YoMarker is a creative agency that provides branding, advertising, and content services. They summarize a sample of projects they have worked on, including creating key visual campaigns, redesigning logos and brand guidelines, shooting product and corporate photos/videos, and designing packaging. YoMarker aims to tell clients' stories in a way that creates a powerful impression and differentiates their brand through emotional storytelling and compelling visuals/voices. They provide previews and summaries of various projects across industries like healthcare, food, and technology to showcase their creative capabilities.

1. www.yomarker.com
Credentials

2. Hey,
YoMarker!
Who you are?
The world has always been craving for stories...
As through the lens of stories, there are sparks flying in the summer night, children singing folk songs
with bright shining eyes, lovers whispering, sharing their intimate thoughts that go on from ancient
times to a promising future.
Not all stories can leave a mark. Some of them might just be too plain to be remembered, or left
undone with vague punctuation. Perhaps for worse, they might remain untold for unexplained reasons.
We believe that the journey you have been and will be going through is a story worth being heard, with
a perfect conclusion awaiting.
And YoMarker is ready
to tell that extraordinary story with you.

3. Creative process
Opening
- The knot -
Scoping creativity, proposing
solutions and approaches, as
well as generalizing concepts/
big ideas to meet customer
requirements.
At this stage, we will work
together to finalize the plan
based on proposals/ treatments
and agree on a budget based on
effective commitments between
the two sides.
Body
- Climax -
Implement the idea in detail
according to the agreed
approach.
- Boost -
Listen to feedback to improve the
products, meet the requirements
and satisfaction from both sides.
At this stage, we will stick to
the campaign together, fulfill
our obligations in the spirit of
respecting the agreed idea and
commitment to a common goal.
Conclusion
- Expand -
Customer support and
consultation after acceptance
to help customers best apply
finished products to achieve set
goals and more.
Together we will tell a good story
at this stage..
Introduction
Receive information and
requests from customers, clarify
the items as well as the problem
to be solved.
At this stage, we will talk together
to understand the obstacles and
challenges of the problem.
be your marker!

4. Our Clients
...
INVESTMENT
CORPORATION
LONG BIEN
be your marker!

5. Hey,
YoMarker!
What did you do?
We turn confusing dots into intense emotions, unforgettable impressions to differentiate your brand
among competitors in the market.
We give you not only a logo, an article, a video, but also the wholesome or parts of a story that create
a powerful impression upon customers.
We bring you the energy of new discovery, the freshness of the signs that have just been clarified, the
irresistible charms of your own characters.
And except for your trust, nothing belongs to us from time, efforts to achievements.
----
Just tell us what has been on your mind.
And we will show the world a story that lasts for a lifetime.
YoMarker - Be your marker

6. The
Catch
The
Look
The
Voice
The
Touch
Creative concept
Campaign materials
Corporate profile
Magazine
...
Concept photography
Manipulation photography
Product photography
Thematic photography
Corporate photography
Stock photography
Portrail photography
...
TVC
Corporate video
Viral clip
Testimonial
Funtional
2D animation
Explore video
...
C.I.P
Brand guideline
Logo design
Packaging
...

7. What happened before the Big Bang
remains mysterious and vague to all of
us. But what it takes to have big ideas is
always at our fingertips.
It requires us to bite the bullet penetrating
two separated universes, whose brands
and customers need to be listened to,
to be felt for understanding for further
achievements.
It is the process of finding new
perspectives on familiar things or making
unfamiliar ones familiar.
It is a complex process as we force
ourselves to explore a path unknown
seeking for solutions to help the brand
sneak into the customer's heart and then
remain there for a long time.
The
Catch

8. What did we do?
Creative concept | Photo shooting & DI | Layout design
As an unconditional reflex, when we hear
something, we often immediately associate
with a familiar image. But YoMarker always
finds other ways to describe familiar things.
With the Dzai Dzai Cup Noodles project,
YoMarker decided not to use a cup of noodles
with enticing toppings or someone devouring
his noodles. We borrow pictures of chubby
chefs to recount the joys of eating.
Using two characters to perform two different
actions, we not only wanted to recreate the
process of processing from white powder to
a beautiful yellow noodle, but also wanted to
show the feat in that process, kneading the
dough to create toughness for the product,
the sophistication of the recipe creates a
professional and interesting noodle flavor
Welcome to the product

9. What did we do?
Creative concept | Photo shooting & DI | Layout design
Breathing life into a
technology product,
emphasizing the tight bond
between family members in an
age when everyone is rushing to
pursue their passions and hobbies,
those’re what YoMarker needs to
do in VIB's campaign "Touch one
account, Exceed limit".
The poster minimizes the
background to focus on
the product, meeting the
requirements of
modern and trendy
styles. The movements
and expressions of the
characters in the image seem
like an appeal: Nothing is more
important than your family. Put
everything aside and enjoy your
precious moments together.

10. What did we do?
Creative concept | Photo shooting & DI | Content writing | Layout design | Viral clips
Everyone knows how important
health is, but not everyone puts
health first. From this paradoxical
insight, The Truth Is campaign is
oriented to make strong contrasts
from images to words.
From the affirmative campaign
name but ending with the ellipsis, the
main message with the comparison
"A healthy body is not necessarily
healthy" to the poster set with
many colorful and vivid images
depicting. The daily activities are
in stark contrast to the shadow of
pain, latent pathogens, and all work
together to direct viewers towards
the campaign's goal.

11. What did we do?
Creative concept | Photo shooting & DI | Content writing | Layout design | Viral clips
With the request to create a
poster that strongly depicts
the problem users are
facing to highlight the role
and benefits of the product
- heat-resistant paint,
YoMarker has combined
character expressions,
main hot color gamuts with
visual effects used subtly to
express the heat transmitted
not only from outside
temperature but also from
internal heat accumulation.
Feeling frustrated and hot
when viewing pictures will
pave the way for products to
conquer viewers more easily.

12. What did we do?
Key visual Creation

14. What did we do?
Creative concept | Photo shooting | Content writing | Layout design
In the process of implementing the key
visual for the annual Mom has been ready
campaign of Hoan My Medical Corporation,
YoMarker poses the challenge of not
using the image of a pregnant mother - a
reasonable and safe plan.
With this project, we want to convey the
greatest wish of all pregnant mothers: wish
their baby a healthy and peaceful birth.
Therefore, the main image used is a high-five
for both encouragement and determination,
very suitable for the campaign's goals. In
addition, the image of a high-five baby's hand
with her/his mother is also a greeting and
thanks to her for doing all she can to have a
healthy pregnancy.

15. What did we do?
Creative concept | Photo shooting | Content writing | Layout design
Shooting photos, writing content, design... The main section is
just that, but YoMarker can do more than that.
In order for the profile to not only provide simple information
but also show the value of the business, we use the image of a
qualified, dedicated and honest companion. Profile to customers
is a win-win commitment between KIS Vietnam and customers,
expressed in a modern, strong and transparent way.

16. Anything that customers passively or
actively interact with represents the
brand’s face, voice and personality, which
play a huge part in expressing brand
values and its key message.
They evoke the initial impression of
professionalism, reliability and expertise,
which differentiate the brand in
customer’s mind. Therefore, it cannot be
executed with a superficial mindset.
From a combination of knowledge,
experience, creativity and enthusiasm
to deep research and insights into the
brand's field of activity, it is quite a long,
challenging journey and YoMarker is
here with you to reach the destination.
The
Look

17. What did we do?
Branding | Corporate video & profile

18. What did we do?
Logo redesign | Brand guideline
With the request to change the
Glink brand image but without
affecting the current level of
recognition, YoMarker made
small but precise changes in
size, color and proportions to
create a robust, delicate and
identity version.
We aim to represent a logo that
represents important meanings
such as connection, trust and
responsibility.

19. What did we do?
Brand structure | Logo dessign | Logo guides
To implement the GenCare logo - a group
of products in a new field that is highly
recognizable, easy to associate but also
unique, YoMarker has chosen to combine
the core and most important things of the
brand.
From combining images of genes - the
source of life, DNA double helix, and
holistic wellness, we have GenCare - the
power button that activates a healthy and
happy life.

20. What did we do?
Creative concept | Photo shooting | Content writing | Web design | Packaging design
When asking for the brand identity
and new packaging, One Coffee
especially wanted to highlight the
traditional element of the brand and
the soul of the coffee.
Therefore, YoMarker made a logo with
the image of the Central Highlands
basalt red land where the coffee is
grown, the original coffee branches
are ripe, quintessentially from high
quality coffee beans.
Product packaging is a stylized image
inspired by a coffee hill that is plowed
straight, showing the diligence and
meticulousness of the people who are
enthusiastic about coffee trees.

21. What did we do?
Packaging design
Put on an inappropriate outfit, we
can take it off and put it back. But the
product packaging is not simple like that.
If not careful will lose the sympathy of the
user - word failure first step.
YoMarker determined that O.Dance's
packaging must show surprise,
overwhelmed by the explosive "display"
of taste. Therefore, we set up a "stage"
with succulent oranges as the center, with
orange waves reminiscent of a powerful
dance.

22. What did we do?
Creative concept | Content writing | Layout design | packaging dessign
Inspired by the familiar proverb
"Strong as an elephant", YoMarker
personified an elephant in the
wild into a lovable character like
the Dumbo elephant of his/her
childhood.
Blue is used as the main color
tone to feel cool, intimate and
reliable. The image of a friendly
elephant, excitedly introducing
the double milk wave with the
image of a mother taking care of
her baby drinking milk is a true
expression of the spirit and theme
that we desire.

23. In the world of Harry Potter, the
characters in each picture are able to
talk and move from place to place. In the
world of YoMarker, each work has its own
voice.
It is not the sound that hits the eardrum,
sending the electrical signals at the
auditory nerves from the inner ear to the
brain.
It is the voice made from the bravery to
shine the light, the subtlety to sense the
movement and the capability to capture
the mind, heart and soul at the right
time.
The
Voice

24. Field: Advertising
Objective: Key visual Campaign
Preview: https://photos.app.goo.gl/9RoRmKT8nqfVv6Js8

25. Field: Corporate /Financial /Formal concept
Objective: Communication
Preview: https://photos.app.goo.gl/yDbd8UFgKNuAQKGV8

26. Field: Corporate /Healthcare /Life style
Objective: Communication
Preview: https://photos.app.goo.gl/gXq1vRHvt168KCht8

27. Field: Corporate /Healthcare /Life style & Formal concept
Objective: Communication, MKT material
Preview: https://photos.app.goo.gl/QwuiBcNaWAr4NyBF2

28. Field: Corporate /Healthcare /Life style
Objective: Communication

29. The
Touch
"Your intellect may be confused, but your
emotions will never lie to you." - Roger
Ebert
It is emotions that give us reasons
for things to be kept in our memory.
The stronger the emotion, the more
convincing the reason, the more vivid the
impression leaves that is unforgettable.
To us, every video project is an emotional
train driven by strong storylines, well-
thought out images, and uplifting music.
From the starting point to the final
destination, every shot, every frame
must be done with all the diligence and
sensitivity.
After all, it is you and it is YoMarker,
using the most special type of
communication to rouse our customer’s
emotions.

30. Project: Như Một Nhà
Objective: Communication
Preview: https://youtu.be/mVL3S18Ppxw

31. Project: 82X The Pink Collagen TVC
Preview: https://youtu.be/mVL3S18Ppxw

32. Project: Chào Con, Mẹ đã sẵn sàng
Type: Viral clip
Preview: https://youtu.be/LZbxFp67ZNY

33. Project: Patient Care
Type: Internal campaign
Preview: https://fb.watch/cExnsrY6Mt

34. Project: Hạnh phúc bắt nguồn từ những sẻ chia mỗi ngày!
Type: TVC
Preview: https://youtu.be/KaFBtY9iYKQ

35. Project: Tribeco
Type: TVC
Preview: https://youtu.be/LZbxFp67ZNY

36. Project: iTVC
Objective: Communication
Preview: https://www.youtube.com/watch?v=DlqPvQ0DDSk

37. Project: Short film - Một đời Hoàn Mỹ
Objective: Internal Communication
Preview: https://youtu.be/_QYMq9yI_bM

38. Project: Product introduce
Preview: https://youtu.be/_QYMq9yI_bM

39. THANK YOU!
74 Ton That Dam St., Ben Nghe W., Dist. 1, Ho Chi Minh City, Vietnam
0909 222 636 | hello@yomarker.com | www.yomarker.com
#yomarker #ym #creativeproduction