Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Prof. Remigio De Ungria's Downloadable Template for Hyper3 Plans

5,110 views

Published on

Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria

Published in: Business, Career
  • Be the first to comment

Prof. Remigio De Ungria's Downloadable Template for Hyper3 Plans

  1. 1. Your blog address 2017 ZYX edition
  2. 2. Your blog address Your Brand Logo This downloadable template is best used together with 2 files: Student’s guide and vCoach Sample. Click on this link to access these files… http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html Author’s Note
  3. 3. Your blog address Your Brand Logo Ten Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. ZYX in pictures 3. Outline 4. Vision/ Mission with your USP 5. Your Brand One Pager (with Brand Elements) 6. Product Portfolio/ Roles 7. Mandatory Free for All 8. Individual Free for All 9. Compare now vs. 20 Years 10. Milestones for Winning
  4. 4. Your blog address Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria 2017 Sample Execution: Cover Page, Element 1
  5. 5. Your blog address Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria January 2011 Sample Execution Annotations 1. Theme = Wimbledon 2. 1 Word Descriptor or USP (Unique Selling Proposition)= 3. Visual Image of your brand= Coach with eagle and racket & ID pic
  6. 6. Your blog address Your Brand Logo Z is the biggest picture on top At least 1 Y At least 1 x Your ZYX in pictures Z Y1 Y2 X1 X2Y3 Element 2
  7. 7. Your blog address Your Brand Logo High Performance, Highly Personal Hyper-Road to the Grand Slam Finals A. Daily Rounds – Vision/ Mission – Roles/ Strokes – 12 Point Game Plan – Match Statistics monitoring B. End in Mind vCoach- Vision driven consistent achievement Sample Execution: Outline, Element 3
  8. 8. Your blog address Your Brand Logo I align daily… VISION/ MISSION My purpose in life is to use daily my God-given technical, marketing and communication talents to vCOACH people to continuously improve and balance their quality of life in a competitive, global, business and Christian environment against all odds and at its proper time. Sample Execution: Vision- Mission, Element 4
  9. 9. Your blog address Your Brand Logo Hypermarketing 3.0 = 1 High Performance 2 Highly personal 3 Hyperlinked# SERVICE Sample Execution: Brand 1 pager, Element 5
  10. 10. Your blog address Your Brand Logo Winning means doing 7 roles/ strokes well daily 1. Real Christian going to Heaven 2. Sweetheart Husband 3. Model Father 4. Grateful Son 5. Helpful brother 6. Best Ever GM 7. Inspiring vCoachSample Execution: Product Porfolio, Element 6
  11. 11. Your blog address Your Brand Logo A model father… Annotations 1. For each product/ role in your portfolio, Create a slide with pictures that reminds You of this role. 2. Remember- we will upload your file. Share Only pictures that you are comfortable Showing in public. 3. You can also use clipart Or pictures of others if You have privacy or personal concerns about #2. Sample Execution: Product Porfolio, Element 6
  12. 12. Your blog address Your Brand Logo A grateful son… Annotations 1. Here is another role. Remember- minimum is 1 slide per role. 2. In the final version you will use daily, you can Substitute videos or music to the pictures. Sample Execution: Product Porfolio, Element 6
  13. 13. Your blog address Your Brand Logo Serves as additional backbone/ framework/ guide to your plan Based on business, management, sales, personal improvement Can be from books, websites, songs, movies, famous authors’ quotes (pls. cite the source) Translate to how it applies to you! (crucial!) What is a FREE for all?
  14. 14. Your blog address Your Brand Logo 1. “Marketing Plan for Life” adapted to You 2. At least 1 more free for all (student’s choice) – sport, hobby, profession- related - in sample presentation: showed “Greatest Salesman in the World, and link with Tennis” There are 2 free for all’s required
  15. 15. Your blog address Your Brand Logo 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me My God, my family, my work & my students 4. Launch Strategy- Find Niche & Risk My digital strategy is to share 24/7 on-line My risk is others copying my coaching materials which took years to develop. Sample Execution: Mandatory Free for All , Element 7
  16. 16. Your blog address Your Brand Logo 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong who creates highly personal high performance plans. 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me My God, my family, my work & my students 4. Launch Strategy- Find Niche & Risk My digital strategy is to share 24/7 on-line My risk is others copying my coaching materials which took years to develop. Notice the ff. elements 1. Cite source (book/ author/ site) 2. Summarize what source recommends (example: Define business) 3. Translate to your personal situation setting: (example: I am vCOACH Bong) Sample Execution: Free for All
  17. 17. Your blog address Your Brand Logo 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? 2. Assess Market- Capitalize on Strength 3. ID PTM- Discovering Real Me 4. Launch Strategy- Find Niche & Risk 5. Weather PLC- Innovate Continuously 6. Balance Mix- Build My Brand This shows the original messages from The book source which shows how business Principles are applicable to “generic” personal life Plans This lacks a translation to personal Situation of the student. Sample Execution: Free for All
  18. 18. Your blog address Your Brand Logo My Marketing Plan for Life vCoach Bong based on book of Robert Michael Fried 1. Define Business- – Who Am I? I am vcoach Bong 2. Assess Market- Capitalize on Strength – My marketing, technical & communication talents 3. Identify Primary Target Market- Discovering Real Me – Excel in 7 roles as Christian, husband, father, brother, son, COO, vcoach 4. Launch Strategy- Find Niche & Risk – Vision-driven coach for people who want to achieve – (risk: not everybody will want to be coached) Sample Execution: Mandatory Free for All , Element 7
  19. 19. Your blog address Your Brand Logo My Marketing Plan for Life contamination marketer Bong De Ungria 5. Weather Product Life Cycle- Innovate Continuously – Continuously learn 6. Balance Marketing Mix- Build My Brand – Hy-per Contaminate markets. 7. Expand Reach- Create My Legacy – Digital vcoach on-line 8. Campaign Ad- Reawaken Creativity – Keep pace with technology. I’ve got mail Sample Execution: Mandatory Free for All , Element 7
  20. 20. Your blog address Your Brand Logo My Marketing Plan for Life hypermarketer Remigio Joseph De Ungria 9. Plan Distribution- Share Time & Energy – Navigate with hypermaps & daily plans 10. Achieve Sales- Reach Goals – Specify daily, monthly, annual, 20 yr targets 11. Analyze Profit and Loss - Keep Score – Review actual vs. targets 12. Seek Opportunities- Make Dreams Real – Every day in every way, get better & better Sample Execution: Mandatory Free for All , Element 7
  21. 21. Your blog address 21 THE GREATEST SALESMAN Communication Lessons for My Life Sample Execution: Individual Free for All , Element 8
  22. 22. Your blog address Your Brand Logo Ten scrolls: I to V I will… 1. Form good habits & become their slave (Today I begin a new life…) 2. Greet this day with love in my heart. 3. Persist until I succeed 4. I am nature’s greatest miracle 5. Live this day as if it is my last. Sample Execution: Individual Free for All , Element 8
  23. 23. Your blog address Your Brand Logo 1. Begin with Service. Serve 4Ps (Purpose, Power, Percentage, Placement) • Begin the point with service • First serve- Purpose & Power • Second serve- Percentage & Placement • If double fault, then next point • Return serve- visualize response choices Sample Execution: Individual Free for All , Element 8
  24. 24. Your blog address Your Brand Logo 2. Keep Eyes on the ball • Focus on ball from opponent’s racket to just before I hit it • 1 second freeze on point of contact; don’t look up or follow ballpath immediately • Anticipate Sample Execution: Individual Free for All , Element 8
  25. 25. Your blog address Your Brand Logo The 20 year journey is worth every day of it… Here and Now 52 yrs old Husband Kids Consultant vCoach Working to Save Living day to day End in Mind Healthy 72 years old Happily married Kids with kids Business Owner Speaker & Author Sharing wealth No fear of dying Sample Execution Sample Execution: Compare Now vs 20 yrs, Element 9
  26. 26. Your blog address Your Brand Logo The 20 year journey is worth every day of it… Here and Now 52 yrs old Husband Kids Consultant vCoach Working to Save Living day to day End in Mind Healthy 72 years old Happily married Kids with kids Business Owner Speaker & Author Sharing wealth No fear of dying Sample Execution Describe key aspects of your life Now vs. 20 years from now In text or better yet, in pictures Sample Execution: Compare Now vs 20 yrs, Element 9
  27. 27. Your blog address Your Brand Logo Daily Monitoring to make sure… • Habits check • Time check • Food log • Cash records • Diary Sample Execution: Milestones for winning, Element 10
  28. 28. Your blog address Your Brand Logo Daily Monitoring to make sure… • Habits check • Time check • Food log • Cash records • Diary What tactics Will you use Regularly to Achieve your Goals? Sample Execution: Milestones for winning, Element 10
  29. 29. Your blog address Your Brand Logo The daily road to the finals is vision-driven and good. As a vCoach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Sample Execution: Milestones for winning, Element 10
  30. 30. Your blog address Your Brand Logo The daily road to the finals is vision-driven and good. As a coach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Describe milestones, checkpoints for success Towards your goals. Sample Execution: Milestones for winning, Element 10
  31. 31. Your blog address Your Brand Logo Z is the biggest picture on top At least 1 Y At least 1 x Your ZYX in pictures Z Y1 Y2 X1 X2Y3 Element 2, just copy as one of the ending slides
  32. 32. Your blog address Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria Your last page should be the same as your Cover page (refer to Lecture on 21 Steps to Power Presentations Element 1, just copy as the ending slide

×