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  1. 1. Social Bookmarking Telling others that you’ve found something of interest. Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
  2. 2. Objective: <ul><li>Introducing the concept of Social Bookmarking: what is it, why is it suddenly a huge phenomenon? </li></ul>
  3. 3. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  4. 4. What? <ul><li>Wikipedia – </li></ul><ul><li>Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata . </li></ul><ul><li>Telling others that you’ve found something of interest. </li></ul>
  5. 5. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  6. 6. Delicious <ul><li>sign up for an account - </li></ul><ul><li>Install buttons in your browser </li></ul><ul><li>Get bookmarking and tagging </li></ul>
  7. 8. Isn’t this just favourites? <ul><li>Hard to order </li></ul><ul><li>Specific to a machine & browser </li></ul><ul><li>Not shared </li></ul><ul><li>You have to find pages </li></ul><ul><li>Favourites are not tagged </li></ul>
  8. 9. Order by tags Better organisation
  9. 10. Share with your network
  10. 11. Advantages <ul><li>What your peers find useful is more meaningful than what Google suggests. </li></ul><ul><li>Share </li></ul><ul><li>Portability </li></ul><ul><li>Organised by tags </li></ul><ul><li>Better than search engine </li></ul>
  11. 12. Exercise 1 <ul><li>Creating a delicious account </li></ul><ul><li>Exploring and creating bookmarks </li></ul>
  12. 13. Inserting your bookmarks onto your own site / blog
  13. 14. Exercise 2 <ul><li>Embedding some of you own bookmarks into your own web page. </li></ul>
  14. 15. Folksonomy Like a taxonomy but generated by folk hence the name. Recent tags can be found via
  15. 16. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  16. 17. Tweeting a bookmark <ul><li>From Mashable </li></ul><ul><li> </li></ul>
  17. 18. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  18. 19. Add to Facebook <ul><li>Click the Add to Facebook Button </li></ul>
  19. 20. Added to your profile
  20. 21. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  21. 22. Stumbleupon <ul><li> </li></ul><ul><li>Wikipedia - Stumbleupon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles. </li></ul>
  22. 24. Give thumbs up to sites Or a thumbs down – Stumbleupon learns what you like
  23. 25. When you “stumble” you are taken to pages recommended by like-minded stumblers. Connect with your friends to see what they are stumbling on.
  24. 26. Why not just use Google? Results are based on human recommendation rather than webpage SEO. Results based on what you like, not what you search for.
  25. 27. You also come across content you wouldn’t have searched for!
  26. 28. Usage <ul><li>7,235,896 users – 8 th March 2009 </li></ul>Link it to Facebook
  27. 29. Social Bookmarking <ul><li>What is it? </li></ul><ul><li>Delicious </li></ul><ul><ul><li>Exercise </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>The Rest </li></ul>
  28. 30. Digg <ul><li> </li></ul><ul><li>5 years in 5 minutes – the video </li></ul><ul><li> </li></ul>
  29. 31. The Rest Great Resource –
  30. 32. Summary <ul><li>Many different methods of social bookmarking. </li></ul><ul><li>Great way to share information. </li></ul><ul><li>Delicious– creating a set of organised favourites and folksonomy. </li></ul><ul><li>Facebook/Twitter – sharing popular links with your network. </li></ul><ul><li>Stumbleupon – taking you to content that you wouldn’t otherwise have found. </li></ul><ul><li>Digg – discuss and share content that is important to you </li></ul><ul><li>There are alternative services. </li></ul>
  31. 33. Why does it matter? <ul><li>New method of navigating to and finding your content. </li></ul><ul><li>Bookmark your content </li></ul><ul><li>Excellent method for organising and sharing your bookmarks. </li></ul><ul><li>SEO (backlinks) </li></ul><ul><li>Your ideas… </li></ul>