a stranger in a strange land
    62. 76. Internet Phone/IM Why : Cost savings Can avoid email clutter for quick messages with regular Quick way to &quot;ping&quot; people Getting Started Invest in cheap headset Get a friend to test with you Add people who you regularly collaborate
    63. 77. What are Widgets?
    64. 78. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you &quot;listen&quot; Make links to contents and people Help raise money And they are lots of fun too!
    65. 82. Mashup
    66. 87. Is bleeding edge important? Bandwidth and beefy computer Interesting experiments – online learning, nonprofit, library Explore with peers – TechSoup Nonprofit Commons
    67. 89. Game Time