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20 year Hyper2 Marketing plan of vCoach Bong De Ungria


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A Sample 20 Year Highly Personal High Performance (Hyper2) Marketing Plan of Prof. Bong De Ungria of the Ateneo Graduate School of Business (AGSB)

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20 year Hyper2 Marketing plan of vCoach Bong De Ungria

  1. 1. Grand Slam Finals20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria June 2011
  2. 2. Professor’s NoteThis is my actual 20 year highly personal , high performance marketing plan. I try to review and update this plan on a daily basis, just before I start my work. It is on my computer desktop.I am sharing this on slideshare to serve as a sample for students when they make their own hyper2 plans.I remind students to only post pictures and text on slideshare which they feel comfortable sharing to the rest of the world. There is no obligation to do so and substitute pictures or clipart can be used. - vCoach Bong De Ungria, 2011
  3. 3. Vcoach Bong’s NoteThis Sample is best used together with 2 files: Annotated Guide and Downloadable template.Click on this link to access these files…
  4. 4. High Performance, Highly PersonalHyper-Road to the Grand Slam FinalsA. Daily Rounds  Vision/ Mission  Roles/ Strokes  12 Point Game Plan  Match Statistics monitoringB. End in Mind vCoach- Vision driven Consistent Achievement
  5. 5. I align daily…VISION/ MISSIONi-SERVE daily God using my technical, marketing and communication talents to vCOACH people to continuously improve their quality of life and to constanty achieve through vision-driven, high performance, highly personal marketing plans.
  6. 6. Winning means doing 7 roles/ strokes well daily1. Real Christian going to Heaven2. Sweetheart Husband3. Model Father4. Grateful Son5. Helpful brother6. Best Ever GM7. Inspiring Coach
  7. 7. A sweetheart husband andmodel father…
  8. 8. A grateful son andhelpful brother…
  9. 9. V CatsV Coach
  10. 10. V Cats BoneV Coach Bong
  11. 11. V Cats Bone the Un-grey AV Coach Bong De Ungria
  12. 12. V Cats Bone the Un-grey A- EagleV Coach Bong De Ungria, Ateneo
  13. 13. VcoachVision-drivenconsistentachievementHyper-animationVcoach Bong De Ungria
  14. 14. This is YOU. This is Me.We are just like everyone else.
  15. 15. Flex muscles and aim high!
  16. 16. Green ground and ball aredirections from business goals
  17. 17. Red racket are personal goals thatcreate leverage for business goals
  18. 18. True power comes when business(green) & personal (red) converge
  19. 19. High Performance in business,Highly Personal Plans = Hyper 2.0
  20. 20. Vcoach isVision Driven Consistent Achievementthru Hyper 2.0 Plans
  21. 21. I-Serve is the means
  22. 22. vCoach Servesboth business and personal
  23. 23. VcoachVision-drivenconsistentachievementHyper-animationVcoach Bong De Ungria
  24. 24. My Marketing Plan for Life vCoach Bong based on book of Robert Michael Fried 1. Define Business-  Who Am I? I am vcoach Bong 2. Assess Market- Capitalize on Strength  My marketing, technical & communication talents 3. ID PTM- Discovering Real Me  Excel in 7 roles as Christian, husband, father, brother, son, GM, vcoach 4. Launch Strategy- Find Niche & Risk  Vision-driven coach for people who want to achieve  (risk: not everybody will want to be coached)
  25. 25. My Marketing Plan for Life contamination marketer Bong De Ungria5. Weather PLC- Innovate Continuously  Continuously learn6. Balance Mix- Build My Brand  Hy-per Contaminate markets.7. Expand Reach- Create My Legacy  Digital vcoach on-line8. Campaign Ad- Reawaken Creativity  Keep pace with technology. I’ve got mail
  26. 26. My Marketing Plan for Life hypermarketer Remigio Joseph De Ungria9. Plan Distribution- Share Time & Energy  Navigate with hypermaps & daily plans10. Achieve Sales- Reach Goals  Specify daily, monthly, annual, 20 yr targets11. Analyze P & L- Keep Score  Review actual vs. targets12. Seek Opportunities- Make Dreams Real  Every day in every way, get better & better
  27. 27. Communication Lessons for My LifeTHE GREATESTSALESMAN 27
  28. 28. Ten scrolls: I to VI will…1. Form good habits & become their slave (Today I begin a new life…)2. Greet this day with love in my heart.3. Persist until I succeed4. I am nature’s greatest miracle5. Live this day as if it is my last.
  29. 29. Ten scrolls: VI to XI will…6. Be master of my emotions7. Laugh at the world (for this too shall pass)8. Multiply my value a hundredfold9. Act now10. Pray for guidance
  30. 30. My Top 10Winning Tennis Strategies Technical Skills From 30 years of living the game
  31. 31. 1. I Serve 4Ps!(Purpose, Power, Percentage, Placement) Begin the point First serve- Purpose & Power Second serve- Percentage & Placement If double fault, then next point Return serve- visualize response choices
  32. 32. 2. Eyes on the ball Focus on ball from opponent’s racket to just before I hit it 1 second freeze on point of contact; don’t look up or follow ballpath immediately Anticipate
  33. 33. 3. Take ball early Create angles: increase court possibilities Prepare swing Start big steps, small adjustment steps Be there before the ball Mindset: early is 10x better than late
  34. 34. 4.Forehand: run-around,inside out Maximize strength (forehand) Make weaker side reliable instead of liability (backhand) Use leverage to create power and angles Use foot speed and anticipation
  35. 35. 5. Follow through &topspin Improves accuracy and reliability Increases margin of error (late hit, bad bounce, net cord)
  36. 36. 6. Attack net after a shortball Opportunity to take control Step forward At net, shorter response time, be extra vigilant
  37. 37. 7. I Compete vs. 3opponents Beyond my control  My Opponent  Environment  (umpire, weather, wind, court, net) Within my full control  Me and my attitude
  38. 38. 8. Recover to dynamicstarting, ready position After hitting shot After error After point Always move feet
  39. 39. 9. Creatively Visualize Score Stroke, response to opponent Strategy which adjusts to opponent’s level of play and my current strokes
  40. 40. 10. Score! Tactics depend on current score and my play level relative to opponent Can’t win all points Errors: anything in excess  Too long, Too short, Too wide  Too late, Too early
  41. 41. What’s Today’s Game? Ask. And You Shall Receive… Questions I Will Answer Today
  42. 42. I will answer questions:1. What am I blessed with and I am thankful for?2. What does the Lord God, the Father want me to do today?3. What are the 3 best things I can do today?
  43. 43. What’s My End in Mind? What the Grand Slam Finals Feels Like
  44. 44. The 20 year journey isworth every day of it…Here and Now End in Mind45 yrs old Healthy 65 years oldSweetheart Husband Sweetheart houseband3 Wonderful Kids Kids with kidsAVP Business OwnervCoach Speaker & AuthorP200,000 loan Living on interestLiving day to day No fear of dying
  45. 45. Match statisticsmonitoring to make sure…1. Habits check2. Hyper-time3. Food log4. Financial records5. Blog
  46. 46. My daily road to the finals isvision-driven service.As a vision-driven coach, I succeed if my team wins.My team is my family, my officemates, my students and my community.Winning does not depend on my team’s reaching the grand slam finals.Every day i-serve in the direction of a God centered vision and driven by high performance, highly personal brands is a win that leads to the next round.
  47. 47. WIMBLEDON FinalsHigh Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria This was me in 2010 V vCoach
  48. 48. Grand Slam Finals20 Year High Performance, Highly Personal Marketing Plan for vCOACH Bong Bong De Ungria June 2011