This document provides guidance for creating a 20-year personal marketing plan using the HYPER2 method. It outlines 8 mandatory elements for the plan, including a cover page with theme and unique selling proposition, vision/mission statement, product portfolio of roles, brand launch, comparisons over time, and milestones. Examples are provided for each element, with annotations explaining how to customize it for an individual. Recommendations from books and websites on marketing, sales, and personal improvement are summarized and translated to a personal context. The document aims to help students create a highly personalized long-term marketing plan for their personal brand.

1. VCOACH
Vision Driven
Consistent
Achievement
2011 Edition
(MBA Student’s Guide to
20 Year HYPER2 Marketing Plan)
Prof. Remigio Joseph A. De Ungria Jr., MBA
Ateneo Graduate School of Business

2. Author’s Note
This Student’s Guide is best used together with 2 files:
Downloadable template and vCoach Sample.
Click on this link to access these files…
http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

3. Professor’s Note
What’s the most important brand in the world?
The Brand with your name on it.

4. Professor’s Note
What’s the most important brand in the world?
The Brand with your name on it.
What can you do to increase the success of your
personal brand?
Create a 20 Year, Vision-driven personal
HYPERmarketing plan for your BRAND.

5. Professor’s Note
What’s the most important brand in the world?
The Brand with your name on it.
What can you do to increase the success of your
personal brand?
Create a 20 Year, Vision-driven personal
HYPERmarketing plan for your BRAND.
What is a HYPER 2 Plan?
Highly personal, high performance
- vCOACH Bong De Ungria,2011

6. Here’s the 20 Year Hyper2 Plan
1. Create Vision and Plans
2. Upload to Your Computer.
3. Align daily. Monitor Progress
4. Update Regularly
5. Consistently Achieve!

7. VCOACH
Vision Driven
Consistent
Achievement
2011 Edition
(Guide for Student Assignment)
vCOACH Bong De Ungria
Hyper Asia Pacific Inc. (HAPI)

8. VCoach Note
To demonstrate the standard for each element,
Sample
A. Execution by vCoach
B. Annotations on sample
C. Other great examples by students
D. Student samples that can be improved

9. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

10. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
January 2011
Sample
Execution

11. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Annotations
Bong De Ungria
1. Theme = Wimbledon January 2011
2. 1 Word Descriptor or USP
(Unique Selling Proposition)=
Sample
3. Visual Image of your brand=
Execution
Coach with eagle and racket & ID pic

12. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Annotations
Bong De Ungria
See more samples at
January 2011
http://slideshare.net
Sample for “20 year personal marketing plan”
Search
Execution search for “Joseph De Ungria”
Or

13. Choose your 1 word USP well
Great Samples Common, Safe,
Undifferentiated
vCOACH
Shopaholic Friendly
Lion-Heart Quiet
Shogun Smiling
Optimist Honest
Doer Simple

14. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

15. Road to the Wimbledon Finals
Sample
Execution
A. Daily Rounds
1. Vision/ Mission
2. Roles
3. Brand Launch
4. 12 Point Plan
5. Monitors
B. End in Mind
vCoach- Vision driven consistent achievement

16. Road to the Wimbledon Finals
A. Daily Rounds Annotations
1. Vision/ Mission
2. Roles 1. Daily Tactics
3. Brand Launch 2. Now vs. 20 Years
4. 12 Point Plan
5. Monitors
B. End in Mind
vCoach- Vision driven consistent achievement

17. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

18. I align daily…
Sample
Execution
VISION/ MISSION
My purpose in life is to use daily my God-given
technical, marketing and communication
talents to COACH people to continuously
improve and balance their quality of life in a
competitive, global, business and Christian
environment against all odds and at its proper
time.

19. I align daily…
VISION/ MISSION
My purpose in life is to use daily my God-given
Annotations
technical, marketing and communication
1. Personalized to
talents to vCOACH people to continuously
your talents, passions
improve and balance their quality of life in a
competitive, global, business and Christian
2. Contains your USP
environment against all odds and at its proper
time.
3. Not generic

20. My Idea of Me…
VISION/ MISSION
• To reach my potential and be the best in
whatever I choose to do –not just to gain for
myself but for others– through hard work,
persistence, prudence from experience, and
prayers.
Student sample that can be improved:
Too generic. Can be anyone’s vision.
Does not contain USP.

21. Student sample that can be improved:
Too generic. Can be anyone’s vision.
Does not contain USP.
I align daily…
VISION/ MISSION
 My purpose in life is to be a good
provider not only to my family but also
to the people and friends around me.
Help to provide not only material things
but also spiritual and emotional wealth
that can attribute to nation building.

22. Student sample that can be improved:
I align generic. Can be anyone’s vision.
Too daily…
Does not contain USP.
VISION/ MISSION
• To live each day with love, faith and
commitment as these are the values I
need to carry on in developing and
cultivating god’s given skills and talents
in order to achieve the goals in my life.
The goals are set for my purpose, to live
according to God’s will and to inspire
the people surrounding me.

23. Today’s tools:
I remind myself to…
VISION/MISSION :
With God’s grace, I will use my talents and skills
to inspire others to dream and be an
instrument to spur action for the achievement
of necessary changes and the fulfillment of
goals.
Student sample that can be improved:
Too generic. Can be anyone’s vision.
Does not contain USP.

24. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

25. Winning means doing 7 roles
well daily Sample
Execution
1.Real Christian going to
Heaven
2. Sweetheart Husband
3. Model Father
4. Grateful Son
5. Helpful brother
6. Best Ever AVP
7. Inspiring Coach

26. Winning means doing 7 roles
well daily Annotations
1. If your brand is a
1.Real Christian going to Company, what are
Heaven The products that
2. Sweetheart Husband Should succeed?
3. Model Father
2. All roles/ products
4. Grateful Son In your personal
5. Helpful brother Portfolio.
6. Best Ever AVP
7. Inspiring vCoach 3. Not limited to 7
Roles

27. A model father… Sample
Execution

28. A model father…
Annotations
1. For each product/ role in your portfolio,
Create a slide with pictures that reminds
You of this role.
2. Remember- we will upload your file. Share
Only pictures that you are comfortable
Showing in public.
3. You can also use clipart Or pictures of others if
You have privacy or personal concerns about #2.

29. Sample
A grateful son… Execution

30. A grateful son…
Annotations
1. Here is another role. Remember- minimum
is 1 slide per role.
2. In the final version you will use daily, you can
Substitute videos or music to the pictures.

31. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

32. Note on the Brand Launch
Choose your 1 word unique descriptor well
(must be relevant for your 20 year plan)

33. Choose your 1 word USP well
Great Samples Common, Safe,
Undifferentiated
vCOACH
Shopaholic Friendly
Lion-Heart Quiet
Shogun Smiling
Optimist Honest
Doer Simple

34. Note on the Brand Launch
Choose your 1 word unique descriptor well
(must be relevant for your 20 year plan)
Convert all words to memorable images
1. 1 word descriptor
2. First name
3. Last name
Work, profession,

35. Sample
Execution
V Cats
V Coach

36. Sample
Execution
V Cats Bone
V Coach Bong

37. V Cats Bone the Un-grey A
V Coach Bong De Ungria
Sample
Execution

38. V Cats Bone the Un-grey A- Eagle
V Coach Bong De Ungria, Ateneo
Sample
Execution

39. Excellent Student
Brand Launches
Very Important:
Moving, Extraordinary Story
that Weaves All the Elements
Together

40. My Brand Today
OK Chino Ibarra
Sun
China
OK
e-Barrack
IT Pro

41. CORKNEE RAF-RAF TANK-KO
Raf-Raf Tank-ko
tuhod
Portal East Inc

42. JOLLY Bea Pacheco
Echo…
…ya aaAA Y Patch
Patch
Bee
for
Bea
Citi-es Jolly-Bee

43. Examiner Heidi Gangan Ang
H
Ang=
Gangan
Heidi Tongue - T
Examiner for Central Bank

44. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

45. What is a FREE for all?
Serves as additional backbone/ framework/
guide to your plan
Based on business, management, sales,
personal improvement
Can be from books, websites, songs, movies,
famous authors’ quotes (pls. cite the source)
Translate to how it applies to you! (crucial!)

46. 12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
3. Identify Primary Target Market- Discovering Real Me
My God, my family, my work & my students
4. Launch Strategy- Find Niche & Risk
My digital strategy is to share 24/7 on-line
My risk is others copying my coaching
materials which took years to develop.
Sample
Execution

47. 12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am vCOACH Bong who creates highly personal
high performance plans.
2, Assess Market- Capitalize on Strength
I have technical, marketing & communication talents.
Notice the ff. elements
3. Identify Primary Target Market- Discovering Real Me
1. Cite source (book/ author/ site)
My God, my family, my work & my students
2. Summarize what source recommends
(example: Define business)
4. Launch Strategy- Find Niche & Risk
3. Translate to your is to sharesituation
My digital strategy personal 24/7 on-line
setting: (example: I am vCOACH Bong)
My risk is others copying my coaching
materials which took years to develop.

48. 12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
2. Assess Market- Capitalize on Strength
3. ID PTM- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
ThisWeatherthe original messages from
5. shows PLC- Innovate Continuously
The Balance Mix- Build Myshows how business
6. book source which Brand
Principles are applicable to “generic”
personal life Plans
This lacks a translation to personal
Situation of the student.

49. Marketing Lessons for Life
THE GREATEST SALESMAN
on the HILL
Sample
Execution

50. Ten scrolls: I to V
I will…
1. Form good habits & become their slave
(Today I begin a new life…)
2. Greet this day with love in my heart.
3. Persist until I succeed
4. I am nature’s greatest miracle
5. Live this day as if it is my last.
Sample
Execution

51. Ten scrolls: VI to X
I will…
6. Be master of my emotions
7. Laugh at the world (for this too shall pass)
8. Multiply my value a hundredfold
9. Act now
10.Pray for guidance
Sample
Execution

52. Student Samples
Free for All
Good or Can Be Improved

53. System Development Life
Cycle (SDLC)
http://en.wikipedia.org/wiki/Systems_Development_Life_Cycle
2. Analyze the 3. Design the steps
situation and needed to be
factor all taken
considerations
1. Plan and choose
my path
4. Carry on as
planned!
5. Constantly re-
assess, maintain
myself on track

54. System Development Life
Cycle (SDLC)
http://en.wikipedia.org/wiki/Systems_Development_Life_Cycle
2. Analyze the 3. Design the steps
situation and needed to be
factor all taken
considerations
1. Plan and choose
my path
Student sample that can be improved:as
4. Carry on
planned!
I align cold and uninspiring. Not personalized
5.Too daily…
Constantly re-
assess, maintain
myself on track

55. 11 Marketing Plan for Life
www.mplans.com
• 1 Marketing Vision – Who I want to be
• 2 Ideal Customer – Whose lives I want to improve
• 3 Remarkable Difference – What difference do I want to
make
• 4 Core Strategy – What would make me stand out among
the rest
• 5 Product/Service Innovation – What special trait would
make people constantly look for me
• 6 Marketing Materials – who will help me meet my goals

56. 11 Marketing Plan for Life
www.mplans.com
• 1 Marketing Vision – Who I want to be
• 2 Ideal Customer – Whose lives I want to improve
• 3 Remarkable Difference – What difference do I want to
make
• 4 Core Strategy – What would make me stand out among
the rest
• 5 Product/Service Innovationthat can be improved:
Student sample – What special trait would
make people constantly look for me
• 6 Marketing Materials – who will personalmeet my goals
While already on a help me level, this
I align daily… personal- not translated
Is still “generic”
To the student.

57. Secrets of Power Marketing
Peter Urs Bender & George Torok
1. Manage Power of Perceptions – Build My Unique Brand
2. Building & Maintaining Relationships – Network
Constantly
1. Work with All Forms of Media – Consciously Sell Myself to
Others At All Times
1. Leverage Limited Resources You Have to Get More –
Overcome Obstacles
5. Employ Database Marketing to Get More
From What You Have and Know – Always
Improve on What I Already Have and What
I Already Am
http://www.powermarketing.ca
http://www.roberttracz.com/businessproducts.php#secretsof
http://www.powermarketingsecrets.blogspot.com

58. Secrets of Power Marketing
Peter Urs Bender & George Torok
Student Power that can be – Build My
1. Managesample of Perceptions improved:Unique Brand
2. Building & Maintaining Relationships – Network
Can be organized better.
Constantly
1. Work with All Forms of Media – Consciously Sell Myself to
Others At All Times
1. Leverage Limited Resources level, this
While already on a personalYou Have to Get More –
Is Overcome Obstacles
still “generic” personal- not translated
To the student.
5. Employ Database Marketing to Get More
From What You Have and Know – Always
Improve on What I Already Have and What
I Already Am
http://www.powermarketing.ca
http://www.roberttracz.com/businessproducts.php#secretsof
http://www.powermarketingsecrets.blogspot.com

59. SWOT for Life . . . SWOT Matrix
Strengths & Weaknesses
Article from: goodlifezen.com
A SWOT matrix is a framework for analyzing your strengths
and weaknesses, as well as the opportunities and threats you
face. This helps you to focus on your strengths, minimize
weaknesses, and take advantage of every opportunity.

60. SWOT for Life . . . SWOT Matrix
Strengths & Weaknesses
Article from: goodlifezen.com
Acceptable student sample:
Based on business
Personalized
A SWOT matrix is a framework for analyzing your strengths
and weaknesses, as well as the opportunities and threats you
face. This helps you to focus on your strengths, minimize
weaknesses, and take advantage of every opportunity.

61. SWOT for Life . . . SWOT Matrix
Opportunities & Threats
Article from: goodlifezen.com

62. SWOT for Life . . . SWOT Matrix
Opportunities & Threats
Article from: goodlifezen.com
Acceptable student sample:
Based on business
Personalized

63. 7 Keys To Success
by Blas Ople
1. Set Your Goals – What Do I Want
To Be?
2. Optimism – Reach Goals Amidst
Setbacks
3. Active View – Be Persistent and
Proactive

64. 7 Keys To Success
by Blas Ople
1. Set Your Goals – What Do I Want
To Be?
2. Optimism – Reach Goals Amidst
Setbacks
3. Active View – Be Persistent and
Student sample that can be improved:
Proactive
While already on a personal level, this
Is still “generic” personal- not translated
To the student.

65. 10 Tips for Creating a Marketing Plan
Rob Engelman
1. Product/Service Definition
2. Target Audience
3. Goals & Objectives
4. Identify the Competition
5. Pricing

66. 10 Tips for Creating a Marketing Plan
Rob Engelman
1. Product/Service Definition
2. Target Audience
3. Goals & Objectives
4. Identify the Competition
5. Pricing
Student sample that can be improved:as
4. Carry on
planned!
I align cold and uninspiring. Not personalized
5.Too daily…
Constantly re-
assess, maintain
myself on track

67. The Art of War (For my life)
Top 5 Favorite Quotes:
• A leader leads by example, not by force
• Opportunities multiply as they are seized
• One defends when his strength is inadequate, he
attacks when it is abundant

68. The Art of War (For my life)
Top 5 Favorite Quotes:
• A leader leads by example, not by force
• Opportunities multiply as they are seized
• One defends when his strength is inadequate, he
attacks when it is abundant
Student sample that can be improved:as
4. Carry on
planned!
5.Thought provoking. But not personalized
I align daily…
Constantly re-
assess, maintain
myself on track

69. 8 Secrets of the Truly Rich
Bo Sanchez
Secret 1: Be Totally Responsible for Your
Success
Secret 2: Enlarge Your Psychological Wallet
Secret 3: Get Rid of Crazy Religious Beliefs
Secret 4: Be Completely Committed to Your
Dreams

70. 8 Secrets of the Truly Rich
Bo Sanchez
Secret 1: Be Totally Responsible for Your
Success
Secret 2: Enlarge Your Psychological Wallet
Secret 3: Get Rid of Crazy Religious Beliefs
Secret 4: Be Completely Committed to Your
Dreams
Student sample that can be improved:
While already on a personal level, this
Is still “generic” personal- not translated
To the student.

71. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

72. The 20 year journey is worth
every day of it… Sample
Execution
Here and Now End in Mind
46 yrs old Healthy 66 years old
Husband Happily married
Kids Kids with kids
AVP Business Owner
vCoach Speaker & Author
P200,000 loan Living on interest
Living day to day No fear of dying

73. The 20 year journey is worth
every day of it…
Here and Now End in Mind
46 yrs old Healthy 66 years old
Husband Happily married
Kids Kids with kids
AVP key aspects of your lifeBusiness Owner
Describe
Coach20 years from now
Now vs.
Speaker & Author
In text or better yet, in pictures on interest
P200,000 loan
Living
No fear of dying
Living day to day

74. Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

75. Daily Monitoring to make sure…
• Habits check
• Time check
• Food log
• Cash records
• Diary
Sample
Execution

76. Daily Monitoring to make sure…
• Habits check What tactics
• Time check Will you use
• Food log Regularly to
Achieve your
• Cash records Goals?
• Diary

77. The daily road to the finals is
vision-driven and good.
As a coach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny.
Sample
Execution

78. The daily road to the finals is
vision-driven and good.
As a coach, I succeed if my team wins. My
team is my family, my officemates my
students and my community.
Winning does not depend on my team’s
reaching the finals. Being a true Christian,
fulfilling God’s vision for me, doing my best,
and feeling blessed everyday is my ultimate
destiny.
Describe milestones, checkpoints for success
Towards your goals.

79. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
January 2011
Sample
Execution

80. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
January 2011
Sample Your last page should be the same as your
Execution Cover page (refer to Lecture on 21 Steps
to Power Presentations

81. VCOACH
Vision Driven
Consistent
Achievement
2011 Edition
(MBA Student’s Guide to
20 Year HYPER2 Marketing Plan)
Prof. Remigio Joseph A. De Ungria Jr., MBA
Ateneo Graduate School of Business