Prof. Remigio De Ungria's Downloadable Template for Hyper3 Plans

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Dowloadable Template for 20 Year Highly Personal High Performance Hyperlinked (Hyper3) Marketing Plan Used in Ateneo Graduate School of Business (AGSB) and the Ateneo School of Medicine marketing management classes coached by Prof. Bong De Ungria

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Prof. Remigio De Ungria's Downloadable Template for Hyper3 Plans

  1. 1. 21st Century Edition
  2. 2. This downloadable template is best used together with 2 files: Student’s guide and vCoach Sample. Click on this link to access these files… http://www.josephdeungria.com/2016/08/survive-and-thrive-with-20-year-hyper3.html Author’s Note
  3. 3. Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. Outline 3. Vision/ Mission with your USP 4. Product Portfolio/ Roles 5. Brand Logo, Slogan, Positioning 6. Free for All 7. Compare now vs. 20 Years 8. Milestones for Winning
  4. 4. Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria Sample Execution: Cover Page
  5. 5. Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria January 2011 Sample Execution Annotations 1. Theme = Grand Slam Tennis 2. 1 Word Descriptor or USP (Unique Selling Proposition)= 3. Brand logo and slogan: Tennis Player Serving/ Vcoach serves
  6. 6. High Performance, Highly Personal Hyper-Road to the Grand Slam Finals A. Daily Rounds – Vision/ Mission – Roles/ Strokes – 12 Point Game Plan – Match Statistics monitoring B. End in Mind vCoach- Vision driven consistent achievement Sample Execution: Outline
  7. 7. I align daily… VISION/ MISSION My purpose in life is to use daily my God-given technical, marketing and communication talents to vCOACH people to continuously improve and balance their quality of life in a competitive, global, business and Christian environment against all odds and at its proper time. Sample Execution: Vision- Mission
  8. 8. Winning means doing 7 roles/ strokes well daily 1. Real Christian going to Heaven 2. Sweetheart Husband 3. Model Father 4. Grateful Son 5. Helpful brother 6. Best Ever GM 7. Inspiring vCoach Sample Execution: Product Porfolio
  9. 9. A model father… Annotations 1. For each product/ role in your portfolio, Create a slide with pictures that reminds You of this role. 2. Remember- you can choose to upload your file. Share Only pictures that you are comfortable Showing in public. If you are just emailing to Vcoach, Then choose the appropriate pictures. 3. You can also use clipart Or pictures of others if You have privacy or personal concerns about #2.
  10. 10. A grateful son… Annotations 1. Here is another role. Remember- minimum is 1 slide per role. 2. In the final version you will use daily, you can Substitute videos or music to the pictures.
  11. 11. Hypermarketing 3.0 = High Performance Highly personal Hyperlinked# SERVICE Sample Brand Positioning Sample Brand Logo Sample Brand Slogan
  12. 12. Serves as additional backbone/ framework/ guide to your plan Based on business, management, sales, personal improvement Can be from books, websites, songs, movies, famous authors’ quotes (pls. cite the source) Translate to how it applies to you! (crucial!) What is a FREE for all?
  13. 13. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me My God, my family, my work & my students 4. Launch Strategy- Find Niche & Risk My digital strategy is to share 24/7 on-line My risk is others copying my coaching materials which took years to develop. Sample Execution: Free for All
  14. 14. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? I am vCOACH Bong who creates highly personal high performance plans. 2, Assess Market- Capitalize on Strength I have technical, marketing & communication talents. 3. Identify Primary Target Market- Discovering Real Me My God, my family, my work & my students 4. Launch Strategy- Find Niche & Risk My digital strategy is to share 24/7 on-line My risk is others copying my coaching materials which took years to develop. Notice the ff. elements 1. Cite source (book/ author/ site) 2. Summarize what source recommends (example: Define business) 3. Translate to your personal situation setting: (example: I am vCOACH Bong) Sample Execution: Free for All
  15. 15. 12 Marketing Plan for Life Robert Michael Fried 1. Define Business- Who Am I? 2. Assess Market- Capitalize on Strength 3. ID PTM- Discovering Real Me 4. Launch Strategy- Find Niche & Risk 5. Weather PLC- Innovate Continuously 6. Balance Mix- Build My Brand This shows the original messages from The book source which shows how business Principles are applicable to “generic” personal life Plans This lacks a translation to personal Situation of the student. Sample Execution: Free for All
  16. 16. Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. Outline 3. Vision/ Mission with your USP 4. Product Portfolio/ Roles 5. Brand Launch 6. Free for All 7. Compare now vs. 20 Years 8. Milestones for Winning
  17. 17. The 20 year journey is worth every day of it… Here and Now 46 yrs old Husband Kids AVP vCoach P200,000 loan Living day to day End in Mind Healthy 66 years old Happily married Kids with kids Business Owner Speaker & Author Living on interest No fear of dying Sample Execution
  18. 18. The 20 year journey is worth every day of it… Here and Now 49 yrs old Husband Kids AVP Coach P200,000 loan Living day to day End in Mind Healthy 69 years old Happily married Kids with kids Business Owner Speaker & Author Living on interest No fear of dying Describe key aspects of your life Now vs. 20 years from now In text or better yet, in pictures
  19. 19. Mandatory Elements for Highly Personal, High Performance 20 Year Marketing Plans 1. Cover Page with theme + USP 2. Outline 3. Vision/ Mission with your USP 4. Product Portfolio/ Roles 5. Brand Launch 6. Free for All 7. Compare now vs. 20 Years 8. Milestones for Winning
  20. 20. Daily Monitoring to make sure… • Habits check • Time check • Food log • Cash records • Diary Sample Execution: Milestones for winning
  21. 21. Daily Monitoring to make sure… • Habits check • Time check • Food log • Cash records • Diary What tactics Will you use Regularly to Achieve your Goals? Sample Execution: Milestones for winning
  22. 22. The daily road to the finals is vision-driven and good. As a vCoach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Sample Execution: Milestones for winning
  23. 23. The daily road to the finals is vision-driven and good. As a coach, I succeed if my team wins. My team is my family, my officemates my students and my community. Winning does not depend on my team’s reaching the finals. Being a true Christian, fulfilling God’s vision for me, doing my best, and feeling blessed everyday is my ultimate destiny. Describe milestones, checkpoints for success Towards your goals.
  24. 24. Grand Slam Finals 20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria Sample Execution Your last page should be the same as your Cover page
  25. 25. 2014 edition

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