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WELCOMEPlease sit with your teams and place your phones
on silent mode. We will begin in 5 minutes.
ECOMMERCECreate marketplace experiences.
Build your business online. Expand globally.
E
ECOMMERCE
ECOMMERCE
A DIGITAL ECONOMY
ECOMMERCE
A DIGITAL ECONOMY
AGENDA
I. Introduction
II.eCommerce Categories
III.The eCommerce System
- banyo break –
IV. Marketplace Comparisons
V. Clicks-and-Bricks Tradeoffs
VI. Webstore Requirements
VII. How to Build a Successful
Marketplace
ECOMMERCE
4Xas many sellers
make 1M on
Amazon > eBay
Source: WEBRETAILER.COM
What is it?
63%only sell on
marketplaces
55%have +20%
profit margin
29%aren’t satisfied
with their current
store
ECOMMERCE II. Categories
B2C
Business-to-
Consumer
BUY
B2B
Business-to-
Business
BUY
C2C
Consumer-to-
Consumer
BUY
Categories of E-commerce
Source: http://10ecommercetrends.com/
ECOMMERCEIII. ECommerce System
E
ECommerce System Process
E
Access Control and Security
• Access Control
• Authentication
• Security Measures
E
Access Control and Security
E
Search Management
E
Search Management
E
Profiling and Personalizing
E
Content & Catalog Management
E
Workflow Management
E
Payment
E
Event Notification
E
Collaboration and Trading
ECOMMERCE IV. E-Commerce Marketplaces
E-Commerce Marketplaces
One to Many (sell-side marketplace) Apple
Many to One (buy-side marketplace) PLDT
Some to Many (distribution marketplace)
FoodPanda.ph
Many to Some (procurement marketplaces
Zalora.com, Lazada.com
Many to Many (auction marketplace) OLX.phBUY
E
B2B WEB
PORTAL
DIAGRAM
ECOMMERCE IV. E-Commerce Marketplaces
E-Commerce Marketplaces
Clicks and Bricks in E-Commerce(aka Clicks and Mortars)
Strategy that bridges virtual and physical worlds
Must answer the question:
• Should we integrate e-commercevirtual business operations with
traditional physical business operations?
• Integration of online ordering by fast foodchains (apps)
CASE STUDY: Pizza Hut Online DeliveryWATCH VIDEO
V. Clicks
& Bricks
Tradeoffs
ECOMMERCE
Awesome tech!
How to get started?
VI.WEBSTORE
REQUIREMENTS
Watch! https://www.youtube.com/watch?v=RAioors-bw4
E
WEB STORE
REQUIREMENTS DEVELOP.SERVE.MANAGE.
Getting
Customers
to Find You
Managing a
Web Store
Serving
Your
Customers
ECOMMERCE
VII. Key Success Factors
Exploring the User Experience
for Marktplaces
E
Factors that Affect E-Commerce
1. Product
• Product Offering
• Product Quality
• Price and Deal
• Availability
Source: http://www.mechanix.com/
2. Look and Feel
• Easy navigation
• Reliable website
• Mobile Friendly
• Utilization of social media
E
3. Advertising and Incentives
• Use of multiple channels
• Search engine optimization
• Deal & Promos
• Price comparisons
• Loyalty rewards
4. Personal Attention
• Personalized shopping
experience
• Log of previous searches and
purchases
• Live representative chat
• User account creation
Factors that Affect E-Commerce
Examples: Mechanix.com and Amazon
E
5. Community Relationships
• Personalized shopping
experience
• Log of previous searches and
purchases
• User account creation
Look up:
Steamcommunity.com
6. Performance and Service
• Seamless transaction
procedure
• Shipping Time & Cost
• Order Tracking
• Easy return policy
• Establish transactionaltrack
record
Check out: aliexpress.com
Factors that Affect E-Commerce
E
7. Security and Reliability
• SSL Certification (Website certification)
• PCI-DSS Compliant and CISP Certified Level 1 (CardPayment
Security)
• Multiple database version backups (Damage/Data Recovery)
• Fail over/cluster hardware firewalls (Damage/Data Recovery)
• Biometric access control to data center (Physical security of
servers)
• Free BSD operating system (Berkeley Software Distribution)
Factors that Affect E-Commerce
ECOMMERCE
THANK YOU!
References:
http://gotvantage.com/9-factors-impact-
ecommerce-sales/
https://ankitkumar.in/5-key-success-
factors-for-e-commerce-business/
http://www.mercuryminds.com/blog/ecommerce-
business/10-success-factors-for-an-e-
commerce-website
ECOMMERCECreate marketplace experiences.
Build your business online. Expand globally.

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