1. Mastering Ownership Mindset:
Unlocking Your Potential as a Product
Manager
by fmr VP Product Engineering at
Cruise
productschool.com

2. Accelerate your Product Management Career
Certifications
Product Manager
Certification™
Product Leader
Certification™
productschool.com/online

3. Team Training
Level Up Your Team’s
Product Management Skills
productschool.com

4. Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources

5. Mastering Ownership
Mindset: Unlocking Your
Potential as a Product
Manager
Bhavini Soneji
BhaviniSoneji.com Consulting as Fractional CTO/CPO
& Executive Coach
ex-Microsoft, CTO Heal, VP Headspace, Cruise

6. Why this topic?
Ownership Mindset gets the RESULTS!!!

7. My Journey
BhaviniSoneji.com Consulting as Fractional CTO/CPO & Executive Coach
ex-VP Product Eng Cruise, Headspace, CTO Heal & Ex-Microsoft
Mentor @ Techstars, FirstRound, Plato, SheTO
Love outdoors, and huge proponent of Mindfulness

8. Act like an “Owner” : 4 Strategic Pillars
● Product Led - Companies with a strategic Product Vision
● Work the problem - vs Fixating on Solution
● Look beyond your job role - Leading hard decisions across functions
● Walk your talk - Accountable for outcomes by Embracing Vulnerability

9. ➢ Product Led
Work the Problem
Look Beyond your job role
Walk your talk

10. Product Led Companies have a strategic Product Vision
● Product Partners with Business: Moving Beyond
Serving
● Investing in Becoming a Smart Business: Beyond
Sustaining
● Integrating Product Vision into Company Strategy
ALIGNMENT TRIANGLE

11. Disney
“3 Strategy Pillars
● StoryTelling excellence - Focus on
high-quality branded content
● Embrace technology to the fullest,
seeing it as an opportunity, not a threat
● Become a truly global company with
focus on our audience”
By Robert Iger - Disney CEO
PepsiCo
“Performance with Purpose: Strategy
● tackling the obesity epidemic by
improving the nutritional status of
PepsiCo products
● making PepsiCo an environmentally
sustainable company”
By Indra Nooyi - ex-CEO PepsiCo

12. Owner learn how to influence
leadership and drive the transition
towards a product-led
organization, aligning all
stakeholders towards a shared
vision that meets business goals.

13. Product Led
➢ Work the Problem
Look Beyond your job role
Walk your talk

14. Work the problem vs fixating on solution
● Starting with WHY and seeking Customer truth
with 5 WHYs.
● Empowering eng: Collaborating with teams in
Problem Ideation & Customer Engagement
● Driving Outcomes: Beyond Solution
deliverables.

15. Headspace
Community FOMO
Fisher Pen
Space Pen

16. Owner starts with the WHY,
brings the team along at the
problem phase with a focus
on driving outcomes rather
than fixating on solutions.

17. Product Led
Work the Problem
➢ Look Beyond your job role
Walk your talk

18. ● Embracing a One Team Mindset: Product as
the Glue.
● Collaborate beyond role boundaries vs finger
pointing.
● Driving hard decisions with unified backlog
and clear prioritization framework.
SPHERE OF INFLUENCE
Looking beyond your job role : Becoming Virtual leader

19. Solution Excellence
“Empowered Product teams create solutions that are
● Valuable (our customers will buy the product
and/or choose to use it)
● Viable (it will meet the needs of the business)
● Usable (so users can actually experience that
value)
● Feasible (so the company can effectively market,
sell, and support the solution)”
- by Marty Cagan, founder Silicon Valley Product Group
Decision Making
To empower, decisions are pushed down to team level.
One-way, Two-way door decision making:
● One-way door decisions are decisions that you
can't easily reverse. These decisions need to be
done carefully.
● Two-way door decisions can be reversed. You can
walk through the door, see if you like it, and if not
go back. These decisions can be made fast or
even automated.

20. Owner transcribes beyond the
functional boundaries with
effective communication &
frameworks to model ONE TEAM.

21. Product Led
Work the Problem
Look Beyond your job role
➢ Walk your talk

22. Be courageous to explore and say
Don't Know
Be vulnerable when hypothesis
don't pan out, embrace learnings
Be accountable, with grit to ideate
and meet goals
"Leadership is about
recognizing that there's a
greatness in everyone, and your
job is to create an environment
where that greatness can
emerge."
- Bill Campbell

23. Owners are Authentic with a great Attitude
THINK BIG
TRUST YOURSELF
MAKE IT HAPPEN

24. Part-time Product Management
Training Courses
and Team Training
productschool.com