Making Marketing Memorable
With Session Certificates
Vcoach Bong De Ungria
Ateneo Graduate School of Business
Remember marketing beyond the classroom
Marketing knowledge is useful only if we can remember.
X (What and How):
Combine photo + theme + color + emotion + hand-out
Make each session memorable, 1 session at a time
ZYX: Making Markma Sessions
These are typical class photos…
Better with theme and color
A better planned group photo
… can translate to “memorable”
1. Prior to the class session, announce to the class
colors of T-shirts/ upper garments to wear. (Pls.
choose easy to find such as blue, white, etc. Nothing
fancy that will require a purchase)
2. During the class session, take a group picture. It is
recommended that the arrangement be in-sync with
the topics being discussed.
3. After the session, make a session certificate that
also includes the key points/ hashtags of what was
discussed in class. Upload the session certificate on
the FB page within 48 hours after the class.
Guidelines for Group-In-Charge
of Session Certificates
Do consider in your
own professional and personal
Superfriends or Avengers?