Social Media Techniques You Can Begin Using Tonight Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com twitter.com/cindyroyal facebook.com/cindyroyal
Care about something
Be sincere; authentic
Have a point of view
You can't fake true passion
Once you find your true passion, use social media to express yourself; develop personal brand
Start a Blog
Blogging allows you to explore your passion, improve writing skills, communicate with others who share your interest
Explore the topic and become current, eventually an authority
Blogger is simple; Wordpress allows you to add pages that make it more like a Website
Free; but pay for a custom domain
Allows you to have a Web site without knowing how to make one
Can customize via templates or CSS if you know it
You can add photos, video, links, other social features
Tag posts with appropriate key terms to help others find your content
Include a page with your resume
LinkedIn is the professional social network
Your LinkedIn profile can connect you to thousands of professionals
Search for connections at companies of interest
Create a LinkedIn profile that reflects your interests and background much like a resume
Include your Website on your LinkedIn profile
Facebook is a fun place to share with friends
But remember, any friend can be a potential career contact
Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully.
Get a custom url for your Facebook profile - facebook.com/username
Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile, ability to email
A Facebook Page allows users to become Fans. People will want to associate their interests with you
Any time you have new content for your blog, post to Facebook
Start a Twitter account; free & simple
Follow interesting people. Some suggestions at the end of the presentation
Don't worry about “What are you doing?”
It's not as much about who follows you as who you follow
Sometimes, it's not about the tweet, it's about the link
Use RSS feeds and widgets to repurpose Twitter to your Web site or blog. New content all the time.
Respond to questions
Retweet interesting items
Use a hashtag for conferences or conversations (#)
Use a url shortener (bit.ly, tinyurl.com) for links
Any time you have new content for your blog, Tweet it
Realtime search – ability to see what people are saying about any topic right now
Trending – ability to see the most popular things people are talking about right now.
Gary Vaynerchuk - “Twitter is perhaps the most powerful brand-building tool in your toolbox”
Use Twitter clients like TweetDeck, HootSuite, Seesmic or Tweetie to help organize tweets on your desktop
Join a photo sharing site like Flickr or Picasa
Learn how to upload photos and create a slideshow
Use the embed code from the slideshow or follow your blogs rules to embed it on your blog. Use HTML tab in blog form.
Learn how to optimize photos for the Web via Photoshop or via a Web-based solution like webresizer.com
Provide interesting captions to your photos that tell the story
Get an inexpensive camcorder or camera with video capabilities
Learn to use simple editing software like iMovie or Windows MovieMaker
Interview people, have a talk show, do a video blog with commentary, make short films, be creative
Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube
Your username becomes a channel
Tag videos with appropriate key terms to help others find your content
Other sites, like Vimeo, Viddler
Push the envelope with live streaming video
With a laptop and a Web cam (or camcorder connected to laptop), you can easily broadcast live from an event
Easy to embed in your blog
Show pages allow for audience to chat and comment on an episode
Get a smart phone and find apps that will allow you to expand your social media activities
News apps help you stay in touch
Twitter apps – Tweetie, Twitterific, Twitterfon, UberTwitter, TwitterBerry – allows you to Tweet when you are on the go.
Qik.com – live stream video from phone
Make your own iPhone app. Companies like iLike provide formats for musicians. Other options
Analytics – use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
Delicious – social bookmarks. Tag interesting articles, put in categories, share with others
FriendFeed – recently purchased by Facebook. Stay tuned as to how they integrate that in their offering
Slideshare.net – use to upload presentations and pdf's that you can embed on your site
Use Google Sites to create own Web site; get some html skills and you can host your site anywhere, much more flexible
Ning or KickApps – start your own social network
Building your community
Comment on others blogs, tweets. Become part of the conversation. Others will respond.
Be positive. A super positive version of yourself. People respond to enthusiasm and will gravitate toward you more readily if you are positive, honest, transparent.
Focus on building community. Later you may be able to generate revenue from your blog but your focus should be the online presence at this point.
Include all your social media activities on your business card – domain, Twitter, LinkedIn, Facebook custom url
None of these strategies will work if you don't have passion, a sincere interest in what you are doing.
You can't just sign up for one of these accounts and sit back and wait. You must put in time and effort.
Follow trends in your interest area as well as social and online media. Be aware of changes, new technologies.
Be open-minded. Be creative
Become an active member of the community
Help others with their social presence
Some Twitter follow recommendations TX State faculty twitter.com/cindyroyal twitter.com/dquack twitter.com/jonzmikly twitter.com/mairalg twitter.com/txst - that's the official txstate twitter Professional Media twitter.com/nytimes twitter.com/wired twitter.com/smashingmag twitter.com/techcrunch twitter.com/statesman twitter.com/universitystar Other people/organizations twitter.com/jeffjarvis twitter.com/jayrosen_nyu twitter.com/aejmc twitter.com/ojr twitter.com/sxswi twitter.com/scobleizer twitter.com/thepeoplesmedia